Associate Brand Manager
CONAGRA
Full-time
On-site
Mississauga, Ontario, Canada
🎨 Brand & Creative Marketing
📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Conagra Brands
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
1. P&L Management & Strategic Planning: Develop and execute annual operating plans, manage brand P&L, and drive revenue growth management activities.
2. Marketing Execution: Create and execute comprehensive marketing activation plans, ensuring effectiveness with the commercial strategy management team.
3. Innovation Management: Support innovation projects from ideation to commercialization, driving short-term and long-term growth opportunities.
4. Brand Management: Strengthen and build brand management processes, ensuring successful presentations and integration of plans to senior leadership.
ASSUMPTION: This role requires a strong understanding of consumer insights, competitive analysis, and the ability to balance multiple priorities in a complex operating environment.
📋 Key Responsibilities
🔹 Planning, Execution, and P&L Management (60%)
- Participate in building the Annual Operating Plan (AOP) for the brand and strategic planning process.
- Support revenue growth management activities: Integrated Margin Management/Pricing, Trade Efficiency Support, and MAPS (Merchandising, Assortment, Pricing & Shelving).
- Deliver annual financial targets for assigned brands/portfolio(s), proactively recommending corrective action if necessary.
- Ensure brand initiatives are consistent with agreed-upon goals, priorities, and strategies.
- Drive revenue growth management activities via integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations.
- Leverage demand-centered insights and jobs theory for the brand(s).
- Manage brand equity (language, vision, strategy).
ASSUMPTION: This section requires a strong understanding of P&L management, strategic planning, and revenue growth management.
🔹 Marketing Execution (20%)
- Create and execute comprehensive marketing activation plans.
- Ensure effectiveness of working relationships with the Commercial Strategy Management Team (CSM) to follow go-to-market strategy and trade spend effectiveness.
- Work with CSM on the commercialization of innovations, ensuring Sales has all required tools (sell sheets, consumer support info, etc.).
- Support the Commerce Marketing team (Shopper) in the execution of customer programs.
ASSUMPTION: This section requires strong project management skills, excellent communication skills (both written and verbal), and the ability to work effectively with cross-functional teams.
🔹 Innovation Management (20%)
- Support innovation projects through the gate process, from identifying ideas to commercializing and executing in-market, rooted in consumer insights, brand equity understanding, category, brand, geographic dynamics, and competitive analysis.
- Support the development and execution of strategic innovation plans, with a focus on short-term opportunities, to drive sales and revenue objectives.
- Leverage U.S.-led innovation for Canadian brand expansion and mega brand development.
- Identify, evaluate, and validate Canadian opportunities for line extensions, pack size opportunities, and renovations on branded portfolios that drive incremental long-term growth across different channels.
- Monitor performance of new product launches with post-launch reviews, building insights and translating them into an action plan.
ASSUMPTION: This section requires a strong understanding of innovation management, consumer insights, and the ability to work effectively with cross-functional teams.
🔹 Admin Support (10%)
- Manage A&P spending to ensure spend is within specified budgets.
- Monitor brand(s) budget, innovation, and track associated expenses in SIFT, reconciling invoices against approved projects.
- Ensure all projects are up-to-date in Clarizen.
- Assist team with process enhancement projects as required.
ASSUMPTION: This section requires strong organizational, prioritization, and multi-tasking skills, as well as attention to detail.
📈 Potential Career Progression
- Promotional opportunities within the Marketing organization.
- Lateral career opportunities to another Brand portfolio and categories, Commerce/Shopper Marketing, Demand Science, or across cross-functional teams.
📝 Qualifications, Education & Experience
- At least 3 years of marketing experience in the consumer-packaged goods industry, with a focus on food CPG being a definite asset.
- Bachelor’s Degree required.
- Experience in developing and executing marketing programs, brief writing, and managing P&L’s.
- Proven ability to deliver initiatives that have contributed significant gains in market share, revenue, and volume growth, and process efficiencies.
- Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.
- Good strategic and analytic capabilities, comfortable utilizing data to support business decisions.
- Experience working with a cross-functional team, including sales, finance, research, and operations.
- Demonstrated organizational, prioritization, and multi-tasking skills.
- Strong interpersonal and communication skills (both written and verbal) and excellent project management skills.
- Team player that thrives in both group and individual projects.
💰 Compensation & Benefits
- Salary Range: $61,000 - $90,000 per year
- *The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.*
- Benefits:
- Comprehensive healthcare benefits, mental wellbeing support, and wellness spending account
- Great pay, bonus incentive opportunity, wealth accumulation program, and access to discounts
- Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement
- Paid-time off, flexible work-schedules, Employee & Family Assistance Program, and volunteer opportunities
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services
- Company Size: 10,001+ employees
- Founded: 1919
- Company Description: Conagra has the most impactful, energized, and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins, and consistent results. We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Our portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100-year-old company with a startup attitude - an imperative to transform how we do business. Our timeless values include integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
- Company Specialties: Marketing, Finance, R&D, Brand, Sales, Human Resources, Communications, Legal, Supply Chain, IT, and Engineering
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Senior Brand Manager or similar role.
