📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Pure Lifestyle Inc.
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-Site (Not Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand marketing and communications team with field activities and duties
- Executing field marketing and brand awareness campaigns
- Collaborating with marketing and brand awareness teams to determine target audience preferences
- Cooperating with agency partners to plan and execute integrated brand awareness initiatives
- Educating target audience about brands and promoting them positively
ASSUMPTION: This role is ideal for a recent graduate or someone with limited professional experience looking to break into the marketing industry. It offers a unique opportunity to gain hands-on experience in brand management, marketing, and customer service.
📋 Key Responsibilities
✅ Support the brand marketing and communications team with everyday field activities and duties, including progress reports, internal meetings, and client engagement
✅ Assist in the execution of field marketing and brand awareness campaigns that meet market share and revenue goals
✅ Collaborate with the marketing and brand awareness team to determine target audience preferences and develop and implement brand strategies to suit their needs
✅ Cooperate with agency partners to plan and execute integrated brand awareness and field marketing initiatives
✅ Educate the target audience about our brands and positively promote the brand at all times
✅ Perform other duties as assigned
ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to multitask and prioritize responsibilities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in an industry related to brand management, marketing, sales, and/or customer service
Required Skills:
- Excellent communication skills, both verbal and written
- Strong project management skills
- Ability to think creatively and strategically
- Professional drive with a desire to learn
- Willingness and ability to work cross-functionally and cooperatively
- Familiarity with the latest marketing trends and best practices
Preferred Skills:
- Experience with marketing software and tools
- Bilingual or multilingual proficiency
ASSUMPTION: While a degree in a related field is preferred, the company may consider candidates with relevant experience and a strong portfolio or proven track record.
💰 Compensation & Benefits
Salary Range: CAD 42,000 - 52,000 per year (Based on industry standards for entry-level marketing roles in Vancouver)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Vancouver. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pure Lifestyle Inc. operates in the advertising services industry, focusing on direct marketing and brand awareness strategies.
Company Size: With 11-50 employees, Pure Lifestyle Inc. offers a close-knit work environment where employees have the opportunity to make a significant impact on the company's success.
Founded: The company's founding date is not specified on their LinkedIn profile.
Company Description:
- Pure Lifestyle Inc. believes in the power of direct marketing to reach a broader audience and drive sales.
- The company specializes in brand management, marketing, and customer service strategies to help clients achieve their business goals.
- They work with clients across various industries, providing tailored solutions to meet their unique needs.
Company Specialties:
- Brand Management
- Marketing Strategy
- Customer Service
- Field Marketing
Company Website: https://www.purelifebc.ca/
ASSUMPTION: Pure Lifestyle Inc. is a growing company that values employee growth and development. They offer opportunities for employees to learn and advance their careers within the organization.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: The Assistant Brand Manager will report directly to the Brand Marketing and Communications Manager.
Work Arrangement: This is an on-site position, requiring candidates to live within a reasonable commuting distance of the Richmond office.
Growth Opportunities:
- Progression to a full-fledged Brand Manager role as experience and skills develop
- Expansion into other areas of marketing or management within the company
- Potential opportunities to work on international projects or with global clients
ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Pure Lifestyle Inc.'s office is located in Richmond, British Columbia, with a modern and collaborative work environment.
Office Location(s): 218-2688 Shell Rd, Richmond, British Columbia V6X-4E1, CA
Geographic Context:
- Richmond is a multicultural city located on the coast of British Columbia, offering a mix of urban and suburban living.
- The office is conveniently located near public transportation and amenities.
- The city experiences a mild oceanic climate, with cool winters and warm, dry summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs.
ASSUMPTION: The work environment at Pure Lifestyle Inc. is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills (both verbal and written)
- Problem-solving abilities
- Creativity and strategic thinking
- Adaptability and willingness to learn
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the role and the company by researching Pure Lifestyle Inc. and their industry.
- Prepare examples of your past work that showcase your skills and accomplishments in brand management, marketing, and customer service.
ATS Keywords: Brand Management, Marketing, Sales, Customer Service, Project Management, Communication, Creativity, Strategic Thinking, Adaptability, Team Collaboration, Market Research, Client Engagement, Field Marketing, Brand Awareness, Problem Solving, Professional Drive
ASSUMPTION: The application process at Pure Lifestyle Inc. is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or Jira)
- Marketing software and tools (e.g., Google Analytics, Hootsuite, or Mailchimp)
- Customer relationship management (CRM) software (e.g., Salesforce or HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and clients the Assistant Brand Manager is working with.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
- Results-driven and innovative
Work Style:
- Fast-paced and dynamic
- Results-oriented and goal-driven
- Team-focused and collaborative
- Adaptable and flexible
- Continuously learning and growing
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a strong desire to learn and grow professionally?
- Are you results-driven and focused on achieving goals?
- Do you align with Pure Lifestyle Inc.'s company values?
ASSUMPTION: Pure Lifestyle Inc. values employees who are adaptable, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working on weekends or evenings for events or campaigns.
- The fast-paced work environment may be challenging for candidates who prefer a slower pace or more structured work environment.
- The role may involve frequent travel or on-site work for client events or activations.
- The company's size and growth potential may present opportunities for career advancement but also competition for promotions and leadership roles.
ASSUMPTION: These challenges are inherent in the role and the company's growth trajectory. Candidates should carefully consider their personal preferences and career goals before applying.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Junior Brand Manager: The Assistant Brand Manager role focuses more on supporting the brand marketing and communications team, while the Junior Brand Manager role may involve more independent project management and strategic decision-making.
- Industry-specific context: Pure Lifestyle Inc. operates in the advertising services industry, focusing on direct marketing and brand awareness strategies. This role may differ from similar roles in other industries or companies with different marketing focuses.
- Career path comparison: The Assistant Brand Manager role is an entry-level position that can lead to career advancement in brand management, marketing, or other related fields within the company or industry.
ASSUMPTION: Candidates should research similar roles in the industry to better understand the differences and similarities between them and the Assistant Brand Manager role at Pure Lifestyle Inc.
📝 Sample Projects
- Planning and executing a brand awareness campaign for a new product launch, including market research, target audience identification, and campaign development and implementation.
- Collaborating with agency partners to create and execute an integrated marketing and field marketing strategy for an existing client, focusing on increasing market share and revenue.
- Developing and implementing a customer engagement strategy for a client's event, including pre-event promotion, on-site activation, and post-event follow-up.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks the Assistant Brand Manager may be involved in, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand marketing and communications department?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in this role, and how can they be addressed?
- How does the company measure the success of its brand awareness campaigns, and what metrics are most important?
- What opportunities are there for career advancement within the company, and how are they typically achieved?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your communication skills, project management abilities, and creativity.
- Prepare examples of your past work that showcase your skills and accomplishments in brand management, marketing, and customer service.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
