Senior Marketing Associate
Magic Spoon
Full-time
Remote
Worldwide
🌐 Digital Marketing
## 📌 Core Information
🔹 **Job Title:** Senior Marketing Associate
🔹 **Company:** Magic Spoon
🔹 **Location:** New York, United States
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Magic Spoon is a rapidly growing consumer brand disrupting the breakfast cereal industry with their innovative, better-for-you products. As a Senior Marketing Associate, you will play a crucial role in driving the company's growth through ownership of their Paid YouTube and Endorsement marketing channels. This is an exciting opportunity to hone your digital marketing skills while working closely with the Director of Marketing Strategy to become a well-rounded, versatile marketer.
**ASSUMPTION:** Based on the job description, this role is likely positioned as a mid-to-senior level position within the marketing team, with a focus on performance-driven digital channels.
---
### 📋 Key Responsibilities
✅ Own the planning, execution, agency management, and budget oversight for Paid YouTube and Endorsement marketing campaigns
✅ Manage agency relationships and external partners to optimize and test YouTube ad performance
✅ Lead day-to-day planning, execution, creative briefing, and agency management for Influencer marketing across channels like Podcasts, YouTube, Instagram, and TikTok
✅ Produce data-driven analyses and insights to surface optimization opportunities for the managed marketing channels
✅ Apprentice under the Director of Marketing Strategy to develop broad marketing expertise
**ASSUMPTION:** The responsibilities indicate a strong focus on performance marketing across digital channels, with a mix of hands-on execution and strategic oversight.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree required
**Experience:** 2-4 years of experience in digital marketing, with demonstrated success in programmatic media and/or paid social
**Skills:** Strong analytical skills, experience managing agency relationships, excellent project management and communication abilities, interest in food/wellness/DTC brands
**ASSUMPTION:** The qualifications suggest a need for a well-rounded digital marketer with both technical and interpersonal skills to thrive in this role.
---
### 💰 Compensation & Benefits
**Salary Range:** $80,000 - $110,000 annually
**Benefits:** 100% covered Health, Vision, Dental insurance; 401(k); Generous parental leave; Flexible vacation; Catered lunch in office; Unlimited cereal
**ASSUMPTION:** Based on the provided salary range and comprehensive benefits package, this compensation appears to be competitive for a senior-level marketing role in the New York City metropolitan area.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Magic Spoon is a disruptive consumer brand that has quickly gained popularity for its innovative, better-for-you breakfast cereal products. They have reached over 1 million customers online and expanded to over 20,000 stores nationwide since launching in 2019.
**Company Size:** As a fast-growing startup, Magic Spoon's exact size is not specified, but the rapid customer and retail expansion suggest a sizable and scaling organization.
**Company Stage:** Magic Spoon is in a high-growth phase, having successfully launched its initial product line and now expanding into new categories like Protein Treats and Protein Granola.
**ASSUMPTION:** Based on the details provided, Magic Spoon appears to be a well-funded, fast-paced startup in the consumer packaged goods (CPG) industry, leveraging digital and retail channels to drive rapid growth.
---
### 📊 Role Analysis
**Career Level:** This role is positioned at the senior level, requiring 2-4 years of relevant digital marketing experience.
**Reporting Structure:** The Senior Marketing Associate will report to the Director of Marketing Strategy, indicating a hierarchical reporting relationship.
**Team Size/Composition:** The job description does not provide specifics on the size or composition of the marketing team, but it is reasonable to assume a growing team structure to support the company's expansion.
**Growth Opportunities:** This role offers the opportunity to develop broad marketing expertise under the mentorship of the Director of Marketing Strategy, potentially leading to further growth and advancement within the organization.
**ASSUMPTION:** The senior title and reporting structure suggest this is an established, strategic marketing role within a scaling startup environment, with clear paths for professional development.
---
### 🌍 Location & Work Environment
**Office Type:** This is a hybrid role, with 3 days per week required in the company's Tribeca, NYC office.
**Geographic Context:** As a leading tech and startup hub, the New York City metropolitan area provides access to diverse talent and a competitive business ecosystem.
**Work Schedule:** The hybrid work model with 3 days in the office suggests a structured, outcome-oriented work environment.
