ASO (App Store Optimization) Manager (12 months FTC)
Goodnotes📌 Core Information
🔹 Job Title: ASO (App Store Optimization) Manager (12 months FTC)
🔹 Company: Goodnotes
🔹 Location: Remote
🔹 Job Type: Full-time, Fixed-Term Contract (12 months)
🔹 Category: Marketing / Growth
📌 Essential Job Details
🚀 Job Overview
Goodnotes is seeking an experienced ASO Manager to drive organic growth on the Apple App Store and Google Play Store. In this 12-month fixed-term contract position, you'll be responsible for developing and implementing comprehensive App Store Optimization strategies that improve visibility, rankings, and downloads globally. As part of the Growth Marketing team spanning Europe and Asia, you'll collaborate with marketers, designers, and other stakeholders to bring the Goodnotes app to new users worldwide.
ASSUMPTION: This is a senior individual contributor role within the marketing department, based on the required 5+ years of experience and strategic responsibilities.
📋 Key Responsibilities
✅ Develop and execute global ASO strategies to improve rankings, visibility, and downloads across Apple App Store and Google Play
✅ Conduct ongoing keyword research and integrate high-impact terms into metadata, descriptions, and titles
✅ Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics
✅ Plan and execute A/B tests to evaluate performance of app store assets on both platforms
✅ Monitor and analyze app performance metrics to identify trends and provide actionable insights
✅ Conduct regular competitive research to benchmark against competitors and identify opportunities
✅ Optimize app store listings for international markets, ensuring localization for target audiences
✅ Present findings and recommendations to stakeholders across the organization
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years ASO experience across Apple App Store and Google Play Store across multiple markets and languages
Skills:
- Proven track record creating and implementing successful ASO strategies
- Strong experience with App Store Connect and Google Play Developer console
- Proficiency with ASO tools like AppTweak or Data.ai
- Strong data analysis capabilities to interpret trends and make data-driven decisions
- Collaboration skills to work with design, content, and local growth marketing teams
- SEO experience (preferred)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Budget for noise-cancelling headphones and home office setup
- Personal development and professional training allowance
- Health & wellness budget
- Sponsored visits to Hong Kong or London offices
- Company-wide annual offsite
- Flexible working hours and location
- Medical insurance for employee and dependents
Industry Comparison: The benefits package is competitive for a remote growth marketing role, with particular strengths in flexibility, professional development, and global connectivity through sponsored office visits.
ASSUMPTION: While salary is not specified, ASO Manager roles with 5+ years of experience typically command competitive compensation in the digital marketing space, varying by geographic region of the employee.
📌 Applicant Insights
🔍 Company Context
Industry Position: Goodnotes is a leading digital note-taking application that's expanding its focus to incorporate AI capabilities. The company is reimagining information interaction by merging human creativity with AI technologies.
Company Size: Not specified
Company Stage: Growth-stage technology company with established product and expanding global market presence
ASSUMPTION: Based on the distributed team across Europe and Asia, company-wide offsites, and offices in Hong Kong and London, Goodnotes appears to be a well-established growth-stage company with significant market presence rather than an early-stage startup.
📊 Role Analysis
Career Level: Senior individual contributor
Reporting Structure: Not specified, likely reports to a Growth Marketing Director or Head of Marketing
Team Size/Composition: Part of a distributed Growth Marketing team across Europe and Asia
Growth Opportunities: Potential to build expertise in global app marketing, AI product marketing, and cross-functional collaboration
ASSUMPTION: The role is positioned as a specialist position requiring significant prior experience, suggesting it's a senior individual contributor role. The fixed-term nature (12 months) implies this could be for a specific growth initiative or project phase.
🌍 Location & Work Environment
Office Type: Fully remote with flexible working hours
Geographic Context: No specific location requirements mentioned, suggesting global applicants may be considered
Work Schedule: Flexible working hours
Regional Considerations: Company has offices in Hong Kong and London, and team members are distributed across Europe and Asia
ASSUMPTION: Given the distributed team across multiple time zones, candidates may need to accommodate occasional meetings outside standard business hours to collaborate effectively with team members in different regions.
💼 Interview & Application Insights
Typical Process: For ASO Manager roles, expect screening interviews, technical assessment of ASO knowledge, portfolio review of past optimization work, and final rounds with marketing leadership
Key Assessment Areas:
- Demonstrated success in improving app store visibility and conversion rates
- Technical knowledge of ASO best practices across both Apple and Google platforms
- Data analysis capabilities and experience with ASO tools
- Cross-functional collaboration skills
- Experience with international markets and localization
Application Tips: Highlight quantifiable achievements from previous ASO work (download increases, ranking improvements, conversion rate lifts). Showcase experience across multiple markets and languages if applicable.
