Senior Marketing Manager, B2B and E-commerce
Black Spectacles📌 Core Information
🔹 Job Title: Senior Marketing Manager, B2B and E-commerce
🔹 Company: Black Spectacles
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Black Spectacles is seeking a Senior Marketing Manager to lead demand generation strategies across both B2B and B2C channels. This role combines hands-on execution with strategic leadership to drive qualified leads for the sales team while accelerating e-commerce growth. As a key member of the leadership team, you'll oversee marketing efforts across SEO, organic search, database management, thought leadership, event marketing, and social media channels.
ASSUMPTION: The job category is "Marketing" based on the role title and responsibilities, though not explicitly stated in the original listing. The job type is assumed to be "Full-time" based on the comprehensive responsibilities and competitive salary range offered.
📋 Key Responsibilities
B2B Marketing & Lead Generation:
✅ Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline
✅ Create automated workflows, email campaigns, and nurturing sequences using HubSpot
✅ Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads
✅ Collaborate with sales to enhance lead handoff and conversion rates
B2C E-commerce Growth:
✅ Design and manage e-commerce campaigns to increase traffic, sales, and revenue
✅ Leverage Google Analytics to track and analyze user behavior and campaign performance
✅ Continuously optimize landing pages, email campaigns, and ad creative through A/B testing
Digital Strategy & Analytics:
✅ Develop and own the digital marketing roadmap aligned with business goals and ROI targets
✅ Monitor performance metrics and identify areas for improvement using analytics platforms
✅ Report on key performance metrics and make data-driven recommendations
Collaboration & Leadership:
✅ Partner with product, sales, and creative teams to align campaigns and messaging
✅ Work with external agencies or vendors as needed to scale digital marketing efforts
✅ Lead and support team members in marketing initiatives
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field
Experience: Approximately 10 years of digital marketing experience with proven track record in both B2B lead generation and B2C e-commerce growth
Skills:
- Expertise in HubSpot (marketing automation, workflows, lead management)
- Proficiency in Google Ads (PPC, display, and retargeting)
- Strong knowledge of Google Analytics and data-driven strategy development
- Deep understanding of SEO, organic search, and database management
- Experience with social media marketing, thought leadership, and event marketing
- Leadership experience, including team management and vendor collaboration
- Strategic, results-driven mindset with attention to detail
Preferred: Certifications in HubSpot, Google Ads, or Google Analytics
Location: Chicago, Illinois preferred with ability to travel for team gatherings
💰 Compensation & Benefits
Salary Range: $125,000 to $160,000, commensurate with experience and qualifications
Benefits:
- Remote work flexibility (fully remote position)
- Comprehensive health benefits (BCBS Health, Dental, Vision, Disability, and Life Insurance)
- Retirement plans (401(k) with company match up to 4%)
- Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs)
- Generous PTO (up to 3 weeks vacation, 8 holidays, 2 floating holidays, up to 1 week sick leave)
- Referral program with rewards
- Semi-annual team gatherings and events
Industry Comparison: This compensation package is competitive for a senior marketing role in the Chicago area, with the salary range aligning with or slightly exceeding market rates for similar positions in the educational technology sector.
ASSUMPTION: The industry comparison is based on standard salary ranges for senior marketing positions in the Chicago metro area and educational technology sector.
📌 Applicant Insights
🔍 Company Context
Industry Position: Black Spectacles is described as "the leader in our space" with the strongest brand in the architecture education market. The company provides professional education and resources for the architecture community.
Company Size: Not specified, but appears to be a growth-stage company based on descriptions of "ambitious plans" and recognition as one of the "fastest growing companies" by Inc Magazine.
Company Stage: Growth-stage company with established market presence, recognized by Inc Magazine as one of the fastest-growing companies in the country.
ASSUMPTION: Company size is not explicitly stated but is inferred to be a growth-stage organization based on the mention of being recognized for fast growth and having both B2B and B2C business models. The company focuses on architecture education based on multiple references to the architecture community.
📊 Role Analysis
Career Level: Senior management level with both strategic and hands-on responsibilities
Reporting Structure: Part of the leadership team, though direct reporting relationships are not specified
Team Size/Composition: Will oversee marketing efforts and lead team members, suggesting management of a small to mid-sized marketing team
Growth Opportunities: Opportunity to make significant impact on company growth and potentially advance to higher leadership positions as the company expands
ASSUMPTION: The role involves team leadership based on mentions of "lead and support team members" though specific team size isn't mentioned. Growth opportunities are inferred from the company's growth trajectory and entrepreneurial nature described in the listing.
🌍 Location & Work Environment
Office Type: Fully remote work environment
Geographic Context: While the role is remote, Chicago location is preferred. Chicago is a major business hub with a diverse economy including technology, education, and professional services sectors.
Work Schedule: Standard full-time schedule, with flexibility implied by the remote nature of the position
Regional Considerations: Semi-annual company trips for team building, suggesting occasional travel requirements
ASSUMPTION: The work schedule is assumed to be standard full-time hours based on the comprehensive responsibilities and compensation, though specific hours are not mentioned in the listing.
