Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hybrid
🔹 Company: CroX
🔹 Location: Munich, Germany (primary) / Dortmund, North Rhine-Westphalia, Germany (mentioned)
🔹 Job Type: Full-time (80-100%) or Part-time (50%) option available
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Marketing Manager at CroX, you'll lead content creation, brand management, and event planning initiatives. This role bridges offline and online marketing strategies, focusing on creative storytelling through multiple channels. You'll be responsible for developing marketing content, executing corporate events, and managing the company's brand visibility while collaborating with external agencies.
ASSUMPTION: The job title includes "Senior" based on the required 5+ years of experience, although the original listing only uses "Marketing Manager" in the body text. The primary location appears to be Munich based on the job description details, with Dortmund listed in the core data possibly as a secondary location or administrative error.
📋 Key Responsibilities
✅ Develop and implement offline & online marketing strategies
✅ Create content for website, newsletters, and event materials
✅ Plan and execute corporate and customer events
✅ Manage multi-channel marketing campaigns to enhance brand visibility
✅ Coordinate with external agencies for PR, design, and advertising support
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing with content & event focus
Skills:
- German language fluency (C1+ level) with strong writing skills
- Experience with B2B marketing, branding & agency coordination
- Creative mindset with ability to execute ideas hands-on
ASSUMPTION: While specific education requirements aren't mentioned, senior marketing roles typically require a bachelor's degree in Marketing, Communications, or related field. This is not explicitly stated in the listing so candidates without formal degrees but with equivalent experience may be considered.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits:
- Hybrid work model (only 2 days/month required onsite)
- Stable company with low employee turnover
- Creative freedom to shape marketing strategy
- Internal growth opportunities
- Strong team culture
Industry Comparison: This salary range is competitive for senior marketing positions in Germany, particularly for roles with significant responsibility in content creation and brand management. Munich typically commands higher salaries compared to the national average due to its higher cost of living.
ASSUMPTION: The benefits listed are directly mentioned in the job posting. The industry comparison is based on typical market rates for senior marketing positions in Munich, Germany.
📌 Applicant Insights
🔍 Company Context
Industry Position: The company appears to be established in the B2B space, potentially in ERP, SaaS, or IT sectors
Company Size: Not specified
Company Stage: Well-established with low turnover
ASSUMPTION: Based on the mention of "stable, well-established company with low turnover" and the preference for B2B experience in "ERP, SaaS, or IT," I've inferred that CroX likely operates in the technology services sector. Company size isn't specified, but the description suggests an established organization rather than an early-stage startup.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Internal growth opportunities mentioned
ASSUMPTION: This is a senior-level position based on the required 5+ years of experience and scope of responsibilities. The listing specifically mentions "internal growth opportunities" but doesn't detail the reporting structure or team composition. The broad scope of responsibilities suggests the role may involve leading or coordinating with other marketing team members.
🌍 Location & Work Environment
Office Type: Hybrid (2 days per month required onsite)
Geographic Context: Munich is a major economic center in Germany and home to numerous tech and B2B companies. It offers high quality of living but also has a higher cost of living compared to many other German cities.
Work Schedule: Flexible - options for full-time (80-100%) or part-time (50%)
Regional Considerations: Munich has excellent public transportation and international connections. The city is known for its strong business environment and quality of life, though housing can be expensive.
ASSUMPTION: The work environment insights about Munich are based on general knowledge of the city as a business hub. The listing clearly states the hybrid arrangement with minimal onsite requirements (2 days/month) and flexibility regarding full-time or part-time employment.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in German companies, the interview process typically includes initial screening, 1-2 interviews with marketing leadership, and possibly a presentation of past work or marketing concepts. Some companies may include a case study or practical assignment.
Key Assessment Areas: Creativity, strategic thinking, content creation skills, event management experience, German language proficiency, B2B marketing knowledge, ability to manage agency relationships
Application Tips: Highlight specific examples of content creation, campaign management, and event planning. Demonstrate results with metrics where possible. Emphasize German language proficiency and writing skills with examples.
