Senior Product Marketer at xorlab (cyber security) (m/w/d)
xorlab AG
Full-time
On-site
Zürich, Zürich, Switzerland
📦 Product Marketing
## 📌 Core Information
🔹 **Job Title:** Senior Product Marketer
🔹 **Company:** xorlab AG
🔹 **Location:** Zürich, Zürich, Switzerland
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As a Senior Product Marketer at xorlab, you will play a crucial role in driving the go-to-market strategy for the company's innovative email security product. Working closely with the marketing, product, and leadership teams, you will be responsible for launching new features, conducting market research, enabling the sales team, and crafting compelling content to inspire action and protect organizations against the growing threat of phishing attacks.
**ASSUMPTION:** The job description does not explicitly state that this is a senior-level role, but the required 3+ years of relevant experience and the nature of the responsibilities suggest this is a senior-level position.
---
### 📋 Key Responsibilities
✅ Shape and execute go-to-market strategies to position xorlab's security platform for success
✅ Lead the launch and messaging of new product features and updates
✅ Deepen the understanding of customers through research, feedback, and developing persona profiles
✅ Craft and share customer stories that resonate and build trust
✅ Analyze competitors and trends through research and testing
✅ Collaborate with the Product, Design, and Engineering teams to refine the roadmap based on market and customer insights
✅ Support demand generation activities with targeted, story-driven content for campaigns, events, and more
✅ Enable the sales team and partners with impactful tools like playbooks, battle cards, demos, and training
✅ Build and manage a rich content calendar that attracts the target audience
✅ Identify success metrics and measure the results of strategies and initiatives to iterate and maximize results continuously
**ASSUMPTION:** The responsibilities listed cover a comprehensive range of product marketing activities, suggesting this is a broad, strategic role with significant cross-functional collaboration.
---
### 🎯 Required Qualifications
**Education:** A degree in Marketing, Communications, or an equivalent qualification
**Experience:** 3+ years of experience in a B2B product marketing, product management, or marketing role at a technology-driven software organization
**Skills:**
- Strong analytical skills and high attention to detail
- Excellent skills at converting complex, technical topics into audience-appropriate content
- Proven ability to execute product launches, cross-functional initiatives, and sales support projects
- Strong project management skills with the ability to manage multiple projects and deadlines
- Excellent communication skills in both German and English (additional languages are a plus)
- HubSpot Marketing Hub experience is appreciated
- Cybersecurity industry experience is a plus, but not required
**ASSUMPTION:** The qualifications outlined are typical for a senior-level product marketing role in the technology industry, with a focus on both technical and strategic marketing skills.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:**
- Flexible work arrangements, including remote options
- Equity stake in the company's mission to stop every breach
- Opportunities for growth and development within a collaborative environment
- Access to team events, Tech Talks, and other professional development activities
**Industry Comparison:** Based on market data for senior product marketing roles in the cybersecurity industry in Zurich, Switzerland, the expected salary range for this position is likely between CHF 90,000 to CHF 120,000 per year.
**ASSUMPTION:** The salary range is estimated based on industry benchmarks for similar roles in the Zurich, Switzerland market, as the listing does not provide specific compensation details.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** xorlab is a cybersecurity company focused on protecting organizations against phishing attacks and evolving communication-based threats.
**Company Size:** Not specified
**Company Stage:** Based on the startup-like benefits and emphasis on innovation, xorlab appears to be a growth-stage or early-stage technology company.
**ASSUMPTION:** The company's focus on cybersecurity and innovative email security products suggests it is likely a growth-stage or early-stage technology company, but the exact size or maturity is not specified in the job listing.
---
### 📊 Role Analysis
**Career Level:** Senior
**Reporting Structure:** The job description indicates the Senior Product Marketer will work closely with the Head of Marketing, Head of Product, and CEO, suggesting a senior-level role with direct reporting to leadership.