- Work Arrangement: Hybrid (3 days on-site in Mississauga, Ontario)
- Growth Opportunities: Potential career progression within the Marketing organization, lateral moves to other Brand portfolios, or across cross-functional teams.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site)
- Office Location(s): Mississauga, Ontario, Canada
- Geographic Context: Mississauga is a multicultural city in the Greater Toronto Area, offering a mix of urban and suburban living. It is home to a diverse range of industries, including finance, technology, and healthcare.
- Work Schedule: Flexible work schedule, with the ability to work remotely 2 days a week.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by behavioral and technical interviews, and a final round with senior leadership.
- Key Assessment Areas: Problem-solving skills, strategic thinking, data analysis, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your understanding of the consumer-packaged goods industry, brand management, and innovation processes.
- Research Conagra Brands and the specific brand(s) you would be working on to demonstrate your enthusiasm and understanding of the company and its products.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
👔 Cultural Fit Considerations
- Company Values: Integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
- Work Style: Collaborative, innovative, and data-driven. Conagra Brands embraces debate and encourages employees to challenge marketplace/business conventions.
- Self-Assessment Questions:
- How do you align with Conagra Brands' values, particularly 'leadership by all' and 'external focus'?
- Describe a time when you had to challenge a business convention or process. What was the outcome?
- How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
⚠️ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced, dynamic work environment.
- Managing a complex P&L and driving revenue growth in a competitive market.
- Collaborating effectively with cross-functional teams, both on-site and remotely.
- Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities.
📈 Similar Roles Comparison
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Senior Brand Manager or similar role.
- Work Arrangement: Hybrid (3 days on-site in Mississauga, Ontario)
- Growth Opportunities: Potential career progression within the Marketing organization, lateral moves to other Brand portfolios, or across cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive marketing activation plan for a new product launch, including advertising, promotions, and trade spend optimization.
- Conducting a competitive analysis and consumer insights study to inform brand positioning and messaging strategies.
- Managing a cross-functional team to deliver a successful innovation project, from ideation to commercialization.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and the company's long-term growth strategy?
- What are the most significant challenges facing the brand(s) in the current market landscape, and how can this role help address them?
- How does the company support work-life balance for employees working in a hybrid arrangement?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.conagrabrands.com/us/en/job/Req-032372/Associate-Brand-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for phone or video screening, behavioral and technical interviews, and a final round with senior leadership.
- Research Conagra Brands and the specific brand(s) you would be working on to demonstrate your enthusiasm and understanding of the company and its products.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Associate Brand Manager
🔹 Company: Conagra Brands
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
1. P&L Management & Strategic Planning: Develop and execute annual operating plans, manage brand P&L, and drive revenue growth management activities.
2. Marketing Execution: Create and execute comprehensive marketing activation plans, ensuring effectiveness with the commercial strategy management team.
3. Innovation Management: Support innovation projects from ideation to commercialization, driving short-term and long-term growth opportunities.
4. Brand Management: Strengthen and build brand management processes, ensuring successful presentations and integration of plans to senior leadership.
ASSUMPTION: This role requires a strong understanding of consumer insights, competitive analysis, and the ability to balance multiple priorities in a complex operating environment.
📋 Key Responsibilities
🔹 Planning, Execution, and P&L Management (60%)
- Participate in building the Annual Operating Plan (AOP) for the brand and strategic planning process.
- Support revenue growth management activities: Integrated Margin Management/Pricing, Trade Efficiency Support, and MAPS (Merchandising, Assortment, Pricing & Shelving).
- Deliver annual financial targets for assigned brands/portfolio(s), proactively recommending corrective action if necessary.
- Ensure brand initiatives are consistent with agreed-upon goals, priorities, and strategies.
- Drive revenue growth management activities via integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations.
- Leverage demand-centered insights and jobs theory for the brand(s).
- Manage brand equity (language, vision, strategy).
ASSUMPTION: This section requires a strong understanding of P&L management, strategic planning, and revenue growth management.
🔹 Marketing Execution (20%)
- Create and execute comprehensive marketing activation plans.
- Ensure effectiveness of working relationships with the Commercial Strategy Management Team (CSM) to follow go-to-market strategy and trade spend effectiveness.
- Work with CSM on the commercialization of innovations, ensuring Sales has all required tools (sell sheets, consumer support info, etc.).
- Support the Commerce Marketing team (Shopper) in the execution of customer programs.
ASSUMPTION: This section requires strong project management skills, excellent communication skills (both written and verbal), and the ability to work effectively with cross-functional teams.
🔹 Innovation Management (20%)
- Support innovation projects through the gate process, from identifying ideas to commercializing and executing in-market, rooted in consumer insights, brand equity understanding, category, brand, geographic dynamics, and competitive analysis.
- Support the development and execution of strategic innovation plans, with a focus on short-term opportunities, to drive sales and revenue objectives.
- Leverage U.S.-led innovation for Canadian brand expansion and mega brand development.
