Brand Director
Printique LLC.📌 Core Information
🔹 Job Title: Brand Director
🔹 Company: Printique LLC.
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Printique LLC. is seeking a creative and data-driven Brand Director to lead marketing efforts for Printique and other Adorama brands. This role offers the opportunity to take ownership of brand growth while leveraging the resources of the larger Adorama ecosystem. The ideal candidate will drive significant sales growth through effective marketing strategies, oversee full-funnel marketing activities, and enhance brand identity across all channels.
ASSUMPTION: Based on the description, Printique appears to be a subsidiary or brand within the Adorama family of companies. The role involves overseeing multiple brands, with Printique being the primary focus.
📋 Key Responsibilities
- ✅ Drive sales growth by improving marketing effectiveness and spend efficiency
- ✅ Develop and execute comprehensive marketing calendar planning across all channels
- ✅ Manage content assets planning with 60-90 days lead time for campaigns
- ✅ Oversee CRM email and SMS campaign management
- ✅ Direct content design, curation, and photography for marketing materials
- ✅ Manage website content updates and marketing elements
- ✅ Oversee full-funnel marketing activities including email, SEO, SEM, social media, influencer marketing, affiliates, referrals, and PR
- ✅ Lead end-to-end marketing campaigns from planning to analysis
- ✅ Manage both in-house marketing teams and third-party vendors
- ✅ Conduct growth and data analysis using Google Analytics 4 & Looker
- ✅ Direct social media campaigns, content, and metrics
- ✅ Collaborate with leadership to build and communicate brand story
- ✅ Enhance brand identity and visual aesthetics across all marketing channels
- ✅ Work with product team on website maintenance and updates
ASSUMPTION: The role appears to combine strategic marketing leadership with hands-on execution of various marketing functions. The mention of "a couple of other Adorama brands" suggests responsibility for multiple brand portfolios.
🎯 Required Qualifications
Education: Not specified
Experience: 10 to 15 years of relevant marketing experience
Skills:
- Customer-centric approach
- Proven ability to drive cost-effective growth
- Experience generating business insights from data
- Proficiency with data and visualization tools like Looker
- Strong business acumen with P&L understanding
- Hands-on leadership style
- Excellent project management skills
- Strong organizational abilities for content calendar management
- Creative thinking with audience targeting experience
- Detail-oriented with ability to work within brand guidelines
- Exceptional written and verbal communication
- Ability to thrive in fast-paced environments
- Proven capacity to handle high work volumes
ASSUMPTION: While no specific education requirements are mentioned, the senior level of this role and extensive experience requirements suggest that a bachelor's degree in marketing, business, or related field is likely expected, though possibly not mandatory if candidate has exceptional experience.
💰 Compensation & Benefits
Salary Range: $90,000 to $120,000, based on skills and experience
Benefits: Not specified
Industry Comparison: This salary range is competitive but on the lower end for a Brand Director position in New York City, where similar roles can command $110,000 to $170,000 depending on company size and industry.
ASSUMPTION: The compensation comparison is based on typical salary ranges for marketing director positions in the New York City area. The somewhat lower range might be offset by potential benefits, work-life balance, or growth opportunities not specified in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Printique is a photo printing and custom photo product company under the Adorama umbrella, which is an established photography and electronics retailer.
Company Size: Mid-sized company as part of the larger Adorama enterprise
Company Stage: Established brand seeking growth and expansion
ASSUMPTION: Information about Printique being a photo printing service under Adorama is based on industry knowledge. The focus on "ushering in the next era of growth" suggests the brand is in a growth/expansion phase rather than early startup or maintenance phase.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Likely reports to C-level marketing executive or general management at Adorama
Team Size/Composition: Appears to lead a marketing team with various specialists (content, social, digital, etc.)
Growth Opportunities: Potential path to CMO or broader executive marketing leadership across multiple brands
ASSUMPTION: The reporting structure and team composition are inferred from typical organizational structures for this level of position and the broad range of responsibilities mentioned, which would require team oversight.
🌍 Location & Work Environment
Office Type: Hybrid (four days on-site required per week)
Geographic Context: Brooklyn, New York - vibrant creative hub with high cost of living and strong marketing/agency presence
Work Schedule: Standard 40-hour work week with explicit mention of in-person collaboration requirements
Regional Considerations: New York City has extensive public transportation but commute times can be significant; Brooklyn specifically houses many creative and digital companies
ASSUMPTION: The geographic context and regional considerations are based on general knowledge of the Brooklyn/NYC area as it relates to marketing professionals.
