B2B Social Strategist
Power Digital📌 Core Information
🔹 Job Title: B2B Social Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 📱 Social Media Marketing
📌 Essential Job Details
🚀 Job Overview
As a B2B Social Strategist at Power Digital, you'll be responsible for developing and executing comprehensive social media strategies for clients across diverse B2B industries. This role combines strategic planning, creative content development, influencer relationship management, and autonomous project execution. You'll serve as a critical link between Power Digital's technology-driven marketing approach and clients seeking to enhance their B2B social media presence and drive measurable business results.
ASSUMPTION: This role appears to be client-facing with substantial autonomy based on the emphasis on independent workflow management and client communication responsibilities.
📋 Key Responsibilities
✅ Drive B2B business growth through sales materials development and client calls
✅ Create and execute comprehensive social media strategies for B2B clients
✅ Develop and manage end-to-end influencer programming from identification to reporting
✅ Autonomously manage workflow across multiple client accounts
✅ Craft compelling, on-brand copy and creative strategies for social media content
✅ Create and implement monthly content calendars aligned with strategic objectives
✅ Develop and manage partnerships with B2B agencies for influencer sourcing
✅ Maintain effective client communication and provide regular performance updates
✅ Leverage AI technologies to optimize business processes
✅ Utilize Power Digital's Nova ecosystem for data analysis and strategy development
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years in social media (agency experience preferred) with proven track record managing B2B clients
Skills:
- Advanced spoken and written English proficiency
- Current knowledge of B2B industry trends and social media platforms
- Proven experience managing social strategies across diverse B2B industries
- Ability to develop innovative, adaptable creative strategies
- Experience crafting and maintaining unique brand voices
- Data analytics skills to measure and optimize campaign performance
- Self-motivation and autonomous workflow management capabilities
ASSUMPTION: While specific education requirements aren't mentioned, the role likely requires at least a bachelor's degree in marketing, communications, or a related field given the strategic nature of the position and industry standards for similar roles.
💰 Compensation & Benefits
Salary Range: Not specified (Base salary + commission opportunities)
Benefits:
- Medical Bonus
- 15 paid vacation days per year
- 4 hours quarterly volunteer time off
- Flexible work environment (remote, in-office, or hybrid)
- One-time 400,000 COP work-from-home stipend
- Employee Assistance Program
- 17 Colombian national holidays + 2 mental health days
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Growth opportunities within a rapidly expanding firm
- Professional development programs
- Performance-based quarterly awards
- Opportunities to participate in DEI initiatives
Industry Comparison: The benefits package appears competitive for Colombia's marketing industry, especially with the flexible work arrangement and mental health provisions. The combination of base salary plus commission is standard for strategic marketing roles with business development components.
ASSUMPTION: Based on the KPI mentioning an RPE goal of $26,000, this may indicate a target annual revenue per employee, but does not directly translate to salary expectations. Social media strategist roles in Colombia typically range from 24-60 million COP annually depending on experience and company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They serve leading and emerging companies globally, offering full-service growth marketing solutions.
Company Size: Not specified, but described as "rapidly growing"
Company Stage: Established and expanding, with proprietary technology (nova) and handling billions in media
ASSUMPTION: Based on the description of managing "billions in media" and offering comprehensive services across multiple marketing disciplines, Power Digital appears to be a mid to large-sized agency with significant resources and an established market presence.
📊 Role Analysis
Career Level: Mid to Senior level based on required experience and strategic responsibilities
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified, but references to "department support" suggest working within a specialized team
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and professional development programs
ASSUMPTION: Given the emphasis on autonomous workflow management and the requirement to understand all departmental strategies, this role likely reports to a Social Media Director or similar senior position while potentially managing junior team members or freelancers.
🌍 Location & Work Environment
Office Type: Fully flexible - remote, in-office, or hybrid options available
Geographic Context: Position is based in Colombia, which has a growing digital marketing industry, particularly in cities like Bogotá and Medellín. The country offers a strategic location for serving both North and South American clients.
Work Schedule: Not explicitly stated, but likely standard business hours with flexibility to accommodate client needs across different time zones
Regional Considerations: The position includes benefits specific to Colombian employment law (Prima, Cesantias) and observes Colombian national holidays. Advanced English proficiency is required, suggesting this role may interface with international clients.
ASSUMPTION: Given the global nature of the company and emphasis on remote work options, the role may involve collaboration with team members in different time zones, requiring some schedule flexibility.
💼 Interview & Application Insights
Typical Process: For strategic marketing roles, the interview process typically includes initial screening, portfolio review, technical assessment, and multiple rounds of interviews with team members and potential clients.
Key Assessment Areas:
- B2B social media strategy examples and results
- Creative thinking and problem-solving capabilities
- Understanding of social media platforms and B2B marketing principles
- Client communication and presentation skills
- Ability to work autonomously while driving measurable results
Application Tips: Highlight specific B2B social campaigns you've managed, quantifiable results achieved, and examples of strategic thinking. Prepare a brief portfolio of relevant B2B social media work.
