Acquisition & Ecommerce Lead

📌 Core Information

🔹 Job Title: Acquisition & Ecommerce Lead

🔹 Company: AlgaeCal

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Digital Marketing, Ecommerce

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leadership in digital marketing with a focus on acquisition and ecommerce
• Proven track record of scaling revenue through strategic, data-driven decisions
• Experience in ecommerce and full-funnel marketing
• Ability to mentor and guide teams to execute high-impact strategies

ASSUMPTION: This role requires a strategic leader with a deep understanding of digital marketing, ecommerce, and full-funnel optimization. The ideal candidate will have experience leading teams and driving revenue growth through data-driven strategies.

📋 Key Responsibilities

✅ Lead the acquisition and ecommerce strategies to drive revenue growth

✅ Optimize customer journeys and mentor teams to enhance performance across all digital marketing channels

✅ Collaborate with cross-functional teams to ensure continuous improvement in conversion rates, CPAs, ROAS, and optimized design

✅ Develop and execute high-impact strategies that engage, educate, and inspire leads and customers to make a purchase

✅ Oversee digital media spend, allocate resources for maximum efficiency and ROI, and work closely with Paid Media teams

ASSUMPTION: The key responsibilities of this role revolve around strategic leadership, data-driven decision making, and team mentorship to drive ecommerce growth and optimize customer journeys.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of leadership experience driving revenue via Performance Digital Media in an eCommerce environment

Required Skills:

• Proven experience in capturing target audiences and crafting cross-channel marketing campaigns
• Ability to make strategic, data-driven decisions and optimize design, basket building, and conversion rates
• Experience in full-funnel marketing, integrating channels into a seamless customer journey
• Knowledge of Adtech nuances, remarketing strategies, attribution, martech, and the digital landscape in the U.S.
• Strong understanding of UI/UX principles

Preferred Skills:

• Experience in UI/UX design
• Familiarity with AlgaeCal's products and mission

ASSUMPTION: The required qualifications for this role emphasize leadership experience in digital marketing, ecommerce, and full-funnel optimization. A strong understanding of data-driven decision making and UI/UX principles is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (Based on experience and market rates for a leadership role in digital marketing with an ecommerce focus)

Benefits:

• Generous healthcare package
• Monthly team events and activities
• Flexible stat holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Dog-friendly, Yaletown office one block from SkyTrain
• Remote working is okay

Working Hours: Full-time, flexible hours with a focus on results and performance

ASSUMPTION: The salary range for this role is estimated based on market rates for a leadership position in digital marketing with an ecommerce focus. The benefits package is comprehensive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, with a focus on natural bone health supplements

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2002, with a history of innovation and leadership in the natural bone health industry

Company Description:

• AlgaeCal pioneered the multi-nutrient approach to bone health and supports its effectiveness with clinical studies
• Committed to the power of nature and good science, AlgaeCal is the first company to popularize a plant as a calcium source
• Offers a range of products, including Triple Power Omega 3 Fish Oil, to support bone health and overall wellness

Company Specialties:

• Health and Wellness

Company Website: http://www.algaecal.com

ASSUMPTION: AlgaeCal is a well-established company in the wellness and fitness industry, with a strong commitment to natural bone health and a history of innovation and leadership.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth and advancement within the digital marketing team

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including marketing, sales, and product development

Work Arrangement: Full-time, with remote work options available

Growth Opportunities:

• Potential to grow into a Director or VP of Marketing role as the company expands
• Opportunities to mentor and develop junior team members
• Chance to make a significant impact on the company's revenue growth and market position

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the digital marketing team and make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Dog-friendly, Yaletown office one block from SkyTrain

Office Location(s): 1128 Homer Street, 300, Vancouver, British Columbia, Canada

Geographic Context:

• Vancouver, British Columbia, Canada, with a mild climate and high quality of life
• Close proximity to nature, with easy access to parks, beaches, and outdoor activities
• Vibrant cultural scene, with numerous museums, galleries, and festivals