- Identify, evaluate, and validate Canadian opportunities for line extensions, pack size opportunities, and renovations on branded portfolios that drive incremental long-term growth across different channels.
- Monitor performance of new product launches with post-launch reviews, building insights and translating them into an action plan.
ASSUMPTION: This section requires a strong understanding of innovation management, consumer insights, and the ability to work effectively with cross-functional teams.
🔹 Admin Support (10%)
- Manage A&P spending to ensure spend is within specified budgets.
- Monitor brand(s) budget, innovation, and track associated expenses in SIFT, reconciling invoices against approved projects.
- Ensure all projects are up-to-date in Clarizen.
- Assist team with process enhancement projects as required.
ASSUMPTION: This section requires strong organizational, prioritization, and multi-tasking skills, as well as attention to detail.
📈 Potential Career Progression
- Promotional opportunities within the Marketing organization.
- Lateral career opportunities to another Brand portfolio and categories, Commerce/Shopper Marketing, Demand Science, or across cross-functional teams.
📝 Qualifications, Education & Experience
- At least 3 years of marketing experience in the consumer-packaged goods industry, with a focus on food CPG being a definite asset.
- Bachelor’s Degree required.
- Experience in developing and executing marketing programs, brief writing, and managing P&L’s.
- Proven ability to deliver initiatives that have contributed significant gains in market share, revenue, and volume growth, and process efficiencies.
- Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.
- Good strategic and analytic capabilities, comfortable utilizing data to support business decisions.
- Experience working with a cross-functional team, including sales, finance, research, and operations.
- Demonstrated organizational, prioritization, and multi-tasking skills.
- Strong interpersonal and communication skills (both written and verbal) and excellent project management skills.
- Team player that thrives in both group and individual projects.
💰 Compensation & Benefits
- Salary Range: $61,000 - $90,000 per year
- *The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.*
- Benefits:
- Comprehensive healthcare benefits, mental wellbeing support, and wellness spending account
- Great pay, bonus incentive opportunity, wealth accumulation program, and access to discounts
- Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement
- Paid-time off, flexible work-schedules, Employee & Family Assistance Program, and volunteer opportunities
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services
- Company Size: 10,001+ employees
- Founded: 1919
- Company Description: Conagra has the most impactful, energized, and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins, and consistent results. We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Our portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100-year-old company with a startup attitude - an imperative to transform how we do business. Our timeless values include integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
- Company Specialties: Marketing, Finance, R&D, Brand, Sales, Human Resources, Communications, Legal, Supply Chain, IT, and Engineering
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Senior Brand Manager or similar role.
- Work Arrangement: Hybrid (3 days on-site in Mississauga, Ontario)
- Growth Opportunities: Potential career progression within the Marketing organization, lateral moves to other Brand portfolios, or across cross-functional teams.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site)
- Office Location(s): Mississauga, Ontario, Canada
- Geographic Context: Mississauga is a multicultural city in the Greater Toronto Area, offering a mix of urban and suburban living. It is home to a diverse range of industries, including finance, technology, and healthcare.
- Work Schedule: Flexible work schedule, with the ability to work remotely 2 days a week.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by behavioral and technical interviews, and a final round with senior leadership.
- Key Assessment Areas: Problem-solving skills, strategic thinking, data analysis, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your understanding of the consumer-packaged goods industry, brand management, and innovation processes.
- Research Conagra Brands and the specific brand(s) you would be working on to demonstrate your enthusiasm and understanding of the company and its products.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
👔 Cultural Fit Considerations
- Company Values: Integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
- Work Style: Collaborative, innovative, and data-driven. Conagra Brands embraces debate and encourages employees to challenge marketplace/business conventions.
- Self-Assessment Questions:
- How do you align with Conagra Brands' values, particularly 'leadership by all' and 'external focus'?
- Describe a time when you had to challenge a business convention or process. What was the outcome?
- How do you approach working with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
⚠️ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced, dynamic work environment.
- Managing a complex P&L and driving revenue growth in a competitive market.
- Collaborating effectively with cross-functional teams, both on-site and remotely.
- Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities.
📈 Similar Roles Comparison
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Senior Brand Manager or similar role.
- Work Arrangement: Hybrid (3 days on-site in Mississauga, Ontario)
- Growth Opportunities: Potential career progression within the Marketing organization, lateral moves to other Brand portfolios, or across cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive marketing activation plan for a new product launch, including advertising, promotions, and trade spend optimization.
- Conducting a competitive analysis and consumer insights study to inform brand positioning and messaging strategies.
- Managing a cross-functional team to deliver a successful innovation project, from ideation to commercialization.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and the company's long-term growth strategy?
- What are the most significant challenges facing the brand(s) in the current market landscape, and how can this role help address them?
- How does the company support work-life balance for employees working in a hybrid arrangement?
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.conagrabrands.com/us/en/job/Req-032372/Associate-Brand-Manager).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for phone or video screening, behavioral and technical interviews, and a final round with senior leadership.
- Research Conagra Brands and the specific brand(s) you would be working on to demonstrate your enthusiasm and understanding of the company and its products.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.