🔹 Job Title: ABX Marketing Manager
🔹 Company: SmartBear
🔹 Location: Somerville, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
SmartBear is seeking an ABX (Account-Based Experience) Marketing Manager to drive their account-based marketing strategy targeting high-priority accounts. This role is a crucial part of the company's outbound marketing efforts, focusing on generating and accelerating pipeline and revenue growth through innovative and engaging campaigns. The ideal candidate will balance creative campaign development with analytical assessment to optimize marketing initiatives for key accounts.
ASSUMPTION: The role is categorized as "Marketing" based on the job responsibilities and requirements, though this category wasn't explicitly stated in the listing. The job type is assumed to be "Full-time" based on the comprehensive nature of responsibilities and typical employment arrangements at enterprise software companies like SmartBear.
Strategy & Execution:
Cross-functional Collaboration:
Analysis & Optimization:
Channel Management:
Education: Bachelor's degree
Experience: 3-5 years in Demand Generation for B2B SaaS, with 1-2+ years' experience in Account Based Marketing (ABM)
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While the exact compensation package is not detailed, the benefits mentioned suggest SmartBear offers a competitive package focusing on work-life balance and professional development, which is typical for established B2B SaaS companies in the Boston area.
Industry Position: SmartBear is a leading provider of software development and quality tools trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations including notable companies like Adobe, JetBlue, FedEx, and Microsoft.
Company Size: Enterprise-level with global presence
Company Stage: Established company with global offices including headquarters in Somerville, MA and locations in Galway (Ireland), Bath (UK), Wroclaw (Poland), and Bangalore (India)
ASSUMPTION: Based on the customer base mentioned (16 million developers at 32,000+ organizations) and multiple global offices, SmartBear appears to be a well-established software company rather than an early-stage startup.
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified, but indicates work with cross-functional teams including Sales, SDRs, Product Marketing, and Digital Marketing
Growth Opportunities: The company explicitly states they invest in career growth at every level
ASSUMPTION: Based on the 3-5 years experience requirement and the strategic nature of the responsibilities, this appears to be a mid to senior-level individual contributor role with significant cross-functional collaboration.
Office Type: Not explicitly stated whether remote, hybrid, or in-office
Geographic Context: Somerville, Massachusetts is part of the greater Boston area, which is a major tech hub in the United States with a high concentration of software companies and educational institutions
Work Schedule: Not specified
Regional Considerations: Somerville offers a vibrant urban environment with proximity to Boston's tech ecosystem; cost of living is relatively high compared to national averages but typical for major tech hubs
ASSUMPTION: Since the work arrangement (remote, hybrid, in-office) is not specified and the role involves significant cross-functional collaboration, candidates should be prepared for potential in-office or hybrid requirements, though this should be confirmed during the application process.
Typical Process: B2B SaaS marketing roles typically involve initial screening, skills assessment, panel interviews with marketing leadership and cross-functional stakeholders (likely including sales leadership given the ABX focus)
Key Assessment Areas: ABM campaign experience, analytical capabilities, stakeholder management, results orientation, creativity in marketing approach, experience with mentioned tools and platforms
Application Tips: Highlight specific ABM campaigns you've managed, quantifiable results achieved, experience with mentioned tech stack, and cross-functional collaboration skills particularly with sales teams
ATS Keywords: ABX, ABM, account-based marketing, demand generation, B2B SaaS, 6sense, Demandbase, ZoomInfo, Terminus, RollWorks, LinkedIn Advertising, pipeline generation, revenue growth, campaign optimization, target account, cross-functional collaboration
ASSUMPTION: These insights are based on standard practices for marketing roles in B2B SaaS companies and are not specifically outlined in the job description.
ASSUMPTION: While the job listing explicitly mentions some ABM platforms and LinkedIn, other standard marketing technology tools are likely required but not specified. CRM and marketing automation knowledge are standard expectations for this type of role in B2B SaaS.
Company Values: SmartBear emphasizes quality, innovation, ethical corporate practices, social responsibility, diversity of experiences and viewpoints, and a holistic approach to employee wellbeing
Work Style: Fast-paced, adaptable to change, collaborative across functions, data-driven, results-oriented with room for creativity
Self-Assessment Questions:
ASSUMPTION: The cultural elements are based on both explicit statements in the job description about being "proactive with a sense of humor" and "dealing with ambiguity in a fast-paced environment" as well as inferences from the company's description of their People and Culture organization approach.
ASSUMPTION: These challenges are inferred from the responsibilities and requirements listed and represent typical challenges in account-based marketing roles rather than specific issues at SmartBear.
This ABX Marketing Manager role differs from traditional demand generation roles by focusing specifically on high-value target accounts rather than broader lead generation. Compared to other ABM-focused positions:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
ASSUMPTION: These projects are examples based on the responsibilities listed and typical ABX marketing initiatives; they are not specific confirmed projects at SmartBear.
ASSUMPTION: These questions are suggested based on the role type and responsibilities described but should be adapted based on the specific interview context and candidate priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.