Sr. Social Media Marketer
Landed📌 Core Information
🔹 Job Title: Sr. Social Media Marketer
🔹 Company: Landed
🔹 Location: Philippines
🔹 Job Type: Not specified
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This senior-level position focuses on developing and executing comprehensive social media strategies across multiple platforms to enhance brand presence and drive engagement. The role combines creative content creation with analytical skills to optimize performance. The Sr. Social Media Marketer will lead campaigns, mentor team members, and ensure the organization stays at the forefront of social media innovation.
ASSUMPTION: The role appears to be a leadership position within the marketing department based on the mentoring responsibilities and senior title, though direct reporting relationships aren't specified.
📋 Key Responsibilities
✅ Develop and implement comprehensive social media strategies aligned with organizational goals
✅ Create, curate, and manage engaging content across platforms (Instagram, TikTok, Facebook, Pinterest, Twitter/X)
✅ Analyze performance metrics to optimize strategies and improve engagement
✅ Collaborate with cross-functional teams for cohesive marketing efforts
✅ Stay updated on industry trends and emerging platforms
✅ Mentor and guide junior team members
✅ Manage social media advertising campaigns, including budget allocation and performance analysis
✅ Engage with the online community, responding to comments and inquiries
✅ Develop and maintain a social media content calendar
✅ Utilize social media management tools for scheduling, monitoring, and reporting
ASSUMPTION: No assumptions were needed as the responsibilities were clearly outlined in the original listing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field preferred
Experience: 5+ years in social media marketing or related field
Skills:
- Proficiency in social media platforms (Instagram, TikTok, Facebook, Pinterest, Twitter/X)
- Strong understanding of social media analytics
- Excellent communication and interpersonal skills
- Team leadership and mentoring experience
- Creative campaign development abilities
- Proficiency in content creation tools
- Strong organizational skills
- Experience with social media advertising platforms
- Knowledge of SEO principles
ASSUMPTION: No significant assumptions were needed as qualifications were clearly stated.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive salary, comprehensive benefits, generous time off, remote work flexibility
Industry Comparison: Not specified
ASSUMPTION: While the listing mentions a "competitive salary," specific figures aren't provided. The remote work arrangement from the Philippines for a US company suggests potential for higher compensation compared to local Filipino market rates.
📌 Applicant Insights
🔍 Company Context
Industry Position: Landed appears to be a talent connector platform that helps creative professionals find remote work opportunities with US companies.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the company description, Landed operates in the talent recruitment/placement space, specifically focused on creative professionals. The company likely serves as an intermediary between US companies and global talent, particularly from the Philippines in this case.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified, but references to mentoring junior team members indicate a team structure
Growth Opportunities: Not explicitly mentioned
ASSUMPTION: Given the senior title and mentoring responsibilities, this role likely involves team leadership and potential for further growth into marketing leadership positions. The mentoring aspect suggests the existence of junior team members.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Philippines-based position working for a US company. The Philippines has a growing digital economy with a strong English-speaking workforce and lower cost of living compared to the US.
Work Schedule: Not specified
Regional Considerations: Time zone differences may require flexibility for collaboration with US-based teams.
ASSUMPTION: The job listing specifically mentions remote work from a location with reliable WiFi, indicating this is fully remote. There may be expectations around availability during US business hours, though this isn't explicitly stated.
💼 Interview & Application Insights
Typical Process: For senior social media roles, expect portfolio reviews, discussions of past campaign performance, and possibly strategic thinking exercises.
Key Assessment Areas: Strategic thinking, platform expertise, analytics capabilities, leadership skills, creative vision
Application Tips: Highlight measurable results from previous campaigns, showcase platform-specific expertise, demonstrate both creative and analytical abilities
ATS Keywords: social media strategy, content creation, analytics, campaign management, TikTok, Instagram, Facebook, Pinterest, Twitter, community engagement, team leadership, SEO
ASSUMPTION: These insights are based on industry standards for similar senior social media positions and not specifically mentioned in the job listing.
🛠️ Tools & Technologies
Social media platforms: Instagram, TikTok, Facebook, Pinterest, Twitter (X)
Content creation tools and software
Social media management tools for scheduling and analytics
Social media advertising platforms
ASSUMPTION: While specific tools aren't named, industry-standard tools likely include Hootsuite, Buffer, Sprout Social, Canva, Adobe Creative Suite, Meta Business Suite, and TikTok Business Center. Experience with analytics platforms like Google Analytics would also be valuable.
👔 Cultural Fit Considerations
Company Values: Connecting global talent with opportunities, valuing creative professionals
Work Style: Collaborative, innovative, detail-oriented, deadline-driven
Self-Assessment: Consider whether you thrive in remote work environments, are comfortable with potential international time zone coordination, enjoy mentoring others, and balance creative thinking with analytical decision-making.
ASSUMPTION: The work style and values are inferred from the job description's emphasis on collaboration, innovation, and detailed content management, alongside Landed's stated mission of connecting global creative talent with US companies.
⚠️ Potential Challenges
Managing multiple social media platforms simultaneously requires exceptional organizational skills
Remote work across potential time zones may require flexible scheduling
Balancing creative content development with analytical performance tracking
Mentoring team members remotely may present communication challenges
Staying current with rapidly evolving social media platforms and trends
ASSUMPTION: These challenges are identified based on the comprehensive responsibilities listed and the remote nature of the position, not from explicit statements in the job posting.
📈 Similar Roles Comparison
This Sr. Social Media Marketer role differs from Digital Marketing Manager positions by focusing specifically on social media rather than broader digital marketing strategies. Compared to Social Media Coordinator roles, this position has significant strategic and leadership responsibilities. Unlike Content Marketing roles, this position emphasizes platform expertise and community engagement over long-form content creation.
ASSUMPTION: This comparison is based on standard industry role differentiations and not specifically mentioned in the job description.
📝 Sample Projects
Developing a comprehensive cross-platform strategy to increase engagement KPIs by a specified percentage
Creating a content series for TikTok to highlight client success stories
Implementing a data-driven approach to optimize posting schedules across platforms
Designing and executing a paid social campaign to attract new audiences
Developing an influencer partnership strategy to extend reach
ASSUMPTION: These projects are examples based on the listed responsibilities and common activities for senior social media marketers, not specific projects mentioned in the job description.
❓ Key Questions to Ask During Interview
1. How does social media strategy integrate with Landed's overall marketing efforts?
2. What metrics do you currently use to measure social media success, and how might these evolve?
3. Can you describe the team structure and how the mentoring responsibilities are implemented?
4. What are the biggest opportunities and challenges for Landed's social media presence in the next year?
5. How does the company facilitate collaboration between remote team members across different time zones?
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant social media marketing experience, emphasizing measurable results and platform-specific expertise
- Prepare a portfolio showcasing your best social media campaigns with performance metrics
- Incorporate key terms from the job description into your application materials to pass ATS screening (social media strategy, campaign management, analytics, etc.)
- Research Landed further to understand their client base and approach to connecting creative talent with opportunities
- Prepare to discuss how your experience with specific social media platforms has driven business results
- Consider your availability for potential interviews that may be scheduled to accommodate time zone differences