F

Senior Product Marketer

Freed
Full-time
Remote
Worldwide
๐Ÿ“ฆ Product Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Product Marketer

๐Ÿ”น Company: Freed

๐Ÿ”น Location: United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ฆ Product Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the first product marketer at Freed, you'll lead the go-to-market strategy for an AI-powered medical documentation platform that's helping thousands of clinicians combat burnout. You'll be the critical bridge between product development, sales, and marketing, crafting compelling narratives that resonate with healthcare professionals while driving product adoption in a rapidly growing healthcare technology startup.

ASSUMPTION: Based on the description of being the "first product marketer," this appears to be a foundational role where you'll establish product marketing functions at the company rather than joining an established team.


๐Ÿ“‹ Key Responsibilities

โœ… Lead market, customer, and competitive research to inform product and marketing strategies

โœ… Develop compelling value propositions for target audience segments

โœ… Create alignment between product, marketing, and sales teams

โœ… Craft and execute comprehensive go-to-market plans for new product launches

โœ… Champion the clinician's voice in all marketing efforts

โœ… Create product content, sales materials, case studies, website copy, and other marketing assets

โœ… Lead cross-functional teams for successful product launches

โœ… Coordinate marketing campaigns, sales training, and customer support efforts


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 6+ years in product marketing, product management, growth marketing or a combination at a high-growth SaaS company

Skills:

  • Self-motivated with high energy and ambition
  • Excellent written communication for remote collaboration
  • Customer research and segmentation expertise
  • Go-to-market strategy development
  • Compelling storytelling ability
  • Passion for understanding clinician needs


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive salary and equity
  • Medical, dental, and vision benefits (US-based employees)
  • Unlimited PTO
  • Company-sponsored annual retreats

Industry Comparison: Not specified

ASSUMPTION: Senior Product Marketing roles at venture-backed healthcare technology startups typically offer competitive compensation packages that reflect the strategic importance of the position, though exact figures would vary based on location within the US, company funding stage, and candidate experience.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Freed is an AI-powered healthcare technology company focused on reducing clinician burnout through automation of medical documentation. Their AI scribe product is already generating 70,000 patient notes daily and 2+ million monthly.

Company Size: Growth-stage startup with 17,000 paying clinicians using their platform

Company Stage: Venture-backed startup in growth phase, expanding product offerings beyond their initial AI scribe solution

ASSUMPTION: Based on the mention of "the best VC in the world" backing and the rapid user growth, Freed appears to be a well-funded, fast-growing startup that has achieved significant market traction in a relatively short time (since May 2023).


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Team Size/Composition: You'll be the first product marketer, suggesting you'll help build this function from the ground up

Growth Opportunities: Opportunity to make an immediate impact in a high-growth company that's expanding its product offerings

ASSUMPTION: As the first product marketer, you would likely report to a marketing leader or directly to executive leadership. You'd have significant influence in shaping the product marketing function and potentially building a team as the company grows.


๐ŸŒ Location & Work Environment

Office Type: Remote

Geographic Context: United States-based position with location flexibility

Work Schedule: Not specified

Regional Considerations: US-based employees receive medical, dental, and vision benefits

ASSUMPTION: The emphasis on "remote culture fit" and written communication skills suggests this is primarily a remote position. The company likely operates with distributed teams across multiple time zones within the US.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior product marketing roles at healthcare tech startups, expect initial screening, portfolio review, interviews with marketing leadership and cross-functional stakeholders, and possibly a presentation or case study

Key Assessment Areas: Storytelling ability, strategic thinking, cross-functional collaboration skills, customer empathy, healthcare industry knowledge, and B2B SaaS marketing experience

Application Tips: Highlight experience with product launches, developing customer personas, creating go-to-market strategies, and any healthcare industry experience

ATS Keywords: product marketing, go-to-market, healthcare technology, SaaS marketing, competitive analysis, product positioning, customer segmentation, sales enablement, product messaging, clinician experience