ATS Keywords: Marketing Manager, Content Creation, Brand Management, Event Planning, B2B Marketing, German Fluency, Multi-channel Campaigns, Agency Coordination, ERP, SaaS, Marketing Automation, CRM
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles in Germany and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
Based on the job description, familiarity with these tools may be beneficial:
- Microsoft ecosystem (specifically mentioned)
- Power BI (specifically mentioned)
- Marketing automation tools (mentioned as nice-to-have)
- CRM systems (mentioned as nice-to-have)
- Content management systems (implied for website content)
- Email marketing platforms (implied for newsletters)
- Design software (implied for content creation)
- Project management tools (implied for event planning)
ASSUMPTION: Only Power BI, Microsoft ecosystem, marketing automation, and CRM tools are explicitly mentioned in the listing. The others are common tools for the responsibilities described but not specifically mentioned in the job posting.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, team collaboration, professional growth
Work Style: Creative, hands-on execution, independent with minimal office presence required
Self-Assessment: Consider if you thrive in:
- Environments offering creative freedom with minimal direct supervision
- Roles requiring both strategic thinking and hands-on execution
- B2B marketing contexts with longer sales cycles
- Settings where you work remotely most of the time but maintain effective communication
ASSUMPTION: These values and work style aspects are inferred from the job description's emphasis on "creative freedom," "strong team culture," "internal growth opportunities," and the hybrid work arrangement with minimal onsite requirements.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- The role spans both offline and online marketing, requiring versatility across multiple channels
- German language fluency at C1+ level is essential, particularly for content creation
- The position is initially a fixed-term contract (with possibility to become permanent)
- Coordinating with external agencies requires strong relationship management skills
- Working primarily remotely may require self-discipline and proactive communication
ASSUMPTION: These challenges are inferred from the job requirements and structure. The fixed-term nature of the initial contract and the need to balance multiple marketing channels could present challenges for some candidates.
📈 Similar Roles Comparison
This Senior Marketing Manager role differs from other similar positions in these ways:
- vs. Digital Marketing Manager: This role has broader responsibility including offline marketing and events, not just digital channels
- vs. Content Marketing Manager: While content creation is central, this position also includes event planning and broader brand management
- vs. Brand Manager: More hands-on content creation is required compared to typical brand management roles
- vs. Event Marketing Manager: Events are one component, but the role encompasses wider marketing strategy and content development
ASSUMPTION: This comparison is based on standard industry role differentiation and not specifically stated in the job listing.
📝 Sample Projects
Based on the listed responsibilities, you might work on projects such as:
- Developing a quarterly content calendar aligning website, newsletter, and event content
- Planning and executing the company's presence at industry trade shows or conferences
- Creating an integrated marketing campaign combining online and offline elements to promote a new service offering
- Redesigning marketing collateral to strengthen brand consistency across all channels
- Managing a product launch event including presentation materials, press releases, and follow-up content
ASSUMPTION: These projects are illustrative examples based on the role's responsibilities and not specifically mentioned in the job posting.
❓ Key Questions to Ask During Interview
- How does marketing collaborate with other departments like sales and product development?
- What metrics are used to evaluate marketing success for content and events?
- Can you share more about the transition from fixed-term to permanent position?
- What are the most significant marketing challenges the company is facing currently?
- How much creative autonomy does the marketing team have in developing campaigns and content?
- What does the marketing team structure look like, and how would this role interact with other team members?
ASSUMPTION: These questions are suggested based on the role type and industry standards, not specifically mentioned in the job posting.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Tailor your resume and cover letter to highlight relevant experience in content creation, event planning, and B2B marketing
- Include key ATS terms such as "content creation," "brand management," "event planning," "B2B marketing," and "agency coordination"
- Prepare a portfolio showcasing your best content writing samples, particularly in German if available
- Research CroX to understand their business model, products/services, and market positioning
- Highlight German language proficiency on your application, specifying your proficiency level
- Prepare examples that demonstrate your experience with the Microsoft ecosystem and any relevant marketing tools
- Consider preparing questions about the transition from fixed-term to permanent employment
If you have experience in ERP, SaaS, or IT marketing, make sure to emphasize this as it's listed as a preferred qualification.