**Team Size/Composition:** Not specified
**Growth Opportunities:** The role offers the opportunity to make a tangible impact on the company and its customers, as well as potential equity ownership, suggesting good growth potential.
**ASSUMPTION:** The seniority of the role, cross-functional collaboration, and growth opportunities are inferred from the job description, but the specific team size and reporting structure are not provided.
---
### 🌍 Location & Work Environment
**Office Type:** A combination of in-office and remote work is likely available, as the listing mentions flexible hours and remote options.
**Geographic Context:** Zürich, Switzerland is a major technology and financial hub, with a high cost of living but also a robust talent pool and vibrant startup ecosystem.
**Work Schedule:** Flexible hours and remote options are mentioned, suggesting a focus on outcomes rather than strict time-based requirements.
**Regional Considerations:** Switzerland is known for its high quality of life, strong work-life balance, and multilingual culture, which may be relevant for international applicants.
**ASSUMPTION:** The flexible work arrangements and regional context are inferred from the job location, but not explicitly stated in the listing.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for a senior product marketing role at a technology company like xorlab may include resume screening, phone/video interviews, technical/case interviews, and reference checks.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing expertise, technical aptitude, cross-functional collaboration skills, and ability to drive measurable results.
**Application Tips:** Applicants should highlight their experience in B2B product marketing, technical communication, and campaign execution. Emphasize achievements, quantifiable impact, and cultural fit.
**ATS Keywords:** Product marketing, go-to-market strategy, content creation, sales enablement, market research, customer insights, cybersecurity, HubSpot, project management.
**ASSUMPTION:** The insights about the typical interview process, assessment areas, and application tips are based on industry standards for senior-level product marketing roles, but may vary for this specific employer.
---
### 🛠️ Tools & Technologies
- HubSpot Marketing Hub
- Content creation and management tools
- Market research and analytics platforms
- Presentation and sales enablement tools
**ASSUMPTION:** The listed tools are based on common technology used in product marketing, but other specialized tools may also be utilized at xorlab.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, xorlab appears to value innovation, collaboration, continuous improvement, and a mission-driven approach to protect organizations against security threats.
**Work Style:** The role requires a motivated, proactive marketer who thrives in a dynamic, diverse, and fast-paced environment. Strong project management and cross-functional skills are essential.
**Self-Assessment:** Applicants should consider whether they are excited about cybersecurity, enjoy translating complex technical concepts, and are driven to make a tangible impact in a collaborative startup-like setting.
**ASSUMPTION:** The company values and work style are inferred from the job description, but not explicitly stated.
---
### ⚠️ Potential Challenges
- Balancing multiple priorities and deadlines across product launches, research, content creation, and sales enablement
- Translating highly technical cybersecurity concepts into compelling, audience-appropriate messaging
- Staying agile and adaptable in a fast-paced, evolving market
**ASSUMPTION:** These potential challenges are based on the broad scope of responsibilities and the nature of the product marketing role, but may not reflect all possible challenges.
---
### 📈 Similar Roles Comparison
This Senior Product Marketer role at xorlab is similar to other senior-level B2B product marketing positions in the technology industry, with a focus on go-to-market strategy, content development, and sales support. However, the specific emphasis on cybersecurity and email security products sets it apart, requiring a unique blend of technical expertise and marketing skills.
**ASSUMPTION:** The comparison to other senior product marketing roles is based on industry standards, but the specific cybersecurity focus may differentiate this position from more general technology product marketing roles.
---
### 📝 Sample Projects
- Developing and executing the go-to-market strategy for a new email security feature, including positioning, messaging, and sales enablement content
- Conducting in-depth market research to create detailed buyer personas and journey maps to inform content and campaigns
- Collaborating with the product and engineering teams to incorporate customer feedback and market insights into the product roadmap
- Crafting a series of thought-leadership articles and customer case studies to build brand awareness and trust
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to illustrate the types of initiatives a Senior Product Marketer may work on, but may not represent the full scope of the role.
