Senior Manager of Marketing & Ecommerce
Literie
Full-time
Remote
Worldwide
🌐 Digital Marketing
## 📌 Core Information
🔹 **Job Title:** Senior Manager of Marketing & Ecommerce
🔹 **Company:** Literie
🔹 **Location:** United States
🔹 **Job Type:** Full-time/Part-time/Contract
🔹 **Category:** Marketing, Ecommerce
---
## 📌 Essential Job Details
### 🚀 Job Overview
Literie is seeking an exceptional marketing and ecommerce leader to drive the company's growth through a comprehensive digital strategy. As the Senior Manager of Marketing & Ecommerce, you will be responsible for developing and executing integrated marketing campaigns, optimizing the ecommerce platform, and leveraging data-driven insights to acquire and retain customers. This is a unique opportunity to make a significant impact on an early-stage, direct-to-consumer brand in the fast-paced retail industry.
**ASSUMPTION:** The role is likely a senior-level position based on the breadth of responsibilities and required qualifications.
---
### 📋 Key Responsibilities
✅ Lead a 360° marketing strategy across paid, owned, and earned channels, including paid media, email marketing, affiliate marketing, and social media
✅ Manage the marketing calendar to ensure cohesive and impactful brand messaging
✅ Drive efficient customer acquisition and retention through paid media optimization, email/lifecycle marketing, and LTV maximization
✅ Own and optimize the ecommerce website, ensuring seamless user experience, high conversion rates, and effective merchandising
✅ Lead project management efforts for the website, including digital merchandising, new features, and seasonal campaigns
✅ Collaborate with internal and external teams to implement new tools, features, and strategies to enhance site functionality and performance
✅ Manage marketing analytics, budgeting, and reporting to track performance and identify optimization opportunities
✅ Partner with leadership and the creative team to develop impactful brand-building campaigns
✅ Identify new opportunities for growth across DTC, wholesale, and B2B channels
**ASSUMPTION:** The role likely requires strong cross-functional collaboration and project management skills to execute the wide range of responsibilities.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 4-6 years of experience in marketing and ecommerce roles, with direct expertise in DTC/omnichannel and digital marketing
**Skills:**
- Proven success managing performance marketing campaigns and achieving measurable results (CPA/CAC, ROAS, LTV)
- Hands-on experience with the Shopify ecosystem and core digital marketing tools (e.g., Google Analytics, Klaviyo)
- Proficiency in creative asset development (e.g., via Canva)
- Analytical mindset with a strong ability to translate data into insights and actionable strategies
- Exceptional project management skills and the ability to prioritize tasks in a fast-paced environment
- Entrepreneurial mindset and willingness to take on hands-on tasks in an early-stage startup
**ASSUMPTION:** Experience in a retail or direct-to-consumer ecommerce environment is preferred but not explicitly required.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Competitive compensation package, flexible PTO policy, access to health and dental insurance, computer ownership subsidy
**ASSUMPTION:** Based on the seniority of the role and the company's position as an early-stage startup, the salary range is likely in the range of $80,000 to $120,000 per year, with a competitive benefits package. This is an estimate based on industry standards for similar roles and company sizes.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Literie is an early-stage, direct-to-consumer retail brand in the home goods/furnishings industry.
**Company Size:** Not specified, but likely a small to medium-sized startup based on the job description.
**Company Stage:** Early-stage, growth phase
**ASSUMPTION:** Literie is a relatively new, fast-growing brand in the direct-to-consumer home goods market, likely seeking to establish its presence and expand its customer base.
---
### 📊 Role Analysis
**Career Level:** Senior-level
**Reporting Structure:** Not specified, but likely reports to the founder or a marketing/ecommerce director
**Team Size/Composition:** Not specified, but likely a small marketing and ecommerce team
**Growth Opportunities:** Significant growth potential within a fast-paced, entrepreneurial environment to drive the company's expansion
**ASSUMPTION:** This role is a senior-level position with opportunities for leadership and ownership within a small, nimble team. Successful performance could lead to further advancement within the company.
