Senior Online Marketing Manager (m/w/d)
Start To Finish Consulting GmbH📌 Core Information
🔹 Job Title: Senior Online Marketing Manager (m/w/d)
🔹 Company: Start To Finish Consulting GmbH (recruiting for an e-commerce startup in kitchen utensils)
🔹 Location: Remote with regular meetings in Berlin office
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As Senior Online Marketing Manager for a growing e-commerce startup in the kitchen utensils sector, you'll be responsible for driving significant growth through strategic digital marketing initiatives. You'll manage a substantial six-figure monthly marketing budget, develop the brand identity, and build/lead the marketing team. This position offers an opportunity to transition from operational to strategic leadership while directly influencing the company's growth trajectory.
ASSUMPTION: Based on the job title (Senior) and mention of leadership responsibilities, this appears to be a high-level marketing position with significant strategic input. The job type is assumed to be full-time given the scope of responsibilities, though this wasn't explicitly stated in the original listing.
📋 Key Responsibilities
✅ Growth Marketing: Plan, implement and optimize performance campaigns across Meta, Google, CRM, and social media platforms. Data-driven optimization of the customer journey. Manage a six-figure monthly budget.
✅ Brand Development: Evolve the brand identity through emotional content in collaboration with founders and partner restaurants.
✅ Team Building & Processes: Lead one existing team member, manage agencies/freelancers, build an in-house team, and establish efficient marketing processes.
🎯 Required Qualifications
Education: Not specified
Experience: Multiple years of experience in data-driven e-commerce/D2C marketing; some leadership experience
Skills:
- Growth mindset with interest in transitioning from operational to strategic leadership
- Strong performance marketing expertise in e-commerce/D2C environments
- Business acumen with focus on profitability metrics (CLV, AOV, P&L)
- Analytical skills combined with creative campaign development abilities
- Experience with Shopify Plus, Klaviyo, and Google Analytics 4
- Leadership experience and strong communication skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 30 vacation days
- Flexible working hours and remote work options (with regular meetings in Berlin)
- Apple MacBook and accessories
- €1,500 annual education budget
- Discounted Urban Sports Club membership
- Free public transportation ticket for Berlin and throughout Germany
Industry Comparison: Not specified
ASSUMPTION: The benefits package appears comprehensive by German standards, with the vacation allowance (30 days) exceeding the legal minimum and additional perks like education budget and transportation suggesting a competitive total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry Position: E-commerce startup in the kitchen utensils sector
Company Size: Not specified
Company Stage: Growth-stage startup
ASSUMPTION: While the job is being advertised through Start To Finish Consulting (a recruiting boutique for e-commerce startups), the actual employer is an unnamed kitchen utensils e-commerce startup. The mention of "growth" and taking marketing "to the next level" suggests the company is beyond initial startup phase and in a growth stage.
📊 Role Analysis
Career Level: Senior with leadership responsibilities
Reporting Structure: Likely reports to C-level (CEO/CMO) given seniority
Team Size/Composition: Currently leading one team member with expectation to build larger in-house team
Growth Opportunities: Clear path from operational to strategic leadership role
ASSUMPTION: Based on the seniority level and mention of transitioning to strategic leadership, this position likely reports to senior management. The existing team appears small (one direct report mentioned) with expectations to grow the department.
🌍 Location & Work Environment
Office Type: Hybrid (remote work with regular meetings in Berlin office)
Geographic Context: Berlin - Germany's startup hub with vibrant tech/digital scene
Work Schedule: Flexible working hours mentioned
Regional Considerations: Position includes free public transportation in Berlin and throughout Germany, suggesting German language proficiency may be expected though not explicitly stated
ASSUMPTION: While remote work is offered, the free Berlin public transportation and expectation of regular office meetings indicates the ideal candidate should be based in or willing to regularly travel to Berlin.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in German startups, typically involves initial screening, case study/marketing assessment, cultural fit interview, and final management round
Key Assessment Areas: Marketing expertise, analytical skills, leadership abilities, strategic thinking, cultural alignment
Application Tips: Highlight quantifiable marketing results, team leadership experience, and experience with mentioned platforms (Shopify Plus, Klaviyo, GA4)
ATS Keywords: Performance Marketing, E-Commerce, D2C, CLV, AOV, P&L, Shopify Plus, Klaviyo, Google Analytics 4, Meta Ads, Google Ads, CRM, Team Leadership
ASSUMPTION: These insights are based on standard practices for senior marketing roles in German startups and the specific requirements mentioned in the job listing.
