Associate Director of B2B Client Strategy
Power Digital📌 Core Information
🔹 Job Title: Associate Director of B2B Client Strategy
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Strategy
📌 Essential Job Details
🚀 Job Overview
As the Associate Director of B2B Client Strategy at Power Digital, you'll be responsible for leading the development and execution of strategic marketing initiatives for business-to-business clients. This role sits at the intersection of marketing strategy, account-based marketing (ABM), and go-to-market planning, where you'll own the full lifecycle of B2B strategic products while supporting revenue growth and client retention. You'll work collaboratively across the agency's marketing disciplines to ensure clients receive cohesive, results-driven strategies that drive measurable business outcomes.
ASSUMPTION: The role is categorized as Marketing/Strategy based on the description of responsibilities and the company's positioning as a growth marketing firm. The job type is assumed to be Full-time given the comprehensive responsibilities and benefits package offered.
📋 Key Responsibilities
✅ Own the inception, delivery, and quality assurance of all B2B Client Strategy products
✅ Lead ABM Audits and Playbooks while serving as Account Director for the ABM Team
✅ Create Go-To-Market (GTM) plans and playbooks for clients
✅ Identify efficiency opportunities in delivery of B2B Strategy products and collaborate on implementation
✅ Collaborate with cross-agency teams (SEO, Content Marketing, Paid Media, PR, etc.) to ensure recommendations align with best practices
✅ Support revenue and appraisal teams in complex GTM strategies for new and expanded business opportunities
✅ Employ AI technologies to enhance and optimize business processes
✅ Utilize Power Digital's Nova ecosystem as it relates to the department
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 5 years of B2B Marketing experience (in-house or agency) crafting strategies
Skills:
- Strategic knowledge of core B2B Martech (Salesforce, Marketo, Hubspot, etc.)
- Strategic knowledge of PESO(c) platform channels and ABM best practices
- Presentation skills for client-facing strategy discussions
- Strategic understanding of business metrics and KPIs
- Strong project management skills
- Team-oriented with effective interpersonal skills
- Organized, detail-oriented, and punctual
ASSUMPTION: While specific educational requirements aren't mentioned, the role likely requires at least a bachelor's degree in marketing, business, or a related field given the strategic nature and seniority level. The role values practical experience over specific educational credentials.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off (available from day one)
- 4 hours per quarter for paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 Work From Home stipend
- Employee Assistance Program
- 12 observed US holidays + 2 mental health recharge days annually
- Growth opportunities within a rapidly growing firm
- Ongoing employee development programs
- Quarterly performance awards with prize money
- Opportunities to participate in company DEI initiatives
Industry Comparison: The benefits package appears comprehensive compared to industry standards, particularly the unlimited PTO, employer-covered insurance premiums, and work flexibility options.
ASSUMPTION: Based on the Associate Director title and responsibilities in the marketing agency sector, the salary likely falls in the $85,000-$120,000 range, varying by location and candidate experience. The addition of commission opportunities suggests potential for additional earnings based on performance.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies globally, offering full-service growth marketing solutions.
Company Size: Medium to large, managing billions in media spend
Company Stage: Growth stage with established processes and proprietary technology (Nova)
ASSUMPTION: The company size is assumed based on their mention of "managing billions in media" and their comprehensive service offerings. The growth stage is inferred from their stated vision to become "the most valued and respected private growth marketing firm in the world," suggesting they are established but still expanding.
📊 Role Analysis
Career Level: Senior/Leadership position
Reporting Structure: Likely reports to a Director or VP of Strategy/Client Services
Team Size/Composition: Likely leads a team of B2B strategists and collaborates with various marketing specialists
Growth Opportunities: Potential paths to Director of Strategy, VP of Client Services, or specialized leadership in B2B marketing
ASSUMPTION: The reporting structure and team composition are inferred based on the Associate Director title and responsibilities. The role appears to be both strategic and operational with team leadership components, suggesting it sits in the middle-to-upper management tier.
🌍 Location & Work Environment
Office Type: Flexible - 100% remote, in-office, or hybrid options available
Geographic Context: Must be legally eligible to work in the United States, with no specific location requirements
Work Schedule: Not specified, likely standard business hours with flexibility
Regional Considerations: No relocation appears necessary as the role can be performed remotely from anywhere in the US
ASSUMPTION: While the listing states support for remote work, the collaborative nature of the role suggests that occasional meetings (virtual or in-person) with clients and internal teams would be expected. The work schedule is assumed to align with typical agency environments, which may include some flexibility but also accommodate client availability.
💼 Interview & Application Insights
Typical Process: Initial screening, portfolio/strategy review, panel interviews with cross-functional team members, possibly a strategic case study presentation
Key Assessment Areas: Strategic thinking, client communication skills, B2B marketing expertise, leadership abilities, understanding of marketing technology ecosystem
Application Tips: Highlight experience with ABM strategies, Go-To-Market planning, and cross-channel marketing integration. Quantify previous results with specific metrics related to client retention, revenue growth, and strategy adoption.
