Senior Marketing Manager - Hybrid in Munich, Germany
CroX
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing
# Senior Marketing Manager - Hybrid in Munich, Germany
## 📌 Core Information
🔹 **Job Title:** Senior Marketing Manager - Hybrid
🔹 **Company:** CroX
🔹 **Location:** Munich, Germany (listing also mentions Berlin)
🔹 **Job Type:** Full-time (with part-time 50% possibility)
🔹 **Category:** Marketing, Content Creation, Event Planning
---
## 📌 Essential Job Details
### 🚀 Job Overview
This is a senior marketing leadership role focused on content creation, brand management, and event planning for CroX. You'll develop and execute both offline and online marketing strategies, create compelling content across multiple channels, and coordinate with external agencies. This is a hybrid position requiring only 2 days per month onsite in Munich, with the remainder being remote work.
**ASSUMPTION:** Based on the "partnered company" mention and multiple-channel marketing focus, this appears to be a role with significant autonomy and cross-functional responsibilities, potentially serving multiple business units or partner organizations.
---
### 📋 Key Responsibilities
✅ Develop and implement offline and online marketing strategies
✅ Create content for website, newsletters, and event materials
✅ Plan and execute corporate and customer events
✅ Manage multi-channel campaigns and increase brand visibility
✅ Work with external agencies (PR, design, advertising)
✅ Lead content creation initiatives across platforms
✅ Oversee brand management efforts
**ASSUMPTION:** The role likely involves budget management and performance tracking for marketing initiatives, though this wasn't explicitly stated in the original listing.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 5+ years in marketing (with content & event focus)
**Skills:**
- German fluency (C1+ level) with strong writing skills
- Experience with B2B marketing, branding & agency coordination
- Creative mindset with hands-on execution abilities
- Multi-channel campaign management expertise
**Nice-to-Have Qualifications:**
- B2B experience in ERP, SaaS, or IT sectors
- Familiarity with Power BI & Microsoft ecosystem
- Knowledge of marketing automation & CRM tools
**ASSUMPTION:** While not explicitly stated, this senior role likely requires bachelor's degree in Marketing, Communications, or related field based on the seniority level and specialized expertise required.
---
### 💰 Compensation & Benefits
**Salary Range:** €70,000 - €90,000
**Benefits:**
- Hybrid work model (only 2 days/month onsite)
- Stable employment with potential for permanent position
- Creative freedom to shape marketing strategy
- Strong team culture & internal growth opportunities
- Low employee turnover environment
**Industry Comparison:** This salary range is competitive for senior marketing positions in Germany, particularly in Munich which has a higher cost of living than many other German cities.
**ASSUMPTION:** The position likely includes standard German benefits like health insurance, retirement contributions, and paid time off, though these weren't explicitly listed.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Appears to be a B2B company, potentially in the technology, SaaS, or ERP space based on preferred qualifications.
**Company Size:** Not specified directly, but mentions of stability and established nature suggest a mid-sized or larger organization.
**Company Stage:** Established company with stable employment and low turnover.
**ASSUMPTION:** Given the mention of a "partnered company" and the hybrid nature with minimal onsite requirements, this may be either a subsidiary, a company with multiple office locations, or one with strong partner relationships.
---
### 📊 Role Analysis
**Career Level:** Senior management position
**Reporting Structure:** Not specified
**Team Size/Composition:** Not specified
**Growth Opportunities:** Internal growth opportunities mentioned, suggesting potential for career advancement
**ASSUMPTION:** As a Senior Marketing Manager, you would likely report to a Marketing Director or CMO, and may have direct reports or work with a small team, though team structure is not explicitly stated.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid (predominantly remote with 2 days/month onsite in Munich)
**Geographic Context:** Munich is Germany's third-largest city and a major business hub, particularly for technology and manufacturing companies.
**Work Schedule:** Full-time (80-100%) with possibility of part-time (50%)
**Regional Considerations:** Munich has a high quality of life but also a high cost of living compared to many other German cities. The hybrid model allows living outside the expensive city center.