ASSUMPTION: These insights are based on standard interview processes for senior product marketing roles at technology startups, particularly those in healthcare.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, product marketers in healthcare SaaS companies typically use:

  • Market research platforms (e.g., Qualtrics, SurveyMonkey)
  • Customer analytics tools
  • Content management systems
  • Project management software
  • Sales enablement platforms
  • Digital marketing tools

ASSUMPTION: These tools are standard in product marketing roles but aren't explicitly mentioned in the job description.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Freed appears to prioritize clinician happiness, innovative AI technology, and intense execution

Work Style: Self-motivated, high-energy, ambitious, comfortable with written communication, and remote collaboration

Self-Assessment:

  • Are you passionate about improving healthcare professionals' work lives?
  • Do you thrive in fast-paced, high-growth environments?
  • Can you effectively build bridges between technical and non-technical teams?
  • Are you comfortable establishing processes and strategies where none previously existed?

ASSUMPTION: These values are inferred from the company's mission statement, product focus, and the explicit mention of "remote culture fit" characteristics.


โš ๏ธ Potential Challenges

Being the first product marketer likely means:

  • Building product marketing processes and frameworks from scratch
  • Managing multiple priorities across different product initiatives
  • Balancing immediate marketing needs with long-term strategic positioning
  • Navigating the complexities of healthcare industry regulations and stakeholders
  • Working across distributed teams in a remote environment

ASSUMPTION: These challenges are based on the company's growth stage, the described role responsibilities, and typical challenges in healthcare technology startups.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several positions:

  • Product Marketing Manager: This role focuses more on strategic go-to-market planning and positioning than traditional marketing functions
  • Solutions Marketing Manager: Similar focus on understanding customer problems and articulating value propositions
  • Growth Marketing Manager: Shares emphasis on driving product adoption and user growth
  • Healthcare Marketing Specialist: Requires understanding of healthcare professional needs and workflows

ASSUMPTION: This comparison is based on standard industry patterns for product marketing roles in healthcare technology.


๐Ÿ“ Sample Projects

Based on the role description, you might work on:

  • Developing detailed customer personas for different clinician specialties
  • Creating a comprehensive go-to-market strategy for new EHR integration features
  • Building a competitive analysis framework for AI documentation solutions
  • Producing case studies highlighting clinician time savings and happiness improvements
  • Developing sales enablement materials that articulate clear ROI and value propositions
  • Designing a product launch campaign for a new patient-facing assistant tool

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Freed's product focus.


โ“ Key Questions to Ask During Interview

  1. How do you measure success for product marketing initiatives at Freed?
  2. What are the biggest challenges in communicating the value of AI to clinicians who may be skeptical of new technology?
  3. How do product, engineering, and marketing teams collaborate on feature prioritization and roadmap planning?
  4. What's your vision for expanding beyond the AI scribe product, and how will product marketing support that evolution?
  5. How does feedback from your 17,000 clinician users influence your product development and marketing strategies?
  6. What are the biggest opportunities and challenges for Freed in the next 12-18 months?

ASSUMPTION: These questions are suggested based on the healthcare technology context and product marketing role but may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Customize your resume to highlight relevant experience with product marketing, healthcare industry knowledge, and SaaS go-to-market strategies
  2. Prepare a portfolio of product marketing examples that demonstrate strategic thinking, messaging development, and successful product launches
  3. Research Freed's product and the clinician documentation pain points they're addressing
  4. Connect with current employees on LinkedIn to gain deeper insights about the company culture and growth trajectory
  5. Prepare specific examples that demonstrate your ability to bridge product, marketing, and sales teams effectively
  6. Highlight any experience with healthcare professionals or understanding of clinical workflows

When submitting your application, ensure your resume includes key terms like "product marketing," "go-to-market strategy," "sales enablement," "customer segmentation," and "product positioning" to optimize for applicant tracking systems.