Associate Manager, Paid Marketing, Consumer
DoorDash USA📌 Core Information
🔹 Job Title: Associate Manager, Paid Marketing, Consumer
🔹 Company: DoorDash USA
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
DoorDash is seeking an Associate Manager for Paid Marketing to join their Consumer Growth Marketing team. This role will manage multi-million dollar digital marketing budgets across various channels including Paid Social, Display, Paid Search, and Affiliates. The position offers an opportunity to have immediate impact by optimizing performance of acquisition channels, conducting data-driven analysis, and implementing new marketing technologies while working closely with cross-functional teams and external partners.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive responsibilities, benefits package mentioning full-time employees, and the senior nature of the role. The category is assumed to be Marketing based on the job title and description content.
📋 Key Responsibilities
✅ Manage multi-million dollar monthly digital budgets across paid marketing channels (Meta, TikTok, Snapchat, DSP, Google, Apple, Affiliates)
✅ Optimize media buying to hit aggressive growth targets through data analysis and insights
✅ Establish channel forecasts and budget recommendations, adjusting tactics based on learnings
✅ Direct and manage agencies to achieve goals and ROI targets
✅ Monitor key metrics including budget pacing, CPA, CVR, CAC, new customer acquisition and volume goals
✅ Manage an experimentation roadmap including A/B creative tests and incrementality tests
✅ Work with local brand team to manage creative projects from inception to launch
✅ Test new channel/product features to identify incremental audiences for growth
✅ Collaborate with cross-functional teams including Martech, Analytics, and Product teams
🎯 Required Qualifications
Education: BA/BS degree
Experience: 4-6 years of related digital performance marketing experience
Skills:
- Experience with paid social, display, and paid search marketing channels
- Direct, hands-on experience managing media buying and optimization
- Deep familiarity with CPA, CPC, CVR, and LTV metrics
- Highly proficient in Excel/Google Sheets
- Strong grasp of A/B testing and metrics-driven performance marketing
- Outstanding problem-solving abilities and creative thinking
- Attention to detail with ability to multi-task in a deadline-driven environment
- Strong quantitative and analytical skills with data-driven decision making
- Bias to action in fast-moving environments
Preferred Skills:
- Experience with Web & App Tracking/Attribution
- Knowledge of SQL, Python or other data processing scripts
- Experience working on multi-sided marketplace businesses
💰 Compensation & Benefits
Salary Range: $105,400 - $155,000 USD (varies by location)
Benefits:
- Equity grant opportunities
- 401(k) plan with employer match
- Paid time off and paid parental leave
- Wellness benefits and paid holidays
- Medical, dental, and vision insurance (for full-time employees)
- Disability and basic life insurance
- Family-forming assistance
- Commuter benefit match
- Mental health program
Industry Comparison: This compensation range is competitive for Associate Manager level marketing positions in major metropolitan areas like Los Angeles, particularly for tech companies in the delivery/logistics sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: DoorDash is a leading player in the food delivery and local logistics industry, focusing on connecting consumers with local businesses through last-mile delivery technology.
Company Size: Large, publicly traded company
Company Stage: Established growth-stage company expanding beyond core food delivery into broader local commerce
ASSUMPTION: Company size and stage are assumed based on DoorDash's market presence, the description of multi-million dollar budgets, and the reference to growing beyond food delivery to "any and all goods," indicating an established but still expanding business.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Likely reports to a Senior Manager or Director of Consumer Marketing
Team Size/Composition: Part of the Consumer Growth Marketing team with cross-functional collaboration
Growth Opportunities: Clear career advancement potential as the listing states "the consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands."
ASSUMPTION: Reporting structure is inferred based on the Associate Manager title. Team composition is based on mentioned collaborations with other teams including Martech, Analytics, and Product.
🌍 Location & Work Environment
Office Type: Not explicitly specified, likely office-based or hybrid
Geographic Context: Los Angeles is a major tech and media hub with a high cost of living but offers access to significant marketing talent and resources
Work Schedule: Standard full-time with potential for flexibility
Regional Considerations: Los Angeles-based role will benefit from proximity to major media companies, advertising agencies, and tech firms, potentially requiring commuting in a traffic-heavy city
ASSUMPTION: Work environment details are assumed based on industry standards for marketing roles at tech companies. The job listing does not explicitly state remote work options, suggesting an in-office or hybrid arrangement is likely.