---
### 🌍 Location & Work Environment
**Office Type:** Remote, with occasional travel required
**Geographic Context:** United States-based, with potential for a diverse candidate pool from across the country
**Work Schedule:** Not specified, but likely a standard full-time schedule with some flexibility
**Regional Considerations:** Remote work allows for geographic flexibility, but may require some travel for in-person collaboration or company events
**ASSUMPTION:** The remote work arrangement offers increased flexibility and accessibility for candidates, but may also require some in-person interaction to maintain cohesion and alignment with the company's goals.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely a multi-step interview process, including a phone/video screening, in-person/virtual interviews, and potential skills assessments or case studies
**Key Assessment Areas:** Demonstrated expertise in digital marketing, ecommerce platform management, data analysis, project management, and cross-functional collaboration
**Application Tips:** Highlight relevant experience in DTC/omnichannel marketing, Shopify platform management, and successful campaign performance metrics
**ATS Keywords:** Marketing, ecommerce, digital marketing, DTC, Shopify, performance marketing, email marketing, social media, analytics, project management
**ASSUMPTION:** The interview process will likely focus on evaluating the candidate's technical skills, strategic thinking, and ability to thrive in a fast-paced, entrepreneurial environment.
---
### 🛠️ Tools & Technologies
- Shopify ecommerce platform
- Google Analytics
- Klaviyo email marketing
- Canva for creative asset development
- Paid media platforms (e.g., Google Ads, Facebook/Instagram Ads)
**ASSUMPTION:** Familiarity with common digital marketing and ecommerce tools is essential for this role, but the company may also use additional platforms or technologies not explicitly mentioned.
---
### 👔 Cultural Fit Considerations
**Company Values:** Likely value entrepreneurship, innovation, data-driven decision making, and a customer-centric approach
**Work Style:** Fast-paced, collaborative, and adaptable to the needs of an early-stage startup
**Self-Assessment:** Consider your ability to thrive in a dynamic, results-oriented environment, your comfort with a hands-on, roll-up-your-sleeves approach, and your passion for growing a brand through digital marketing and ecommerce
**ASSUMPTION:** The ideal candidate for this role would be a self-motivated, data-driven marketing strategist with a strong entrepreneurial spirit and the ability to adapt to the needs of a rapidly growing startup.
---
### ⚠️ Potential Challenges
- Balancing the breadth of responsibilities across marketing, ecommerce, and cross-functional collaboration
- Navigating the complexities of an early-stage startup environment, including limited resources and the need for nimble decision-making
- Driving measurable results in a competitive industry with high customer acquisition costs and retention challenges
**ASSUMPTION:** The wide scope of this role and the fast-paced, resource-constrained nature of an early-stage startup may present some challenges for the successful candidate. Strong project management, prioritization, and adaptability skills will be essential.
---
### 📈 Similar Roles Comparison
This Senior Manager of Marketing & Ecommerce role combines elements of traditional marketing manager and ecommerce manager positions, but with a greater emphasis on strategic, cross-functional leadership and the ability to thrive in a startup environment. Compared to more generalized marketing manager roles, this position requires deeper expertise in digital marketing, performance analytics, and ecommerce platform management. It also involves a higher degree of entrepreneurial thinking and hands-on execution compared to ecommerce manager roles in larger, more established organizations.
**ASSUMPTION:** The unique blend of marketing and ecommerce responsibilities, combined with the startup context, makes this role distinct from more traditional marketing or ecommerce management positions.
---
### 📝 Sample Projects
- Develop and execute an integrated marketing campaign to drive customer acquisition and retention, including paid media, email marketing, and social media components
- Optimize the ecommerce website's user experience, conversion rates, and merchandising to improve overall performance
- Implement new ecommerce platform features and tools to enhance site functionality and customer engagement
- Analyze marketing and ecommerce data to identify opportunities for optimization and present data-driven recommendations to leadership
- Collaborate with the creative team to conceptualize and deliver impactful brand-building campaigns
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the types of initiatives they may work on in this role.