💼 Interview & Application Insights
Typical Process: For senior marketing positions, expect multiple rounds including initial screening, panel interviews with team members and leadership, and possibly a presentation of marketing strategies or case studies
Key Assessment Areas:
- Proven track record in both B2B lead generation and B2C e-commerce growth
- Technical proficiency with marketing tools (HubSpot, Google Analytics, Google Ads)
- Leadership capabilities and team management experience
- Results-driven approach with data analysis skills
- Alignment with company values: excellence, collaboration, innovation, commitment, accountability, and ownership
Application Tips: Highlight specific metrics and results from past B2B and B2C marketing campaigns. Emphasize experience with the specific tools mentioned (HubSpot, Google Analytics, Google Ads). Demonstrate understanding of architecture industry or professional education markets if possible.
ATS Keywords: B2B marketing, e-commerce growth, demand generation, HubSpot, Google Ads, SEO, PPC, marketing automation, lead generation, digital marketing strategy, analytics, team leadership
ASSUMPTION: The interview process described is based on standard industry practices for senior marketing roles and not specifically outlined in the job listing.
🛠️ Tools & Technologies
Key platforms explicitly mentioned in the listing:
- HubSpot (marketing automation, workflows, lead management)
- Google Ads (PPC, display, and retargeting)
- Google Analytics (performance tracking and analysis)
Other relevant tools likely used in this role:
- SEO tools (potentially SEMrush, Ahrefs, or Moz)
- Social media management platforms
- Email marketing platforms
- CRM systems
- Data visualization tools
ASSUMPTION: Tools beyond HubSpot, Google Ads, and Google Analytics are industry-standard assumptions based on the marketing responsibilities described and not explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: The listing explicitly mentions excellence, collaboration, innovation, commitment, accountability, and ownership as core values
Work Style: Entrepreneurial environment that values calculated risks, idea sharing, collaboration, and taking ownership of work
Self-Assessment Questions:
- Do I thrive in both strategic planning and hands-on execution roles?
- Am I comfortable leading marketing initiatives across both B2B and B2C channels?
- Do I have a passion for or interest in the architecture industry?
- Do I work well in an entrepreneurial, growth-oriented environment?
- Am I comfortable with a fully remote work setup while maintaining strong team connections?
ASSUMPTION: The work style is directly described in the listing as entrepreneurial with emphasis on calculated risks and ownership. The self-assessment questions are derived from the stated company values and role requirements.
⚠️ Potential Challenges
- Balancing both B2B and B2C marketing strategies, which require different approaches and metrics
- Managing a remote team while maintaining effective collaboration
- Delivering measurable results across multiple marketing channels simultaneously
- Need for both strategic thinking and hands-on execution in various marketing disciplines
- Potential learning curve if not already familiar with the architecture industry
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities spanning both B2B and B2C channels, the remote work environment, and the expectation to deliver measurable results across multiple marketing disciplines.
📈 Similar Roles Comparison
This role differs from standard marketing positions in several ways:
- Dual Focus: Unlike specialized B2B or B2C marketing roles, this position requires expertise across both domains
- Scope: Combines strategic leadership with hands-on execution across multiple marketing disciplines
- Industry: Focuses on the architecture education/professional development space, requiring understanding of professional education markets
- Team Structure: Involves both direct execution of campaigns and leadership of marketing team members
Similar titles might include: Director of Marketing, Senior Digital Marketing Manager, Head of Demand Generation, or E-commerce Marketing Leader.
ASSUMPTION: This comparison is based on standard industry marketing role structures and the specific combination of responsibilities described in this listing.
📝 Sample Projects
- Developing an integrated SEO strategy to increase organic traffic to both B2B and B2C landing pages
- Creating multi-channel lead nurturing campaigns in HubSpot to move prospects through the B2B sales funnel
- Designing A/B testing protocols for e-commerce landing pages to increase conversion rates
- Implementing analytics dashboards to track campaign performance and ROI across all digital channels
- Developing thought leadership content and events targeted at architecture professionals
- Optimizing PPC campaign structures to improve lead quality and reduce acquisition costs
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job listing and represent typical initiatives for this type of marketing role.
❓ Key Questions to Ask During Interview
- "What are the most important marketing KPIs for the company in the next 12 months, and how is success measured differently between the B2B and B2C sides of the business?"
- "How is the marketing team currently structured, and what resources would be available to support new initiatives?"
- "What are the biggest challenges the marketing department is currently facing in generating leads and driving e-commerce growth?"
- "How does Black Spectacles differentiate itself in the architecture education market, and how does that positioning translate into marketing strategy?"
- "What marketing initiatives have been most successful for Black Spectacles in the past, and where do you see opportunities for innovation?"
- "How does the team maintain strong collaboration and communication in a remote work environment?"
ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation based on specific interview contexts and individual candidate priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor Your Resume: Highlight experience in both B2B and B2C marketing, emphasizing measurable results and experience with the specific tools mentioned (HubSpot, Google Ads, Google Analytics)
- Prepare Your Cover Letter: Explain why you're interested in this role specifically, mentioning Black Spectacles' mission in the architecture education space
- Optimize for ATS: Include key terms like "B2B marketing," "e-commerce growth," "lead generation," "HubSpot," and "SEO" to ensure your application passes automated screening
- Portfolio Preparation: Gather examples of successful B2B and B2C marketing campaigns you've managed, with specific metrics and outcomes
- Research the Company: Review Black Spectacles' website, social media, and offerings to understand their position in the architecture education market
- Network: Connect with current or former Black Spectacles employees on LinkedIn to gain insights into the company culture
- Application Submission: Submit your resume as requested in the listing, with a clear explanation of why you're interested in this role