Social Media Specialist (Organic & Paid Media) for Digital Marketing Agency

📌 Core Information

🔹 Job Title: Social Media Specialist (Organic & Paid Media) for Digital Marketing Agency

🔹 Company: Palazzo Versace Dubai

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic and paid social media strategies to drive brand awareness, engagement, and revenue for clients across multiple industries.
• Collaborating with designers and copywriters to produce compelling content for social media platforms.
• Engaging with followers, responding to comments, and building brand loyalty through community management.
• Planning, executing, and optimizing paid social media campaigns to drive brand growth and conversions.
• Monitoring key performance metrics, analyzing campaign effectiveness, and providing insights for optimization.
• Working closely with clients to align social media strategies with their business goals.
• Staying up-to-date with social media trends, algorithm changes, and best practices to maintain a competitive edge.

ASSUMPTION: This role requires a strong understanding of both organic and paid social media strategies, as well as the ability to manage multiple clients and projects in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement high-impact organic social media campaigns across platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok.

✅ Collaborate with designers and copywriters to produce compelling content, including graphics, videos, and copy.

✅ Foster online communities by engaging with followers, responding to comments, and building brand loyalty.

✅ Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.) to drive brand growth and conversions.

✅ Monitor key performance metrics, analyze campaign effectiveness, and provide insights for optimization.

✅ Work closely with clients to align social media strategies with their business goals.

✅ Stay up to date with social media trends, algorithm changes, and best practices to maintain a competitive edge.

ASSUMPTION: The ideal candidate will have experience in both organic and paid social media management, as well as strong analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in social media management and paid media buying, preferably in an agency setting.

Required Skills:

• Proven track record of managing and optimizing organic and paid social media campaigns.
• Proficiency in Facebook Ads Manager, TikTok Ads, LinkedIn Ads, and other social media advertising platforms.
• Experience with audience targeting, A/B testing, retargeting, and budget optimization.
• Strong copywriting skills for social media captions, ad copy, and engagement.
• Analytical mindset with experience using tools like Meta Business Suite, Google Analytics, and social media analytics dashboards.
• Ability to manage multiple clients and projects in a fast-paced environment.
• Creative, strategic, and results-driven approach to social media marketing.

Preferred Skills:

• Experience with luxury or hospitality industry clients.
• Fluency in Arabic.

ASSUMPTION: Candidates with relevant agency experience and a strong portfolio of successful social media campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month (Estimated based on market research and experience level)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts at Palazzo Versace Dubai

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Palazzo Versace Dubai is a luxury hotel and resort located in the heart of Dubai's Culture Village, offering a unique blend of Italian architecture and Arabian culture.

Company Size: Medium (501-1,000 employees). Palazzo Versace Dubai is part of a larger hospitality group, offering a dynamic and collaborative work environment.

Founded: 2014. Palazzo Versace Dubai is a relatively new addition to the Dubai hospitality scene, having opened its doors in 2016.

Company Description:

• Reminiscent of a 16th-century Italian palace, Palazzo Versace Dubai is a neoclassical masterpiece with subtle traces of Arabian architecture.
• Featuring a striking entrance, high ceilings, landscaped gardens, and a range of well-crafted Italian furnishings, the hotel is truly symbolic of the Versace lifestyle.
• Set in the heart of the Culture Village, less than 15 minutes away from Dubai International Airport and 8 minutes away from Burj Khalifa and Downtown Dubai, Palazzo Versace Dubai is conveniently located along the shores of the historic Dubai Creek.

Company Specialties:

• Luxury hospitality
• Leisure
• Tourism
• Residence
• Dining
• Wellness

Company Website: http://www.palazzoversace.ae

ASSUMPTION: Palazzo Versace Dubai is part of a larger hospitality group, offering opportunities for career growth and development within the industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with the opportunity to grow into a leadership position.

Reporting Structure: The Social Media Specialist will report directly to the Digital Marketing Manager and work closely with the marketing and communications teams.

Work Arrangement: On-site, full-time. The role may require occasional weekend or evening work to support events or campaigns.