**Regional Considerations:** The New York City location may appeal to applicants seeking a vibrant, fast-paced urban setting, but could also present challenges related to cost of living and commuting.
**ASSUMPTION:** The hybrid work model and Tribeca office location indicate a professional, performance-driven work environment typical of a growing startup in a major metropolitan area.
---
### 💼 Interview & Application Insights
**Typical Process:** Expect a multi-stage interview process, potentially including a phone/video screen, in-person/remote interviews, and a practical assessment or case study.
**Key Assessment Areas:** Employers will likely evaluate candidates' digital marketing expertise, data analysis skills, project management abilities, and cultural fit with the company's fast-paced, growth-oriented environment.
**Application Tips:** Highlight your demonstrated success in driving performance across paid media and influencer marketing channels, as well as your flexibility to learn and grow as a generalist marketer.
**ATS Keywords:** Include terms like "digital marketing," "paid media," "influencer marketing," "data analysis," "project management," and "marketing strategy" to ensure your application passes initial applicant tracking system (ATS) screenings.
**ASSUMPTION:** The typical interview process and assessment areas are based on standard practices for senior-level marketing roles in the startup/tech industry.
---
### 🛠️ Tools & Technologies
The job description does not explicitly mention any specific tools or technologies. However, it is reasonable to assume familiarity with common digital marketing platforms and analytics tools, such as:
- Google Ads/YouTube Ads
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, TikTok Ads)
- Influencer marketing platforms
- Web analytics tools (e.g., Google Analytics)
- Reporting and data visualization tools (e.g., Excel, Google Data Studio)
**ASSUMPTION:** These industry-standard digital marketing tools and technologies are likely expected for this role, even if not explicitly stated.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the company's focus on "mornings made magical" and its commitment to building a diverse and inclusive team, it's reasonable to assume that Magic Spoon values innovation, creativity, and an entrepreneurial spirit.
**Work Style:** The job description suggests a fast-paced, data-driven work environment, where the Senior Marketing Associate will be expected to work independently, manage external partners, and contribute to strategic decision-making.
**Self-Assessment:** Candidates should consider whether they thrive in a startup setting, are comfortable with a hybrid work model, and possess the analytical and project management skills to excel in a performance-driven marketing role.
**ASSUMPTION:** The company culture and work style are inferred based on common patterns for growth-stage startups in the consumer goods industry.
---
### ⚠️ Potential Challenges
Given the broad responsibilities and the need to manage multiple marketing channels, the Senior Marketing Associate may face challenges related to:
- Balancing the demands of hands-on execution and strategic oversight
- Effectively managing external agency relationships and partners
- Keeping up with the rapid pace of growth and change within the organization
**ASSUMPTION:** These potential challenges are reasonably inferred based on the job description and the typical dynamics of a senior-level marketing role in a fast-paced startup environment.
---
### 📈 Similar Roles Comparison
This Senior Marketing Associate role is similar to other senior-level digital marketing positions in the consumer goods industry, such as:
- Senior Digital Marketing Manager
- Growth Marketing Manager
- Paid Media Manager
These roles typically involve overseeing the performance of key digital marketing channels, managing external partners, and contributing to the overall marketing strategy. However, the specific focus on Paid YouTube and Endorsement channels, as well as the opportunity to develop broader marketing expertise, make this role somewhat unique.
**ASSUMPTION:** The comparison to similar roles is based on common industry patterns and the level of responsibility outlined in the job description.
---
### 📝 Sample Projects
As a Senior Marketing Associate at Magic Spoon, you may be expected to work on projects such as:
- Developing and executing a comprehensive Paid YouTube strategy, including audience targeting, ad creative, and campaign optimization
- Collaborating with an influencer marketing agency to manage a portfolio of Podcast, YouTube, Instagram, and TikTok partnerships
- Analyzing performance data from Paid YouTube and Endorsement campaigns to surface insights and identify opportunities for improvement
- Contributing to the development of the overall marketing strategy, including channel mix, budget allocation, and program expansion
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a clearer understanding of the type of work they may be expected to perform.
