Senior Marketing Manager - Hybrid in Munich, Germany
CroX📌 Core Information
🔹 Job Title: Senior Marketing Manager - Hybrid (Offline & Content Creation)
🔹 Company: CroX
🔹 Location: Munich, Bavaria, Germany (with discrepancy noted - see below)
🔹 Job Type: Full-time (80-100%) or Part-time (50%) optional
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This Senior Marketing Manager role focuses on leading content creation, brand management, and event planning at CroX. The position requires a creative marketing professional with storytelling abilities to develop and execute multi-channel campaigns. This is a hybrid position requiring only 2 days per month in the Munich office, with options for both full-time and part-time employment on a fixed-term contract with potential to become permanent.
ASSUMPTION: The job category is assumed to be "Marketing" based on the role title and responsibilities. There is a location discrepancy between the input data (Nuremberg) and the job description (Munich) - we're using Munich as it appears in the detailed description.
📋 Key Responsibilities
- ✅ Develop offline & online marketing strategies
- ✅ Create content for website, newsletters, and event materials
- ✅ Plan and execute corporate and customer events
- ✅ Manage multi-channel campaigns and ensure brand visibility
- ✅ Work with external agencies (PR, design, advertising)
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in marketing (with content & event focus)
Skills:
- German language fluency (C1+ level required) with strong writing skills
- Experience with B2B marketing, branding & agency coordination
- Creative mindset with hands-on execution abilities
ASSUMPTION: While no specific education requirements are mentioned, senior marketing positions typically require at least a bachelor's degree in marketing, communications, or a related field.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000
Benefits:
- Hybrid work model (only 2 days/month onsite)
- Stable employment with a well-established company
- Creative freedom to shape marketing strategy
- Strong team culture & internal growth opportunities
Industry Comparison: This salary range is competitive for senior marketing positions in Munich, which typically range from €65,000 to €95,000 depending on industry expertise and company size.
ASSUMPTION: The industry comparison is based on typical salary ranges for senior marketing roles in Munich, Germany as of 2023.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not explicitly stated, but likely in the ERP, SaaS, or IT sector based on preferred experience
Company Size: Well-established with low employee turnover
Company Stage: Established company, not a startup
ASSUMPTION: The company appears to be in the technology sector (specifically ERP, SaaS, or IT) based on the "nice-to-have" skills mentioned. The description of "stable, well-established company with low turnover" suggests a mature organization rather than a startup.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Internal growth opportunities mentioned, with potential for contract to become permanent
ASSUMPTION: This appears to be a senior individual contributor role based on the title and responsibilities. The fixed-term contract with option to become permanent suggests a growth pathway within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (only 2 days/month required onsite)
Geographic Context: Munich is Germany's third-largest city and a major technology and business hub with numerous international companies. It offers high quality of living but also has a higher cost of living compared to many other German cities.
Work Schedule: Flexible options available - full-time (80-100%) or part-time (50%)
Regional Considerations: Munich has excellent public transportation and is known for good work-life balance typical of German business culture. Speaking German at a professional level (C1+) is required for this role.
ASSUMPTION: The geographic insights are based on standard knowledge about Munich as a business center in Germany.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in German companies, expect 2-3 interview rounds, potentially including a presentation or portfolio review of past marketing campaigns, content samples, and event management experience.
Key Assessment Areas: Creative thinking, strategic planning capabilities, German language proficiency (especially writing skills), experience coordinating with external agencies, and demonstrated success in B2B marketing.
Application Tips: Highlight specific content creation examples, event planning experience, and brand management successes. Emphasize any experience with B2B marketing, particularly in technology sectors.
ATS Keywords: content creation, event planning, brand management, B2B marketing, multi-channel campaigns, agency coordination, German C1, offline marketing, strategic planning
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in German companies and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
- Power BI
- Microsoft ecosystem
- Marketing automation tools
- CRM systems
ASSUMPTION: These tools are listed as "nice-to-have" in the job posting, implying they may be used in the role but aren't strictly required.
👔 Cultural Fit Considerations
Company Values: Stability, creativity, team culture, and growth opportunities
Work Style: Creative freedom combined with structured planning and execution; balance of independent work (with minimal office presence) and collaboration with internal teams and external agencies
Self-Assessment:
- Do you thrive with minimal direct supervision and high autonomy?
- Are you comfortable balancing creative work with strategic business objectives?
- Can you effectively manage both content creation and event planning responsibilities?
- Are you able to collaborate effectively with external agencies and internal stakeholders?
ASSUMPTION: The company values and work style are inferred from mentions of "creative freedom," "strong team culture," and the hybrid work model that suggests employee autonomy.
⚠️ Potential Challenges
This role combines multiple marketing disciplines (content creation, brand management, and event planning) which may require juggling diverse responsibilities and priorities. The hybrid model with minimal office presence means you'll need excellent self-management and communication skills. Additionally, the strong German language requirement (C1+) with emphasis on writing skills may be challenging for non-native speakers.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the specific language requirements mentioned in the job description.
📈 Similar Roles Comparison
This role differs from many Senior Marketing Manager positions by combining both offline and online responsibilities with a strong focus on content creation and event planning. While many marketing roles specialize in either digital, content, or events, this position spans multiple domains. The hybrid work arrangement with minimal office presence is also more flexible than typical marketing leadership roles which often require more regular office attendance.
ASSUMPTION: This comparison is based on standard structures of marketing roles in the industry and the specific combination of responsibilities described in this posting.
📝 Sample Projects
- Developing a cohesive brand storytelling strategy across multiple channels (web, print, events)
- Creating and executing quarterly customer events to showcase new offerings or industry insights
- Managing the production of marketing collateral with external design agencies
- Building an integrated offline-to-online campaign strategy to generate leads
- Producing regular newsletters and content updates to maintain customer engagement
ASSUMPTION: These sample projects are derived from the responsibilities listed in the job description and represent typical activities for this type of role.
❓ Key Questions to Ask During Interview
- How does marketing collaborate with other departments to align content and event strategies with business objectives?
- What are your expectations for measuring success in this marketing role, particularly regarding content effectiveness and event outcomes?
- Could you share more about the team I'd be working with and how responsibilities are distributed?
- What are the most significant marketing challenges the company is currently facing that this role would help address?
- How has the hybrid work model impacted team collaboration and marketing execution?
- What opportunities exist for this fixed-term position to transition to permanent employment?
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for evaluating fit and demonstrating interest in this specific position.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight content creation experience, event planning, and B2B marketing achievements
- Prepare a portfolio of content samples and campaign examples relevant to this role
- Tailor your cover letter to emphasize your German language proficiency and creative marketing approach
- Research CroX to better understand their products/services and target audience
- Optimize your application by incorporating keywords like "content creation," "event planning," "B2B marketing," "brand management," and "German fluency"
- Prepare to discuss how you would balance the various aspects of this role (content, events, brand management) and your experience working in a hybrid environment