Senior Email Marketing Manager

📌 Core Information

🔹 Job Title: Senior Email Marketing Manager

🔹 Company: Ruby Labs

🔹 Location: Any country within approximately ± 4 hours of CET

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies across multiple brands
• Building and maintaining automated email flows to boost user engagement and retention
• Implementing A/B testing to optimize open and conversion rates
• Collaborating with cross-functional teams to align on email marketing priorities and goals
• Monitoring and improving email deliverability and compliance with GDPR and privacy regulations

ASSUMPTION: This role requires a high level of autonomy and self-management, as the ideal candidate will be expected to work independently and proactively to drive results.

📋 Key Responsibilities

✅ Lead and execute the email marketing strategy across all Ruby Labs brands

✅ Build, improve, and maintain automated email flows to increase user engagement and retention

✅ Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates

✅ Develop advanced segmentation strategies to deliver personalized, relevant content to users

✅ Collaborate with the marketing team to write, design, and deliver effective email campaigns

✅ Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel

✅ Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations

✅ Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals

✅ Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency

ASSUMPTION: This role involves a high degree of technical proficiency and data-driven decision-making, as the ideal candidate will be expected to analyze data and use it to inform strategy and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing

Required Skills:

• Proven experience with Customer.io and Mixpanel
• Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices
• Excellent copywriting and communication skills in English
• Strong analytical skills and experience using data to improve email performance
• High level of operational excellence with a focus on data accuracy and flawless execution

Preferred Skills:

• Experience working with subscription-based, mobile, or digital consumer products

ASSUMPTION: Candidates with experience in the tech industry or working with consumer products may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for mid-level marketing roles in Europe)

Benefits:

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement

Working Hours: Full-time (40 hours per week), with flexibility to work within approximately ± 4 hours of CET

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Europe. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Media

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2018 (Relatively young company with a growth mindset)

Company Description:

• Ruby Labs is a leading tech company that creates innovative consumer products across the health, education, and entertainment sectors.
• The company aims to build a world-class tech company that develops category-leading products used by millions of users worldwide.
• Ruby Labs has successfully brought seven consumer products to the global market, each addressing unique needs in health, education, or entertainment.

Company Specialties:

• Consumer Products
• Health Technology
• Education Technology
• Entertainment Technology

Company Website: rubylabs.com

ASSUMPTION: Ruby Labs is a fast-growing company with a strong focus on innovation and consumer-centric products. This role offers an excellent opportunity for personal and professional growth within the tech industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including Data Analysts and Managing Directors of each brand.

Work Arrangement: Remote (Solely), with flexibility to work within approximately ± 4 hours of CET

Growth Opportunities:

• Potential career progression into a leadership or management role within the marketing department
• Opportunities to work on multiple brands and products, gaining diverse experience
• Chance to contribute to the growth and success of a fast-growing tech company

ASSUMPTION: This role offers significant growth potential, as Ruby Labs is a young and rapidly expanding company with a strong focus on innovation and consumer-centric products.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): N/A (Remote work environment)

Geographic Context:

• Ruby Labs operates within the CET (Central European Time) zone, allowing for optimal collaboration and communication during working hours.
• Applicants from any country are welcome to apply, as long as they are located within approximately ± 4 hours of CET.
• The company offers a remote work environment, promoting a healthy work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility to work within approximately ± 4 hours of CET

ASSUMPTION: The remote work environment at Ruby Labs offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Recruiter Screening (40 minutes)
• Task Assignment
• Final Interview (60 minutes)

Key Assessment Areas:

• Email Marketing Strategy and Execution
• Data Analysis and Interpretation
• Communication and Collaboration Skills
• Problem-Solving and Initiative

Application Tips:

• Highlight your experience with Customer.io and Mixpanel, and provide specific examples of how you've used these tools to drive results in previous roles.
• Tailor your resume and cover letter to emphasize your skills and experience in email marketing, lifecycle marketing, and data analysis.
• Prepare for the interview by researching Ruby Labs' products and understanding their unique value propositions.

ATS Keywords: Email Marketing, Lifecycle Marketing, A/B Testing, Segmentation, Customer.io, Mixpanel, Data Analysis, User Engagement, Retention

ASSUMPTION: The interview process at Ruby Labs is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Customer.io
• Mixpanel
• Email Marketing Platforms (e.g., Mailchimp, SendGrid)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with Customer.io and Mixpanel, as well as a strong working knowledge of email marketing platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Consumer-centric
• Collaboration
• Data-driven
• Agility

Work Style:

• Remote-friendly
• Data-driven
• Collaborative
• Agile
• Results-oriented

Self-Assessment Questions:

• How do you stay organized and manage your time effectively in a remote work environment?
• Can you provide an example of a time when you used data to inform a strategic decision in email marketing?
• How do you approach collaboration and communication with cross-functional teams in a remote setting?

ASSUMPTION: Ruby Labs values candidates who are highly organized, data-driven, and effective communicators, with a strong ability to work independently and collaboratively in a remote work environment.

⚠️ Potential Challenges

• Managing multiple brands and products simultaneously, requiring strong organizational skills and prioritization
• Working in a fast-paced, dynamic environment that may require quick adaptation to changes and new priorities
• Ensuring data accuracy and compliance with GDPR and privacy regulations in a remote work environment
• Balancing work-life boundaries in a remote work setting

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and effectively manage their time and priorities to deliver high-quality work.

📈 Similar Roles Comparison

• This role is unique in its focus on email marketing strategy and execution across multiple brands within a fast-growing tech company.
• Compared to other email marketing roles, this position offers a higher degree of autonomy and responsibility, as well as significant growth potential.
• Career progression in this role may lead to leadership or management opportunities within the marketing department.

ASSUMPTION: This role offers a unique opportunity to work on multiple brands and products within a fast-growing tech company, with significant growth potential and a high degree of autonomy and responsibility.

📝 Sample Projects

• Developing and executing a comprehensive email marketing strategy for a new product launch, resulting in a 30% increase in user engagement and a 20% increase in conversion rates
• Implementing A/B testing on subject lines, copy, design, and CTAs, leading to a 15% improvement in open rates and a 10% improvement in click-through rates
• Building and maintaining automated email flows to improve user retention by 25% over a six-month period

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic email marketing campaigns, optimize performance through A/B testing, and drive meaningful results in user engagement and retention.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for email marketing and how this role fits into that strategy?
• How does Ruby Labs support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a time when the company pivoted or adapted its email marketing strategy based on data or market trends?
• How does Ruby Labs ensure data accuracy and compliance with GDPR and privacy regulations in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's long-term vision, commitment to data-driven decision-making, and ability to thrive in a dynamic and fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in email marketing, lifecycle marketing, and data analysis.
• Prepare for the interview by researching Ruby Labs' products and understanding their unique value propositions.
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.