Asar Digital logo

Social Media Marketing Manager B2B

Asar Digital
Full-time
On-site
Lisle, Illinois, United States
๐Ÿ“ฑ Social Media Marketing
## ๐Ÿ“Œ Core Information
๐Ÿ”น **Job Title:** Social Media Marketing Manager B2B
๐Ÿ”น **Company:** Asar Digital
๐Ÿ”น **Location:** Lisle, Illinois, United States
๐Ÿ”น **Job Type:** Full-time
๐Ÿ”น **Category:** ๐Ÿ“ฑ Social Media Marketing

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## ๐Ÿ“Œ Essential Job Details

### ๐Ÿš€ Job Overview
Asar Digital is seeking a highly skilled and data-driven Social Media Marketing Manager to lead their B2B social media efforts in the SAP solutions space. This role is ideal for a creative marketer with a strong analytical mindset, experienced in crafting strategies that drive engagement, brand awareness, and lead generation in a professional services environment. The successful candidate will work closely with cross-functional teams to align social media strategies with the company's business objectives and ensure consistency in brand messaging.

**ASSUMPTION:** The job description does not provide any additional details about Asar Digital's business or the specific SAP solutions they offer. However, based on the industry focus and requirement for B2B experience, it can be reasonably assumed that Asar Digital is a technology or enterprise software company that specializes in SAP-related products and services.

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### ๐Ÿ“‹ Key Responsibilities
โœ… Develop and execute a comprehensive B2B social media strategy tailored to the SAP ecosystem, targeting key decision-makers and stakeholders.
โœ… Manage and optimize all social media channels, including LinkedIn, Twitter, and YouTube, ensuring content aligns with brand and marketing goals.
โœ… Create, schedule, and monitor engaging content (e.g., posts, videos, and articles) to drive traffic, increase brand awareness, and generate leads.
โœ… Leverage data analytics tools to track campaign performance, audience engagement, and ROI; provide regular reports with actionable insights.
โœ… Collaborate with internal teams (e.g., product, sales, and marketing) to align social media campaigns with broader marketing initiatives.
โœ… Stay informed about industry trends, emerging platforms, and competitors to maintain a competitive edge.
โœ… Manage social media advertising campaigns, including budgeting, targeting, and A/B testing.
โœ… Cultivate relationships with industry influencers and partners to amplify content reach.
โœ… Monitor and respond to audience engagement in a professional and timely manner.

**ASSUMPTION:** The job description does not explicitly mention any responsibilities related to social media content creation or copywriting. However, based on the requirement for "exceptional content creation skills" and the need to "create, schedule, and monitor engaging content," it can be reasonably assumed that content creation is a key part of this role.

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### ๐ŸŽฏ Required Qualifications
**Education:** Bachelor's degree in Marketing, Communications, or a related field.
**Experience:** 5+ years of experience in social media marketing, with a focus on B2B environments. Proven success in managing campaigns in the SAP or technology solutions industry is a plus.
**Skills:**
- Strong understanding of B2B marketing principles and buyer personas.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Exceptional content creation skills, with a keen eye for detail and storytelling.
- Ability to interpret data and metrics to optimize campaign performance.
- Excellent communication and interpersonal skills.
- Strong project management abilities, with a track record of meeting deadlines in a fast-paced environment.

**ASSUMPTION:** The job description does not specify any particular technical skills or software proficiencies beyond social media management and analytics tools. However, it can be reasonably assumed that familiarity with common marketing automation and content management platforms would be beneficial for this role.

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### ๐Ÿ’ฐ Compensation & Benefits
**Salary Range:** Up to $65,000/year
**Benefits:** Not specified

**ASSUMPTION:** The salary range of up to $65,000/year provided in the job description is likely competitive for a Social Media Marketing Manager role in the Lisle, Illinois area. According to Glassdoor, the average salary for a Social Media Manager in Lisle is around $55,000 per year, so this position appears to offer a slightly above-average compensation.

