Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hybrid
🔹 Company: CroX
🔹 Location: Munich, Germany (listing also mentions Cologne, North Rhine-Westphalia)
🔹 Job Type: Full-time (80-100%) or Part-time (50%) option available
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This Senior Marketing Manager role focuses on leading content creation, brand management, and event planning initiatives for CroX. The position requires a creative marketing professional who excels at storytelling and developing multi-channel campaigns. This is a hybrid position based in Munich with minimal on-site requirements (only 2 days per month), offering excellent work-life balance while allowing the right candidate to make a significant impact on the company's marketing strategy.
ASSUMPTION: Based on the responsibilities and requirements, this appears to be a senior-level position despite some inconsistency in the title (listed as both "Senior Marketing Manager" and "Marketing Manager"). The role likely reports to a Marketing Director or CMO given its strategic nature and scope of responsibilities.
📋 Key Responsibilities
- ✅ Develop comprehensive offline and online marketing strategies
- ✅ Create content for website, newsletters, and event materials
- ✅ Plan and execute corporate and customer events
- ✅ Manage multi-channel campaigns to enhance brand visibility
- ✅ Coordinate with external agencies (PR, design, advertising)
- ✅ Oversee brand management initiatives
ASSUMPTION: While not explicitly stated, the role likely includes budget management responsibilities for marketing campaigns and events, given the seniority level and scope of work.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing with focus on content and events
Skills:
- German language fluency (C1+ level required) with strong writing capabilities
- Experience with B2B marketing, branding and agency coordination
- Creative mindset with proven hands-on execution abilities
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is likely expected for this senior position, as is standard in the German job market for roles at this level.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits: Hybrid work model (only 2 days per month onsite), internal growth opportunities, creative freedom
Industry Comparison: This salary range is competitive for senior marketing positions in Munich, which typically range from €65,000-€95,000 for similar roles.
ASSUMPTION: The salary likely scales based on experience, with candidates bringing specialized B2B SaaS or IT industry experience potentially qualifying for the higher end of the range.
📌 Applicant Insights
🔍 Company Context
Industry Position: The listing mentions this is a "partnered company" suggesting it may be affiliated with a larger organization or network
Company Size: Not specified
Company Stage: Described as "stable, well-established" with "low turnover"
ASSUMPTION: Based on the description of being well-established with low turnover and the mention of the Microsoft ecosystem, this is likely a mid-to-large sized company in the technology sector, possibly specializing in ERP, SaaS or IT solutions.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "internal growth opportunities" and notes the position starts as fixed-term with option to become permanent
ASSUMPTION: As a Senior Marketing Manager, this role likely involves leading a small team or working closely with departmental colleagues across different marketing specialties. The reporting line is likely to a Marketing Director or CMO given the strategic nature of the role.
🌍 Location & Work Environment
Office Type: Hybrid - only 2 days per month required onsite
Geographic Context: Munich is Germany's third-largest city and a major economic hub, particularly strong in technology, manufacturing, and finance sectors. It offers high quality of living but also has a high cost of living compared to other German cities.
Work Schedule: Flexible - options for full-time (80-100%) or part-time (50%)
Regional Considerations: Munich has excellent public transportation and is known for its strong work-life balance culture. Knowledge of German business etiquette would be beneficial.
ASSUMPTION: The location discrepancy (Munich in job title vs. Cologne in location field) is likely an error, with Munich being the correct location given its repeated mention in the detailed description.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in Germany, expect 2-3 interview rounds, potentially including a presentation of prior campaign work or a strategic marketing assignment.
Key Assessment Areas: Creative thinking, strategic planning abilities, German language proficiency (especially written), experience with event management, and agency coordination.
Application Tips: Highlight specific campaigns you've managed, quantifiable results, experience with both online and offline marketing channels, and event planning expertise.
ATS Keywords: content creation, brand management, event planning, multi-channel campaigns, B2B marketing, agency coordination, German C1, offline marketing, marketing strategy
ASSUMPTION: These insights are based on standard practices for senior marketing roles in Germany and may vary based on company-specific hiring processes.
🛠️ Tools & Technologies
Power BI, Microsoft ecosystem, marketing automation tools, CRM systems
ASSUMPTION: While not explicitly required, familiarity with content management systems, email marketing platforms, event management software, and design tools would be valuable based on the responsibilities described.
👔 Cultural Fit Considerations
Company Values: Stability (mentioned as "well-established with low turnover"), creativity (emphasizes "creative freedom")
Work Style: Autonomous yet collaborative, emphasis on creative thinking with practical execution
Self-Assessment: Consider whether you thrive in roles that blend strategic planning with hands-on execution, and if you prefer having substantial creative freedom while working primarily remotely.
ASSUMPTION: Based on the emphasis on stability and low turnover, the company likely has a relatively traditional corporate culture but with progressive work arrangements (hybrid, flexible hours) to attract top talent.
⚠️ Potential Challenges
The role combines both strategic planning and hands-on execution, which may require efficient time management. The hybrid arrangement with minimal office presence could potentially create challenges in building strong team relationships or organizational visibility. The position starts as fixed-term, which introduces some initial job security considerations.
ASSUMPTION: These challenges are potential considerations based on the job structure and are not unique to this specific company. Many professionals successfully navigate similar arrangements.
📈 Similar Roles Comparison
This position differs from many Senior Marketing Manager roles by offering exceptional flexibility (remote work with only 2 days/month onsite) and the possibility of part-time arrangements. It has a stronger emphasis on content creation and event planning than many comparable roles, which might focus more heavily on digital marketing or demand generation. The role appears to combine aspects of Content Marketing Manager, Brand Manager, and Events Manager positions that might be separate in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles at this level in German technology companies.
📝 Sample Projects
- Developing an integrated marketing campaign that spans both digital channels and physical events to launch a new product or service
- Creating a content strategy and editorial calendar for website, newsletter, and social media materials
- Planning and executing a major customer conference or roadshow event series
- Refreshing brand guidelines and ensuring consistent implementation across all marketing assets
- Coordinating with external agencies on PR initiatives to increase brand visibility in target markets
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in similar roles.
❓ Key Questions to Ask During Interview
- How is marketing success measured within the organization, and what key metrics would I be accountable for?
- Could you share examples of successful marketing campaigns or events the company has conducted in the past?
- What is the marketing team structure, and how does this role collaborate with other departments?
- What are the main marketing challenges the company is currently facing that this role would help address?
- How is the creative approval process structured, and what level of autonomy would I have in implementing new ideas?
- What are the specific conditions for converting this position from fixed-term to permanent?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant experience in content creation, event planning, and B2B marketing
- Ensure your application includes keywords from the job description (content creation, brand management, events, etc.)
- Prepare a portfolio or case studies showcasing your best marketing campaigns, particularly those with both online and offline components
- If applying, address the location discrepancy (Munich vs. Cologne) in your cover letter and confirm your ability to meet the 2 days/month onsite requirement
- Research CroX to understand their products, services, and market position to better tailor your application
- If you're interested in the part-time option, clearly state your preferred working arrangement in your application