📌 Core Information
🔹 Job Title: B2B Digital Marketing Specialist
🔹 Company: PVO International B.V.
🔹 Location: Krefeld, North Rhine-Westphalia, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (with flexible working options)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing marketing campaigns across multiple European markets
- Collaborating with local sales teams and the marketing team to drive success
- Modifying content for new target markets like Eastern Europe and the Nordics
- Planning and supporting international events and conferences
ASSUMPTION: This role requires a strong understanding of B2B digital marketing, particularly in email marketing and LinkedIn Ads, as well as the ability to work effectively in an international, cross-functional team.
📋 Key Responsibilities
✅ Manage and improve Google Ads and LinkedIn Ads campaigns to drive performance
✅ Work with regional sales teams to develop communication plans and tailored sales collateral
✅ Support planning and execution of conferences, trade exhibits, and international events
✅ Modify marketing content to meet the specific requirements of new target areas
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in economics, marketing, communication, media management, or a related field
Experience: At least 3 years of B2B marketing experience, with a focus on digital marketing
Required Skills:
- Proven experience in B2B digital marketing, particularly in email marketing and LinkedIn Ads
- Strong collaboration and communication skills
- Fluency in English (both written and spoken)
- Ability to work in a fast-paced, international environment
Preferred Skills:
- Fluency in additional languages, particularly in Eastern Europe and the Nordic region
- Experience working with cross-border sales teams
- Knowledge of the renewable energy industry
ASSUMPTION: Candidates with experience in B2B digital marketing and a strong interest in international markets are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market rates for mid-level marketing roles in Germany)
Benefits:
- Competitive salary
- Flexible working arrangements
- 27 vacation days, with the option to purchase five more
- Work-life balance initiatives
- Personal development opportunities, including team building, training, and career development
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in Germany, as the job listing does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Semiconductor Manufacturing
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2015
Company Description:
- PVO International is a leading full-service photovoltaic product partner, with a rapidly expanding presence across Europe
- The company supplies high-quality solar panels, inverters, batteries, and mounting materials to large EPC companies and solar developers
- PVO International is part of the DCC Group, which ensures stability and growth in a thriving market and long-term career progression
Company Specialties:
- Solar and Inkooporganisatie
Company Website: www.pvo-int.com
ASSUMPTION: PVO International is a growing company in the renewable energy industry, with a strong focus on international expansion and a commitment to reducing CO2 emissions.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the marketing team and collaborates closely with regional sales teams
Work Arrangement: On-site with flexible working options, including remote work
Growth Opportunities:
- Potential career progression within the marketing department or the broader organization
- Opportunities to work on international projects and gain experience in new markets
- Access to personal development opportunities, such as team building, training, and career development
ASSUMPTION: This role offers strong growth opportunities for candidates looking to gain international experience and advance their careers in the marketing field.
🌍 Location & Work Environment
Office Type: On-site with flexible working options
Office Location(s): Krefeld, Germany
Geographic Context:
- Krefeld is located in the state of North Rhine-Westphalia, Germany
- The city has a population of approximately 230,000 people and is situated near the Rhine River
- Krefeld is known for its textile industry and has a rich cultural heritage
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: Krefeld offers a pleasant work environment with a mix of urban and natural surroundings, and a rich cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- International market knowledge and cultural awareness
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and international market knowledge
- Prepare examples of successful B2B digital marketing campaigns you have managed
- Demonstrate your enthusiasm for working in an international, cross-functional team
ATS Keywords: B2B digital marketing, email marketing, LinkedIn Ads, Google Ads, international markets, cross-functional team, event planning, content modification
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise: PVO International values strong expertise as the foundation for long-term success
- Entrepreneurship: The company encourages employees to take initiative and be proactive in their roles
- Personal touch: PVO International values a personal approach to business and customer relationships
Work Style:
- Collaborative: This role requires strong collaboration and communication skills to work effectively with regional sales teams and the marketing team
- Adaptable: Candidates should be comfortable working in a fast-paced, international environment and adapting to new situations as needed
- Results-driven: PVO International values a focus on driving performance and achieving results
Self-Assessment Questions:
- Do you have a proven track record of success in B2B digital marketing, particularly in email marketing and LinkedIn Ads?
- Are you comfortable working in an international, cross-functional team and collaborating with regional sales teams?
- Do you have a strong interest in international markets and a willingness to adapt to new situations as needed?
ASSUMPTION: Candidates who are a strong cultural fit for PVO International will have a proven track record of success in B2B digital marketing, a strong interest in international markets, and a willingness to adapt to new situations as needed.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in an international, cross-functional team
- Adapting to new situations and markets as needed
- Balancing the need for performance-driven results with a personal touch in customer relationships
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- This role differs from other B2B digital marketing roles in its focus on international markets and collaboration with regional sales teams
- PVO International's strong focus on expertise, entrepreneurship, and a personal touch sets it apart from other companies in the renewable energy industry
- Career progression in this role may involve expanding into new markets or taking on additional responsibilities within the marketing department or the broader organization
ASSUMPTION: Candidates should consider how this role's unique focus on international markets and collaboration with regional sales teams aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads in a new international market
- Collaborating with a regional sales team to create tailored sales collateral and communication plans for a specific target market
- Planning and supporting an international conference or trade exhibit, including logistics, marketing, and on-site support
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges this role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with regional sales teams, and what are the key priorities for these collaborations?
- What opportunities are there for professional development and growth within the marketing department or the broader organization?
- How does PVO International support employees working in international markets, and what resources are available to help them succeed?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and international market knowledge
- Prepare examples of successful B2B digital marketing campaigns you have managed
- Demonstrate your enthusiasm for working in an international, cross-functional team
- Follow up with the hiring manager, Denise den Hoed, at +316-33243327 one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.