---
### ❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other cross-functional departments (e.g., product, sales, operations) to drive growth?
- What are the current priorities and key performance indicators (KPIs) for the Paid YouTube and Endorsement marketing channels?
- Can you share examples of successful influencer marketing campaigns that the company has executed in the past?
- What types of professional development opportunities are available for a Senior Marketing Associate to broaden their skills and expertise?
- How does the company's leadership team approach navigating a rapidly changing market and consumer landscape?
**ASSUMPTION:** These questions are designed to help applicants better understand the role, the company's marketing priorities, and the opportunities for growth and development, based on the information provided in the job description.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To pursue this Senior Marketing Associate opportunity effectively, applicants should:
1. Thoroughly review the job description and this AI-generated enhancement to understand the role, responsibilities, and company context.
2. Tailor your resume and cover letter to highlight your relevant digital marketing experience, data analysis skills, and ability to thrive in a fast-paced, growth-oriented environment.
3. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking and genuine interest in the role and the company.
4. Be ready to discuss your approach to managing external agency relationships and executing cross-channel marketing campaigns.
5. Research Magic Spoon's products, brand positioning, and competitive landscape to demonstrate your industry knowledge and alignment with the company's mission.
By following these steps, applicants can position themselves as strong candidates and increase their chances of success in the interview process.
## Visual Customization Guide
For this senior-level marketing role at a fast-growing consumer brand like Magic Spoon, the visual elements should have a modern, technology-focused aesthetic with a touch of playfulness to match the company's brand. Use a mix of clean, structured layouts and vibrant, eye-catching icons to create an engaging and informative job listing.
Some key visual considerations:
- Use a mix of professional headings and emojis to create visual interest
- Incorporate brand-relevant imagery, such as product shots or illustrations of breakfast
- Maintain a structured, easy-to-scan layout with clear sections and bullet points
- Leverage a color palette that aligns with Magic Spoon's branding (e.g., vibrant primary colors)
- Incorporate design elements that convey the startup's innovative, growth-oriented culture
By tailoring the visual style to the industry, company, and role, you can create a job listing that is both informative and appealing to potential candidates.
🔹 **Job Title:** Senior Marketing Associate
🔹 **Company:** Magic Spoon
🔹 **Location:** New York, United States
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Magic Spoon is a rapidly growing consumer brand disrupting the breakfast cereal industry with their innovative, better-for-you products. As a Senior Marketing Associate, you will play a crucial role in driving the company's growth through ownership of their Paid YouTube and Endorsement marketing channels. This is an exciting opportunity to hone your digital marketing skills while working closely with the Director of Marketing Strategy to become a well-rounded, versatile marketer.
**ASSUMPTION:** Based on the job description, this role is likely positioned as a mid-to-senior level position within the marketing team, with a focus on performance-driven digital channels.
---
### 📋 Key Responsibilities
✅ Own the planning, execution, agency management, and budget oversight for Paid YouTube and Endorsement marketing campaigns
✅ Manage agency relationships and external partners to optimize and test YouTube ad performance
✅ Lead day-to-day planning, execution, creative briefing, and agency management for Influencer marketing across channels like Podcasts, YouTube, Instagram, and TikTok
✅ Produce data-driven analyses and insights to surface optimization opportunities for the managed marketing channels
✅ Apprentice under the Director of Marketing Strategy to develop broad marketing expertise
**ASSUMPTION:** The responsibilities indicate a strong focus on performance marketing across digital channels, with a mix of hands-on execution and strategic oversight.
---
### 🎯 Required Qualifications
**Education:** Bachelor's degree required
**Experience:** 2-4 years of experience in digital marketing, with demonstrated success in programmatic media and/or paid social
**Skills:** Strong analytical skills, experience managing agency relationships, excellent project management and communication abilities, interest in food/wellness/DTC brands
**ASSUMPTION:** The qualifications suggest a need for a well-rounded digital marketer with both technical and interpersonal skills to thrive in this role.
---
### 💰 Compensation & Benefits
**Salary Range:** $80,000 - $110,000 annually
**Benefits:** 100% covered Health, Vision, Dental insurance; 401(k); Generous parental leave; Flexible vacation; Catered lunch in office; Unlimited cereal
**ASSUMPTION:** Based on the provided salary range and comprehensive benefits package, this compensation appears to be competitive for a senior-level marketing role in the New York City metropolitan area.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Magic Spoon is a disruptive consumer brand that has quickly gained popularity for its innovative, better-for-you breakfast cereal products. They have reached over 1 million customers online and expanded to over 20,000 stores nationwide since launching in 2019.
**Company Size:** As a fast-growing startup, Magic Spoon's exact size is not specified, but the rapid customer and retail expansion suggest a sizable and scaling organization.
**Company Stage:** Magic Spoon is in a high-growth phase, having successfully launched its initial product line and now expanding into new categories like Protein Treats and Protein Granola.
**ASSUMPTION:** Based on the details provided, Magic Spoon appears to be a well-funded, fast-paced startup in the consumer packaged goods (CPG) industry, leveraging digital and retail channels to drive rapid growth.
---
### 📊 Role Analysis
**Career Level:** This role is positioned at the senior level, requiring 2-4 years of relevant digital marketing experience.
**Reporting Structure:** The Senior Marketing Associate will report to the Director of Marketing Strategy, indicating a hierarchical reporting relationship.
**Team Size/Composition:** The job description does not provide specifics on the size or composition of the marketing team, but it is reasonable to assume a growing team structure to support the company's expansion.
**Growth Opportunities:** This role offers the opportunity to develop broad marketing expertise under the mentorship of the Director of Marketing Strategy, potentially leading to further growth and advancement within the organization.
**ASSUMPTION:** The senior title and reporting structure suggest this is an established, strategic marketing role within a scaling startup environment, with clear paths for professional development.
---
### 🌍 Location & Work Environment
**Office Type:** This is a hybrid role, with 3 days per week required in the company's Tribeca, NYC office.
**Geographic Context:** As a leading tech and startup hub, the New York City metropolitan area provides access to diverse talent and a competitive business ecosystem.
**Work Schedule:** The hybrid work model with 3 days in the office suggests a structured, outcome-oriented work environment.
**Regional Considerations:** The New York City location may appeal to applicants seeking a vibrant, fast-paced urban setting, but could also present challenges related to cost of living and commuting.
**ASSUMPTION:** The hybrid work model and Tribeca office location indicate a professional, performance-driven work environment typical of a growing startup in a major metropolitan area.
---
### 💼 Interview & Application Insights
**Typical Process:** Expect a multi-stage interview process, potentially including a phone/video screen, in-person/remote interviews, and a practical assessment or case study.
**Key Assessment Areas:** Employers will likely evaluate candidates' digital marketing expertise, data analysis skills, project management abilities, and cultural fit with the company's fast-paced, growth-oriented environment.
**Application Tips:** Highlight your demonstrated success in driving performance across paid media and influencer marketing channels, as well as your flexibility to learn and grow as a generalist marketer.
**ATS Keywords:** Include terms like "digital marketing," "paid media," "influencer marketing," "data analysis," "project management," and "marketing strategy" to ensure your application passes initial applicant tracking system (ATS) screenings.
**ASSUMPTION:** The typical interview process and assessment areas are based on standard practices for senior-level marketing roles in the startup/tech industry.
---
### 🛠️ Tools & Technologies
The job description does not explicitly mention any specific tools or technologies. However, it is reasonable to assume familiarity with common digital marketing platforms and analytics tools, such as:
- Google Ads/YouTube Ads
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, TikTok Ads)
- Influencer marketing platforms
- Web analytics tools (e.g., Google Analytics)
- Reporting and data visualization tools (e.g., Excel, Google Data Studio)
**ASSUMPTION:** These industry-standard digital marketing tools and technologies are likely expected for this role, even if not explicitly stated.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the company's focus on "mornings made magical" and its commitment to building a diverse and inclusive team, it's reasonable to assume that Magic Spoon values innovation, creativity, and an entrepreneurial spirit.
**Work Style:** The job description suggests a fast-paced, data-driven work environment, where the Senior Marketing Associate will be expected to work independently, manage external partners, and contribute to strategic decision-making.
