Job Overview
Loopback Analytics is seeking an experienced Account-Based Marketing (ABM) Specialist to lead the development and execution of strategic marketing programs targeting key life science clients. This role will be instrumental in driving awareness, engagement, and ultimately, sales of Loopback's real-world data solutions within the pharmaceutical industry. The ideal candidate will be a data-driven marketer with a deep understanding of B2B marketing, exceptional leadership skills, and a proven track record of driving revenue growth through ABM initiatives.
Key Responsibilities
- Target Account Identification & Prioritization: Collaborate with sales leadership to identify and prioritize high-value accounts that align with Loopback's ideal customer profile (ICP). Develop and maintain a dynamic lead list for each account.
- Account Dossier Development: Create comprehensive dossiers for each target account, including in-depth research on their therapeutic areas of focus, existing drug portfolio and pipeline, competitive landscape, key stakeholders, and current data utilization strategies.
- Content Strategy & Development: Collaborate with marketing leadership to develop clinically relevant and compelling content showcasing the value proposition of Loopback's RWD solutions. This includes white papers, case studies, webinars, presentations, and other marketing materials tailored to the specific needs and interests of each target account. Collaborate with subject matter experts (SMEs) to ensure clinical accuracy and relevance.
- Personalized Outreach Campaign Execution: Design and execute multi-channel, personalized outreach campaigns targeting key decision-makers and influencers within each target account. Leverage a variety of channels, including email, direct mail, social media (LinkedIn), and targeted advertising, ensuring a consistent and impactful message.
- Sales Enablement: Equip the sales team with the necessary tools and resources to effectively engage with target accounts, including personalized content, messaging frameworks, and competitive intelligence.
- Performance Measurement & Reporting: Define, track, and report on key performance indicators (KPIs) to measure the effectiveness of ABM programs. Analyze data to identify areas for improvement and optimize campaigns for maximum impact.
- ABM Technology & Tool Utilization: Leverage ABM platforms and marketing automation tools to manage campaigns, track engagement, and personalize outreach efforts. Maintain proficiency in relevant technologies.
Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing, with a focus on account-based marketing, preferably within the pharmaceutical or healthcare industry
Skills:
- Demonstrated ability to develop and execute successful ABM programs that drive measurable results
- Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
- Data-driven and analytical, with the ability to track and interpret campaign performance metrics
- Excellent communication, interpersonal, and presentation skills
- Excellent analytical, strategic thinking, and problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment
Compensation & Benefits
Salary Range: Not specified
Benefits: Comprehensive benefit package including dental, medical, vision, 401K, company funded long-term, short-term disability, life insurance, company paid holidays, generous PTO
Industry Comparison: The salary range for this role is likely competitive within the healthcare and pharmaceutical marketing industry in the Dallas, Texas area, but specific details are not provided.
Company Context
Industry Position: Loopback Analytics is a leading provider of data-driven solutions for health systems and life science organizations, known for its comprehensive analytics platform that drives growth for specialty pharmacy programs and connects pharmacy activities with clinical and economic outcomes.
Company Size: Based on the information provided, Loopback Analytics appears to be a mid-sized or growing company, as it was rated as one of the best places to work in Dallas by the Dallas Business Journal.
Company Stage: Loopback Analytics seems to be in a growth stage, as it is actively hiring for this strategic marketing role to drive expansion within the pharmaceutical industry.
Role Analysis
Career Level: This role appears to be at the mid-senior level, given the 5+ years of experience requirement and the strategic nature of the responsibilities.
Reporting Structure: The Account-Based Marketing Specialist will likely report to the marketing leadership team and collaborate closely with the sales organization.
Team Size/Composition: The size and composition of the marketing team at Loopback Analytics is not specified, but it is likely a cross-functional team including content creators, digital marketers, and analysts to support the ABM initiatives.
Growth Opportunities: This role offers the opportunity to drive strategic marketing programs and contribute to the company's growth, potentially leading to further advancement within the marketing or broader business operations.