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## ๐Ÿ“Œ Applicant Insights

### ๐Ÿ” Company Context
**Industry Position:** Based on the focus on SAP solutions, Asar Digital is likely a technology or enterprise software company that specializes in products and services related to the SAP ecosystem. As a B2B-focused organization, they likely serve other businesses rather than individual consumers.
**Company Size:** Not specified
**Company Stage:** Not specified

**ASSUMPTION:** Without additional information provided about Asar Digital, it is difficult to determine the company's exact size or stage of growth. However, the requirement for a seasoned Social Media Marketing Manager with 5+ years of experience suggests that Asar Digital is likely an established, mid-size or larger technology company rather than a startup.

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### ๐Ÿ“Š Role Analysis
**Career Level:** This role is likely intended for an experienced social media marketing professional, with the 5+ years of experience requirement indicating a mid-level or senior-level position.
**Reporting Structure:** The job description does not specify the reporting structure, but it can be reasonably assumed that the Social Media Marketing Manager would report to a marketing or digital marketing leader within the organization.
**Team Size/Composition:** Not specified
**Growth Opportunities:** The job description does not provide details about potential growth opportunities, but a successful Social Media Marketing Manager in this role could potentially move into a more strategic marketing leadership position within the company.

**ASSUMPTION:** The level of experience and responsibilities required for this role suggest that it is a mid-level or senior-level position within Asar Digital's marketing team. However, without more information about the company's structure and growth opportunities, it is difficult to make definitive assumptions about career progression.

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### ๐ŸŒ Location & Work Environment
**Office Type:** Hybrid, with on-site work required in Lisle, IL four days a week and remote work flexibility on Wednesdays.
**Geographic Context:** Lisle, Illinois is a suburb of Chicago, located about 25 miles west of the city. It is considered part of the broader Chicago metropolitan area, which is a major technology and business hub.
**Work Schedule:** The job description indicates a hybrid work model, with on-site work required four days a week and remote flexibility on Wednesdays.
**Regional Considerations:** As a suburb of Chicago, Lisle offers a lower cost of living compared to the city, while still providing access to the resources and talent pool of a major metropolitan area. The hybrid work model may appeal to candidates who value work-life balance and flexibility.

**ASSUMPTION:** The job description does not provide any additional details about the work environment or company culture at Asar Digital. However, the hybrid work model with a mix of on-site and remote work is a common arrangement for many technology and professional services companies in the Chicago area.

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### ๐Ÿ’ผ Interview & Application Insights
**Typical Process:** The interview process for this role is likely to include an initial phone or video screening, followed by one or more in-person or virtual interviews with the hiring manager and potentially other team members. Candidates may also be asked to complete a social media strategy or content creation exercise to demonstrate their skills.
**Key Assessment Areas:** Employers will likely evaluate candidates' expertise in social media strategy, content creation, data analysis, cross-functional collaboration, and project management. Strong communication and interpersonal skills will also be important.
**Application Tips:** Applicants should tailor their resumes and cover letters to highlight their relevant B2B social media marketing experience, particularly in the SAP or technology solutions industry. They should also be prepared to showcase their portfolio of social media content and campaigns.
**ATS Keywords:** Relevant keywords to include in applications may include: "social media marketing," "B2B marketing," "SAP solutions," "content creation," "data analysis," "campaign management," "project management," and "client/stakeholder collaboration."

**ASSUMPTION:** These insights about the typical interview process, key assessment areas, and application tips are based on industry standards for similar social media marketing roles, rather than specific information provided in the job description.

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### ๐Ÿ› ๏ธ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Tableau)
- Content creation and editing software (e.g., Adobe Creative Cloud, Canva)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)

**ASSUMPTION:** The job description does not mention any specific tools or technologies beyond social media management and analytics platforms. However, familiarity with common marketing technology solutions is likely expected for this role.

