Social Media Manager (w/m/d)

📌 Core Information

🔹 Job Title: Social Media Manager (w/m/d)

🔹 Company: Rödl & Partner

🔹 Location: Nuremberg, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: Professional Services

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and strategically expanding LinkedIn channels in various sectors
• Ensuring a consistent and engaging presence across platforms
• Content creation and market observation
• Performance analysis and supporting colleagues in optimizing their profiles

ASSUMPTION: This role requires a strong understanding of social media management, particularly on LinkedIn, and the ability to create engaging content tailored to specific audiences.

📋 Key Responsibilities

✅ Betreuung und strategischer Ausbau der LinkedIn-Kanäle im Bereich Energie, Umwelt & Infrastruktur; öffentlicher Sektor; Gesundheits- und Sozialwirtschaft sowie Legal Advisory

✅ Planung und Koordination von Beiträgen zur Sicherstellung einer konsistenten und ansprechenden Präsenz

✅ Kreative Content Erstellung im Rahmen der vorgegebenen Richtlinien (Texte, Bilder, Videos)

✅ Beobachtung des Marktes und Analyse von Aktivitäten relevanter Akteure, inklusive Reaktionen auf externe Beiträge von Partnern und Multiplikatoren

✅ Auswertung und Optimierung der Performance von Inhalten anhand relevanter Kennzahlen

✅ Konzeption, Umsetzung und Steuerung von LinkedIn-Bezahlkampagnen

✅ Unterstützung der Kollegen bei der Optimierung der eigenen Profile

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Abgeschlossenes Studium der Wirtschafts- und/oder Kommunikationswissenschaften mit Schwerpunkt Marketing oder eine vergleichbare kaufmännische Ausbildung

Experience: Erfahren im Social-Media-Management, idealerweise mit Fokus auf LinkedIn

Required Skills:

• Kreativität und ein gutes Gespür für zielgruppengerechten Content
• Erfahrung mit Analysetools und datengetriebener Optimierung
• Eigenständige, strukturierte und ergebnisorientierte Arbeitsweise

Preferred Skills:

• Idealerweise Kenntnisse im Bereich LinkedIn Ads und Kampagnenmanagement

ASSUMPTION: While not explicitly stated, proficiency in the German language is likely required for this role due to the location and language used in the job description.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a mid-level Social Media Manager in Germany)

Benefits:

• Attractive Payment
• Mobile Working
• Flexible Working Hours
• Good Work-Life Balance
• 30 Days Vacation
• Paid Special Leave for Professional Development
• Training in In-House Academy
• Health Promotion
• Bike Leasing
• Subsidy for Germany Ticket

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level Social Media Manager in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services, with a focus on audit, legal, management and IT consulting, tax consulting, and tax declaration and BPO

Company Size: Medium to large (5,001-10,000 employees), which means a structured work environment with opportunities for growth and collaboration

Founded: 1977, with a history of supporting German businesses worldwide

Company Description:

• As attorneys, tax advisers, management and IT consultants and auditors, we are present with 116 own offices in 50 countries. Worldwide, our clients trust our around 6,000 colleagues.
• What sets us apart is the combination of our interdisciplinary approach, global reach, and strong presence among German family businesses.

Company Specialties:

• Audit
• Legal
• Management and IT consulting
• Tax consulting
• Tax declaration and BPO

Company Website: https://www.roedl.de/

ASSUMPTION: Rödl & Partner is a well-established company with a strong global presence, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Social Media Manager will report directly to the Marketing team and collaborate with colleagues across various departments

Work Arrangement: On-site, with opportunities for mobile working

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of the business, such as consulting or auditing
• International assignments or secondments to other Rödl & Partner offices worldwide

ASSUMPTION: The role offers opportunities for professional growth and development, both within the marketing department and across the wider business.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with opportunities for collaboration and interaction with colleagues

Office Location(s): Nuremberg, Germany

Geographic Context:

• Nuremberg is the second-largest city in Bavaria, with a rich history and cultural heritage
• The city is well-connected by public transportation and has a vibrant business community
• Nuremberg is known for its Christmas markets, historic old town, and the Documentation Center Nazi Party Rally Grounds

Work Schedule: Full-time (40 hours per week), with flexible working hours and opportunities for mobile working

ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development in a vibrant business community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with a senior member of the marketing department

Key Assessment Areas:

• Creativity and content creation skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and its values in your application materials
• Prepare examples of your previous social media campaigns and their outcomes

ATS Keywords: Social Media Management, LinkedIn, Content Creation, Market Analysis, Performance Optimization, Campaign Management, Creativity, Analytical Skills, Communication Skills, Team Collaboration

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's creativity, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• LinkedIn Ads
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, LinkedIn Insights)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The role requires proficiency in social media management tools and platforms, as well as analytics tools for performance optimization.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Reliability
• Entrepreneurship
• Responsibility
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Proactive and solution-oriented

Self-Assessment Questions:

• How do you align with Rödl & Partner's values, particularly expertise and entrepreneurship?
• How comfortable are you working in a collaborative, team-oriented environment?
• How do you approach continuous improvement and adaptation in your work?

ASSUMPTION: Rödl & Partner values expertise, reliability, entrepreneurship, responsibility, and teamwork, and seeks candidates who align with these values and work well in a collaborative, results-driven environment.

⚠️ Potential Challenges

• Managing multiple LinkedIn channels and ensuring consistent branding across sectors
• Keeping up with the latest trends and best practices in social media management
• Balancing creative content creation with data-driven decision-making
• Adapting to the unique requirements and preferences of various sectors and stakeholders

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance creativity with data-driven decision-making.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position has a stronger focus on LinkedIn and requires a deeper understanding of business-to-business (B2B) marketing
• Industry-specific context: Rödl & Partner's focus on professional services, particularly audit, legal, and consulting, sets this role apart from those in other industries
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and across the wider business, with potential for international assignments or secondments

ASSUMPTION: This role is unique in its focus on LinkedIn and B2B marketing within the professional services industry, offering opportunities for growth and advancement within a global organization.

📝 Sample Projects

• Developing and executing a LinkedIn campaign to increase brand awareness and engagement for Rödl & Partner's audit services
• Analyzing the performance of LinkedIn content and adjusting strategies based on data-driven insights to optimize engagement and reach
• Collaborating with colleagues across departments to create targeted content that resonates with specific audiences and drives action

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, analyze performance data, and collaborate effectively with colleagues across departments.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Rödl & Partner?
• What are the key priorities for this role in the first 90 days?
• How does Rödl & Partner support the professional development and growth of its employees?
• What are the most challenging aspects of managing LinkedIn channels for various sectors, and how can I best prepare for them?
• How does Rödl & Partner foster a culture of collaboration and teamwork?

ASSUMPTION: Interview questions should focus on understanding the role's context within the organization, the key priorities and challenges, and the company's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media campaigns and their outcomes
• Follow up with the hiring manager, Amelie McPheeters, after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.