---
### ❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of the email security market and the unique value proposition of xorlab's products?
2. How does the product marketing team collaborate with the other departments (e.g., product, engineering, sales) to drive the company's strategic objectives?
3. What are the key metrics and KPIs you use to measure the success of your product marketing initiatives?
4. Can you share an example of a recent product launch or campaign that you led, and the strategies you used to ensure its success?
5. What are the primary challenges you foresee in this role, and how would you approach addressing them?
6. How does xorlab support the professional development and growth of its product marketing team members?
**ASSUMPTION:** These suggested questions are based on common areas of interest for senior-level product marketing roles, but the specific questions asked should be tailored to the individual interview and the applicant's interests.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To apply for this Senior Product Marketer role at xorlab, start by reviewing the job description and requirements closely. Ensure your resume and cover letter highlight your relevant experience, technical expertise, and passion for cybersecurity and product marketing. When crafting your application, be sure to include relevant keywords from the job listing to optimize for applicant tracking systems.
Next, research the company and the Zurich, Switzerland job market to understand the competitive landscape and cultural fit. Prepare thoughtful questions to ask during the interview to demonstrate your interest and evaluate if this is the right opportunity for you.
Finally, consider reaching out to your professional network to see if anyone has insights or connections at xorlab that could help with your application. Good luck!
## Visual Customization Guide
Based on the technology and startup-focused nature of xorlab, the job listing should utilize a modern, visually engaging layout with liberal use of emoji icons, clean typography, and a casual, approachable tone.
Key elements to consider:
- Use relevant product marketing and cybersecurity-themed icons throughout
- Incorporate the xorlab brand colors and visual identity where appropriate
- Opt for a simple, minimalist design that allows the content to shine
- Maintain a balanced, easy-to-scan structure with clear section headings
- Maintain a friendly, conversational tone that aligns with the startup culture
Overall, the visual style should convey the innovative, dynamic nature of the role and the company, while still providing a structured, informative job listing for applicants.
🔹 **Job Title:** Senior Product Marketer
🔹 **Company:** xorlab AG
🔹 **Location:** Zürich, Zürich, Switzerland
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As a Senior Product Marketer at xorlab, you will play a crucial role in driving the go-to-market strategy for the company's innovative email security product. Working closely with the marketing, product, and leadership teams, you will be responsible for launching new features, conducting market research, enabling the sales team, and crafting compelling content to inspire action and protect organizations against the growing threat of phishing attacks.
**ASSUMPTION:** The job description does not explicitly state that this is a senior-level role, but the required 3+ years of relevant experience and the nature of the responsibilities suggest this is a senior-level position.
---
### 📋 Key Responsibilities
✅ Shape and execute go-to-market strategies to position xorlab's security platform for success
✅ Lead the launch and messaging of new product features and updates
✅ Deepen the understanding of customers through research, feedback, and developing persona profiles
✅ Craft and share customer stories that resonate and build trust
✅ Analyze competitors and trends through research and testing
✅ Collaborate with the Product, Design, and Engineering teams to refine the roadmap based on market and customer insights
✅ Support demand generation activities with targeted, story-driven content for campaigns, events, and more
✅ Enable the sales team and partners with impactful tools like playbooks, battle cards, demos, and training
✅ Build and manage a rich content calendar that attracts the target audience
✅ Identify success metrics and measure the results of strategies and initiatives to iterate and maximize results continuously
**ASSUMPTION:** The responsibilities listed cover a comprehensive range of product marketing activities, suggesting this is a broad, strategic role with significant cross-functional collaboration.