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### ๐Ÿ‘” Cultural Fit Considerations
**Company Values:** Based on the focus on data-driven decision-making, cross-functional collaboration, and maintaining a competitive edge, Asar Digital's company culture likely values analytics, innovation, and teamwork.
**Work Style:** The job description suggests a fast-paced, deadline-driven work environment that requires strong project management and the ability to prioritize and multitask effectively.
**Self-Assessment:** Applicants should consider whether they thrive in a hybrid work model, enjoy working across different teams, and are passionate about leveraging data to drive social media marketing strategies.

**ASSUMPTION:** Without additional information about Asar Digital's company culture and values, these insights about the work environment and cultural fit considerations are based on typical expectations for a social media marketing role in a B2B technology company.

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### โš ๏ธ Potential Challenges
The broad scope of responsibilities, including developing and executing a comprehensive B2B social media strategy, managing multiple social media channels, creating engaging content, analyzing data, and collaborating with cross-functional teams, may present a significant workload and require strong prioritization and project management skills.

**ASSUMPTION:** This potential challenge is based on the wide range of responsibilities outlined in the job description and is a common consideration for social media marketing roles in B2B environments.

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### ๐Ÿ“ˆ Similar Roles Comparison
The Social Media Marketing Manager B2B role at Asar Digital is similar to other senior-level social media marketing positions at technology or enterprise software companies, with a focus on driving engagement, brand awareness, and lead generation through strategic social media initiatives. However, the specific emphasis on the SAP ecosystem and B2B marketing may set this role apart from more general social media marketing positions.

**ASSUMPTION:** This comparison to similar roles in the industry is based on the job responsibilities, required qualifications, and typical expectations for social media marketing roles in the technology sector.

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### ๐Ÿ“ Sample Projects
- Develop a comprehensive social media strategy for Asar Digital's SAP-focused offerings, including content themes, channel distribution, and Key Performance Indicators (KPIs)
- Create a content calendar and produce engaging social media posts, videos, and articles to showcase Asar Digital's thought leadership and expertise in the SAP solutions space
- Manage social media advertising campaigns, including A/B testing ad creatives, adjusting targeting, and optimizing budgets to drive lead generation
- Analyze social media performance data to identify trends, optimize content and campaigns, and provide regular reports with actionable insights to cross-functional teams

**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a general sense of the types of tasks they may be expected to undertake in this role.

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### โ“ Key Questions to Ask During Interview
1. Can you provide more details about Asar Digital's position in the SAP solutions market and the key challenges or opportunities the company is currently facing?
2. How does the social media marketing team collaborate with other departments, such as sales and product, to align social media campaigns with broader business goals?
3. What are the most important metrics or KPIs that the Social Media Marketing Manager will be responsible for tracking and reporting on?
4. Can you describe the company's approach to data-driven decision-making and how the Social Media Marketing Manager will be expected to leverage analytics to optimize campaigns?
5. What professional development opportunities or career advancement paths are available for a successful Social Media Marketing Manager within Asar Digital?
6. How does the company's hybrid work model work in practice, and what measures are in place to ensure remote employees feel connected and engaged?

**ASSUMPTION:** These sample interview questions are based on the information provided in the job description and common areas of interest for candidates evaluating a social media marketing role in a B2B technology company. Applicants should tailor their questions to their specific interests and concerns.

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## ๐Ÿ“Œ Disclaimer
โš ๏ธ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**

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## ๐Ÿ“Œ Next Steps for Applicants
To effectively pursue this opportunity, applicants should:

1. Review the job description carefully and ensure they meet the required qualifications, particularly the 5+ years of B2B social media marketing experience.
2. Prepare a tailored resume and cover letter that highlights their relevant skills, experience, and achievements in driving social media strategy and performance for B2B technology companies, especially in the SAP solutions space.
3. Research Asar Digital's company background, products/services, and positioning in the market to demonstrate their understanding of the organization and industry during the interview process.
4. Prepare thoughtful questions to ask the hiring manager, drawing from the sample questions provided, to further assess fit and show their genuine interest in the role.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the suggested keywords throughout their resume and cover letter.

By taking these steps, applicants can position themselves as strong candidates for the Social Media Marketing Manager B2B role at Asar Digital.