📌 Core Information
🔹 Job Title: Senior Marketing Manager (B2C)
🔹 Company: Informa Group Plc.
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing strategy for South Asia and Sub-Saharan Africa region
- Driving article submissions and increasing brand awareness
- Leading a team of B2C marketers and managing annual marketing budget
- Collaborating cross-functionally to ensure consistent, best-practice strategies
- Positioning Taylor & Francis as the publisher of choice for researchers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and academic publishing.
📋 Key Responsibilities
✅ Align marketing activities to achieve journal article submissions and revenue targets within the region
✅ Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy
✅ Lead a team of omni-channel marketers to create targeted and engaging marketing campaigns to attract and acquire target audience
✅ Define measurable objectives and lead team to deliver, including measuring and reporting progress
✅ Manage the annual budget for B2C marketing spend, track performance, and analyze channel ROI
✅ Use data analysis of marketing campaigns to inform proposals, decisions, and recommendations for senior leadership
✅ Ensure key stakeholders understand regional marketing plans, including marketplace considerations, customer insights, and competitor analysis
✅ Deliver customer personalization through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in academic publishing with at least some previous journal marketing experience required
Required Skills:
- Familiarity with academic publishing and digital marketing
- Proven expertise in digital marketing, content marketing, and data analytics
- Strong leadership and team management skills
- Excellent communication, presentation, and interpersonal skills
- Ability to interpret data and make informed marketing decisions
- Familiarity with project management tools
Preferred Skills:
- Experience with Open Science practices
- Fluency in additional languages
- Knowledge of AI and machine learning trends in marketing
ASSUMPTION: A strong background in academic publishing and digital marketing is essential for success in this role.
💰 Compensation & Benefits
Salary Range: INR 18-25 lakhs per annum (Estimated based on industry standards for similar roles)
Benefits:
- 30 days annual leave
- 4 volunteering days annually
- Day off for your birthday
- Pension contributions
- Medical insurance for self and dependents
- Life cover and personal accident cover for self
- Seasonal social and charitable events
- Training and development
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (minimum 3 days per week on-site)
ASSUMPTION: The estimated salary range is based on market research for similar roles in the academic publishing industry in India.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, and events
Company Size: 10,001+ employees, with a global presence and a wide range of specialist markets
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
- Headquartered in the UK, with over 10,000 colleagues across 30 countries
- Offers a fantastic, inclusive community with opportunities for growth and development
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: Informa Group Plc.
ASSUMPTION: Informa Group Plc. is a large, multinational company with a diverse range of specialist markets, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Head of Marketing, South Asia and Sub-Saharan Africa region
Work Arrangement: Hybrid (minimum 3 days per week on-site)
Growth Opportunities:
- Potential to expand regional marketing team and take on additional responsibilities
- Opportunities to collaborate with global marketing teams and contribute to global marketing strategies
- Possibility to transition into a more senior leadership role within the organization
ASSUMPTION: This role offers significant growth potential, both within the regional marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (minimum 3 days per week on-site)
Office Location(s): Delhi Cantonment, Delhi, India
Geographic Context:
- Delhi Cantonment is a bustling commercial and residential area in the heart of New Delhi
- Close proximity to major business districts, shopping centers, and historical landmarks
- Well-connected by public transportation, including metro and bus services
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Face-to-face or video call interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Leadership and team management skills
- Data analysis and interpretation
- Customer focus and market understanding
Application Tips:
- Highlight relevant marketing experience, particularly in academic publishing and digital marketing
- Demonstrate strong leadership and team management skills
- Showcase your ability to interpret data and make informed marketing decisions
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions focused on marketing strategy, leadership, and data-driven decision making
ATS Keywords: Academic publishing, digital marketing, marketing strategy, leadership, team management, data analysis, customer focus, market understanding
ASSUMPTION: The interview process will focus on assessing marketing strategy, leadership, and data-driven decision-making skills, with a strong emphasis on cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Collaborative and innovative
- Ambitious and accountable
- Respectful and responsible
Work Style:
- Dynamic and fast-paced
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-centric approach?
- Can you describe a time when you had to adapt your marketing approach to accommodate diverse customer needs or preferences?
- How do you prioritize and manage multiple projects and deadlines in a dynamic, fast-paced environment?
ASSUMPTION: Informa Group Plc. values a customer-centric, inclusive, and collaborative work environment, with a strong emphasis on data-driven decision making and adaptability.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Balancing regional marketing strategies with global marketing objectives
- Keeping up with the latest trends and best practices in digital marketing and academic publishing
- Navigating a large, multinational organization with diverse specialist markets
ASSUMPTION: This role presents unique challenges related to remote team management, balancing regional and global marketing objectives, and navigating a large, diverse organization.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of academic publishing and Open Science practices
- Compared to other senior marketing roles, this position offers a unique blend of strategic planning, team leadership, and data-driven decision making
- Career progression in this role may involve transitioning into a more senior leadership position within the organization
ASSUMPTION: This role offers a unique blend of strategic, leadership, and data-driven responsibilities, with potential for career growth within the organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive article submissions and increase brand awareness
- Collaborating with global marketing teams to create targeted and engaging content for key personas and data segments
- Analyzing marketing campaign data to inform proposals, decisions, and recommendations for senior leadership
ASSUMPTION: These sample projects highlight the strategic, leadership, and data-driven aspects of the role, as well as the importance of collaboration and content creation.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the South Asia and Sub-Saharan Africa region?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the region, and how can this role address them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions focus on understanding the role's strategic fit, priorities, professional development opportunities, and key performance indicators.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare for behavioral and situational interview questions focused on marketing strategy, leadership, and data-driven decision making
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
- If selected for an interview, research the company's mission, values, and recent projects to demonstrate your understanding and enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.