💼 Interview & Application Insights
Typical Process: Initial screening call with recruiter, followed by interviews with the hiring manager and team members, possibly including a case study or marketing assignment to demonstrate analytical and strategic thinking
Key Assessment Areas: Performance marketing expertise, analytical abilities, strategic thinking, experience managing large budgets, familiarity with digital marketing channels, and ability to optimize for growth metrics
Application Tips: Highlight specific examples of managing paid digital campaigns, quantifiable achievements in optimizing marketing performance, and experience with the specific channels mentioned (Meta, TikTok, Google, etc.)
ATS Keywords: paid marketing, digital marketing, media buying, CPA, acquisition, performance marketing, paid social, paid search, Meta, Google, TikTok, Snapchat, ROI, A/B testing, growth marketing, analytics
ASSUMPTION: These insights are based on industry standards for hiring processes in digital marketing roles at technology companies.
🛠️ Tools & Technologies
- Marketing platforms: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Display DSPs
- Analytics tools: Likely marketing attribution platforms, dashboards
- Data analysis: SQL, Excel/Google Sheets, potentially Python
- A/B testing frameworks and experimentation tools
- Budget management and forecasting tools
ASSUMPTION: While specific tools beyond the mentioned ad platforms aren't explicitly listed, these are standard technologies used in performance marketing roles at companies like DoorDash.
👔 Cultural Fit Considerations
Company Values: Growth, empowerment of local economies, innovation, inclusivity, diversity, and data-driven decision making
Work Style: Fast-paced, results-oriented, collaborative, analytical, and action-biased environment
Self-Assessment: Consider if you thrive in environments that require:
- Quick adaptation and rapid decision-making
- Balance between analytical thinking and creative problem-solving
- Cross-functional collaboration and stakeholder management
- Comfort with managing large budgets and being accountable for growth metrics
- Passion for local commerce and the food delivery ecosystem
ASSUMPTION: Cultural elements are inferred from descriptions of the team and role requirements, as well as the company mission statements included in the job posting.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- Managing multi-million dollar budgets comes with high visibility and accountability
- Fast-moving environment may require quick decision-making and adaptability
- Balancing aggressive growth targets with cost-effectiveness requirements
- Coordinating across multiple stakeholders including agencies and internal teams
- Navigating the evolving digital marketing landscape with changing platform algorithms and features
ASSUMPTION: These challenges are inferred from the responsibilities listed and the nature of performance marketing roles at high-growth tech companies.
📈 Similar Roles Comparison
This Associate Manager role differs from similar positions in several ways:
- vs. Digital Marketing Manager: More specialized focus on paid acquisition rather than broader marketing
- vs. Growth Marketing Manager: Similar focus but at an Associate level, potentially with more guidance from senior team members
- vs. Media Buyer: More strategic role with budget ownership and cross-functional responsibility beyond just execution
- vs. Marketing Analyst: More action-oriented with direct channel management rather than pure analysis
ASSUMPTION: This comparison is based on standard industry role delineations in digital marketing departments.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing and implementing a comprehensive incrementality testing framework across paid channels to optimize budget allocation
- Creating a structured A/B testing program for creative assets to improve conversion rates
- Building forecasting models to predict customer acquisition costs and volume by channel
- Developing performance dashboards to monitor real-time KPIs and inform optimization decisions
- Leading collaborative campaigns with platform partners like Google or Meta to test new ad products
ASSUMPTION: These projects are illustrative examples based on typical responsibilities for performance marketing managers and the specific duties mentioned in the job description.
❓ Key Questions to Ask During Interview
- How do you measure success for this role in the first 90 days and beyond?
- What are the biggest challenges the Consumer Growth Marketing team is currently facing?
- How does the team balance short-term performance goals with longer-term brand building and customer retention?
- Can you share more about how this role collaborates with the Product and Analytics teams?
- What marketing technologies or platforms is DoorDash planning to implement or optimize in the coming year?
- How has DoorDash's expansion beyond food delivery influenced consumer marketing strategy?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume to highlight relevant paid marketing experience, including specific platforms mentioned (Meta, Google, TikTok, etc.)
- Prepare quantifiable achievements related to budget management, CPA improvements, and growth metrics
- Research DoorDash's recent initiatives to understand their current marketing focus and challenges
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare specific examples demonstrating your analytical abilities, strategic thinking, and experience with A/B testing
- Review the company's mission statement and be prepared to discuss how your approach aligns with their focus on empowering local economies
For ATS optimization, ensure your application includes key terms like "paid marketing," "performance marketing," "media buying," "growth marketing," "customer acquisition," and specific platform names mentioned in the job listing.