I

Account Manager (Digital Marketing)

Ignite Visibility LLC
Full-time
On-site
San Diego, California, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Account Manager (Digital Marketing)

๐Ÿ”น Company: Ignite Visibility LLC

๐Ÿ”น Location: Remote (U.S. residents only) with offices in San Diego, CA and Orlando, FL

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As an Account Manager (Digital Marketing) at Ignite Visibility, you will serve as the primary client contact for franchise accounts, managing client relationships post-sale. You'll be responsible for understanding client goals, delivering strategic digital marketing guidance, and ensuring high-quality service delivery while maintaining account profitability. This fully remote position requires excellent communication skills, digital marketing expertise, and the ability to balance client satisfaction with business development opportunities.

ASSUMPTION: This role focuses specifically on franchise clients based on the job title "Account Manager, Franchise" mentioned in the description, though the formal title listed is "Account Manager (Digital Marketing)."


๐Ÿ“‹ Key Responsibilities

  • โœ… Serve as the day-to-day primary contact for clients
  • โœ… Understand and work toward achieving clients' short and long-term goals
  • โœ… Manage client expectations and strategies from inception to delivery
  • โœ… Ensure client satisfaction while actively managing risk
  • โœ… Collaborate with internal departments to ensure timely, quality deliverables
  • โœ… Maintain account profitability and resource efficiency
  • โœ… Build client trust in the agency and team members
  • โœ… Provide regular reports and status updates demonstrating value delivered
  • โœ… Identify and pursue opportunities to increase current client revenue
  • โœ… Manage all billing changes, including new services and cancellations
  • โœ… Obtain client approvals for estimates and change orders
  • โœ… Communicate effectively with all project stakeholders
  • โœ… Stay current with industry trends
  • โœ… Support sales team with presentations and proposal development
  • โœ… Perform other duties as assigned by management

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or related field

Experience:

  • 4+ years in client account management/client success
  • 4+ years in sales and business development
  • 5+ years working in digital marketing
  • Experience as an Account Manager supporting franchise clients
  • Franchise or multi-location marketing experience

Skills:

  • Strong understanding of digital marketing channels (Paid Search, SEO, Display, Social, Content Marketing, UX, Analytics)
  • Excellent communication and presentation abilities
  • Experience with B2B & B2C lead generation
  • Strong sales and client growth capabilities
  • Ability to manage multiple projects simultaneously
  • Problem-solving and rapport-building expertise
  • Attention to detail and organizational skills
  • Experience with project management systems (PK4, Slack)
  • Proficiency with website analytics tools like Google Analytics
  • Business acumen and experience working with executives

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive base salary
  • Comprehensive benefits package
  • Commission opportunities
  • Employee advancement opportunities
  • Company-sponsored professional development
  • Fully remote work arrangement

Industry Comparison: Not specified

ASSUMPTION: Based on the comprehensive benefits mentioned and the senior level of experience required (4-5+ years), this role likely offers competitive compensation compared to similar digital marketing account management positions. However, specific salary figures are not provided in the original listing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Ignite Visibility is an award-winning digital marketing agency recognized as a Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024). The company has received multiple accolades including two Landy Awards and has been named among the Fastest-Growing Private Companies in San Diego (2016-2022).

Company Size: Not specified

Company Stage: Established growth company based on awards and recognition spanning multiple years

ASSUMPTION: Given the multiple recognitions for fast growth over several years and established award history, Ignite Visibility appears to be a successful mid-sized agency rather than a startup or enterprise-level organization.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Client Success Director (based on mention of "partnering with the Client Success Director")

Team Size/Composition: Part of the Account Services franchise team

Growth Opportunities: Clear advancement potential mentioned as a company benefit ("Employee advancement and clear growth potential")

ASSUMPTION: Based on the required experience (4-5+ years) and level of client responsibility, this appears to be a mid to senior-level position rather than entry-level. The mention of partnership with the Client Success Director suggests a reporting relationship, though this is not explicitly stated.


๐ŸŒ Location & Work Environment

Office Type: Fully remote

Geographic Context: Position available to U.S. residents in any of the 50 states. Company has physical offices in San Diego, CA and Orlando, FL.

Work Schedule: Not specified

Regional Considerations: While remote, the candidate must be a U.S. resident, which may have tax implications depending on state of residence.