---
### ❓ Key Questions to Ask During Interview
1. Can you share more about the current state of Literie's marketing and ecommerce operations, and the primary objectives for this role?
2. What are the key performance metrics and KPIs that will be used to measure success in this position?
3. How does the marketing and ecommerce team currently collaborate with other departments (e.g., creative, operations, finance)?
4. What are the company's short-term and long-term growth strategies, and how does this role fit into the overall vision?
5. What professional development opportunities or mentorship programs are available to support the growth and advancement of high-performing team members?
6. Can you describe the company culture and work environment, and how you believe a remote-first model has impacted the team dynamic?
**ASSUMPTION:** These questions are designed to help the candidate better understand the company's needs, the expectations for the role, and the overall work environment and culture. Applicants should tailor these questions based on their specific interests and concerns.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure they are a strong fit for the role.
2. Optimize their resume and cover letter to highlight their relevant experience in digital marketing, ecommerce, and data-driven decision making.
3. Prepare thoughtful questions to ask during the interview process, demonstrating their understanding of the company's needs and their enthusiasm for the position.
4. Research Literie and the home goods/furnishings industry to gain a deeper understanding of the company's market position and growth opportunities.
5. Be prepared to discuss their ability to thrive in a fast-paced, entrepreneurial environment and their passion for helping an early-stage brand reach new heights.
By following these steps, applicants can position themselves as compelling candidates for this Senior Manager of Marketing & Ecommerce role at Literie.
## Visual Customization Guide
Given the startup nature of Literie and the digital marketing focus of this role, the job description should have a modern, tech-forward visual style. Consider the following adaptations:
- Use a clean, minimalist layout with plenty of white space and strategic use of icons and visual elements.
- Incorporate design elements that reflect the company's brand, such as the color palette or geometric shapes.
- Utilize emoji icons to break up the text and highlight key information.
- Employ a friendly, conversational tone that aligns with the entrepreneurial spirit of the organization.
These visual and structural choices will help the job description stand out, engage prospective candidates, and effectively communicate the unique opportunities and challenges of this role.
🔹 **Job Title:** Senior Manager of Marketing & Ecommerce
🔹 **Company:** Literie
🔹 **Location:** United States
🔹 **Job Type:** Full-time/Part-time/Contract
🔹 **Category:** Marketing, Ecommerce
---
## 📌 Essential Job Details
### 🚀 Job Overview
Literie is seeking an exceptional marketing and ecommerce leader to drive the company's growth through a comprehensive digital strategy. As the Senior Manager of Marketing & Ecommerce, you will be responsible for developing and executing integrated marketing campaigns, optimizing the ecommerce platform, and leveraging data-driven insights to acquire and retain customers. This is a unique opportunity to make a significant impact on an early-stage, direct-to-consumer brand in the fast-paced retail industry.
**ASSUMPTION:** The role is likely a senior-level position based on the breadth of responsibilities and required qualifications.
