Job Title: Associate Marketing Director, SOTL
Company: Helen of Troy
Location: United Kingdom
Job Type: Full-time
Category: Not provided
This is a unique leadership role with the opportunity to take Osprey & Hydro Flask iconic brands and activate them on a broader scale across EMEA. The Associate Marketing Director will be responsible for leading marketing efforts and managing marketing personnel in the EMEA region for Helen of Troy's Sport, Outdoor, Travel & Lifestyle (SOTL) Division(s) to achieve the brand/category financial targets and growth.
Education: University degree in marketing, business management, or a related field required
Experience: 10+ years of experience in international marketing and sales roles in Europe, preferably in the FMCG or a similar field
Skills:
Salary Range: Not specified
Benefits: Competitive compensation package, flexible work policy, increased flexi-days package after 1 year of service, Perkbox, modern office with collaborative workspaces, employee assistance counseling line, employee discounts on all EMEA products, lunch and learns, employee stock purchase plan
Industry Comparison: The compensation package is likely competitive for a senior marketing role in the consumer goods industry in the United Kingdom, but the exact salary range is not provided.
Industry Position: Helen of Troy is a global designer, developer, and worldwide marketer of well-recognized and widely trusted consumer brands, including OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith, and Revlon, many of which rank #1, #2, or #3 in their respective categories.
Company Size: Helen of Troy is a mid-size multinational company with over 15 locations globally.
Company Stage: Helen of Troy is an established, growth-oriented company that acquires and enhances brands to drive growth and profitability.
Career Level: This is a senior-level, leadership role responsible for overseeing the marketing efforts and personnel for the SOTL division in the EMEA region.
Reporting Structure: The Associate Marketing Director will report to the Vice President of Marketing EMEA.
Team Size/Composition: The role will lead the EMEA SOTL Marketing team, but the specific team size and composition are not provided.
Growth Opportunities: This role offers the opportunity to take iconic brands like Osprey and Hydro Flask to the next level in the EMEA market, with potential for career advancement within the company's global marketing organization.
Office Type: The location is based in the United Kingdom, but the specific work model (in-office, hybrid, or remote) is not specified.
Geographic Context: The United Kingdom is a major European market with a diverse, highly competitive consumer landscape.
Work Schedule: The job description does not provide details about the typical work schedule, but it is likely a full-time, salaried position with standard hours for a senior marketing role.
Regional Considerations: As this is a European-focused role, familiarity with the cultural, regulatory, and business norms of the EMEA region would be beneficial for success in this position.
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the VP of Marketing EMEA.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, international experience, brand management skills, analytical capabilities, people leadership skills, and cultural fit with the organization.
Application Tips: Applicants should highlight their relevant international marketing experience, track record of driving brand growth and innovation, and ability to lead cross-functional teams to achieve business objectives.
ATS Keywords: Relevant keywords to include in the application may include: "international marketing," "brand management," "EMEA," "go-to-market strategy," "marketing analytics," "consumer insights," and "people management."
The job description does not explicitly mention any specific tools or technologies, but candidates should be familiar with common marketing software and platforms, such as CRM systems, marketing automation tools, social media management tools, and data analytics/reporting software.
Company Values: Based on the job description, Helen of Troy values innovation, collaboration, and a culture of inclusion that empowers its employees to develop and succeed.
Work Style: The role requires a self-starter, driven, and passionate individual with the flexibility to work in a small, yet fast-growing organization. The work environment is likely fast-paced, with a focus on cross-functional collaboration and data-driven decision-making.
Self-Assessment: Candidates should consider whether they thrive in a dynamic, midsize multinational environment, have a strong business acumen and analytical mindset, and are excited to take on a leadership role in driving the growth of iconic brands in the EMEA region.
The role may face challenges in navigating the complex, competitive consumer landscape in the EMEA region, aligning global brand strategies with local market needs, and effectively leading a dispersed marketing team across multiple countries and cultures.
This Associate Marketing Director role is similar to other senior-level international marketing positions in the consumer goods industry, with a focus on brand management, go-to-market strategy, and cross-functional collaboration. Key differences may include the specific product categories, geographic scope, and the scale of the organization.
Some potential projects that the Associate Marketing Director may work on include:
Some key questions candidates may want to ask during the interview process include:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively, applicants should: