Senior Product Manager - Luxury D2C Commerce
Walking Tree📌 Core Information
🔹 Job Title: Senior Product Manager - Luxury D2C Commerce
🔹 Company: Walking Tree
🔹 Location: Mumbai, India
🔹 Job Type: Full-time
🔹 Category: Product Management
📌 Essential Job Details
🚀 Job Overview
As a Senior Product Manager at Walking Tree, you'll lead the digital transformation of luxury jewelry brands Unsaid and Aneka. Reporting to the Head of Digital Transformation, Operations, and Insights, you'll be responsible for enhancing the D2C websites and creating premium omnichannel customer journeys. Based in Mumbai headquarters, you'll collaborate with international teams to elevate the brands' digital presence in the luxury jewelry space.
ASSUMPTION: Based on the description mentioning "Digital Transformation and Insights" team and the focus on D2C websites, this role appears to be primarily focused on e-commerce product management within the luxury jewelry sector.
📋 Key Responsibilities
- ✅ Lead the visionary approach for D2C websites of Unsaid and Aneka luxury brands
- ✅ Facilitate collaboration among UX/UI designers, developers, QA engineers, cataloging experts, analytics specialists, and digital marketers
- ✅ Develop strategic solutions to complex challenges in the digital realm
- ✅ Utilize data insights and research to drive decision-making for eCommerce performance
- ✅ Serve as primary liaison between brand teams and Digital Transformation team for the Digital Flagship Project
- ✅ Translate business requirements into digital solutions
- ✅ Manage external agencies, freelancers, and in-house specialists
- ✅ Implement new digital transformations including immersive features, performance marketing, analytics, and automation
- ✅ Conduct comprehensive customer and market research
- ✅ Evaluate and optimize workflow processes
- ✅ Collaborate with department heads to prioritize digital initiatives
- ✅ Lead daily stand-up meetings and planning sessions
- ✅ Translate technical concepts into accessible language
- ✅ Proactively address project challenges and risks
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field; MBA in marketing is considered a plus
Experience:
- Minimum 5 years of experience in Product Management
- Minimum 2 years of experience in leading a team or Junior PMs
Skills:
- Strong knowledge of product management, eCommerce, performance marketing, and digital analytics
- Excellent communication skills, ability to simplify complex technical concepts
- Fluency in English and excellent presentation skills
- Wireframing (Whimsical) and Figma experience (preferred)
- Experience with project management tools: ASANA, JIRA, SLACK (preferred)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary and performance-based bonuses
- Flexible working hours
- Professional development opportunities
- Internal growth prospects
- Employee discounts
- Social events
Industry Comparison: Not specified
ASSUMPTION: The listing mentions a "competitive salary" which typically suggests compensation at or above industry average for luxury retail e-commerce product management roles in Mumbai. Senior product manager roles in India's luxury sector typically command premium compensation packages compared to standard e-commerce roles.
📌 Applicant Insights
🔍 Company Context
Industry Position: Walking Tree is positioned as a visionary company in the luxury jewelry space with brands Unsaid and Aneka. The company appears to be investing significantly in digital transformation to redefine online luxury jewelry experiences.
Company Size: Not specified
Company Stage: Growth stage focusing on digital expansion
ASSUMPTION: Based on the company having headquarters in Mumbai, multiple luxury brands (Unsaid and Aneka), and international team collaborations, Walking Tree appears to be a established company in growth mode rather than an early-stage startup. The emphasis on digital transformation suggests they're evolving their business model to strengthen their online presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to Head of Digital Transformation, Operations, and Insights
Team Size/Composition: Not explicitly stated, but likely leads a cross-functional team including designers, developers, QA engineers, and marketing specialists
Growth Opportunities: Internal growth prospects are mentioned as a benefit; potential path to Head/Director of Digital Product roles
ASSUMPTION: Given the senior title, reporting to a head-level position, and responsibility for leading junior PMs, this appears to be a mid-to-senior leadership position with significant influence on digital strategy and execution.
🌍 Location & Work Environment
Office Type: Not explicitly stated, though the headquarters is in Mumbai
Geographic Context: Mumbai is India's financial and entertainment capital with a growing luxury market. The city hosts numerous international businesses and has a vibrant tech ecosystem.
Work Schedule: Flexible working hours are mentioned as a benefit
Regional Considerations: Mumbai is a cosmopolitan city with a high cost of living by Indian standards, but offers excellent professional networking opportunities in both tech and luxury sectors
ASSUMPTION: While flexible working hours are mentioned, the job listing emphasizes collaboration and cross-functional teamwork, suggesting this is likely an office-based or hybrid role rather than fully remote.