---
### 📋 Key Responsibilities
✅ Lead a 360° marketing strategy across paid, owned, and earned channels, including paid media, email marketing, affiliate marketing, and social media
✅ Manage the marketing calendar to ensure cohesive and impactful brand messaging
✅ Drive efficient customer acquisition and retention through paid media optimization, email/lifecycle marketing, and LTV maximization
✅ Own and optimize the ecommerce website, ensuring seamless user experience, high conversion rates, and effective merchandising
✅ Lead project management efforts for the website, including digital merchandising, new features, and seasonal campaigns
✅ Collaborate with internal and external teams to implement new tools, features, and strategies to enhance site functionality and performance
✅ Manage marketing analytics, budgeting, and reporting to track performance and identify optimization opportunities
✅ Partner with leadership and the creative team to develop impactful brand-building campaigns
✅ Identify new opportunities for growth across DTC, wholesale, and B2B channels
**ASSUMPTION:** The role likely requires strong cross-functional collaboration and project management skills to execute the wide range of responsibilities.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 4-6 years of experience in marketing and ecommerce roles, with direct expertise in DTC/omnichannel and digital marketing
**Skills:**
- Proven success managing performance marketing campaigns and achieving measurable results (CPA/CAC, ROAS, LTV)
- Hands-on experience with the Shopify ecosystem and core digital marketing tools (e.g., Google Analytics, Klaviyo)
- Proficiency in creative asset development (e.g., via Canva)
- Analytical mindset with a strong ability to translate data into insights and actionable strategies
- Exceptional project management skills and the ability to prioritize tasks in a fast-paced environment
- Entrepreneurial mindset and willingness to take on hands-on tasks in an early-stage startup
**ASSUMPTION:** Experience in a retail or direct-to-consumer ecommerce environment is preferred but not explicitly required.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Competitive compensation package, flexible PTO policy, access to health and dental insurance, computer ownership subsidy
**ASSUMPTION:** Based on the seniority of the role and the company's position as an early-stage startup, the salary range is likely in the range of $80,000 to $120,000 per year, with a competitive benefits package. This is an estimate based on industry standards for similar roles and company sizes.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Literie is an early-stage, direct-to-consumer retail brand in the home goods/furnishings industry.
**Company Size:** Not specified, but likely a small to medium-sized startup based on the job description.
**Company Stage:** Early-stage, growth phase
**ASSUMPTION:** Literie is a relatively new, fast-growing brand in the direct-to-consumer home goods market, likely seeking to establish its presence and expand its customer base.
---
### 📊 Role Analysis
**Career Level:** Senior-level
**Reporting Structure:** Not specified, but likely reports to the founder or a marketing/ecommerce director
**Team Size/Composition:** Not specified, but likely a small marketing and ecommerce team
**Growth Opportunities:** Significant growth potential within a fast-paced, entrepreneurial environment to drive the company's expansion
**ASSUMPTION:** This role is a senior-level position with opportunities for leadership and ownership within a small, nimble team. Successful performance could lead to further advancement within the company.
---
### 🌍 Location & Work Environment
**Office Type:** Remote, with occasional travel required
**Geographic Context:** United States-based, with potential for a diverse candidate pool from across the country
**Work Schedule:** Not specified, but likely a standard full-time schedule with some flexibility
**Regional Considerations:** Remote work allows for geographic flexibility, but may require some travel for in-person collaboration or company events
**ASSUMPTION:** The remote work arrangement offers increased flexibility and accessibility for candidates, but may also require some in-person interaction to maintain cohesion and alignment with the company's goals.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely a multi-step interview process, including a phone/video screening, in-person/virtual interviews, and potential skills assessments or case studies
**Key Assessment Areas:** Demonstrated expertise in digital marketing, ecommerce platform management, data analysis, project management, and cross-functional collaboration
**Application Tips:** Highlight relevant experience in DTC/omnichannel marketing, Shopify platform management, and successful campaign performance metrics
**ATS Keywords:** Marketing, ecommerce, digital marketing, DTC, Shopify, performance marketing, email marketing, social media, analytics, project management
**ASSUMPTION:** The interview process will likely focus on evaluating the candidate's technical skills, strategic thinking, and ability to thrive in a fast-paced, entrepreneurial environment.
---
### 🛠️ Tools & Technologies
- Shopify ecommerce platform
- Google Analytics
- Klaviyo email marketing
- Canva for creative asset development
- Paid media platforms (e.g., Google Ads, Facebook/Instagram Ads)
**ASSUMPTION:** Familiarity with common digital marketing and ecommerce tools is essential for this role, but the company may also use additional platforms or technologies not explicitly mentioned.
---
### 👔 Cultural Fit Considerations
**Company Values:** Likely value entrepreneurship, innovation, data-driven decision making, and a customer-centric approach
**Work Style:** Fast-paced, collaborative, and adaptable to the needs of an early-stage startup
**Self-Assessment:** Consider your ability to thrive in a dynamic, results-oriented environment, your comfort with a hands-on, roll-up-your-sleeves approach, and your passion for growing a brand through digital marketing and ecommerce
**ASSUMPTION:** The ideal candidate for this role would be a self-motivated, data-driven marketing strategist with a strong entrepreneurial spirit and the ability to adapt to the needs of a rapidly growing startup.
