Senior Performance Marketer

📌 Core Information

🔹 Job Title: Senior Performance Marketer

🔹 Company: OpenAI

🔹 Location: San Francisco, CA or New York City, NY, United States

🔹 Job Type: Full-time

🔹 Category: Marketing/Growth

📌 Essential Job Details

🚀 Job Overview

As a Senior Performance Marketer at OpenAI, you'll lead growth initiatives for one of the world's most innovative AI companies. Working within the Growth team, you'll develop and execute comprehensive marketing strategies to expand OpenAI's global user base across both consumer and business segments. You'll be responsible for establishing digital marketing frameworks, optimizing existing channels, exploring new acquisition opportunities, and driving measurable growth through data-driven experimentation.

ASSUMPTION: Based on the job description mentioning "foundational member of the team," this appears to be a relatively new team or function being built out at OpenAI, suggesting an opportunity to establish processes and strategies from the ground up.

📋 Key Responsibilities

• ✅ Design and implement a holistic performance marketing strategy across multiple channels (paid acquisition, lifecycle marketing, content, SEO, influencer, affiliate)
• ✅ Experiment with new and existing channels, turning successful tests into scalable acquisition engines
• ✅ Develop and refine attribution models, marketing tech stack, and automation processes
• ✅ Collaborate with product, engineering, and design teams to maintain a seamless user experience
• ✅ Lead A/B testing initiatives to uncover insights, enhance conversions, and fuel revenue growth
• ✅ Encourage teams to explore new ideas and quickly iterate on results

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years of digital and performance marketing experience, ideally building and leading high-growth programs at both B2C and B2B software companies

Skills:

• Proven track record scaling multiple marketing channels (paid search, social, content, mobile, SEO, affiliate)
• Strong ROI focus and analytical capabilities
• Advanced testing and measurement techniques
• Exceptional communication and leadership skills
• Cross-functional collaboration abilities
• Balance of strategic thinking and tactical execution

ASSUMPTION: While not explicitly stated, the seniority level and strategic nature of this role would typically require at least a bachelor's degree in Marketing, Business, or a related field, though OpenAI may prioritize experience and proven success over formal education.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Relocation assistance mentioned, others not specified

Industry Comparison: Not specified

ASSUMPTION: As a senior marketing role at a leading AI company in premium tech hubs (San Francisco or New York), compensation is likely to be competitive within the tech industry. Senior performance marketing roles in these locations typically command salaries in the $150,000-$220,000+ range, plus equity or bonus potential, though this is purely an industry benchmark estimate and not confirmed by OpenAI.

📌 Applicant Insights

🔍 Company Context

Industry Position: OpenAI is a leading artificial intelligence research and deployment company focused on ensuring general-purpose AI benefits humanity. They develop cutting-edge AI systems and products including ChatGPT and DALL-E.

Company Size: Not specified

Company Stage: Growth-stage technology company with significant market visibility and impact

ASSUMPTION: While exact company size is not provided, OpenAI is a well-funded organization with substantial resources, having received major investments from Microsoft and others. It operates with a research and product development focus rather than as an early-stage startup.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified, likely reports to a Head of Growth, VP of Marketing, or similar leadership position

Team Size/Composition: Not specified, but the description suggests this role will help build and lead marketing initiatives

Growth Opportunities: Potential to establish foundational marketing systems at a rapidly growing, high-profile AI company

ASSUMPTION: As a "foundational member" of the team, this role likely involves both hands-on execution and strategic leadership, suggesting opportunity for significant impact and potential for career advancement as the team and company grow.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office per week)

Geographic Context: Based in either San Francisco, CA or New York City, NY - both major tech hubs with high concentrations of technology companies

Work Schedule: Not specified beyond the hybrid arrangement

Regional Considerations: Both locations have high costs of living but offer vibrant tech communities and networking opportunities

ASSUMPTION: The hybrid work model indicates a balance between collaborative in-person work and flexible remote options, suggesting a modern approach to work arrangements while maintaining a strong emphasis on team connectivity.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at technology companies like OpenAI, candidates typically undergo initial screening calls, followed by interviews with hiring managers, team members, and potentially cross-functional stakeholders. Case studies or marketing strategy presentations are common.

Key Assessment Areas: Strategic thinking, analytical capabilities, channel expertise, leadership skills, adaptability, and understanding of AI business models

Application Tips: Highlight quantifiable marketing achievements, demonstrate both B2B and B2C experience, showcase data-driven decision making, and emphasize ability to build processes from scratch

ATS Keywords: performance marketing, growth marketing, user acquisition, A/B testing, ROI optimization, attribution modeling, digital marketing strategy, marketing analytics, cross-channel marketing, B2B marketing, B2C marketing

ASSUMPTION: These insights are based on standard practices for senior marketing positions at technology companies and are not specifically confirmed by OpenAI.

