Social Media Manager (Working Student, m/f/d)

📌 Core Information

🔹 Job Title: Social Media Manager (Working Student, m/f/d)

🔹 Company: Audiencly GmbH

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Intern

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and enhancing Audiencly's social media presence across key platforms
• Actively participating in community management and content creation
• Providing strategic input and supporting content creation across all social media channels
• Supporting and further developing social media activities through A/B testing, KPI analysis, and report preparation

ASSUMPTION: This role requires a strong understanding of social media platforms and their respective audiences, as well as experience and interest in content creation, content marketing, and brand communication.

📋 Key Responsibilities

✅ Manage and maintain Audiencly's social media presence across Instagram, Threads, LinkedIn, and TikTok

✅ Actively participate in community management, including responding to comments and messages

✅ Conduct thorough topic research and prepare engaging content

✅ Provide creative input and support the creative team in content creation across all social media channels

✅ Support and further develop social media activities, including A/B testing, KPI analysis, and preparing reports for the marketing manager

ASSUMPTION: The role requires a proactive approach to problem-solving, strong communication skills, and the ability to manage multiple tasks and deadlines effectively.

🎯 Required Qualifications

Education: Currently enrolled in the field of communications, marketing, or public relations

Experience: Previous experience in social media management or a related field is a plus but not required

Required Skills:

• Strong understanding of various social media platforms and their respective audiences
• Proficiency in social media management and common scheduling tools
• Creativity and ability to develop creative and engaging content ideas
• Proactivity and self-starter attitude
• Strong communication skills and ability to come right to the point
• Organizational skills and ability to manage multiple tasks and deadlines
• Passion for social media, the creator economy, and digital marketing
• Team player with a collaborative mindset
• Willingness to learn and adapt to new technologies and trends

Preferred Skills:

• Affinity with the creator economy, gen Z, and the newest trends
• Desire for extensive research and motivation to develop and advance own ideas

ASSUMPTION: Applicants should have both German and English at a professional level (written and verbal) as a minimum for this role.

💰 Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (based on industry standards for working student roles in Germany)

Benefits:

• Future-proof workplace in a growing industry
• Flexible working in the office/remote
• Freedom for creative and innovative ideas
• Coaching and further training offers
• Offers for mental well-being

Working Hours: 20 hours per week (flexible, with the possibility to increase hours based on performance and availability)

ASSUMPTION: The salary range is an estimate based on industry standards for working student roles in Germany. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2018

Company Description:

• Audiencly is a leading influencer marketing agency that connects brands with influencers and content creators worldwide
• The company specializes in optimized influencer marketing, offering comprehensive solutions from strategy development to execution and analysis
• Audiencly works with top game publishers and creates trends on major platforms

Company Specialties:

• Influencer Marketing
• Social Media Marketing
• User Acquisition

Company Website: https://audiencly.com

ASSUMPTION: Audiencly's focus on the creator economy and influencer marketing makes it an attractive opportunity for students interested in digital marketing and brand communication.

📊 Role Analysis

Career Level: Entry-level (Working Student)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (flexible working in the office/remote)

Growth Opportunities:

• Potential full-time employment after graduation
• Opportunities to work on high-profile campaigns and collaborate with industry leaders
• Chance to gain hands-on experience in influencer marketing and social media management

ASSUMPTION: This working student role offers a unique opportunity to gain practical experience in the fast-growing influencer marketing industry and potentially transition into a full-time position upon graduation.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Düsseldorf, Germany

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia, Germany
• The city is known for its vibrant arts scene, fashion, and trade fairs
• Düsseldorf offers a high quality of life with numerous parks, cultural attractions, and a diverse food scene

Work Schedule: 20 hours per week (flexible, with the possibility to increase hours based on performance and availability)

ASSUMPTION: Working students can expect a dynamic and fast-paced work environment, with opportunities to collaborate with creative teams and industry experts.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Creativity and content ideas
• Social media platform knowledge
• Communication and collaboration skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and brand communication
• Showcase your understanding of Audiencly's business and the influencer marketing industry
• Prepare examples of your previous work or campaigns to demonstrate your creativity and strategic thinking

ATS Keywords: Social Media Management, Community Management, Content Creation, Influencer Marketing, Brand Communication, A/B Testing, KPI Analysis

ASSUMPTION: Applicants should focus on demonstrating their creativity, passion for social media, and strong communication skills throughout the application process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Sprout Social Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should be comfortable using social media management tools and familiarizing themselves with industry-standard analytics and design tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven approach
• Customized campaigns
• Authentic and impactful marketing

Work Style:

• Collaborative and creative
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you have a genuine interest in social media, the creator economy, and digital marketing?
• Are you a self-starter with a proactive approach to problem-solving?
• Can you manage multiple tasks and deadlines effectively in a fast-paced environment?

ASSUMPTION: Applicants should assess their alignment with Audiencly's company values and work style to ensure a good cultural fit for the role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Adapting to a hybrid work environment and balancing remote work with on-site collaboration
• Meeting the expectations of industry leaders and high-profile clients

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their adaptability and resilience throughout the application process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this working student position offers hands-on experience in influencer marketing and social media management
• Compared to other entry-level marketing roles, this position provides the opportunity to work with top game publishers and create trends on major platforms
• Career progression in this role could lead to full-time employment and potential advancement into management or specialized positions within the influencer marketing industry

ASSUMPTION: Applicants should consider the unique aspects of this working student role and how it compares to other entry-level marketing positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign for a major game publisher
• Conducting research on emerging trends in the creator economy and influencer marketing
• Creating engaging content and managing community interactions for Audiencly's social media channels

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and how they demonstrate their skills in social media management, content creation, and brand communication.

❓ Key Questions to Ask During Interview

• How does Audiencly support the growth and development of working students in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Audiencly measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What opportunities are there for collaboration with other teams or departments within the company?
• How does Audiencly foster a creative and innovative work environment, and what resources are available to support working students in this role?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Audiencly's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and brand communication
• Prepare examples of your previous work or campaigns to demonstrate your creativity and strategic thinking
• Follow up with Audiencly's HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.