💼 Interview & Application Insights
Typical Process: For senior product management roles in luxury companies, expect multiple rounds including initial screening, technical/product case studies, leadership assessment, and cultural fit interviews
Key Assessment Areas:
- Understanding of luxury e-commerce
- Product vision and strategy skills
- Cross-functional leadership experience
- Data-driven decision making
- Communication and stakeholder management
Application Tips: Highlight experience with premium brand digital transformation, cross-functional team leadership, and measurable e-commerce results. Demonstrate understanding of luxury consumer journeys and expectations.
ATS Keywords: product management, luxury, e-commerce, D2C, digital transformation, UX/UI, customer journey, analytics, performance marketing, team leadership, cross-functional, omnichannel
ASSUMPTION: These insights are based on industry standards for senior product management roles in luxury retail/e-commerce companies.
🛠️ Tools & Technologies
- Design/Wireframing: Whimsical, Figma
- Project Management: ASANA, JIRA
- Communication: SLACK
- Analytics tools (implied but not specified)
- E-commerce platforms (implied but not specified)
ASSUMPTION: Based on standard industry practices for luxury e-commerce, additional tools likely include digital analytics platforms (Google Analytics, Adobe Analytics), A/B testing tools, and e-commerce platforms such as Shopify Plus, Magento, or custom solutions.
👔 Cultural Fit Considerations
Company Values: The listing describes an "inclusive, collaborative, and innovative culture"
Work Style: Collaborative, cross-functional, strategic, and data-driven
Self-Assessment:
- Are you comfortable bridging the gap between luxury brand experience and technical implementation?
- Do you thrive in cross-functional environments requiring stakeholder management?
- Can you balance creative vision with data-driven decision making?
- Are you excited about redefining digital experiences in the luxury sector?
ASSUMPTION: Based on the emphasis on collaboration, innovation, and international teams, the company culture appears to value both creative thinking and structured execution with a global mindset.
⚠️ Potential Challenges
- Balancing premium brand expectations with technical constraints
- Managing diverse stakeholders including brand teams, technical teams, and external agencies
- Coordinating international teams across potentially different time zones
- Navigating the unique challenges of luxury e-commerce where high-touch experiences must be translated to digital
- Delivering ambitious digital transformation initiatives with potentially competing priorities
ASSUMPTION: These challenges are inferred from the role description and common issues in luxury digital transformation projects, not explicitly stated limitations.
📈 Similar Roles Comparison
This Senior Product Manager role differs from standard e-commerce product management positions by focusing specifically on the luxury segment, which requires deeper understanding of premium customer expectations and brand integrity. Unlike typical product roles, this position emphasizes the balance between maintaining brand exclusivity while expanding digital reach.
Compared to similar luxury digital roles:
- More strategic than a Digital Project Manager who would focus primarily on execution
- More business and customer-oriented than a Technical Product Manager role
- More focused on digital experiences than a traditional Brand Manager role in luxury
- Broader scope than a specialized UX Product Manager, incorporating more business strategy elements
ASSUMPTION: This comparison is based on standard industry patterns in luxury retail and e-commerce.
📝 Sample Projects
- Leading the redesign of premium e-commerce platforms for Unsaid and Aneka brands with immersive product visualization features
- Implementing comprehensive analytics frameworks to measure and optimize customer journeys from discovery to purchase
- Developing an omnichannel strategy connecting in-store experiences with digital touchpoints
- Creating A/B testing frameworks to optimize conversion while maintaining luxury brand positioning
- Establishing new workflows between brand, technical, and marketing teams to streamline digital asset creation and deployment
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in luxury digital transformation.
❓ Key Questions to Ask During Interview
- How do you measure success for your luxury digital experiences beyond traditional e-commerce metrics?
- What is your vision for balancing digital accessibility with maintaining the exclusivity of your luxury brands?
- Could you share more about how the Digital Transformation team collaborates with the brand teams for Unsaid and Aneka?
- What have been the biggest challenges in your digital transformation journey so far, and how are you addressing them?
- How do you envision the evolution of this role as the Digital Flagship Project progresses?
- What resources and support systems are in place to help achieve the ambitious digital transformation goals?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare a tailored resume highlighting experience with luxury brands, e-commerce platforms, and digital transformation initiatives
- Craft a compelling cover letter explaining your interest in revolutionizing luxury jewelry's digital presence
- Include relevant keywords (product management, luxury, e-commerce, D2C, digital transformation) to pass ATS screening
- Research Walking Tree and their brands Unsaid and Aneka to understand their current digital presence and market positioning
- Prepare a portfolio or case studies demonstrating relevant experience with premium digital experiences
- Send your resume and cover letter to talent@walkingtree.co as specified in the listing
- Follow up through professional networking channels such as LinkedIn if appropriate after application