Location & Work Environment
Office Type: The job listing does not specify the work environment, but it is likely an in-office or hybrid work arrangement, given the collaborative nature of the role and the company's location in Dallas, Texas.
Geographic Context: Dallas, Texas is a major business hub, particularly for the healthcare and life sciences industries, providing access to a large talent pool and potential client base.
Work Schedule: The work schedule for this role is not explicitly stated, but it is typical for a full-time marketing position to follow a standard business hours schedule, with some flexibility or occasional overtime as needed.
Regional Considerations: As a major metropolitan area, Dallas offers a diverse, vibrant, and growing community, with a relatively low cost of living compared to other tech and business hubs.
Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone or video screening, followed by one or more in-person interviews with the marketing team and potentially cross-functional stakeholders. The employer may also request a portfolio, case study, or other demonstration of relevant skills.
Key Assessment Areas: Employers will likely evaluate candidates' strategic thinking, data-driven decision-making, content creation abilities, campaign execution experience, and leadership skills in the ABM domain.
Application Tips: To effectively highlight relevant experience, applicants should emphasize their track record of successful ABM program development and execution, demonstrated ability to collaborate with sales and subject matter experts, and expertise in marketing automation and data analysis.
ATS Keywords: Relevant keywords to include in applications may include "account-based marketing," "B2B marketing," "marketing automation," "CRM," "content strategy," "data-driven marketing," and "pharmaceutical/healthcare industry experience."
Tools & Technologies
- CRM platforms (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analytics and reporting tools
- Content creation and management tools
- Social media and advertising platforms
Cultural Fit Considerations
Company Values: Based on the company's focus on data-driven solutions and partnerships with healthcare and life sciences organizations, Loopback Analytics likely values innovation, collaboration, and a commitment to improving patient outcomes.
Work Style: The ideal candidate for this role will thrive in a fast-paced, dynamic environment, demonstrating strong project management skills, attention to detail, and the ability to work independently as well as cross-functionally.
Self-Assessment: Applicants should consider their interest and experience in B2B marketing, particularly within the healthcare and pharmaceutical industries, as well as their comfort with data-driven decision-making and strategic program development.
Potential Challenges
The Account-Based Marketing Specialist role at Loopback Analytics may face challenges in managing a complex portfolio of target accounts, continuously developing personalized content and outreach strategies, and effectively collaborating with both the marketing and sales teams to drive results. The fast-paced, dynamic nature of the role may also require a high level of adaptability and responsiveness.
Similar Roles Comparison
This Account-Based Marketing Specialist role is similar to other strategic marketing positions in the healthcare and pharmaceutical industries, such as Key Account Manager, Marketing Campaign Manager, or Commercial Marketing Specialist. However, the focus on data-driven, account-based marketing strategies sets this role apart and requires a unique blend of analytical, creative, and interpersonal skills.
Sample Projects
- Developing a comprehensive account dossier for a key pharmaceutical client, including in-depth research on their therapeutic areas, pipeline, and competitive landscape
- Designing and executing a multi-channel, personalized outreach campaign to engage decision-makers at a target healthcare system
- Collaborating with subject matter experts to create a series of white papers and webinars showcasing Loopback's real-world data solutions
- Analyzing campaign performance data to identify areas for optimization and improve the effectiveness of future ABM initiatives
Key Questions to Ask During Interview
- Can you provide more details about the ABM technology stack and tools currently used by the marketing team?
- How does the marketing team typically collaborate with the sales organization to align on target accounts and outreach strategies?
- What are the key KPIs and metrics used to measure the success of ABM programs at Loopback?
- Can you share examples of successful ABM campaigns that the company has executed in the past, and what were the key drivers of their success?
- What are the company's plans for growth and expansion within the pharmaceutical and healthcare industries, and how will this role support those efforts?
- What professional development opportunities are available for this role, and how does the company support the continued growth and learning of its marketing team?