**ASSUMPTION:** The minimal onsite requirement suggests the company has a strong remote work culture with effective virtual collaboration tools and processes in place.
---
### 💼 Interview & Application Insights
**Typical Process:** For senior marketing roles in Germany, expect initial screening, 1-2 rounds of interviews, and possibly a presentation of marketing concepts or case studies.
**Key Assessment Areas:** Strategic thinking, German language proficiency, content creation capabilities, event management experience, and cultural fit
**Application Tips:** Emphasize B2B marketing experience, showcase content samples, and highlight experience coordinating with external agencies
**ATS Keywords:** content creation, multi-channel campaigns, event planning, B2B marketing, German fluency, brand management, agency coordination
**ASSUMPTION:** These insights are based on standard practices for senior marketing roles in Germany and not specifically confirmed by the employer.
---
### 🛠️ Tools & Technologies
Marketing automation platforms, CRM systems, content management systems, Microsoft ecosystem (specifically Power BI mentioned as nice-to-have), email marketing software, analytics tools
**ASSUMPTION:** While specific marketing tools weren't listed, proficiency with standard marketing technology stack would be expected at this level of seniority in a modern marketing role.
---
### 👔 Cultural Fit Considerations
**Company Values:** Stability, low turnover, and internal growth suggest a company that values employee development and retention
**Work Style:** Creative freedom mentioned suggests autonomy and trust in professional judgment
**Self-Assessment:** Consider if you thrive in roles requiring both strategic thinking and hands-on execution, and if you prefer working independently with minimal office presence
**ASSUMPTION:** The emphasis on creative freedom and hybrid work suggests a results-oriented culture that values output over presence, and likely has established remote collaboration processes.
---
### ⚠️ Potential Challenges
The role combines strategic planning with execution across multiple areas (content, events, branding), which may require excellent prioritization skills. Working primarily remotely while coordinating with agencies and planning events could present communication challenges.
**ASSUMPTION:** These considerations are based on the broad scope of responsibilities and the hybrid work arrangement described in the listing.
---
### 📈 Similar Roles Comparison
This role combines elements of Content Marketing Manager, Event Marketing Manager, and Brand Manager positions, with more strategic oversight than typical specialist roles. The hybrid nature with minimal onsite requirements is more flexible than standard senior marketing positions in Germany, which often require more regular office presence.
**ASSUMPTION:** This comparison is based on standard marketing role structures in German companies and may vary based on CroX's specific organizational structure.
---
### 📝 Sample Projects
- Developing an integrated marketing campaign that coordinates website content, email newsletters, social media, and in-person events for a product launch
- Creating a brand refresh with updated visual identity and messaging, coordinating with design and PR agencies
- Planning and executing an annual customer conference, including content development, speaker coordination, and promotional strategy
- Building a content calendar that aligns with business objectives and supports multi-channel distribution
**ASSUMPTION:** These projects are illustrative examples based on the listed responsibilities and would vary based on CroX's specific business needs.
