Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager (Offline & Content Creation)
🔹 Company: CroX
🔹 Location: Munich, Germany (with conflicting information: Frankfurt, Hesse mentioned in raw data)
🔹 Job Type: Full-time (80-100%) or Part-time (50%) option available
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Marketing Manager at CroX, you will lead content creation, brand management, and event planning initiatives. This hybrid role requires only 2 days per month onsite in Munich, offering significant remote work flexibility. You'll develop and execute both offline and online marketing strategies while managing the company's brand visibility across multiple channels.
ASSUMPTION: The job title includes "Senior" based on the requirement of 5+ years of experience, though the original listing sometimes refers to it simply as "Marketing Manager." The primary location appears to be Munich as this is mentioned multiple times in the detailed description, while Frankfurt is only mentioned in the header data and may be an error.
📋 Key Responsibilities
- ✅ Develop comprehensive offline and online marketing strategies
- ✅ Create content for website, newsletters, and event materials
- ✅ Plan and execute corporate and customer events
- ✅ Manage multi-channel campaigns to enhance brand visibility
- ✅ Coordinate with external agencies (PR, design, advertising)
ASSUMPTION: No additional responsibilities were assumed beyond those explicitly stated in the job listing.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing (with content creation & event focus)
Skills:
- German language fluency (C1+ level required) with strong writing skills
- Experience with B2B marketing, branding, and agency coordination
- Creative mindset with ability to execute hands-on
ASSUMPTION: While no specific educational requirements are mentioned, the seniority of the role and specialized skills suggest that a bachelor's degree in Marketing, Communications, or a related field may be expected, though not explicitly required.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits:
- Hybrid work model (only 2 days/month onsite required)
- Stable company with low turnover
- Creative freedom to shape marketing strategy
- Strong team culture with internal growth opportunities
Industry Comparison: This salary range is competitive for senior marketing positions in Munich, which typically range from €65,000 to €95,000 for similar roles.
ASSUMPTION: The industry salary comparison is based on typical ranges for senior marketing positions in Munich, Germany. The benefits listed are directly from the job description without additions.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not specified
Company Size: Not specified
Company Stage: Well-established company with low turnover
ASSUMPTION: Based on the description of a "stable, well-established company with low turnover," CroX appears to be an established organization rather than a startup. The mention of B2B experience in "ERP, SaaS, or IT" as a nice-to-have suggests the company may operate in these sectors, but this is not definitively stated.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Internal growth opportunities mentioned
ASSUMPTION: The senior-level classification is based on the required 5+ years of experience and the strategic nature of the responsibilities. While internal growth opportunities are mentioned as a benefit, specific career paths are not detailed.
🌍 Location & Work Environment
Office Type: Hybrid (only 2 days per month required onsite)
Geographic Context: Munich is one of Germany's most expensive cities but also a major business hub with many international companies
Work Schedule: Flexible options available - Full-time (80-100%) or Part-time (50%)
Regional Considerations: Munich has excellent public transportation and a high quality of life. Knowledge of German business culture would be beneficial.
ASSUMPTION: The geographic insights about Munich are based on general knowledge about the city. The work schedule flexibility is explicitly mentioned in the job description.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in Germany, the process typically includes initial screening, 1-2 interviews with marketing leadership, possibly a presentation or case study, and reference checks
Key Assessment Areas: Creative portfolio, strategic thinking, German language proficiency, event planning experience, ability to manage external relationships
Application Tips: Highlight specific examples of content creation, brand management successes, and event planning experience. Showcase German language proficiency and B2B marketing expertise.
ATS Keywords: content creation, event planning, B2B marketing, brand management, multi-channel campaigns, German fluency, agency coordination, offline marketing, online marketing
ASSUMPTION: These insights are based on standard practices for similar positions in Germany and the specific requirements mentioned in the job description. The actual interview process may vary.
🛠️ Tools & Technologies
While not required, familiarity with the following would be beneficial:
- Power BI
- Microsoft ecosystem
- Marketing automation tools
- CRM systems
ASSUMPTION: These tools are mentioned as "nice-to-have" in the job description. Standard marketing tools like content management systems, email marketing platforms, and analytics tools would likely be used but aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, and growth appear to be valued
Work Style: Creative freedom with a balance of strategic planning and hands-on execution
Self-Assessment: Ask yourself: Do you thrive in roles that blend strategic planning with hands-on execution? Are you comfortable working remotely with minimal office presence? Can you balance creativity with business objectives?
ASSUMPTION: These values and work style insights are inferred from phrases like "creative freedom," "strong team culture," and "internal growth opportunities" mentioned in the job description.
⚠️ Potential Challenges
The role combines multiple marketing disciplines (content creation, event planning, brand management) which may require versatile skills and time management. The position is currently fixed-term with the possibility of becoming permanent, which introduces some job security considerations. The minimal onsite requirement (2 days/month) may require effective remote collaboration skills.
ASSUMPTION: These challenges are identified based on the scope of responsibilities and employment terms mentioned in the job listing.
📈 Similar Roles Comparison
This role combines responsibilities that might be separated in other organizations, such as Content Marketing Manager, Event Marketing Manager, and Brand Manager. The hybrid nature with minimal onsite requirements is more flexible than many marketing positions in Germany, which often require more frequent office presence. The dual focus on both offline and online channels distinguishes it from purely digital marketing roles.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in Germany.
📝 Sample Projects
- Developing a cohesive brand messaging strategy for both online and offline channels
- Creating content for the company website, customer newsletters, and product materials
- Planning and executing customer appreciation events or product launch functions
- Coordinating with design agencies to refresh visual brand elements
- Developing integrated marketing campaigns that leverage both traditional and digital channels
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the key marketing initiatives or campaigns planned for the coming year?
- How is marketing performance measured and what KPIs are most important to the company?
- Could you describe the cross-functional collaboration between marketing and other departments?
- What is the size and structure of the marketing team I would be working with?
- What specifically would make someone successful in this role during the first 6-12 months?
- What is the anticipated timeline for the fixed-term contract to potentially transition to permanent?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant experience in content creation, event planning, and B2B marketing
- Include keywords identified above to optimize for ATS screening
- Prepare a portfolio of content and marketing campaign examples if possible
- Research CroX to understand their business model and target market
- Prepare to discuss your experience with hybrid/remote work arrangements
- If your German language skills are at C1+ level, consider preparing parts of your application in German to demonstrate proficiency
- Be prepared to discuss your experience coordinating with external agencies and managing multi-channel campaigns