Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hybrid
🔹 Company: CroX
🔹 Location: Munich, Germany (contradictory information noted: also listed as Düsseldorf)
🔹 Job Type: Full-time (80-100%) or Part-time (50%) option available
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This Senior Marketing Manager role focuses on leading content creation, brand management, and event planning for CroX. The position requires a creative marketing professional who excels at storytelling and developing multi-channel campaigns. You'll be responsible for developing both offline and online marketing strategies while managing the company's brand visibility across various channels.
ASSUMPTION: The category is assumed to be "Marketing" based on the job title and responsibilities described. The job listing contains contradictory location information (Munich in the description vs. Düsseldorf in the location field) - we've prioritized Munich as it appears in the detailed description with specific hybrid work requirements.
📋 Key Responsibilities
- ✅ Develop offline & online marketing strategies
- ✅ Create content for website, newsletters, and event materials
- ✅ Plan and execute corporate and customer events
- ✅ Manage multi-channel campaigns and brand visibility
- ✅ Work with external agencies (PR, design, advertising)
ASSUMPTION: No additional responsibilities have been added beyond what was explicitly stated in the original listing.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing (with content & event focus)
Skills:
- German language fluency (C1+ level required) with strong writing skills
- Experience with B2B marketing, branding & agency coordination
- Creative mindset with hands-on execution capabilities
ASSUMPTION: While specific education requirements aren't mentioned, this senior-level marketing position typically requires at least a bachelor's degree in Marketing, Communications, or a related field, but the company appears to prioritize experience and skills over formal education credentials.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits: Hybrid work model (only 2 days/month onsite required)
Industry Comparison: This salary range is competitive for senior marketing roles in Munich, which is one of Germany's higher cost-of-living cities. The flexible work arrangement adds significant value.
ASSUMPTION: The industry comparison is based on standard marketing salary ranges in Munich, Germany. The limited on-site requirement of just 2 days/month is considered a significant benefit in the post-pandemic work environment, offering substantially more flexibility than typical hybrid arrangements that require 2-3 days in office per week.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not specified directly, but hints at B2B sector possibly in ERP, SaaS, or IT industries
Company Size: Not specified
Company Stage: Described as "stable, well-established" with "low turnover"
ASSUMPTION: Based on the job description mentioning "B2B experience in ERP, SaaS, or IT" as a nice-to-have, it's reasonable to assume CroX operates in one of these sectors. The description of the company as "well-established with low turnover" suggests a mature business rather than a startup.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: "Strong team culture & internal growth opportunities" mentioned
ASSUMPTION: As a Senior Marketing Manager focusing on content and offline marketing, this role likely reports to a Marketing Director or CMO. The fixed-term contract with "option to become permanent" suggests this could be a trial period before a long-term commitment, or potentially project-based work with extension possibilities.
🌍 Location & Work Environment
Office Type: Hybrid - only 2 days per month required onsite
Geographic Context: Munich is Germany's third-largest city and a major European business hub, particularly strong in technology, manufacturing, and finance sectors
Work Schedule: Flexible options available - Full-time (80-100%) or Part-time (50%)
Regional Considerations: Munich has a high quality of life but also a high cost of living by German standards. The city has excellent public transportation and a significant international business community.
ASSUMPTION: The extremely limited onsite requirement (2 days/month) suggests the company has embraced remote work extensively, which is still somewhat progressive for the German market where traditional office presence is often valued. The flexibility to work between 50-100% indicates a results-oriented rather than hours-oriented approach to work.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in established German companies, expect 2-3 interview rounds, possibly including a presentation of your marketing ideas or past campaign results
Key Assessment Areas:
- German language proficiency (especially writing skills)
- Creative thinking and conceptual abilities
- Experience managing multi-channel campaigns and external agencies
- Event planning and execution capabilities
Application Tips: Highlight specific content creation examples and quantifiable results from previous marketing campaigns. Demonstrate your German language proficiency in your application materials.
ATS Keywords: Content creation, brand management, event planning, multi-channel campaigns, B2B marketing, German fluency, agency coordination
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in established German companies and may vary based on CroX's specific practices.
🛠️ Tools & Technologies
Familiarity with the following is mentioned or implied:
- Power BI & Microsoft ecosystem
- Marketing automation tools
- CRM systems
- Content management systems (likely for website content)
- Email marketing platforms (for newsletters)
ASSUMPTION: While specific content management and email marketing platforms aren't named, these are standard tools for the responsibilities listed. The mention of Power BI suggests data-driven marketing approaches are valued.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, team culture, and professional growth appear to be emphasized
Work Style: Balance of creative thinking with hands-on execution; likely collaborative given the emphasis on team culture
Self-Assessment: Consider whether you thrive in:
- Environments requiring both strategic thinking and tactical execution
- Roles requiring strong German language skills, especially written communication
- Working primarily remotely while maintaining effective team collaboration
- Established companies with structured processes rather than startups
ASSUMPTION: The cultural elements are inferred from the limited company description provided, emphasizing stability, low turnover, and team culture, which suggests a more established corporate environment rather than a fast-moving startup culture.
⚠️ Potential Challenges
Based on the job description, potential challenges might include:
- The role spans both strategic development and hands-on execution, requiring versatility
- Balancing online and offline marketing channels effectively
- Managing external agency relationships while maintaining brand consistency
- The fixed-term nature of the contract may create uncertainty about long-term position stability
- Coordinating events while primarily working remotely may present logistical challenges
ASSUMPTION: These challenges are identified based on the breadth of responsibilities in the role description and the contract structure mentioned. Individual experiences may vary depending on the specific team structure and resources available.
📈 Similar Roles Comparison
This role differs from typical Senior Marketing Manager positions in several ways:
- Unusually high remote work component (only 2 days/month onsite) compared to industry standard
- Specific focus on content creation and offline marketing, rather than the more common digital-first approach
- Flexibility in work percentage (50-100%) is more accommodating than typical senior marketing positions
- Higher emphasis on German language skills than many international companies in Munich might require
ASSUMPTION: This comparison is based on standard patterns in the German marketing job market, particularly for senior positions in established companies.
📝 Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Developing an integrated marketing campaign spanning digital channels, print materials, and in-person events
- Refreshing company brand guidelines and ensuring consistent implementation across all materials
- Planning and executing a customer appreciation event or product launch exhibition
- Creating a content calendar and strategy for regular newsletters and website updates
- Evaluating and selecting new agency partners for specific marketing initiatives
ASSUMPTION: These projects are illustrative examples based strictly on the listed responsibilities and typical activities for a senior marketing manager with content and event focus.
❓ Key Questions to Ask During Interview
- What are the key marketing challenges the company is currently facing that this role would help address?
- How is marketing success measured within the organization, and what KPIs would be most important for this role?
- Can you describe the marketing team structure and how this role collaborates with other departments?
- What would be the expectations for the first 3-6 months in this position?
- What are the criteria for converting this fixed-term position to a permanent role?
- How does the company support professional development and growth for marketing team members?
ASSUMPTION: These questions are suggested based on the role type and available information. They should be adapted based on the specific interview context and your personal priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your application: Emphasize your content creation portfolio, event planning experience, and B2B marketing background
- Highlight German language skills: Consider including German language certification if available
- Prepare work samples: Compile examples of marketing materials, content, and event successes you've created
- Optimize your resume: Include keywords like "content creation," "event planning," "brand management," "agency coordination," and "B2B marketing"
- Research CroX: Learn about their products/services, target market, and competitive position
- Prepare for remote work discussion: Be ready to explain how you maintain productivity and collaboration in a primarily remote setting