Affiliate Marketing Manager
Facet📌 Core Information
🔹 Job Title: Affiliate Marketing Manager
🔹 Company: Facet
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🔗 Affiliate Marketing
📌 Essential Job Details
🚀 Job Overview
As the Affiliate Marketing Manager at Facet, you will drive top-of-funnel lead generation through comprehensive affiliate program management. You'll be responsible for developing and executing the end-to-end affiliate marketing strategy, sourcing new partners, optimizing existing relationships, and analyzing performance metrics to maximize conversion rates. Reporting to the Growth Marketing Director, you'll collaborate cross-functionally to enhance the entire prospect journey and contribute to Facet's mission of providing personalized financial advice.
ASSUMPTION: Based on the reporting structure to the Growth Marketing Director and the emphasis on lead generation, this role appears to be a mid-senior level position focused on driving new customer acquisition through affiliate channels.
📋 Key Responsibilities
- ✅ Own and manage Facet's day-to-day affiliate marketing program while developing long-term strategies aligned with company KPIs
- ✅ Source, vet, and test new affiliate partners to maintain a pipeline of consistent performing lead generation channels
- ✅ Track and analyze affiliate performance metrics, providing insights and recommendations for optimization
- ✅ Share results and learnings with cross-functional stakeholders
- ✅ Stay current with industry trends and best practices in affiliate marketing
- ✅ Regularly use Salesforce/Marketing Cloud and internal dashboards to monitor campaign performance
- ✅ Optimize the full-funnel prospect journey, including landing pages and personalized nurture communications
- ✅ Collaborate with cross-functional teams (data, analytics, operations, compliance) to ensure optimized end-to-end journeys
- ✅ Support the Director of Growth and wider Marketing team with performance-based growth initiatives
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of affiliate marketing experience with expertise in finance/fintech industry
Skills:
- Deep expertise running multi-channel affiliate campaigns
- Expert in API integrations and webhooks, particularly Zapier
- Experience managing major affiliate aggregators (CJ, Impact, etc.)
- Proven track record of driving cost-efficient member acquisition
- Strong analytical skills to track and analyze campaign performance metrics
- Deep familiarity with CAC, CPA, CPC, CPM, CPL, and LTV
- Strong grasp of funnel analytics and metrics-driven performance marketing
- Experience with Salesforce and Salesforce Marketing Cloud
- Detail-oriented with excellent communication and presentation skills
ASSUMPTION: While no specific degree is mentioned, the technical nature of the role and emphasis on analytics suggests that a bachelor's degree in marketing, business, or related field would be beneficial but may not be strictly required given the focus on experience.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 base salary + bonus + equity (based on experience, knowledge, skills, and abilities)
Benefits:
- Flexible PTO
- Comprehensive insurance: medical, dental, and vision
- 401(k) with employer match
- Short and long-term disability coverage (paid by Facet)
- Life insurance options
- Paid parental leave
- Certification reimbursement program
- Remote work flexibility (work from anywhere in the US)
Industry Comparison: This compensation package is competitive with current industry standards for Affiliate Marketing Managers in the fintech sector, with the added advantages of equity and comprehensive benefits.
ASSUMPTION: The company appears open to salary negotiations based on their statement encouraging candidates to reach out if they feel the range is not aligned with market rates.
📌 Applicant Insights
🔍 Company Context
Industry Position: Facet appears to be a fintech company focused on providing personalized financial advice, positioning themselves in the growing financial wellness and advisory services sector.
Company Size: Not specified
Company Stage: Based on the role's focus on growth marketing and lead generation, Facet appears to be in a growth stage.
ASSUMPTION: The company's focus on equity compensation, growth marketing initiatives, and scalable lead acquisition systems suggests it is likely a growth-stage startup or scale-up company in the fintech sector, though specific company size is not mentioned in the listing.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to the Growth Marketing Director
Team Size/Composition: Not specified
Growth Opportunities: Potential to expand into broader performance marketing or growth initiatives based on role's scope and collaboration with the wider marketing team
ASSUMPTION: Based on the reporting to a Director and the comprehensive ownership of the affiliate program, this appears to be a senior individual contributor role that may lead to broader marketing leadership opportunities.
🌍 Location & Work Environment
Office Type: Remote (work from anywhere in the US)
Geographic Context: Nationwide position with no location restrictions within the US
Work Schedule: Not specified, likely standard full-time hours with flexibility
Regional Considerations: No specific location requirements, making this accessible to candidates throughout the US regardless of proximity to tech hubs
ASSUMPTION: The "work from anywhere in the US" policy suggests a fully remote position with no in-office requirements, which aligns with modern fintech company practices.