ATS Keywords: ABM, B2B marketing strategy, Salesforce, Marketo, Hubspot, Go-To-Market, client strategy, PESO, marketing integration, cross-channel marketing
ASSUMPTION: This interview process is based on standard practices for director-level positions in marketing agencies. The role's emphasis on strategy and client relationships suggests the interview will likely test both strategic thinking and presentation/communication skills.
🛠️ Tools & Technologies
- B2B Martech: Salesforce, Marketo, Hubspot
- Nova (proprietary data platform)
- ABM platforms (likely Demandbase, 6sense, or similar)
- Project management tools
- AI technologies for business process optimization
ASSUMPTION: While specific ABM platforms aren't mentioned, industry-standard tools like Demandbase or 6sense would likely be used given the emphasis on ABM strategies. Similarly, project management tools are inferred from the project management skills requirement.
👔 Cultural Fit Considerations
Company Values: Growth-focused, innovative, results-driven, integrity, autonomy, grit, people-first, diversity
Work Style: Collaborative, consultative, data-driven, strategic, autonomous
Self-Assessment:
- Are you comfortable with a "relentless pursuit of growth" mindset?
- Do you thrive in an environment that values both autonomy and collaboration?
- Are you passionate about measurable marketing results?
- Can you balance strategic thinking with practical implementation?
- Are you comfortable providing "radically candid" communication?
ASSUMPTION: The company values are inferred directly from their company description, which emphasizes growth, innovation, and people-first culture. The work style is assumed based on the role requirements and company positioning as a consultative marketing firm.
⚠️ Potential Challenges
The role may involve balancing multiple client strategies simultaneously, requiring excellent prioritization skills. The emphasis on both strategic planning and implementation oversight suggests a broad scope of responsibility. Meeting KPIs tied to client adoption of recommendations (25%+) could be challenging if clients have budget constraints or competing priorities. The collaborative nature across multiple service teams may require navigating different work styles and priorities.
ASSUMPTION: These challenges are inferred from the comprehensive list of responsibilities and KPIs mentioned in the job description, particularly the metric around recommendation adoption and department-level success measures.
📈 Similar Roles Comparison
This Associate Director role differs from typical Marketing Strategy Director positions by its specific focus on B2B clients and ABM strategies. Unlike purely advisory roles, this position has clear KPIs tied to client adoption of recommendations and business outcomes. Compared to in-house B2B marketing leaders, this agency role requires managing multiple client relationships and diverse industry knowledge rather than deep expertise in a single company or product.
ASSUMPTION: This comparison is based on standard industry patterns for agency strategy roles versus in-house positions, and the specific ABM focus that distinguishes this from broader marketing strategy positions.
📝 Sample Projects
- Developing an integrated ABM playbook for a SaaS client targeting enterprise accounts
- Creating a comprehensive Go-To-Market strategy for a B2B technology company launching a new product line
- Conducting an audit of a client's existing B2B marketing approach and providing recommendations for optimization
- Developing cross-channel integration strategies connecting content marketing, SEO, and paid media for complex B2B sales cycles
- Building AI-enhanced customer journey mapping to identify conversion optimization opportunities for B2B clients
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities, especially around ABM audits, GTM planning, and cross-agency collaboration.
❓ Key Questions to Ask During Interview
- How does Power Digital measure success for its B2B clients beyond standard marketing metrics?
- Can you share examples of how the Nova platform enhances B2B strategy development and client outcomes?
- What is the typical client journey from onboarding through strategy implementation, and how does this role influence that journey?
- How do cross-functional teams collaborate on B2B client strategies, and what processes ensure alignment?
- What are the biggest challenges B2B clients are currently facing, and how is Power Digital evolving its approach to address them?
- How does the organization balance the "radical candor" communication style with maintaining strong client relationships?
ASSUMPTION: These questions are suggested based on the role type and company information provided. They aim to demonstrate the candidate's strategic thinking about B2B marketing challenges while gathering important information about the work environment.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume and cover letter to highlight relevant B2B marketing strategy experience, ABM expertise, and client service success stories. Include specific metrics demonstrating your impact.
2. Update your LinkedIn profile to include keywords from the job description (ABM, B2B strategy, GTM planning), ensuring recruiters can find you.
3. Prepare a portfolio of B2B strategy work (anonymized as needed) showing your strategic approach, implementation plans, and results achieved.
4. Research Power Digital's clients and case studies to understand their approach and success stories, which will help you speak to their specific methodology during interviews.
5. Prepare to discuss your experience with B2B martech platforms (Salesforce, Marketo, etc.) and how you've leveraged them to drive strategic outcomes, even if your experience was indirect or strategic rather than hands-on implementation.
6. Be ready to articulate how you've previously measured the success of your B2B marketing strategies and how you've ensured adoption of your recommendations by clients or internal stakeholders.
7. Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure your application is legitimate.