📌 Core Information
🔹 Job Title: Social Media Manager
🔹 Company: Betway Group
🔹 Location: North London, UK
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for Betway Scores and BW Scores apps
- Managing organic and paid social media content across multiple platforms, with a focus on Instagram
- Collaborating with global sponsorship teams and in-country teams to leverage sponsorship properties and partners
- Adapting to changing environments and priorities, maintaining effectiveness in dynamic situations
- Working collaboratively in cross-functional teams to achieve shared goals
ASSUMPTION: This role requires a strong understanding of the sports scoring app landscape and the ability to adapt to the fast-paced online gaming industry.
📋 Key Responsibilities
✅ Contribute to the social media strategy for Betway Scores and BW Scores apps, leading with Instagram
✅ Establish centralised global social media handles for the major platforms, leading with Instagram
✅ Lead the organic social media management for Betway Scores and BW Scores apps, including crafting copy, developing image templates, and planning and posting content
✅ Support paid social media efforts for Betway Scores and BW Scores apps in collaboration with paid social media specialists, leading with Instagram
✅ Collaborate with the global sponsorship team to leverage sponsorship properties and promote Betway Scores and BW Scores apps through global sponsorship partners’ and ambassadors’ social media platforms
✅ Collaborate with in-country teams to leverage local sponsorship properties and promote Betway Scores and BW Scores apps through local partners’, ambassadors’, and influencers’ social media platforms
ASSUMPTION: This role may require working outside of regular business hours to ensure timely content delivery, especially during major sporting events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media management, preferably in the sports or online gaming industry
Required Skills:
- Strong verbal and written communication skills
- Experience working collaboratively in cross-functional teams
- Expertise in managing multiple projects simultaneously
- Exceptional attention to detail
- In-depth knowledge of the main social media platforms, most notably Instagram, X, Facebook, and TikTok
- Experience of managing a high volume of time-sensitive social media content
- Passion for sports with an always-on work ethic
Preferred Skills:
- Previous experience in the sports marketing industry
- Previous experience in a regulated industry, preferably gaming
- Knowledge of the sports scoring competitor landscape
ASSUMPTION: Candidates with experience in the sports or online gaming industry may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Social Media Manager with 2-5 years of experience in the UK)
Benefits:
- Health Care (Vitality Health Care)
- Dental (Unum Dental)
- Life Assurance & Income Protection
- Car Scheme (Tusker car scheme)
- Cycle to Work
- Retail Discounts
Working Hours: Full-time, 37.5 hours per week, with flexibility during major sporting events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager with 2-5 years of experience in the UK online gaming industry.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group operates in the online gaming industry, offering sports betting, casino, and esports betting services. The company is a member of Super Group, which is listed on the New York Stock Exchange (ticker: SGHC).
Company Size: Betway Group has 201-500 employees, providing a mid-sized company environment where employees can have a significant impact on the business.
Founded: Betway Group was founded in 2006, with a history of growth and innovation in the online gaming industry.
Company Description:
- Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting.
- The company utilises the latest technologies to provide innovative and interactive gaming experiences in a fair, safe, and responsible environment.
- Betway Group fosters a collaborative and inclusive work environment, with a diverse team of forward-thinking individuals.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation and collaboration creates an exciting work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management.
Reporting Structure: The Social Media Manager reports directly to the Head of Social Products.
Work Arrangement: This role is on-site, with a full-time work arrangement. Flexibility may be required during major sporting events.
Growth Opportunities:
- As Betway Group continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or progress into a leadership role.
- The company's focus on learning and development provides opportunities for employees to expand their skills and advance their careers.
ASSUMPTION: The Social Media Manager's growth opportunities will depend on the company's expansion and the individual's performance in the role.
🌍 Location & Work Environment
Office Type: Betway Group's London office is located in North London, offering a modern and collaborative work environment.
Office Location(s): 20-23 Mandela Street, London, England NW1 0DU, GB
Geographic Context:
- North London is a vibrant and diverse area with a rich cultural scene and numerous amenities.
- The office is conveniently located near several public transportation options, making it easily accessible for employees.
- The area is home to various sports teams and events, providing ample opportunities for the Social Media Manager to engage with local sports fans.
Work Schedule: The Social Media Manager will work full-time, with a standard workweek of 37.5 hours. Flexibility may be required during major sporting events.
ASSUMPTION: The Social Media Manager's work schedule may vary depending on the company's needs and the individual's availability.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Social Products
Key Assessment Areas:
- Candidates' understanding of the sports scoring app landscape and the online gaming industry
- Candidates' social media management skills and experience
- Candidates' ability to work collaboratively and adapt to changing environments
- Candidates' passion for sports and understanding of the target audience
Application Tips:
- Highlight relevant experience in social media management, particularly in the sports or online gaming industry
- Demonstrate a strong understanding of the main social media platforms and their unique features
- Showcase creativity and adaptability in managing time-sensitive social media content
- Prepare examples of successful social media campaigns or projects to discuss during the interview
ATS Keywords: Social Media Management, Sports Marketing, Online Gaming, Instagram, X, Facebook, TikTok, Project Management, Collaboration, Adaptability, Sports Passion
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
ASSUMPTION: The Social Media Manager may be required to use additional tools and technologies specific to Betway Group's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong passion for sports and an understanding of the target audience?
ASSUMPTION: Betway Group values candidates who are adaptable, collaborative, and passionate about sports and the online gaming industry.
⚠️ Potential Challenges
- Managing a high volume of time-sensitive social media content during major sporting events
- Adapting to changing environments and priorities in a fast-paced industry
- Collaborating effectively with global and in-country teams across different time zones
- Balancing the need for creativity and innovation with the company's brand guidelines and regulatory requirements
ASSUMPTION: The Social Media Manager's ability to adapt, collaborate, and prioritise effectively will be crucial in overcoming these challenges.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position requires a deeper understanding of the sports scoring app landscape and the online gaming industry.
- Betway Group's focus on innovation and collaboration sets it apart from other companies in the online gaming industry.
- This role offers opportunities for career growth and progression within the company, as Betway Group continues to expand.
ASSUMPTION: The Social Media Manager's career path will depend on their performance in the role and the company's expansion.
📝 Sample Projects
- Developing and executing a social media campaign to promote a major sporting event, including organic and paid content across multiple platforms
- Collaborating with the global sponsorship team to leverage sponsorship properties and promote Betway Scores and BW Scores apps through global sponsorship partners’ and ambassadors’ social media platforms
- Managing the social media presence for Betway Scores and BW Scores apps during a major sporting event, ensuring timely and engaging content is posted across all relevant platforms
ASSUMPTION: The Social Media Manager's projects will vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's social media strategy and how this role fits into it?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its social media campaigns and content?
- What is the company's approach to work-life balance, especially during major sporting events?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in social media management, particularly in the sports or online gaming industry
- Prepare a cover letter explaining your interest in the role and the company, and how your skills and experience make you a strong fit
- Prepare examples of successful social media campaigns or projects to discuss during the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
