🔹 Job Title: Senior Executive, Digital Marketing (China)
🔹 Company: AirAsia China
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
AirAsia China is seeking a Senior Executive in Digital Marketing to serve as the critical interface between Marketing, Commercial, Product Management, and Data teams. This role combines technical expertise with marketing acumen to develop and implement digital strategies that drive traffic, revenue, and brand awareness. The ideal candidate will bridge the gap between commercial goals and technological implementation while managing digital marketing campaigns across multiple channels.
ASSUMPTION: Based on the job description mentioning "work with the growth team" and responsibilities around project management in JIRA, this appears to be a role that has both strategic planning and hands-on execution components, likely reporting to a marketing director or head of digital.
Education: Not specified
Experience: 4+ years of experience in digital marketing, with relevant experience in 360-degree digital marketing
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, the technical nature of the role and the senior level likely imply at least a bachelor's degree in marketing, business, computer science, or a related field is preferred.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Senior digital marketing roles in Guangzhou for multinational companies typically offer competitive compensation packages relative to the local market. AirAsia, as a major international airline group, likely provides industry-standard benefits which may include health insurance, travel benefits, performance bonuses, and professional development opportunities.
Industry Position: AirAsia is one of Asia's leading low-cost carriers, expanding its digital presence in China.
Company Size: Large multinational corporation
Company Stage: Established company with growth initiatives in China
ASSUMPTION: AirAsia China appears to be expanding its digital operations in mainland China. As one of the largest low-cost carriers in Asia, AirAsia likely has a significant operation but is still growing its presence in the competitive Chinese market, which explains the need for strong digital marketing talent to build awareness and drive business results.
Career Level: Senior individual contributor with potential team oversight
Reporting Structure: Likely reports to a Marketing Director or Digital Head
Team Size/Composition: Not specified
Growth Opportunities: Potential pathway to Digital Marketing Manager or Director level roles
ASSUMPTION: Based on the "Senior Executive" title and extensive responsibilities including strategy development and cross-functional coordination, this appears to be a position with significant autonomy. The role could lead to growth into management positions overseeing digital marketing teams or broader marketing leadership roles within AirAsia's regional structure.
Office Type: In-office
Geographic Context: Guangzhou is one of China's largest cities and a major business hub in southern China, with a growing tech and digital economy.
Work Schedule: Standard full-time schedule
Regional Considerations: This role requires understanding of Chinese digital platforms (likely including WeChat, Weibo, Douyin, and Baidu) which differ significantly from Western platforms. Knowledge of local consumer behavior and regulatory environment for digital marketing in China is crucial.
ASSUMPTION: The listing explicitly states the position will be based in Guangzhou, China, implying an in-office arrangement. Given the cross-functional nature of the role and the need to coordinate with multiple teams, this is likely a predominantly office-based position with possible flexibility.
Typical Process: Initial screening, technical/marketing assessment, interviews with marketing leadership and cross-functional stakeholders, final executive interview
Key Assessment Areas: Digital marketing expertise, technical understanding, analytical abilities, project management skills, communication effectiveness (especially bilingual capabilities), cultural fit
Application Tips: Highlight experience bridging technical and marketing domains, showcase measurable results from previous digital campaigns, emphasize experience with Chinese digital platforms, and demonstrate project management capabilities
ATS Keywords: Digital marketing, SEO, PPC, social media marketing, campaign management, analytics, JIRA, project management, bilingual, Mandarin, Chinese digital platforms, ROI, conversion optimization
ASSUMPTION: These insights are based on standard interview practices for senior digital marketing roles in multinational companies operating in China. The actual process may vary depending on AirAsia's specific recruitment procedures.
ASSUMPTION: While only JIRA, GA 360, Salesforce and Adobe Marketing Cloud are explicitly mentioned, this type of role typically requires proficiency with a broader set of tools including Chinese digital platforms and advertising technologies. The specific tech stack may vary based on AirAsia's existing infrastructure.
Company Values: Based on the job description, AirAsia values innovation, diversity, data-driven decision making, and cross-functional collaboration
Work Style: Fast-paced, matrix environment requiring adaptability, self-direction, and strong collaborative skills
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on matrix environments, self-starting capability, cross-functional collaboration, and the need to balance technical and marketing domains. AirAsia specifically mentions valuing diversity in their closing statement.
This role appears to span multiple domains (marketing, product, technology, data) which may present challenges in balancing priorities and managing diverse stakeholder expectations. The position requires navigating both Chinese and international digital ecosystems, which have significant differences. Working within a matrix organization may require strong negotiation and influence skills, especially when the role involves challenging stakeholders as mentioned in the requirements.
ASSUMPTION: These potential challenges are identified based on the broad scope of responsibilities and the complex organizational structure implied in the job description. The actual challenges may vary depending on AirAsia's specific organizational dynamics and the state of their operations in China.
This Senior Executive role differs from standard Digital Marketing Manager positions by emphasizing the bridge between technical and marketing domains, suggesting a more hybrid position. Unlike pure digital marketing specialists who may focus exclusively on campaign execution, this role requires project management skills and the ability to work with product teams. Compared to Digital Product Managers, this role puts more emphasis on marketing outcomes while still requiring technical fluency.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles in international companies operating in Asian markets.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are typical for senior digital marketing roles in the travel/airline industry in China.
ASSUMPTION: These questions are suggested based on the role type and would need to be adapted based on the specific interview context and the candidate's own background and interests.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Remember that AirAsia explicitly states they are an equal opportunity employer valuing diversity, so authentically highlight your unique perspective and how it can contribute to their team.