Vice President, Account Director, Membership, SeeHer
Association of National AdvertisersVice President, Account Director, Membership, SeeHer
📌 Core Information
🔹 Job Title: Vice President, Account Director, Membership, SeeHer
🔹 Company: Association of National Advertisers (ANA)
🔹 Location: New York, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Sales / Marketing / Gender Equality Advocacy
ASSUMPTION: Job type is assumed to be full-time based on the seniority level (VP), comprehensive benefits package, and salary range provided. The category is inferred from the job responsibilities focused on sales, marketing, and the SeeHer initiative's gender equality mission.
📌 Essential Job Details
🚀 Job Overview
This Vice President role leads SeeHer's membership growth strategy, focusing primarily on driving new brand memberships and strengthening engagement with existing members. As a sales-first position, you'll be responsible for identifying, pitching, and closing membership deals with major brands while also ensuring current members maximize their participation in SeeHer initiatives. This role is critical to advancing SeeHer's mission of increasing accurate portrayals of women and girls in marketing, advertising, media, and entertainment.
📋 Key Responsibilities
New Membership Sales
- ✅ Own the complete sales process from prospecting to closing, with primary focus on selling memberships to brands
- ✅ Proactively identify and pursue new membership opportunities through industry research, networking, LinkedIn, events, and direct outreach
- ✅ Build and manage a robust sales pipeline targeting marketing, media, and advertising leaders
- ✅ Develop compelling sales pitches aligning SeeHer's mission with brand objectives
- ✅ Work closely with SeeHer leadership to drive revenue growth and exceed membership sales goals
Member Engagement and Retention
- ✅ Ensure existing members fully utilize SeeHer's benefits to drive engagement and retention
- ✅ Strengthen relationships with senior brand marketers and decision-makers
- ✅ Act as a strategic advisor to maximize member participation
- ✅ Implement proactive engagement strategies to keep members involved in SeeHer initiatives
Strategic Leadership & Collaboration
- ✅ Develop deep understanding of the marketing and media ecosystem, particularly regarding representation
- ✅ Effectively communicate SeeHer's impact and ROI to marketing executives
- ✅ Collaborate across SeeHer departments to support member programming and industry partnerships
- ✅ Stay informed on the ANA Marketing Growth Agenda to align membership efforts with industry trends
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 10+ years of proven sales experience in membership, sponsorships, advertising, or marketing services – with specific experience selling to brands
Skills:
- Strong network and established relationships with brand marketers
- Ability to identify budget holders and key decision-makers within organizations
- Excellent sales, strategic service, and presentation skills
- Passion for SeeHer's mission and gender equality advocacy
- Entrepreneurial spirit with a results-driven mindset
- Track record of meeting or exceeding sales targets
- Deep understanding of the advertising, marketing, and media landscape
💰 Compensation & Benefits
Salary Range: $140,000 to $150,000, based on relevant experience and qualifications
Benefits:
- Comprehensive health and wellness benefits
- 401k with company match
- Hybrid workweek and flexible scheduling
- Generous paid time off program
- Casual dress code
- Incentives and rewards
Industry Comparison: The salary range is competitive for VP-level sales roles in the non-profit/association sector in New York, particularly considering the additional benefits package and hybrid work arrangement.
ASSUMPTION: The industry comparison is based on typical compensation ranges for similar VP-level sales positions in non-profit/association sectors in New York City. The exact positioning within the market would depend on the specific incentive structure which isn't fully detailed.
📌 Applicant Insights
🔍 Company Context
Industry Position: The Association of National Advertisers (ANA) is the leading organization representing the marketing industry in the United States, with over 20,000 brands and 50,000 industry professionals in membership. SeeHer is a specialized division focusing on gender equality in media and marketing.
Company Size: Large association representing companies that collectively invest $400 billion in marketing and advertising annually
Company Stage: Established organization (founded in 1910) with the SeeHer initiative launched in 2016
ASSUMPTION: While exact employee count isn't provided, the scale of membership and influence suggests a substantial organization. The SeeHer division appears to be in a growth phase based on the sales-focused nature of this role.
📊 Role Analysis
Career Level: Senior leadership (Vice President)
Reporting Structure: Not explicitly stated, but likely reports to a Senior VP or C-level executive within the SeeHer division
Team Size/Composition: Not specified
Growth Opportunities: Potential to expand influence within the growing SeeHer initiative and broader ANA organization as membership grows
ASSUMPTION: The reporting structure is assumed based on the VP title and typical organizational hierarchies. Growth opportunities are inferred from SeeHer's stated goals of expanding representation by 2030, suggesting long-term career potential as the initiative grows.