---
### 🎯 Required Qualifications
**Education:** A degree in Marketing, Communications, or an equivalent qualification
**Experience:** 3+ years of experience in a B2B product marketing, product management, or marketing role at a technology-driven software organization
**Skills:**
- Strong analytical skills and high attention to detail
- Excellent skills at converting complex, technical topics into audience-appropriate content
- Proven ability to execute product launches, cross-functional initiatives, and sales support projects
- Strong project management skills with the ability to manage multiple projects and deadlines
- Excellent communication skills in both German and English (additional languages are a plus)
- HubSpot Marketing Hub experience is appreciated
- Cybersecurity industry experience is a plus, but not required
**ASSUMPTION:** The qualifications outlined are typical for a senior-level product marketing role in the technology industry, with a focus on both technical and strategic marketing skills.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:**
- Flexible work arrangements, including remote options
- Equity stake in the company's mission to stop every breach
- Opportunities for growth and development within a collaborative environment
- Access to team events, Tech Talks, and other professional development activities
**Industry Comparison:** Based on market data for senior product marketing roles in the cybersecurity industry in Zurich, Switzerland, the expected salary range for this position is likely between CHF 90,000 to CHF 120,000 per year.
**ASSUMPTION:** The salary range is estimated based on industry benchmarks for similar roles in the Zurich, Switzerland market, as the listing does not provide specific compensation details.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** xorlab is a cybersecurity company focused on protecting organizations against phishing attacks and evolving communication-based threats.
**Company Size:** Not specified
**Company Stage:** Based on the startup-like benefits and emphasis on innovation, xorlab appears to be a growth-stage or early-stage technology company.
**ASSUMPTION:** The company's focus on cybersecurity and innovative email security products suggests it is likely a growth-stage or early-stage technology company, but the exact size or maturity is not specified in the job listing.
---
### 📊 Role Analysis
**Career Level:** Senior
**Reporting Structure:** The job description indicates the Senior Product Marketer will work closely with the Head of Marketing, Head of Product, and CEO, suggesting a senior-level role with direct reporting to leadership.
**Team Size/Composition:** Not specified
**Growth Opportunities:** The role offers the opportunity to make a tangible impact on the company and its customers, as well as potential equity ownership, suggesting good growth potential.
**ASSUMPTION:** The seniority of the role, cross-functional collaboration, and growth opportunities are inferred from the job description, but the specific team size and reporting structure are not provided.
---
### 🌍 Location & Work Environment
**Office Type:** A combination of in-office and remote work is likely available, as the listing mentions flexible hours and remote options.
**Geographic Context:** Zürich, Switzerland is a major technology and financial hub, with a high cost of living but also a robust talent pool and vibrant startup ecosystem.
**Work Schedule:** Flexible hours and remote options are mentioned, suggesting a focus on outcomes rather than strict time-based requirements.
**Regional Considerations:** Switzerland is known for its high quality of life, strong work-life balance, and multilingual culture, which may be relevant for international applicants.
**ASSUMPTION:** The flexible work arrangements and regional context are inferred from the job location, but not explicitly stated in the listing.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for a senior product marketing role at a technology company like xorlab may include resume screening, phone/video interviews, technical/case interviews, and reference checks.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing expertise, technical aptitude, cross-functional collaboration skills, and ability to drive measurable results.
**Application Tips:** Applicants should highlight their experience in B2B product marketing, technical communication, and campaign execution. Emphasize achievements, quantifiable impact, and cultural fit.
**ATS Keywords:** Product marketing, go-to-market strategy, content creation, sales enablement, market research, customer insights, cybersecurity, HubSpot, project management.
**ASSUMPTION:** The insights about the typical interview process, assessment areas, and application tips are based on industry standards for senior-level product marketing roles, but may vary for this specific employer.
---
### 🛠️ Tools & Technologies
- HubSpot Marketing Hub
- Content creation and management tools
- Market research and analytics platforms
- Presentation and sales enablement tools
**ASSUMPTION:** The listed tools are based on common technology used in product marketing, but other specialized tools may also be utilized at xorlab.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description, xorlab appears to value innovation, collaboration, continuous improvement, and a mission-driven approach to protect organizations against security threats.