---
### ❓ Key Questions to Ask During Interview
1. How does marketing collaborate with other departments within CroX?
2. What are the key performance indicators for this role?
3. Can you describe the marketing team structure and where this role fits?
4. What are the most immediate marketing priorities for the next 6-12 months?
5. How is the balance maintained between strategic planning and hands-on execution?
6. What tools and platforms does the company currently use for marketing automation and analytics?
**ASSUMPTION:** These questions are suggested based on the role description and would help clarify expectations and working arrangements.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
1. Update your resume to highlight relevant B2B marketing experience, content creation, and event planning capabilities
2. Prepare a portfolio showcasing relevant marketing materials and campaign results
3. Research CroX to understand their business model and market positioning
4. Ensure your application emphasizes German language proficiency and writing skills
5. Prepare to discuss your experience coordinating with external agencies and managing multi-channel campaigns
6. Consider how your experience aligns with the ERP, SaaS, or IT sectors if you have relevant background
## 📌 Core Information
🔹 **Job Title:** Senior Marketing Manager - Hybrid
🔹 **Company:** CroX
🔹 **Location:** Munich, Germany (listing also mentions Berlin)
🔹 **Job Type:** Full-time (with part-time 50% possibility)
🔹 **Category:** Marketing, Content Creation, Event Planning
---
## 📌 Essential Job Details
### 🚀 Job Overview
This is a senior marketing leadership role focused on content creation, brand management, and event planning for CroX. You'll develop and execute both offline and online marketing strategies, create compelling content across multiple channels, and coordinate with external agencies. This is a hybrid position requiring only 2 days per month onsite in Munich, with the remainder being remote work.
**ASSUMPTION:** Based on the "partnered company" mention and multiple-channel marketing focus, this appears to be a role with significant autonomy and cross-functional responsibilities, potentially serving multiple business units or partner organizations.
---
### 📋 Key Responsibilities
✅ Develop and implement offline and online marketing strategies
✅ Create content for website, newsletters, and event materials
✅ Plan and execute corporate and customer events
✅ Manage multi-channel campaigns and increase brand visibility
✅ Work with external agencies (PR, design, advertising)
✅ Lead content creation initiatives across platforms
✅ Oversee brand management efforts
**ASSUMPTION:** The role likely involves budget management and performance tracking for marketing initiatives, though this wasn't explicitly stated in the original listing.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 5+ years in marketing (with content & event focus)
**Skills:**
- German fluency (C1+ level) with strong writing skills
- Experience with B2B marketing, branding & agency coordination
- Creative mindset with hands-on execution abilities
- Multi-channel campaign management expertise
**Nice-to-Have Qualifications:**
- B2B experience in ERP, SaaS, or IT sectors
- Familiarity with Power BI & Microsoft ecosystem
- Knowledge of marketing automation & CRM tools
**ASSUMPTION:** While not explicitly stated, this senior role likely requires bachelor's degree in Marketing, Communications, or related field based on the seniority level and specialized expertise required.
---
### 💰 Compensation & Benefits
**Salary Range:** €70,000 - €90,000
**Benefits:**
- Hybrid work model (only 2 days/month onsite)
- Stable employment with potential for permanent position
- Creative freedom to shape marketing strategy
- Strong team culture & internal growth opportunities
- Low employee turnover environment
**Industry Comparison:** This salary range is competitive for senior marketing positions in Germany, particularly in Munich which has a higher cost of living than many other German cities.
**ASSUMPTION:** The position likely includes standard German benefits like health insurance, retirement contributions, and paid time off, though these weren't explicitly listed.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Appears to be a B2B company, potentially in the technology, SaaS, or ERP space based on preferred qualifications.
**Company Size:** Not specified directly, but mentions of stability and established nature suggest a mid-sized or larger organization.
**Company Stage:** Established company with stable employment and low turnover.
**ASSUMPTION:** Given the mention of a "partnered company" and the hybrid nature with minimal onsite requirements, this may be either a subsidiary, a company with multiple office locations, or one with strong partner relationships.
---
### 📊 Role Analysis
**Career Level:** Senior management position
**Reporting Structure:** Not specified
**Team Size/Composition:** Not specified
**Growth Opportunities:** Internal growth opportunities mentioned, suggesting potential for career advancement
**ASSUMPTION:** As a Senior Marketing Manager, you would likely report to a Marketing Director or CMO, and may have direct reports or work with a small team, though team structure is not explicitly stated.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid (predominantly remote with 2 days/month onsite in Munich)
**Geographic Context:** Munich is Germany's third-largest city and a major business hub, particularly for technology and manufacturing companies.
**Work Schedule:** Full-time (80-100%) with possibility of part-time (50%)
**Regional Considerations:** Munich has a high quality of life but also a high cost of living compared to many other German cities. The hybrid model allows living outside the expensive city center.