---
### ⚠️ Potential Challenges
- Balancing the breadth of responsibilities across marketing, ecommerce, and cross-functional collaboration
- Navigating the complexities of an early-stage startup environment, including limited resources and the need for nimble decision-making
- Driving measurable results in a competitive industry with high customer acquisition costs and retention challenges
**ASSUMPTION:** The wide scope of this role and the fast-paced, resource-constrained nature of an early-stage startup may present some challenges for the successful candidate. Strong project management, prioritization, and adaptability skills will be essential.
---
### 📈 Similar Roles Comparison
This Senior Manager of Marketing & Ecommerce role combines elements of traditional marketing manager and ecommerce manager positions, but with a greater emphasis on strategic, cross-functional leadership and the ability to thrive in a startup environment. Compared to more generalized marketing manager roles, this position requires deeper expertise in digital marketing, performance analytics, and ecommerce platform management. It also involves a higher degree of entrepreneurial thinking and hands-on execution compared to ecommerce manager roles in larger, more established organizations.
**ASSUMPTION:** The unique blend of marketing and ecommerce responsibilities, combined with the startup context, makes this role distinct from more traditional marketing or ecommerce management positions.
---
### 📝 Sample Projects
- Develop and execute an integrated marketing campaign to drive customer acquisition and retention, including paid media, email marketing, and social media components
- Optimize the ecommerce website's user experience, conversion rates, and merchandising to improve overall performance
- Implement new ecommerce platform features and tools to enhance site functionality and customer engagement
- Analyze marketing and ecommerce data to identify opportunities for optimization and present data-driven recommendations to leadership
- Collaborate with the creative team to conceptualize and deliver impactful brand-building campaigns
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the types of initiatives they may work on in this role.
---
### ❓ Key Questions to Ask During Interview
1. Can you share more about the current state of Literie's marketing and ecommerce operations, and the primary objectives for this role?
2. What are the key performance metrics and KPIs that will be used to measure success in this position?
3. How does the marketing and ecommerce team currently collaborate with other departments (e.g., creative, operations, finance)?
4. What are the company's short-term and long-term growth strategies, and how does this role fit into the overall vision?
5. What professional development opportunities or mentorship programs are available to support the growth and advancement of high-performing team members?
6. Can you describe the company culture and work environment, and how you believe a remote-first model has impacted the team dynamic?
**ASSUMPTION:** These questions are designed to help the candidate better understand the company's needs, the expectations for the role, and the overall work environment and culture. Applicants should tailor these questions based on their specific interests and concerns.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description and required qualifications to ensure they are a strong fit for the role.
2. Optimize their resume and cover letter to highlight their relevant experience in digital marketing, ecommerce, and data-driven decision making.
3. Prepare thoughtful questions to ask during the interview process, demonstrating their understanding of the company's needs and their enthusiasm for the position.
4. Research Literie and the home goods/furnishings industry to gain a deeper understanding of the company's market position and growth opportunities.
5. Be prepared to discuss their ability to thrive in a fast-paced, entrepreneurial environment and their passion for helping an early-stage brand reach new heights.
By following these steps, applicants can position themselves as compelling candidates for this Senior Manager of Marketing & Ecommerce role at Literie.
## Visual Customization Guide
Given the startup nature of Literie and the digital marketing focus of this role, the job description should have a modern, tech-forward visual style. Consider the following adaptations:
- Use a clean, minimalist layout with plenty of white space and strategic use of icons and visual elements.
- Incorporate design elements that reflect the company's brand, such as the color palette or geometric shapes.
- Utilize emoji icons to break up the text and highlight key information.
- Employ a friendly, conversational tone that aligns with the entrepreneurial spirit of the organization.
These visual and structural choices will help the job description stand out, engage prospective candidates, and effectively communicate the unique opportunities and challenges of this role.