💼 Interview & Application Insights
Typical Process: Initial screening, portfolio review, panel interviews with marketing team and cross-functional leaders, possible case study or marketing strategy presentation
Key Assessment Areas: Growth marketing capabilities, leadership skills, creative vision, analytical approach, ability to balance creative and data-driven decision making
Application Tips: Highlight quantifiable marketing results, showcase experience with full-funnel marketing strategies, demonstrate both strategic vision and hands-on execution capabilities
ATS Keywords: Brand director, marketing leadership, full-funnel marketing, data-driven, growth marketing, CRM, content strategy, social media management, Google Analytics, Looker, P&L responsibility
ASSUMPTION: These insights are based on standard interview practices for senior marketing positions at established companies and are not specifically mentioned in the job description.
🛠️ Tools & Technologies
- Google Analytics 4
- Looker (data visualization)
- CRM platforms (for email and SMS campaigns)
- Content management systems
- Social media management tools
- Digital advertising platforms
- SEO and SEM tools
- Design software for content creation
ASSUMPTION: Apart from Google Analytics 4 and Looker which are explicitly mentioned, the other tools are standard for the responsibilities described but not specifically named in the listing.
👔 Cultural Fit Considerations
Company Values: Data-driven decision making, creative excellence, customer-centricity, collaborative work environment
Work Style: Fast-paced, deadline-driven, high volume of work, collaborative with strong emphasis on in-person teamwork
Self-Assessment: Are you comfortable balancing creative vision with analytical rigor? Can you thrive in a hybrid work environment requiring significant in-office presence? Are you able to manage multiple brands simultaneously while driving growth?
ASSUMPTION: These values and work style characteristics are inferred from the job requirements, especially phrases like "data driven," "customer centric," "fast-paced, deadline-driven environment," and the emphasis on in-person collaboration.
⚠️ Potential Challenges
The role combines strategic leadership with hands-on execution across multiple brands, which may create significant workload demands. The requirement for four on-site days weekly might be challenging for those seeking more flexible arrangements. The position appears to require both creative and analytical skills in equal measure, which can be a difficult balance. The salary range might be lower than market average for similar director-level positions in NYC.
ASSUMPTION: These challenges are identified based on the comprehensive responsibility list, explicit mention of high work volumes, and the hybrid work requirement in the job description.
📈 Similar Roles Comparison
This Brand Director role differs from typical Marketing Director positions by its explicit focus on both brand building and performance marketing across multiple brands. Unlike pure Creative Directors, this role requires strong analytical skills. Compared to Digital Marketing Directors, this position has broader brand stewardship responsibilities beyond digital channels. The hands-on nature of the role distinguishes it from more strategic, less operational senior marketing positions at larger enterprises.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles and the specific blend of responsibilities outlined in this job description.
📝 Sample Projects
- Developing an integrated marketing calendar for Q4 holiday campaigns across Printique and sister brands with 90-day lead time
- Conducting customer segmentation analysis using Looker to optimize email marketing performance
- Refreshing brand identity elements across all marketing touchpoints
- Planning and executing influencer collaboration strategy for new product launches
- Optimizing marketing spend allocation across channels based on attribution data
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and typical work for a Brand Director in this industry.
❓ Key Questions to Ask During Interview
- What are the specific growth targets for Printique and the other Adorama brands I would be responsible for?
- How is marketing performance currently measured, and what are the key metrics you're looking to improve?
- Could you describe the current marketing team structure and resources available?
- What are the most significant marketing challenges Printique is facing in the current market?
- How does Printique's brand strategy align with the broader Adorama family of brands?
- What marketing initiatives have been most successful for Printique in the past year?
ASSUMPTION: These questions are suggested based on the brand director role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Update your resume to highlight relevant marketing leadership experience, emphasizing full-funnel marketing expertise and measurable results from previous roles.
2. Prepare a portfolio showcasing campaigns you've led that demonstrate both creative excellence and data-driven results.
3. Optimize your LinkedIn profile with keywords from the job description, particularly around brand direction, marketing leadership, and data analysis.
4. Research Printique and Adorama thoroughly to understand their product offerings, target audience, and current marketing approach.
5. Prepare specific examples of how you've driven growth through marketing initiatives in previous roles, with concrete metrics where possible.
6. Consider your answer to why you're interested in the photo/printing industry and how your experience translates to this specific market.
7. Be prepared to discuss your approach to balancing creative vision with analytical marketing approaches.