🌍 Location & Work Environment
Office Type: Hybrid (specifically mentioned in the listing)
Geographic Context: New York City - global center for advertising, marketing, and media industries with numerous brand headquarters
Work Schedule: Flexible scheduling mentioned as a benefit
Regional Considerations: NYC offers extensive networking opportunities with major brands and agencies, though comes with higher cost of living than many other locations
ASSUMPTION: The hybrid work arrangement likely involves some in-office days for meetings with team members and potential in-person client interactions, balanced with remote work flexibility. This is standard for senior sales roles in the current market.
💼 Interview & Application Insights
Typical Process: For senior sales positions at prominent associations, expect multiple rounds including initial screening, panel interviews with leadership, and possibly a sales presentation or strategy pitch
Key Assessment Areas: Sales track record, network strength in the brand marketing space, strategic thinking, presentation skills, and alignment with SeeHer's gender equality mission
Application Tips: Include a strong cover letter highlighting your passion for gender equality in media along with your sales achievements. Be prepared to demonstrate how your brand relationships could translate to new memberships.
ATS Keywords: membership sales, brand relationships, marketing, media, gender equality, account director, VP sales, sponsorship, ANA, advertising
ASSUMPTION: These insights are based on standard practices for senior sales roles in industry associations and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely requires proficiency with:
- CRM systems (Salesforce, HubSpot, or similar)
- LinkedIn Sales Navigator
- Presentation software (PowerPoint, Keynote)
- Virtual meeting platforms (Zoom, Teams)
- Office productivity suites
ASSUMPTION: These tools represent industry-standard systems for sales professionals at this level and are not explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: The ANA and SeeHer emphasize member service, marketing excellence, diversity and inclusion, and advancing gender equality in media
Work Style: Entrepreneurial, results-driven, relationship-focused, collaborative across departments
Self-Assessment: Potential applicants should consider:
- Are you passionate about improving the portrayal of women and girls in media?
- Do you thrive in a sales environment where you're driving both revenue and social impact?
- Are you comfortable navigating senior executive relationships at major brands?
- Can you balance independent sales activities with collaborative cross-functional work?
ASSUMPTION: The work style and values are inferred from the organization's mission statement, program goals, and the entrepreneurial spirit mentioned in the qualifications.
⚠️ Potential Challenges
- Balancing new membership acquisition with retention of existing members
- Meeting sales targets in potentially challenging economic conditions
- Navigating complex decision-making processes within large brands
- Articulating both the business value and social impact of SeeHer membership
ASSUMPTION: These challenges are inferred from the role's responsibilities and the nature of membership sales to major brands. Actual challenges may vary based on specific organizational circumstances.
📈 Similar Roles Comparison
This VP Account Director role differs from standard sales leadership positions by combining:
- Mission-driven purpose (gender equality) with commercial objectives
- Association/non-profit context rather than pure corporate environment
- Focus on long-term relationships and engagement rather than one-time transactions
- Blend of new business development and account management
Similar roles might include VP of Sponsorship Sales, Director of Corporate Partnerships, or Chief Membership Officer at other industry associations or non-profits.
ASSUMPTION: This comparison is based on standard patterns in association and non-profit sales leadership roles.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a targeted outreach campaign to CMOs of Fortune 500 consumer brands
- Creating a membership value proposition presentation that quantifies both business and social impact benefits
- Designing a member engagement program to increase participation in SeeHer initiatives
- Building a sales pipeline tracking system to optimize conversion rates
- Collaborating on membership tiers or packages that align with different brand objectives
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What are the specific membership growth targets for the coming year, and how does this fit into SeeHer's broader 2030 goal?
- How do you measure member engagement success beyond initial sign-up?
- What resources and support will be available for new member acquisition efforts?
- Can you share examples of how current member brands have successfully implemented SeeHer initiatives?
- How does the SeeHer team collaborate with the broader ANA organization?
- What are the most compelling reasons brands cite for joining or renewing their SeeHer membership?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Application Preparation: Prepare your resume highlighting relevant sales achievements, specifically those related to brand partnerships or membership sales. Include metrics and results where possible.
- Cover Letter: Draft a compelling cover letter that addresses:
- Your passion for SeeHer's mission of gender equality in media
- Specific brand relationships you've developed
- Sales achievements that demonstrate your ability to meet targets
- Your salary requirements (explicitly requested in the listing)
- Application Submission: Send your resume, cover letter, and salary requirements to careers@ana.net as specified in the listing
- LinkedIn Optimization: Update your LinkedIn profile to highlight relevant experience and consider engaging with ANA and SeeHer content
- Network Activation: Reach out to any connections you may have at ANA member companies or within the marketing/advertising industry
ATS Optimization Tip: Include keywords from the job description such as "brand membership sales," "marketing," "media," "gender equality," and "account director" in your resume to improve visibility in applicant tracking systems.