Growth Opportunities:

• Advancement to a Senior Social Media Specialist or Social Media Manager role within the agency.
• Expansion into related marketing or communications roles within the Palazzo Versace Dubai or the larger hospitality group.
• Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the hospitality industry.

🌍 Location & Work Environment

Office Type: Luxury hotel and resort. Palazzo Versace Dubai offers a unique and upscale work environment, with access to various amenities and facilities.

Office Location(s): Culture Village, Al Jadaf, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a vibrant and multicultural city, offering a wide range of cultural, entertainment, and dining options.
• The Culture Village is a historic and culturally significant area, with a mix of traditional and modern architecture.
• The hotel is conveniently located near major attractions, shopping centers, and public transportation.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. The role may require occasional weekend or evening work to support events or campaigns.

ASSUMPTION: The work environment at Palazzo Versace Dubai is upscale and professional, with a strong focus on luxury and customer service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Digital Marketing Manager
• Final interview with the Marketing Director
• Job offer

Key Assessment Areas:

• Social media strategy and planning
• Campaign execution and optimization
• Analytical skills and data-driven decision-making
• Creativity and innovation
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and achievements.
• Include specific examples of successful organic and paid social media campaigns you've managed.
• Demonstrate your understanding of the luxury hospitality industry and Palazzo Versace Dubai's brand.
• Prepare questions that showcase your interest in the role and the company.

ATS Keywords: Social Media Management, Paid Media Buying, Organic Social Media, Content Creation, Community Engagement, Analytics, Reporting, Client Collaboration, Luxury Hospitality, Palazzo Versace Dubai

ASSUMPTION: The application process at Palazzo Versace Dubai is competitive, with a focus on finding candidates with relevant experience and a strong portfolio of successful social media campaigns.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Business Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Meta Business Suite
• Google Analytics
• Social media analytics dashboards (e.g., Hootsuite, Sprout Social)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Luxury and elegance
• Attention to detail
• Customer service excellence
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you align with Palazzo Versace Dubai's commitment to luxury and elegance in your social media strategies?
• Can you provide an example of a time when you used data to inform and optimize a social media campaign?
• How do you approach working collaboratively with designers, copywriters, and other stakeholders to create compelling content?

ASSUMPTION: Palazzo Versace Dubai values candidates who demonstrate a strong understanding of the luxury hospitality industry, a commitment to excellence, and a collaborative work style.

⚠️ Potential Challenges

• Managing multiple clients and projects in a fast-paced environment
• Keeping up with the rapidly evolving social media landscape and algorithm changes
• Balancing the need for creativity and innovation with the need for data-driven decision-making
• Working with tight deadlines and competing priorities
• Adapting to the unique cultural and linguistic nuances of the United Arab Emirates

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and adapt to the unique challenges and opportunities presented by the luxury hospitality industry.

📈 Similar Roles Comparison

• This role differs from related positions in the hospitality industry in its focus on both organic and paid social media strategies, as well as its emphasis on luxury and elegance.
• In the broader digital marketing landscape, this role is similar to that of a Social Media Manager, but with a greater emphasis on paid media buying and a focus on the luxury hospitality industry.
• Career paths for this role may include advancement to a Senior Social Media Specialist or Social Media Manager position within the agency, or expansion into related marketing or communications roles within the Palazzo Versace Dubai or the larger hospitality group.

ASSUMPTION: This role offers a unique blend of organic and paid social media management, with a focus on the luxury hospitality industry and significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new luxury resort, including organic content, paid advertising, and influencer partnerships.
• Analyzing the performance of a paid social media campaign for a high-end fashion brand and optimizing it to improve return on investment.
• Creating a social media strategy for a luxury hotel opening in a new market, including local language content and cultural considerations.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Social Media Specialist at Palazzo Versace Dubai, from strategic planning and execution to optimization and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing and communications department?
• How does Palazzo Versace Dubai support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign that the agency has executed for a luxury hospitality client?
• How does Palazzo Versace Dubai approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture, as well as to assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and achievements.
• Prepare questions that showcase your interest in the role and the company.
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.