ASSUMPTION: As the position is fully remote but restricted to U.S. residents, there may be occasional expectations to visit the San Diego or Orlando offices for team meetings or client events, though this is not explicitly mentioned in the listing.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For digital marketing account management roles, interviews typically include assessment of client service philosophy, digital marketing knowledge, and problem-solving abilities.

Key Assessment Areas: Communication skills, strategic thinking, client relationship management, digital marketing expertise, franchise marketing experience, and ability to balance client satisfaction with business development.

Application Tips: Highlight specific experience with franchise clients, quantifiable account management successes, and familiarity with the digital marketing channels mentioned (SEO, Paid Search, Social, etc.).

ATS Keywords: account manager, digital marketing, franchise marketing, client success, multi-location marketing, SEO, paid search, social media marketing, Google Analytics, B2B, B2C, lead generation, account management

ASSUMPTION: These interview insights are based on standard practices in the digital marketing agency industry and not specific company policies that may differ at Ignite Visibility.


๐Ÿ› ๏ธ Tools & Technologies

  • Project Management: PK4, Slack
  • Analytics: Google Analytics
  • Digital Marketing Platforms (implied by role): SEO tools, paid search platforms, social media marketing tools, content management systems

ASSUMPTION: While only PK4, Slack, and Google Analytics are explicitly mentioned, a digital marketing account manager likely needs familiarity with other common industry tools like Google Ads, Facebook Business Manager, SEMrush, Ahrefs, or similar platforms depending on client needs.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Client success, professional development, collaboration, innovation (inferred from awards and growth focus)

Work Style: Collaborative, client-focused, strategic, with emphasis on problem-solving and communication

Self-Assessment:

  • Do you thrive in a fully remote environment while maintaining strong client relationships?
  • Are you comfortable balancing client satisfaction with business development goals?
  • Do you enjoy staying current with rapidly evolving digital marketing trends?
  • Can you effectively manage multiple client relationships simultaneously?

ASSUMPTION: These cultural elements are inferred from the company's achievements, benefits description, and role requirements rather than explicitly stated company values.


โš ๏ธ Potential Challenges

  • Balancing multiple client needs and expectations simultaneously
  • Managing both client satisfaction and account profitability
  • Maintaining expertise across multiple digital marketing disciplines
  • Working in a remote environment while building strong client relationships
  • Navigating the specific complexities of franchise marketing (multiple locations, standardization needs)

ASSUMPTION: These challenges are potential considerations based on the job description and nature of franchise account management, not definitive claims about workplace difficulties.


๐Ÿ“ˆ Similar Roles Comparison

This Account Manager role differs from standard digital marketing account management positions through its specific focus on franchise clients, which typically involves coordinating marketing efforts across multiple locations while maintaining brand consistency. Unlike purely strategic or purely tactical roles, this position requires both client relationship skills and digital marketing technical knowledge. Compared to in-house marketing roles, agency account management involves serving multiple clients rather than focusing on a single brand.

ASSUMPTION: This comparison is based on standard agency role structures and the specific franchise focus mentioned in the job description.


๐Ÿ“ Sample Projects

  • Developing standardized digital marketing playbooks for franchise locations while allowing for regional customization
  • Creating reporting dashboards that demonstrate ROI across multiple franchise locations
  • Coordinating multi-channel digital campaigns (SEO, paid search, social) that maintain brand consistency while addressing local market needs
  • Identifying upsell opportunities to expand services across franchise network
  • Presenting strategic recommendations to franchise executives based on performance data

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the franchise focus of the role, not specific projects confirmed by the employer.


โ“ Key Questions to Ask During Interview

  • How would you describe the ideal client-agency relationship for franchise accounts at Ignite Visibility?
  • What metrics do you use to evaluate account manager performance beyond client retention?
  • Can you describe the typical composition of the account team that supports franchise clients?
  • What professional development opportunities are available to help account managers stay current with digital marketing trends?
  • How does Ignite Visibility approach the balance between standardization and localization in franchise marketing?
  • What are the most common challenges your account managers face when working with franchise clients?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume to highlight franchise marketing experience and digital marketing expertise across the channels mentioned (SEO, paid search, social, etc.)
  2. Prepare specific examples of how you've successfully managed client relationships, particularly with franchise or multi-location businesses
  3. Research Ignite Visibility's clients and case studies to demonstrate knowledge of their work in your application materials
  4. Ensure your LinkedIn profile is updated and reflects your digital marketing and account management experience
  5. Prepare metrics and results from previous roles that demonstrate your ability to drive client success
  6. Submit your application directly through the company website or specified application channel for immediate consideration