ATS Keywords: B2B marketing, social media strategy, influencer programming, content calendar, client management, campaign analytics, social ROI, LinkedIn marketing, B2B lead generation, autonomous management
ASSUMPTION: These insights are based on industry standards for strategic social media positions and the specific requirements outlined in the job description.
🛠️ Tools & Technologies
The listing specifically mentions Power Digital's proprietary technology platform "nova" for data analysis. Other tools likely include:
- Social media management platforms (Hootsuite, Sprout Social, Buffer)
- Analytics tools (Google Analytics, social platform native analytics)
- Content creation and design tools (Canva, Adobe Creative Suite)
- Project management software (Asana, Monday.com, Trello)
- CRM systems for client management
- Influencer management platforms
- AI tools for content optimization and performance analysis
ASSUMPTION: These tools represent industry-standard technologies for social media management not explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: Power Digital describes itself as "people-first" valuing diversity, integrity, autonomy, and grit. They emphasize being "growth-obsessed" and innovation-driven.
Work Style: The job requires autonomous work management while collaborating with teams and clients. The description suggests a fast-paced environment with multiple concurrent priorities.
Self-Assessment Questions:
- Am I comfortable working independently with minimal supervision?
- Do I thrive in a fast-paced environment managing multiple client accounts?
- Am I passionate about staying current with B2B social media trends?
- Do I enjoy balancing creative strategy with data-driven decision making?
- Am I comfortable taking initiative and driving business growth?
ASSUMPTION: Based on the company description and role requirements, Power Digital appears to value entrepreneurial self-starters who can balance creative thinking with analytical skills while maintaining high performance standards.
⚠️ Potential Challenges
- Managing multiple B2B client accounts simultaneously with varying needs and industries
- Meeting specific revenue targets (RPE goal of $26,000) and new business development expectations ($15k/month)
- Maintaining high client retention (below 10% churn rate)
- The expectation to understand and execute "100%" of departmental strategies suggests a broad knowledge requirement
- Balancing autonomous work with team collaboration and client management
- Navigating "difficult probing questions on performance" requires strong analytical skills and quick thinking
ASSUMPTION: These challenges are identified based on the specific KPIs, role requirements, and MITs (Most Important Things) mentioned in the job listing.
📈 Similar Roles Comparison
This B2B Social Strategist position differs from standard social media roles in several ways:
- More Strategic: Greater focus on business impact and revenue generation than typical social media management positions
- B2B Specialization: Requires specific expertise in B2B industries rather than B2C social media approaches
- Revenue Responsibility: Direct connection to business development and specific revenue targets
- Client Management: Stronger emphasis on client relationships than in-house social media roles
- Technology Integration: Unique requirement to leverage proprietary data platform (nova) and AI technologies
ASSUMPTION: This comparison is based on standard industry patterns and the specific emphasis points in the job description.
📝 Sample Projects
- Developing a comprehensive LinkedIn content strategy for a B2B technology client to increase qualified leads
- Creating and executing an influencer campaign featuring industry thought leaders for a B2B healthcare company
- Preparing sales materials and presenting social media strategy proposals to potential B2B clients
- Building strategic partnerships with specialized B2B agencies to expand influencer sourcing capabilities
- Analyzing campaign performance data to optimize content strategy and demonstrate ROI to clients
- Integrating AI tools to streamline content creation and approval workflows
ASSUMPTION: These project examples are illustrative and based on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What types of B2B clients would I be working with initially, and what are their primary social media challenges?
- How does Power Digital's nova platform integrate with social media strategy development and reporting?
- Could you share examples of successful B2B social campaigns Power Digital has executed?
- What does the collaboration process look like between departments when developing comprehensive digital strategies?
- How is success measured for both client satisfaction and internal performance benchmarks?
- What professional development opportunities would be available to enhance my B2B social media expertise?
ASSUMPTION: These questions are suggested based on the role requirements and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor Your Resume: Highlight B2B social media experience, emphasizing strategic planning, content creation, and measurable results. Include keywords like "B2B marketing," "social strategy," "influencer management," and "autonomous workflow."
- Prepare Your Portfolio: Compile examples of B2B social media campaigns you've developed, focusing on strategy, execution, and outcomes.
- Research Power Digital: Review their website, case studies, and social media presence to understand their approach and client base.
- LinkedIn Optimization: Ensure your LinkedIn profile showcases relevant B2B social media experience and connect with Power Digital team members.
- Application Verification: Submit your application through Power Digital's official careers page (https://powerdigitalmarketing.com/company/careers/) to avoid potential scams mentioned in their warning.
- Interview Preparation: Be ready to discuss specific B2B social strategies, demonstrate knowledge of industry trends, and explain your approach to autonomous workflow management.