**Work Style:** The role requires a motivated, proactive marketer who thrives in a dynamic, diverse, and fast-paced environment. Strong project management and cross-functional skills are essential.
**Self-Assessment:** Applicants should consider whether they are excited about cybersecurity, enjoy translating complex technical concepts, and are driven to make a tangible impact in a collaborative startup-like setting.
**ASSUMPTION:** The company values and work style are inferred from the job description, but not explicitly stated.
---
### ⚠️ Potential Challenges
- Balancing multiple priorities and deadlines across product launches, research, content creation, and sales enablement
- Translating highly technical cybersecurity concepts into compelling, audience-appropriate messaging
- Staying agile and adaptable in a fast-paced, evolving market
**ASSUMPTION:** These potential challenges are based on the broad scope of responsibilities and the nature of the product marketing role, but may not reflect all possible challenges.
---
### 📈 Similar Roles Comparison
This Senior Product Marketer role at xorlab is similar to other senior-level B2B product marketing positions in the technology industry, with a focus on go-to-market strategy, content development, and sales support. However, the specific emphasis on cybersecurity and email security products sets it apart, requiring a unique blend of technical expertise and marketing skills.
**ASSUMPTION:** The comparison to other senior product marketing roles is based on industry standards, but the specific cybersecurity focus may differentiate this position from more general technology product marketing roles.
---
### 📝 Sample Projects
- Developing and executing the go-to-market strategy for a new email security feature, including positioning, messaging, and sales enablement content
- Conducting in-depth market research to create detailed buyer personas and journey maps to inform content and campaigns
- Collaborating with the product and engineering teams to incorporate customer feedback and market insights into the product roadmap
- Crafting a series of thought-leadership articles and customer case studies to build brand awareness and trust
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to illustrate the types of initiatives a Senior Product Marketer may work on, but may not represent the full scope of the role.
---
### ❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of the email security market and the unique value proposition of xorlab's products?
2. How does the product marketing team collaborate with the other departments (e.g., product, engineering, sales) to drive the company's strategic objectives?
3. What are the key metrics and KPIs you use to measure the success of your product marketing initiatives?
4. Can you share an example of a recent product launch or campaign that you led, and the strategies you used to ensure its success?
5. What are the primary challenges you foresee in this role, and how would you approach addressing them?
6. How does xorlab support the professional development and growth of its product marketing team members?
**ASSUMPTION:** These suggested questions are based on common areas of interest for senior-level product marketing roles, but the specific questions asked should be tailored to the individual interview and the applicant's interests.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To apply for this Senior Product Marketer role at xorlab, start by reviewing the job description and requirements closely. Ensure your resume and cover letter highlight your relevant experience, technical expertise, and passion for cybersecurity and product marketing. When crafting your application, be sure to include relevant keywords from the job listing to optimize for applicant tracking systems.
Next, research the company and the Zurich, Switzerland job market to understand the competitive landscape and cultural fit. Prepare thoughtful questions to ask during the interview to demonstrate your interest and evaluate if this is the right opportunity for you.
Finally, consider reaching out to your professional network to see if anyone has insights or connections at xorlab that could help with your application. Good luck!
## Visual Customization Guide
Based on the technology and startup-focused nature of xorlab, the job listing should utilize a modern, visually engaging layout with liberal use of emoji icons, clean typography, and a casual, approachable tone.
Key elements to consider:
- Use relevant product marketing and cybersecurity-themed icons throughout
- Incorporate the xorlab brand colors and visual identity where appropriate
- Opt for a simple, minimalist design that allows the content to shine
- Maintain a balanced, easy-to-scan structure with clear section headings
- Maintain a friendly, conversational tone that aligns with the startup culture
Overall, the visual style should convey the innovative, dynamic nature of the role and the company, while still providing a structured, informative job listing for applicants.