๐น Job Title: Senior Online Marketing Manager (m/w/d)
๐น Company: Start To Finish Consulting GmbH (recruiting for an e-commerce startup in kitchen utensils)
๐น Location: Remote with regular meetings in Berlin office
๐น Job Type: Full-time
๐น Category: ๐ Digital Marketing
As Senior Online Marketing Manager for a growing e-commerce startup in the kitchen utensils sector, you'll be responsible for driving significant growth through strategic digital marketing initiatives. You'll manage a substantial six-figure monthly marketing budget, develop the brand identity, and build/lead the marketing team. This position offers an opportunity to transition from operational to strategic leadership while directly influencing the company's growth trajectory.
ASSUMPTION: Based on the job title (Senior) and mention of leadership responsibilities, this appears to be a high-level marketing position with significant strategic input. The job type is assumed to be full-time given the scope of responsibilities, though this wasn't explicitly stated in the original listing.
โ Growth Marketing: Plan, implement and optimize performance campaigns across Meta, Google, CRM, and social media platforms. Data-driven optimization of the customer journey. Manage a six-figure monthly budget.
โ Brand Development: Evolve the brand identity through emotional content in collaboration with founders and partner restaurants.
โ Team Building & Processes: Lead one existing team member, manage agencies/freelancers, build an in-house team, and establish efficient marketing processes.
Education: Not specified
Experience: Multiple years of experience in data-driven e-commerce/D2C marketing; some leadership experience
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The benefits package appears comprehensive by German standards, with the vacation allowance (30 days) exceeding the legal minimum and additional perks like education budget and transportation suggesting a competitive total compensation package.
Industry Position: E-commerce startup in the kitchen utensils sector
Company Size: Not specified
Company Stage: Growth-stage startup
ASSUMPTION: While the job is being advertised through Start To Finish Consulting (a recruiting boutique for e-commerce startups), the actual employer is an unnamed kitchen utensils e-commerce startup. The mention of "growth" and taking marketing "to the next level" suggests the company is beyond initial startup phase and in a growth stage.
Career Level: Senior with leadership responsibilities
Reporting Structure: Likely reports to C-level (CEO/CMO) given seniority
Team Size/Composition: Currently leading one team member with expectation to build larger in-house team
Growth Opportunities: Clear path from operational to strategic leadership role
ASSUMPTION: Based on the seniority level and mention of transitioning to strategic leadership, this position likely reports to senior management. The existing team appears small (one direct report mentioned) with expectations to grow the department.
Office Type: Hybrid (remote work with regular meetings in Berlin office)
Geographic Context: Berlin - Germany's startup hub with vibrant tech/digital scene
Work Schedule: Flexible working hours mentioned
Regional Considerations: Position includes free public transportation in Berlin and throughout Germany, suggesting German language proficiency may be expected though not explicitly stated
ASSUMPTION: While remote work is offered, the free Berlin public transportation and expectation of regular office meetings indicates the ideal candidate should be based in or willing to regularly travel to Berlin.
Typical Process: For senior marketing roles in German startups, typically involves initial screening, case study/marketing assessment, cultural fit interview, and final management round
Key Assessment Areas: Marketing expertise, analytical skills, leadership abilities, strategic thinking, cultural alignment
Application Tips: Highlight quantifiable marketing results, team leadership experience, and experience with mentioned platforms (Shopify Plus, Klaviyo, GA4)
ATS Keywords: Performance Marketing, E-Commerce, D2C, CLV, AOV, P&L, Shopify Plus, Klaviyo, Google Analytics 4, Meta Ads, Google Ads, CRM, Team Leadership
ASSUMPTION: These insights are based on standard practices for senior marketing roles in German startups and the specific requirements mentioned in the job listing.
The following tools were explicitly mentioned:
ASSUMPTION: Based on the e-commerce focus, additional tools likely include email marketing platforms, social media management tools, analytics dashboards, and project management software.
Company Values: Growth-oriented, data-driven, creative, collaborative (working with founders and partners)
Work Style: Self-directed with strategic thinking, analytical but creative, collaborative with internal and external partners
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Cultural elements are inferred from the focus on growth, mention of collaboration with founders, and expectation of developing from operational to strategic roles.
This role may involve:
ASSUMPTION: These challenges are inferred from the combination of operational responsibilities (campaigns, budget management) alongside strategic expectations (team building, brand development).
This position combines elements typically found across several distinct roles:
ASSUMPTION: This comparison is based on standard e-commerce marketing role structures in the German startup ecosystem.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the responsibilities and tools mentioned in the job listing.
ASSUMPTION: These questions are suggested based on the e-commerce marketing context and may need adaptation based on specific interview circumstances.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If this role aligns with your career aspirations and skillset:
Remember that this role is being filled through a recruiting agency (Start To Finish), so your initial contact will likely be with them rather than the actual employer.