**Self-Assessment:** Candidates should consider whether they thrive in a startup setting, are comfortable with a hybrid work model, and possess the analytical and project management skills to excel in a performance-driven marketing role.
**ASSUMPTION:** The company culture and work style are inferred based on common patterns for growth-stage startups in the consumer goods industry.
---
### ⚠️ Potential Challenges
Given the broad responsibilities and the need to manage multiple marketing channels, the Senior Marketing Associate may face challenges related to:
- Balancing the demands of hands-on execution and strategic oversight
- Effectively managing external agency relationships and partners
- Keeping up with the rapid pace of growth and change within the organization
**ASSUMPTION:** These potential challenges are reasonably inferred based on the job description and the typical dynamics of a senior-level marketing role in a fast-paced startup environment.
---
### 📈 Similar Roles Comparison
This Senior Marketing Associate role is similar to other senior-level digital marketing positions in the consumer goods industry, such as:
- Senior Digital Marketing Manager
- Growth Marketing Manager
- Paid Media Manager
These roles typically involve overseeing the performance of key digital marketing channels, managing external partners, and contributing to the overall marketing strategy. However, the specific focus on Paid YouTube and Endorsement channels, as well as the opportunity to develop broader marketing expertise, make this role somewhat unique.
**ASSUMPTION:** The comparison to similar roles is based on common industry patterns and the level of responsibility outlined in the job description.
---
### 📝 Sample Projects
As a Senior Marketing Associate at Magic Spoon, you may be expected to work on projects such as:
- Developing and executing a comprehensive Paid YouTube strategy, including audience targeting, ad creative, and campaign optimization
- Collaborating with an influencer marketing agency to manage a portfolio of Podcast, YouTube, Instagram, and TikTok partnerships
- Analyzing performance data from Paid YouTube and Endorsement campaigns to surface insights and identify opportunities for improvement
- Contributing to the development of the overall marketing strategy, including channel mix, budget allocation, and program expansion
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a clearer understanding of the type of work they may be expected to perform.
---
### ❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other cross-functional departments (e.g., product, sales, operations) to drive growth?
- What are the current priorities and key performance indicators (KPIs) for the Paid YouTube and Endorsement marketing channels?
- Can you share examples of successful influencer marketing campaigns that the company has executed in the past?
- What types of professional development opportunities are available for a Senior Marketing Associate to broaden their skills and expertise?
- How does the company's leadership team approach navigating a rapidly changing market and consumer landscape?
**ASSUMPTION:** These questions are designed to help applicants better understand the role, the company's marketing priorities, and the opportunities for growth and development, based on the information provided in the job description.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To pursue this Senior Marketing Associate opportunity effectively, applicants should:
1. Thoroughly review the job description and this AI-generated enhancement to understand the role, responsibilities, and company context.
2. Tailor your resume and cover letter to highlight your relevant digital marketing experience, data analysis skills, and ability to thrive in a fast-paced, growth-oriented environment.
3. Prepare thoughtful questions to ask during the interview that demonstrate your strategic thinking and genuine interest in the role and the company.
4. Be ready to discuss your approach to managing external agency relationships and executing cross-channel marketing campaigns.
5. Research Magic Spoon's products, brand positioning, and competitive landscape to demonstrate your industry knowledge and alignment with the company's mission.
By following these steps, applicants can position themselves as strong candidates and increase their chances of success in the interview process.
## Visual Customization Guide
For this senior-level marketing role at a fast-growing consumer brand like Magic Spoon, the visual elements should have a modern, technology-focused aesthetic with a touch of playfulness to match the company's brand. Use a mix of clean, structured layouts and vibrant, eye-catching icons to create an engaging and informative job listing.
Some key visual considerations:
- Use a mix of professional headings and emojis to create visual interest
- Incorporate brand-relevant imagery, such as product shots or illustrations of breakfast
- Maintain a structured, easy-to-scan layout with clear sections and bullet points
- Leverage a color palette that aligns with Magic Spoon's branding (e.g., vibrant primary colors)
- Incorporate design elements that convey the startup's innovative, growth-oriented culture
By tailoring the visual style to the industry, company, and role, you can create a job listing that is both informative and appealing to potential candidates.