💼 Interview & Application Insights
Typical Process: For affiliate marketing roles in fintech, the interview process typically includes initial screening, technical marketing assessment, case study or presentation on affiliate strategy, and team/culture fit interviews
Key Assessment Areas:
- Affiliate channel expertise and technical knowledge
- Analytical capabilities and metric-driven decision making
- Experience with relevant platforms (Salesforce, Impact, CJ)
- Strategic thinking and optimization skills
- Financial industry knowledge and compliance awareness
Application Tips:
- Quantify past affiliate marketing achievements (conversion rates, cost savings, revenue generated)
- Highlight experience with fintech/financial services specifically
- Demonstrate data analysis capabilities and strategic program development
- Showcase technical marketing stack knowledge (Salesforce, APIs, affiliate platforms)
ATS Keywords: affiliate marketing, Salesforce Marketing Cloud, impact radius, CJ Affiliate, API integrations, webhook, Zapier, CAC, LTV, performance marketing, lead generation, fintech, financial services
ASSUMPTION: These insights are based on standard interview processes for affiliate marketing positions in the fintech industry and are not explicitly mentioned in the job description.
🛠️ Tools & Technologies
- Salesforce CRM
- Salesforce Marketing Cloud
- Zapier
- API integrations and webhooks
- Affiliate networks (Commission Junction, Impact, etc.)
- Data analytics and dashboard tools
- Landing page optimization tools
ASSUMPTION: Beyond the explicitly mentioned tools (Salesforce, Marketing Cloud, Zapier, CJ, Impact), other tools are assumed based on standard technology stacks for affiliate marketing in the fintech industry.
👔 Cultural Fit Considerations
Company Values: Facet appears to value empowerment, personalization, and helping individuals achieve their financial potential through accessible advice.
Work Style: Collaborative environment with cross-functional interactions, analytical focus, and results-oriented performance culture
Self-Assessment:
- Are you comfortable driving results in a fast-paced, changing environment?
- Do you thrive in data-driven decision-making processes?
- Are you passionate about financial wellness and helping people achieve their financial goals?
- Can you balance strategic thinking with tactical execution?
- Are you comfortable with cross-functional collaboration and stakeholder management?
ASSUMPTION: These cultural elements are inferred from the company mission statement, role requirements, and the description of the work environment as "fast-paced and ever-changing."
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing acquisition costs with quality lead generation
- Navigating compliance requirements in the financial services industry
- Continually sourcing and vetting new affiliate partners while optimizing existing ones
- Coordinating with multiple teams to ensure seamless prospect journey
- Meeting growth targets in the competitive financial advice market
ASSUMPTION: These challenges are based on the job description's mention of "fast-paced and ever-changing environment," the financial industry context, and the broad scope of responsibilities.
📈 Similar Roles Comparison
This Affiliate Marketing Manager role differs from standard digital marketing positions by its deep focus on affiliate channels specifically. Unlike general marketing roles, it requires specialized knowledge of affiliate networks, tracking technologies, and partner relationship management. Compared to performance marketing roles in other industries, this position demands additional understanding of financial regulations and compliance considerations specific to fintech. The role combines technical marketing expertise (APIs, integrations) with strategic partner development, making it more specialized than general digital marketing positions but potentially offering broader scope than affiliate coordinators in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for affiliate marketing roles in fintech versus other sectors.
📝 Sample Projects
- Developing a tiered affiliate partner program to incentivize high-performing partners
- Creating an optimization strategy for underperforming landing pages based on conversion data
- Building automated reporting dashboards to track affiliate performance against KPIs
- Implementing new partner onboarding workflows to accelerate time-to-value
- Developing A/B testing protocols for affiliate traffic conversion optimization
- Creating segment-specific nurture campaigns for leads from different affiliate sources
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and standard affiliate marketing initiatives in fintech.
❓ Key Questions to Ask During Interview
- What are the current performance metrics for the affiliate program, and what specific growth targets have been set?
- How does Facet measure the quality of leads from affiliate channels compared to other acquisition channels?
- What are the most successful affiliate partnerships currently, and what types of partners are you looking to add?
- How does Facet's affiliate strategy integrate with the broader marketing and growth initiatives?
- What compliance considerations are most important when evaluating potential affiliate partners in the financial advice space?
- How does the team measure success for the affiliate marketing program beyond traditional acquisition metrics?
ASSUMPTION: These questions are suggested based on the role type and fintech industry context and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Update your resume to highlight relevant affiliate marketing experience, emphasizing fintech or financial services experience
- Incorporate key ATS terms like "affiliate marketing," "Salesforce Marketing Cloud," "API integrations," and "performance marketing"
- Prepare a portfolio or case studies showcasing your affiliate program management experience with quantifiable results
- Research Facet's mission, services, and target audience to understand their approach to financial advice
- Prepare specific examples of how you've optimized affiliate programs and improved conversion metrics
- If you feel the salary range doesn't align with your experience, prepare market data to support your desired compensation
- Consider how your experience with technical marketing aspects (APIs, integrations, etc.) demonstrates your qualification for this role