📌 Core Information
🔹 Job Title: B2B Content Executive
🔹 Company: Pion
🔹 Location: Remote, UK
🔹 Job Type: Full-time, Remote-first
🔹 Category: Marketing & Communications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-first, with 1 day per week in the office
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for a B2B audience
- Collaborating with cross-functional teams to deliver impactful campaigns
- Analyzing performance metrics to optimize content strategy
- Contributing to a weekly B2B newsletter
- Working remotely with occasional office visits
ASSUMPTION: This role requires strong writing skills, a good understanding of SEO, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Create compelling content including blog posts, case studies, long-form reports, and trend reports
✅ Cross-collaborate with the wider brand team to deliver integrated campaigns
✅ Develop engaging case studies showcasing Pion's work with brands
✅ Use tools like Google Analytics to understand performance and optimize content output
✅ Write and contribute to the weekly B2B newsletter
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and best practices in content marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in content marketing, with a focus on B2B audiences
Required Skills:
- Proven experience in content marketing for a B2B audience
- Good understanding of performance metrics, measurement tools, and SEO optimization
- Strong organizational skills and ability to prioritize to meet deadlines and targets
- Confidence and collaboration skills to build good relationships with internal and external stakeholders
Preferred Skills:
- Interest in the youth/Gen-Z audience
- Experience with content management systems (CMS)
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in the youth marketing or advertising industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a mid-level content marketing role in the UK)
Benefits:
- Competitive salary
- 30 days annual leave plus bank holidays
- Accredited 'Great Place To Work’ company in three categories
- Commitment to personal development and career growth
- Remote-first working environment
- Flexible working hours
- Focus on welfare, including mental health support and wellness allowance
- Access to incredible partnership discounts for major brands
- £200 work-from-home set-up allowance
Working Hours: 37.5 hours per week, with flexible start and finish times between 8:00 AM - 10:00 AM and 4:30 PM - 6:30 PM, respectively
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in the UK. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Pion operates in the advertising services industry, focusing on connecting brands with strategic consumer groups, including students and Gen Z.
Company Size: Pion has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Pion was founded in 2005 and has since grown to become a trusted partner for over 1,000 brands in more than 100 countries.
Company Description:
- Pion helps brands connect with students, Gen Z, and other strategic consumer groups through powerful insights, targeted advertising, and smart verification.
- The company offers integrated marketing solutions, including advertising, loyalty programs, and event management.
- Pion is the organizer of the world's largest youth marketing festival (YMS) in London and New York.
Company Specialties:
- Youth marketing
- Student marketing
- Targeted advertising
- Consumer insights
- Event management
Company Website: www.wearepion.com
ASSUMPTION: Pion's focus on youth marketing and strategic consumer groups sets it apart from other advertising services companies, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the content marketing team and the wider organization.
Reporting Structure: The B2B Content Executive will report directly to the Head of Content and work closely with the brand team, designers, and other stakeholders.
Work Arrangement: This role is remote-first, with the expectation of coming into the office once a week for team catch-ups and collaboration.
Growth Opportunities:
- Progression within the content marketing team, such as a senior or management role
- Expansion into other areas of marketing or communications within Pion
- Opportunities to work on high-profile campaigns and events, such as YMS
ASSUMPTION: The remote-first work arrangement offers flexibility and work-life balance, while the occasional office visits foster collaboration and team bonding.
🌍 Location & Work Environment
Office Type: Pion's headquarters is located in London, with a remote-first work arrangement for this role.
Office Location(s): 30a Highgate Road, Unit A Piano Yard, London, England NW5 1NS, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene and diverse communities
- The UK offers a competitive job market for marketing and communications professionals
- The remote-first work arrangement allows for flexibility in living and working arrangements
Work Schedule: Full-time, with flexible working hours between 8:00 AM - 10:00 AM and 4:30 PM - 6:30 PM, respectively
ASSUMPTION: The remote-first work arrangement may require self-motivation and time management skills to maintain productivity and engagement with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Task or project-based assessment
- Final interview with the team or stakeholders
Key Assessment Areas:
- Writing and content creation skills
- Understanding of SEO and performance metrics
- Collaboration and communication skills
- Cultural fit and alignment with Pion's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your previous content marketing work, if applicable
- Demonstrate your understanding of Pion's business and the youth marketing industry
ATS Keywords: B2B content, marketing, writing, SEO, performance metrics, collaboration, youth marketing, remote work
ASSUMPTION: Pion's application process may vary depending on the role and the candidate's experience and skills.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation tools
- Google Analytics
- SEO optimization tools
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- SHARP: Straightforward, Honest, Ambitious, Respectful, Passionate
Work Style:
- Remote-first and flexible
- Collaborative and team-oriented
- Results-driven and data-focused
Self-Assessment Questions:
- Do you align with Pion's SHARP values, and how do they resonate with your personal values?
- Are you comfortable working remotely and managing your time effectively?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Pion values diversity, inclusion, and respect, fostering a collaborative and supportive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a fast-paced and dynamic industry, such as youth marketing
- Balancing the need for creativity with data-driven decision-making
- Building relationships and fostering collaboration with remote team members
ASSUMPTION: The remote-first work arrangement may present unique challenges, but it also offers flexibility and work-life balance.
📈 Similar Roles Comparison
- B2B Content Marketing Manager - Responsible for strategy and team management, whereas the B2B Content Executive focuses on content creation and optimization
- B2C Content Marketing Specialist - Focuses on consumer-facing content, while this role is B2B-focused
- Content Strategist - More focused on high-level strategy and planning, rather than day-to-day content creation
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company and industry.
📝 Sample Projects
- Creating a comprehensive case study showcasing Pion's work with a major brand, including strategy, execution, and results
- Developing a series of blog posts on youth marketing trends and insights, optimized for SEO
- Contributing to Pion's weekly B2B newsletter, featuring industry news, company updates, and thought leadership pieces
ASSUMPTION: The specific projects assigned may vary depending on the candidate's experience, skills, and the team's priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content marketing strategy for Pion?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pion support the professional development and growth of its content marketing team members?
- What are the most challenging aspects of working remotely for this role, and how does Pion address them?
- How does Pion measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's interests and the hiring manager's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous content marketing work, if applicable
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
