Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hybrid
🔹 Company: CroX
🔹 Location: Munich, Germany (with discrepancy noted - see below)
🔹 Job Type: Full-time (80-100%) or Part-time (50%)
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This Senior Marketing Manager role focuses on leading content creation, brand management, and event planning for CroX. The position requires a creative marketer with storytelling abilities who can develop and execute multi-channel campaigns. The role operates on a highly flexible hybrid model, requiring only 2 days per month onsite in Munich.
ASSUMPTION: The job title includes "Senior" based on the required 5+ years of experience, though the original listing only mentions "Marketing Manager." The category is assumed to be Marketing based on the role description. There's a location discrepancy between the listing header (Leipzig) and the detailed description (Munich) - we've prioritized Munich as it appears in the detailed description with specific on-site requirements.
📋 Key Responsibilities
✅ Develop and implement offline & online marketing strategies
✅ Create content for website, newsletters, and event materials
✅ Plan and execute corporate and customer events
✅ Manage multi-channel campaigns to enhance brand visibility
✅ Collaborate with external agencies for PR, design, and advertising
✅ Oversee brand management initiatives
ASSUMPTION: Brand management is listed as a primary responsibility in the overview but not detailed in the responsibilities section, so we've included it based on the initial description.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing with focus on content and event management
Skills:
- German language fluency (C1+ level) with strong writing skills
- Experience with B2B marketing, branding, and agency coordination
- Creative mindset with hands-on execution capabilities
ASSUMPTION: While no specific educational requirements are mentioned, this level of marketing role typically requires a bachelor's degree in Marketing, Communications, or a related field, but the employer appears to be prioritizing experience over formal education.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits: Hybrid work model (2 days/month onsite), stable company with low turnover, creative freedom, strong team culture, internal growth opportunities
Industry Comparison: This salary range is competitive for a senior marketing position in Munich, which typically ranges from €65,000-€95,000 depending on industry and specific expertise.
ASSUMPTION: The industry comparison is based on average marketing management salaries in Munich for 2023-2024. The exact competitiveness may vary based on CroX's specific industry, which isn't explicitly stated.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not explicitly stated, but likely in the ERP, SaaS, or IT sector based on preferred experience
Company Size: Not specified
Company Stage: Well-established and stable with low employee turnover
ASSUMPTION: Based on the "nice-to-have" section mentioning ERP, SaaS, or IT experience, CroX likely operates in one of these technology sectors. The description of the company as "well-established" with "low turnover" suggests a mature organization rather than a startup.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Internal growth opportunities mentioned, with potential to convert from fixed-term to permanent position
ASSUMPTION: Given the seniority level and comprehensive scope of responsibilities, this role likely reports to a Marketing Director, CMO, or possibly directly to the CEO depending on company size. The role probably involves some team management, though this isn't explicitly stated.
🌍 Location & Work Environment
Office Type: Hybrid with minimal onsite requirement (only 2 days per month)
Geographic Context: Munich is a major business hub in Germany with a high concentration of tech and traditional companies. It has a high standard of living with correspondingly high costs.
Work Schedule: Flexible - options for full-time (80-100%) or part-time (50%)
Regional Considerations: Munich has excellent public transportation and a vibrant international community. Working knowledge of German is important for daily life, which aligns with the language requirement for this role.
ASSUMPTION: The extremely flexible work arrangement (just 2 days/month onsite) suggests the company has a strong digital infrastructure and values work-life balance. The part-time option indicates the company may be open to job-sharing or flexible working arrangements.
💼 Interview & Application Insights
Typical Process: For senior marketing positions, expect an initial screening call, 1-2 rounds of interviews with marketing leadership and possibly cross-functional stakeholders, and potentially a presentation or case study demonstrating marketing strategy capabilities.
Key Assessment Areas: Creative thinking, strategic planning, content development skills, event management experience, brand stewardship, agency management capabilities, and German language proficiency.
Application Tips: Highlight specific examples of content creation, event planning, and brand campaigns you've led. Quantify results where possible. Emphasize any B2B marketing experience, especially in technology sectors.
ATS Keywords: content creation, brand management, event planning, multi-channel campaigns, B2B marketing, offline marketing, online marketing, agency coordination, German fluency
ASSUMPTION: These insights are based on standard practices for senior marketing roles in German companies and may vary for CroX specifically.
🛠️ Tools & Technologies
Power BI, Microsoft ecosystem, marketing automation platforms, CRM tools
ASSUMPTION: While not required, familiarity with these tools is mentioned as "nice-to-have." Other standard marketing tools likely used in this role might include content management systems, email marketing platforms, event management software, and analytics tools, though these aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, team culture, and professional growth appear to be valued
Work Style: Creative with hands-on execution; balance of independent work (given the remote nature) with collaborative engagement
Self-Assessment: Consider how well you work independently with minimal office presence. Are you comfortable with high autonomy? Do you thrive in creative roles that also require strategic thinking? Are you passionate about brand building and event planning?
ASSUMPTION: These values are inferred from the benefits mentioned and the nature of the role described. The actual company culture may include additional elements not captured in the job listing.
⚠️ Potential Challenges
The role encompasses a broad range of marketing responsibilities (content, events, brand, multi-channel campaigns) which may require excellent prioritization skills. The minimal office presence (2 days/month) might present challenges in building strong team relationships or understanding company culture. The fixed-term nature of the contract initially may create some uncertainty, though there is an option to become permanent.
ASSUMPTION: These challenges are potential considerations based on the structure of the role as described and common challenges in hybrid marketing positions with broad responsibilities.
📈 Similar Roles Comparison
This role differs from typical Marketing Manager positions by combining content creation, event planning, and brand management responsibilities that are sometimes separated in larger organizations. The extreme flexibility (2 days/month onsite) is more generous than standard hybrid roles which typically require 2-3 days per week in office. The position appears to have more strategic oversight than a typical Content Manager but may have less focus on digital marketing analytics than many contemporary marketing roles.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in European companies.
📝 Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Developing and implementing a quarterly content calendar across multiple channels
- Planning and executing an annual customer conference or industry event
- Managing a brand refresh initiative in collaboration with external design agencies
- Creating and distributing regular newsletters featuring company developments and industry insights
- Developing offline marketing collateral for trade shows and client presentations
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common tasks for similar marketing roles.
❓ Key Questions to Ask During Interview
- What metrics will be used to evaluate success in this role during the first 6-12 months?
- How does the marketing function collaborate with sales, product, and other departments?
- What's the current state of the brand and content strategy, and where do you see opportunities for development?
- Can you share more about the fixed-term nature of the contract and the criteria for conversion to a permanent role?
- What types of events has the company typically held, and what's the vision for future event strategy?
- How is the marketing budget allocated between different channels and initiatives?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews with CroX.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your application: Highlight relevant experience in content creation, event planning, and B2B marketing.
- Language proficiency: Ensure your German language skills are clearly indicated (C1+ required).
- Portfolio preparation: Be ready to share examples of content you've created and events you've managed.
- Research CroX: Learn about their products/services, especially if they're in the ERP, SaaS, or IT sectors.
- ATS optimization: Include key terms from the job description in your resume, particularly "content creation," "event planning," "brand management," and "B2B marketing."
- Clarify location: Since there's a discrepancy between Leipzig (header) and Munich (description), confirm the actual work location before applying.