🛠️ Tools & Technologies
The following tools were explicitly mentioned:
- Shopify Plus
- Klaviyo
- Google Analytics 4
- Meta (Facebook/Instagram) ad platforms
- Google Ads
- CRM systems
ASSUMPTION: Based on the e-commerce focus, additional tools likely include email marketing platforms, social media management tools, analytics dashboards, and project management software.
👔 Cultural Fit Considerations
Company Values: Growth-oriented, data-driven, creative, collaborative (working with founders and partners)
Work Style: Self-directed with strategic thinking, analytical but creative, collaborative with internal and external partners
Self-Assessment: Potential applicants should consider:
- Do you thrive in scaling e-commerce environments?
- Are you comfortable balancing analytical marketing approaches with creative branding?
- Do you want to build and lead a marketing team?
- Are you ready to transition from tactical to strategic marketing leadership?
ASSUMPTION: Cultural elements are inferred from the focus on growth, mention of collaboration with founders, and expectation of developing from operational to strategic roles.
⚠️ Potential Challenges
This role may involve:
- Managing substantial budget pressure with expectation of profitable growth
- Balancing performance marketing ROI with brand development initiatives
- Building marketing team while simultaneously delivering results
- Transitioning from hands-on marketing to strategic leadership
ASSUMPTION: These challenges are inferred from the combination of operational responsibilities (campaigns, budget management) alongside strategic expectations (team building, brand development).
📈 Similar Roles Comparison
This position combines elements typically found across several distinct roles:
- Performance Marketing Director: Similar focus on acquisition channels but with added brand and team development responsibilities
- Marketing Director: Similar leadership scope but with heavier emphasis on performance marketing than typical director roles
- Head of Growth: Similar focus on scaling metrics but with more brand development responsibilities
ASSUMPTION: This comparison is based on standard e-commerce marketing role structures in the German startup ecosystem.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing and implementing a holistic performance marketing strategy to optimize ROAS across channels
- Creating an emotional brand storytelling campaign featuring partner restaurants and their use of the company's kitchen utensils
- Building automation workflows in Klaviyo to improve customer lifecycle marketing
- Developing a marketing department structure and hiring plan as the company scales
- Establishing reporting dashboards to track CAC, CLV, AOV and other critical e-commerce metrics
ASSUMPTION: These projects are illustrative examples based on the responsibilities and tools mentioned in the job listing.
❓ Key Questions to Ask During Interview
- What are the current CAC to LTV ratios across your key acquisition channels?
- How do you currently balance performance marketing with brand-building initiatives?
- What is the vision for the marketing team structure as the company grows?
- What are the key growth targets for the next 12-24 months?
- How involved are the founders in marketing decisions and creative direction?
- What has been the most successful marketing initiative to date, and what made it work?
ASSUMPTION: These questions are suggested based on the e-commerce marketing context and may need adaptation based on specific interview circumstances.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If this role aligns with your career aspirations and skillset:
- Update your CV to highlight relevant e-commerce marketing experience, quantifiable results, and leadership experience
- Include key terms in your application such as "Performance Marketing," "E-Commerce," "Shopify Plus," and other mentioned platforms to optimize for ATS systems
- Prepare a brief portfolio of relevant marketing campaigns you've managed, with focus on metrics and results
- Research kitchen utensil e-commerce trends to demonstrate industry understanding
- Submit your application through Start To Finish Consulting, who are managing the recruitment process
- Follow up if you don't receive a response within 1-2 weeks
Remember that this role is being filled through a recruiting agency (Start To Finish), so your initial contact will likely be with them rather than the actual employer.