Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Offline & Content Creation
🔹 Company: CroX
🔹 Location: Munich, Germany (Hybrid)
🔹 Job Type: Full-time (80-100%) or Part-time (50%)
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This role focuses on leading content creation, brand management, and event planning for CroX in Munich. As the Senior Marketing Manager, you'll develop and execute offline and online marketing strategies, create compelling content across multiple channels, and manage corporate events while working with external agencies to enhance brand visibility.
ASSUMPTION: The job category is assumed to be "Marketing" based on the job title and responsibilities described. Although the listing mentions "a partnered company," we understand CroX to be the employer based on the provided company name.
📋 Key Responsibilities
✅ Develop and implement offline & online marketing strategies
✅ Create content for website, newsletters, and event materials
✅ Plan and execute corporate and customer events
✅ Manage multi-channel campaigns to enhance brand visibility
✅ Coordinate with external agencies (PR, design, advertising)
✅ Drive content marketing initiatives across digital platforms
✅ Maintain brand consistency across all marketing materials
ASSUMPTION: The last two responsibilities are implied based on the content creation and brand visibility aspects mentioned in the job listing.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing with focus on content and event management
Skills:
- German language fluency (C1+ level) with strong writing skills
- Experience with B2B marketing, branding, and agency coordination
- Creative mindset with proven hands-on execution abilities
ASSUMPTION: While no specific education requirements are mentioned, roles at this senior level typically require a bachelor's degree in Marketing, Communications, or a related field, though this is not explicitly stated in the listing.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits:
- Hybrid work model (only 2 days/month onsite required)
- Stable work environment with low turnover
- Creative freedom to shape marketing strategy
- Internal growth opportunities
- Strong team culture
Industry Comparison: This salary range is competitive for senior marketing roles in Munich, positioned in the upper-mid range for similar positions in Germany's tech and B2B sectors.
ASSUMPTION: The industry comparison is based on standard salary ranges for senior marketing positions in Munich, Germany, which typically range from €65,000 to €95,000 depending on company size and industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: The listing suggests CroX is well-established in their market.
Company Size: Not specified
Company Stage: Established company with stable operations
ASSUMPTION: The company is assumed to be well-established based on the description of "stable, well-established company with low turnover" in the original listing. The specific industry sector appears to be B2B, possibly in the ERP, SaaS, or IT space based on the "nice-to-have" preferences mentioned.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Internal growth opportunities mentioned, with potential to convert from fixed-term to permanent position
ASSUMPTION: This appears to be a senior individual contributor role based on the job title and required experience level. The fixed-term contract with an option to become permanent suggests this could be a newly created role or a temporary replacement that could evolve into a longer-term position.
🌍 Location & Work Environment
Office Type: Hybrid (only 2 days per month required onsite)
Geographic Context: Munich is a major business hub in Germany with a strong presence of technology and B2B companies. It offers high quality of living but also has a relatively high cost of living.
Work Schedule: Flexible with options for full-time (80-100%) or part-time (50%)
Regional Considerations: Munich has excellent public transportation and a vibrant international community, making it accessible for non-native Germans with the required language skills.
ASSUMPTION: The extremely flexible hybrid arrangement (only 2 days/month in office) suggests the company has embraced remote work while maintaining some in-person collaboration. The geographic insights are based on standard knowledge about Munich as a business location.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in German companies, expect:
- Initial HR screening call
- Marketing/portfolio assessment or case study
- Interview with direct manager and potentially team members
- Final interview with senior leadership
Key Assessment Areas:
- German language proficiency (writing samples likely required)
- Creative portfolio and content examples
- Event planning and execution experience
- Agency management approach
- B2B marketing strategy development
Application Tips:
- Highlight concrete results from previous content marketing initiatives
- Showcase successful events you've organized and their business impact
- Demonstrate your German language writing skills in your application
- Include examples of brand management experience
ATS Keywords: content marketing, event management, B2B marketing, brand management, agency coordination, German fluency, content creation, offline marketing, multi-channel campaigns
ASSUMPTION: These insights are based on standard practices for senior marketing roles in German companies and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
- Power BI
- Microsoft ecosystem
- Marketing automation tools
- CRM systems
- Content management systems (likely)
- Email marketing platforms (likely)
- Event management software (likely)
ASSUMPTION: Only Power BI, Microsoft ecosystem, marketing automation, and CRM tools are explicitly mentioned as "nice-to-have" in the original listing. The content management, email marketing, and event management tools are standard assumptions based on the role's content creation and event planning responsibilities.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, team collaboration, professional growth
Work Style: Creative yet structured, independent with strong execution skills, collaborative with external partners
Self-Assessment:
- Do you thrive when given creative freedom with minimal supervision?
- Are you comfortable balancing both strategic planning and hands-on execution?
- Can you effectively coordinate with external agencies and internal stakeholders?
- Do you prefer a stable, established work environment with low turnover?
ASSUMPTION: These cultural elements are inferred from phrases like "creative freedom," "strong team culture," "stable, well-established company with low turnover," and the emphasis on both strategic and hands-on responsibilities.
⚠️ Potential Challenges
The role combines both strategic planning and hands-on execution across multiple marketing channels, which may require excellent time management and prioritization skills. The requirement to be onsite only 2 days per month could potentially create collaboration challenges that would need to be overcome through effective virtual communication. Additionally, the fixed-term nature of the contract (with possibility to become permanent) introduces some initial job security considerations.
ASSUMPTION: These potential challenges are inferred from the job structure and responsibilities described and represent common considerations for similar hybrid, multi-faceted roles.
📈 Similar Roles Comparison
This position differs from many Senior Marketing Manager roles by placing greater emphasis on offline marketing and event management alongside digital content creation. While many similar roles focus primarily on digital channels, this position requires a more balanced skill set across traditional and digital marketing. The extremely limited in-office requirement (2 days/month) is also more flexible than typical hybrid arrangements, which often require 2-3 days per week in office.
ASSUMPTION: This comparison is based on standard industry patterns for marketing management roles.
📝 Sample Projects
- Developing a quarterly content calendar aligning with company's strategic objectives
- Planning and executing an annual customer conference or industry event
- Creating a new corporate brochure and sales collateral suite
- Developing and launching a refreshed company newsletter
- Coordinating with agencies to develop a new multi-channel campaign promoting a specific product or service
ASSUMPTION: These project examples are illustrative based on the listed responsibilities of content creation, event planning, and multi-channel campaign management.
❓ Key Questions to Ask During Interview
- How would you describe the balance between strategic planning and hands-on execution in this role?
- What are the key marketing objectives and KPIs for this position in the first 6-12 months?
- Can you describe the team structure and key stakeholders I would be collaborating with?
- What are the criteria for converting this position from fixed-term to permanent?
- How does the company approach marketing budget allocation and decision-making?
- What has been your most successful marketing initiative in the past year, and what learnings came from it?
ASSUMPTION: These questions are suggested based on the role type and specific aspects of the job listing, particularly addressing the hybrid nature, fixed-term contract, and balance of responsibilities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight content creation, event planning, and B2B marketing experience, ensuring you include key ATS terms like "content marketing," "event management," and "brand management."
- Prepare a portfolio of your best content marketing examples and event execution case studies.
- Draft your application in German to demonstrate your language proficiency, highlighting your C1+ level skills.
- Research CroX to understand their product/service offerings, target audience, and current marketing approaches.
- Prepare to discuss specific examples of how you've developed marketing strategies, managed agencies, and created successful content campaigns.
- Have questions ready about the team structure, specific project priorities, and potential path from fixed-term to permanent employment.