**ASSUMPTION:** The minimal onsite requirement suggests the company has a strong remote work culture with effective virtual collaboration tools and processes in place.
---
### 💼 Interview & Application Insights
**Typical Process:** For senior marketing roles in Germany, expect initial screening, 1-2 rounds of interviews, and possibly a presentation of marketing concepts or case studies.
**Key Assessment Areas:** Strategic thinking, German language proficiency, content creation capabilities, event management experience, and cultural fit
**Application Tips:** Emphasize B2B marketing experience, showcase content samples, and highlight experience coordinating with external agencies
**ATS Keywords:** content creation, multi-channel campaigns, event planning, B2B marketing, German fluency, brand management, agency coordination
**ASSUMPTION:** These insights are based on standard practices for senior marketing roles in Germany and not specifically confirmed by the employer.
---
### 🛠️ Tools & Technologies
Marketing automation platforms, CRM systems, content management systems, Microsoft ecosystem (specifically Power BI mentioned as nice-to-have), email marketing software, analytics tools
**ASSUMPTION:** While specific marketing tools weren't listed, proficiency with standard marketing technology stack would be expected at this level of seniority in a modern marketing role.
---
### 👔 Cultural Fit Considerations
**Company Values:** Stability, low turnover, and internal growth suggest a company that values employee development and retention
**Work Style:** Creative freedom mentioned suggests autonomy and trust in professional judgment
**Self-Assessment:** Consider if you thrive in roles requiring both strategic thinking and hands-on execution, and if you prefer working independently with minimal office presence
**ASSUMPTION:** The emphasis on creative freedom and hybrid work suggests a results-oriented culture that values output over presence, and likely has established remote collaboration processes.
---
### ⚠️ Potential Challenges
The role combines strategic planning with execution across multiple areas (content, events, branding), which may require excellent prioritization skills. Working primarily remotely while coordinating with agencies and planning events could present communication challenges.
**ASSUMPTION:** These considerations are based on the broad scope of responsibilities and the hybrid work arrangement described in the listing.
---
### 📈 Similar Roles Comparison
This role combines elements of Content Marketing Manager, Event Marketing Manager, and Brand Manager positions, with more strategic oversight than typical specialist roles. The hybrid nature with minimal onsite requirements is more flexible than standard senior marketing positions in Germany, which often require more regular office presence.
**ASSUMPTION:** This comparison is based on standard marketing role structures in German companies and may vary based on CroX's specific organizational structure.
---
### 📝 Sample Projects
- Developing an integrated marketing campaign that coordinates website content, email newsletters, social media, and in-person events for a product launch
- Creating a brand refresh with updated visual identity and messaging, coordinating with design and PR agencies
- Planning and executing an annual customer conference, including content development, speaker coordination, and promotional strategy
- Building a content calendar that aligns with business objectives and supports multi-channel distribution
**ASSUMPTION:** These projects are illustrative examples based on the listed responsibilities and would vary based on CroX's specific business needs.
---
### ❓ Key Questions to Ask During Interview
1. How does marketing collaborate with other departments within CroX?
2. What are the key performance indicators for this role?
3. Can you describe the marketing team structure and where this role fits?
4. What are the most immediate marketing priorities for the next 6-12 months?
5. How is the balance maintained between strategic planning and hands-on execution?
6. What tools and platforms does the company currently use for marketing automation and analytics?
**ASSUMPTION:** These questions are suggested based on the role description and would help clarify expectations and working arrangements.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
1. Update your resume to highlight relevant B2B marketing experience, content creation, and event planning capabilities
2. Prepare a portfolio showcasing relevant marketing materials and campaign results
3. Research CroX to understand their business model and market positioning
4. Ensure your application emphasizes German language proficiency and writing skills
5. Prepare to discuss your experience coordinating with external agencies and managing multi-channel campaigns
6. Consider how your experience aligns with the ERP, SaaS, or IT sectors if you have relevant background