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The work environment at AlgaeCal is collaborative and supportive, with a focus on results and performance. The office is located in a vibrant and culturally rich neighborhood in Vancouver, with easy access to nature and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call to discuss the role and assess cultural fit
• In-depth interview with the CEO and other team members
• Case study or project presentation (if applicable)
• Final interview and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and mentoring abilities
• Understanding of digital marketing, ecommerce, and full-funnel optimization
• Cultural fit and alignment with AlgaeCal's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Address the specific requirements and preferences outlined in the job description
• Prepare thoughtful and insightful responses to the interview questions, demonstrating your understanding of the role and the company

ATS Keywords: Digital Marketing, Ecommerce, Acquisition, Leadership, Full-Funnel, Data-Driven, Optimization, Conversion Rate, Customer Journey, Paid Media, Marketing Strategy, Team Mentorship

ASSUMPTION: The interview process at AlgaeCal is designed to assess the candidate's strategic thinking, leadership abilities, and cultural fit. The company values thoughtful and insightful responses to interview questions and expects candidates to demonstrate a strong understanding of the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Creative Suite
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing platforms (Mailchimp, Constant Contact, etc.)
• SEO and SEM tools (Google Ads, SEMrush, Ahrefs, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Science-backed approach to wellness
• Commitment to innovation and continuous improvement
• Focus on results and performance

Work Style:

• Collaborative and supportive team environment
• Focus on results and performance
• Openness to new ideas and approaches

Self-Assessment Questions:

• Do you have a strong commitment to data-driven decision making and continuous improvement?
• Are you comfortable working in a collaborative and supportive team environment, with a focus on results and performance?
• Do you have a proven track record of leadership and mentorship in digital marketing, with a focus on ecommerce and full-funnel optimization?

ASSUMPTION: AlgaeCal values candidates who are committed to data-driven decision making, continuous improvement, and collaboration. The company seeks individuals who are passionate about natural bone health and wellness, and who are eager to make a significant impact on the company's success.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent performance across multiple time zones
• Balancing the need for innovation and continuous improvement with the need for consistent, high-quality results
• Adapting to a rapidly changing digital marketing landscape and staying up-to-date with the latest trends and best practices
• Managing a tight budget and maximizing ROI for digital marketing campaigns

ASSUMPTION: The potential challenges of this role include managing a remote team, balancing innovation and consistency, staying current with industry trends, and managing a tight budget. Successful candidates will be able to navigate these challenges effectively and make a significant impact on the company's revenue growth and market position.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position requires a strong focus on ecommerce and full-funnel optimization
• AlgaeCal's commitment to natural bone health and wellness sets it apart from other companies in the wellness and fitness industry
• This role offers significant growth opportunities for the right candidate, with the potential to advance within the digital marketing team and make a lasting impact on the company's success

ASSUMPTION: This role is unique in its focus on ecommerce and full-funnel optimization within the wellness and fitness industry. Successful candidates will be able to leverage their experience and skills to make a significant impact on the company's revenue growth and market position.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive revenue growth for a new product launch
• Optimizing the customer journey and improving conversion rates for the company's ecommerce website
• Conducting a comprehensive audit of the company's digital marketing efforts and identifying opportunities for improvement and optimization

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's ability to develop and execute strategic, data-driven marketing campaigns that drive revenue growth and optimize the customer journey.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does AlgaeCal support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AlgaeCal measure the success of its digital marketing campaigns, and what metrics are most important for this role?
• What is the company's long-term vision for its digital marketing efforts, and how does this role fit into that vision?

ASSUMPTION: The key questions to ask during the interview for this role focus on the company's priorities, growth opportunities, and the long-term vision for its digital marketing efforts. Successful candidates will be able to demonstrate their understanding of the role and the company, and their ability to make a significant impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful and insightful responses to the interview questions, demonstrating your understanding of the role and the company
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.