🛠️ Tools & Technologies

While not explicitly listed, this role likely requires familiarity with:

• Digital advertising platforms (Google Ads, Meta Ads, LinkedIn Advertising)
• Marketing automation tools (Marketo, HubSpot, etc.)
• Analytics platforms (Google Analytics, Amplitude, Mixpanel)
• Attribution and measurement tools
• A/B testing platforms
• SEO tools and techniques
• CRM systems

ASSUMPTION: These tools represent industry-standard technologies for performance marketing roles and are not explicitly mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: The job description emphasizes OpenAI's mission to ensure artificial intelligence benefits all of humanity, suggesting a strong purpose-driven culture with emphasis on ethical AI development

Work Style: Fast-paced environment requiring both strategic leadership and hands-on execution; values experimentation, data-driven decision-making, and cross-functional collaboration

Self-Assessment: Potential applicants should consider:

• Are you energized by rapid experimentation and iteration?
• Can you balance strategic thinking with tactical execution?
• Are you comfortable with ambiguity in a cutting-edge technology space?
• Do you thrive in collaborative environments spanning both consumer and business contexts?
• Does the mission of ensuring AI benefits humanity align with your values?

ASSUMPTION: The cultural insights are inferred from OpenAI's stated mission and the job description's emphasis on rapid experimentation, cross-functional collaboration, and the dual B2B/B2C focus.

⚠️ Potential Challenges

• Balancing both B2C and B2B marketing strategies, which often require different approaches and metrics
• Building and scaling marketing systems in a potentially nascent growth function
• Fast-paced environment likely requiring quick adaptation and comfort with change
• The need to be both a strategic leader and hands-on practitioner simultaneously
• Working in the rapidly evolving AI space where market conditions and public perception can shift quickly

ASSUMPTION: These potential challenges are inferred from the job description's emphasis on dual B2B/B2C focus, the foundational nature of the role, and the rapid pace typical of innovative technology companies.

📈 Similar Roles Comparison

This Senior Performance Marketer role differs from typical performance marketing positions in several ways:

• Broader scope: Spans both B2C and B2B audiences, while many similar roles focus on just one segment
• Strategic leadership: Involves establishing frameworks and strategies, not just executing existing ones
• Cutting-edge industry: Operates in the frontier of AI technology, compared to more established industries
• Mission-driven: Emphasizes alignment with OpenAI's purpose of beneficial AI development

ASSUMPTION: This comparison is based on standard industry patterns for senior marketing roles and the specific elements emphasized in OpenAI's job description.

📝 Sample Projects

Based on the responsibilities listed, potential projects might include:

• Developing a comprehensive channel attribution model to accurately measure marketing ROI across touchpoints
• Building and scaling a multi-channel acquisition framework for both consumer and business users
• Designing and implementing A/B testing roadmaps to optimize conversion rates across the user journey
• Creating an automated reporting infrastructure to track key performance metrics and inform decision-making
• Establishing partnerships with agencies or influencers to expand reach in high-potential markets

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and common initiatives for senior performance marketing roles.

❓ Key Questions to Ask During Interview

1. How do you measure success for the Growth team, and how does performance marketing contribute to OpenAI's overall business objectives?
2. What is the current state of performance marketing at OpenAI, and what are the highest priority areas for improvement?
3. How does OpenAI balance its mission focus with performance marketing metrics and growth objectives?
4. What marketing technology infrastructure is already in place, and what areas need development or enhancement?
5. How do consumer and business acquisition strategies differ at OpenAI, and how are resources allocated between these segments?
6. What are the biggest challenges the Growth team has faced in scaling user acquisition, and what approaches have worked well so far?

ASSUMPTION: These questions are suggested based on the role type and information provided, and may need adjustment based on specific interview contexts and the candidate's background.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Resume optimization: Highlight quantifiable marketing achievements, especially related to growth, ROI, and cross-channel expertise. Include keywords like "performance marketing," "user acquisition," "A/B testing," and "marketing analytics" to pass ATS screening.
2. LinkedIn preparation: Update your profile to showcase relevant experience and achievements in both B2C and B2B contexts.
3. Portfolio preparation: Compile case studies demonstrating your impact on growth metrics, particularly showing your analytical approach and experimentation methodology.
4. Company research: Familiarize yourself with OpenAI's products (ChatGPT, DALL-E, etc.), recent developments, and public statements about their mission and approach.
5. Network connections: Identify and reach out to current OpenAI employees, particularly in marketing or growth roles, for informational conversations.
6. Technical preparation: Refresh your knowledge of marketing attribution models, testing frameworks, and analytics approaches, as these are likely to be discussed in interviews.