ATS Keywords: ASO, App Store Optimization, App Store Connect, Google Play Developer Console, keyword research, metadata optimization, A/B testing, conversion rate optimization, AppTweak, Data.ai, localization, user acquisition
ASSUMPTION: These interview insights are based on standard industry practices for similar ASO and digital marketing roles.
🛠️ Tools & Technologies
- App Store Connect
- Google Play Developer Console
- AppTweak
- Data.ai (formerly App Annie)
- A/B testing platforms for app store assets
- Analytics and reporting tools
ASSUMPTION: Additional industry-standard tools likely include Firebase, Adjust, AppsFlyer, or similar mobile measurement platforms for tracking performance, though these weren't explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: Explicitly stated in the job listing:
- Dream big - Being visionary, strategic, and open to innovation
- Build great things - Working in service of users, always improving
- Operate like an owner - Taking responsibility with bold decision-making
- Win like a sports team - Being trusting, collaborative, and empowering
- Learn and grow fast - Continuous learning and rapid iteration
- Share our passion - Sharing ideas with enthusiasm and joy
- Be user obsessed - Empathetic, inquisitive, practical
Work Style: Collaborative, data-driven, user-focused, with emphasis on innovation and continuous improvement
Self-Assessment: Consider how well you align with Goodnotes' values by asking yourself:
- Do you thrive in a fast-paced environment that values innovation and continuous improvement?
- Are you comfortable taking ownership of projects and making data-driven decisions?
- Do you enjoy collaborating across multiple functions and regions?
- Are you passionate about improving user experiences and driving growth through optimization?
- Can you balance strategic thinking with practical implementation?
⚠️ Potential Challenges
- Managing optimization across multiple platforms (iOS and Android) and global markets simultaneously
- Navigating stakeholder expectations across distributed teams in different time zones
- Balancing data-driven decisions with creative optimization requirements
- Staying current with constantly evolving app store algorithms and best practices
- The fixed-term nature (12 months) may require quickly adapting to company processes and delivering results within a limited timeframe
ASSUMPTION: These challenges are based on the nature of the role as described and common industry patterns for global ASO positions.
📈 Similar Roles Comparison
This ASO Manager role is more specialized than a general Mobile Marketing Manager role, focusing specifically on app store presence optimization rather than paid user acquisition or broader marketing strategies. Compared to SEO Manager roles, ASO Manager positions require similar keyword optimization skills but applied to the unique ecosystems of app stores rather than search engines.
The role differs from Growth Marketing Manager positions by focusing specifically on organic app discovery rather than broader growth channels. However, it shares the data-driven approach and emphasis on conversion optimization common to most growth-focused positions.
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the listing.
📝 Sample Projects
- Conducting a comprehensive keyword analysis to identify high-potential search terms across multiple languages and implementing them into app metadata
- Designing and executing A/B tests for app store screenshots across key markets to improve conversion rates
- Analyzing competitor app store presence to identify gaps and opportunities for differentiation
- Collaborating with design team to develop and test new app preview videos showcasing AI functionality
- Creating a localization strategy for expanding into new market regions with culturally relevant app store assets
- Building a dashboard to track key ASO performance metrics and presenting insights to leadership
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- How does the ASO function integrate with other growth marketing initiatives at Goodnotes?
- What are the most important metrics used to evaluate ASO success in this role?
- How does Goodnotes approach localization for different markets, and which regions are current priorities for growth?
- Can you share examples of successful ASO initiatives that have significantly impacted Goodnotes' growth?
- How does the company's vision of merging human creativity with AI capabilities translate into the app store presence and messaging?
- What tools and resources will be available to support ASO testing and optimization?
ASSUMPTION: These questions are suggested based on the role description and may need adaptation based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume to include key ASO terms and quantifiable achievements related to app store performance
- Prepare a portfolio of past ASO work showing before-and-after results of your optimization strategies
- Research Goodnotes' app on both iOS and Android stores to understand current positioning and potential opportunities
- Connect with current/former employees on LinkedIn to gain insights about company culture
- Prepare specific examples demonstrating your experience with both technical ASO aspects (keyword optimization, metadata management) and creative optimization (visual assets, A/B testing)
- Be ready to discuss your approach to international markets and localization strategies
When applying, emphasize your track record of driving measurable results through ASO strategies and your experience working with global app products. Highlight your technical proficiency with the specific tools mentioned in the job description.