Senior Email Marketer (Klaviyo)

📌 Core Information

🔹 Job Title: Senior Email Marketer (Klaviyo)

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Building, testing, and deploying email campaigns using Klaviyo
• Collaborating with customer service for troubleshooting
• Configuring dynamic content and optimizing email performance
• Analyzing campaign data using Excel/Sheets to support marketing strategies

ASSUMPTION: This role requires a strong understanding of email marketing best practices and experience with Klaviyo or similar email marketing platforms.

📋 Key Responsibilities

✅ Build, test, QA, deploy, and monitor emails including standalone batch communications, behaviorally triggered emails, and automated lifecycle journeys

✅ Create experiments and A/B Tests for both one-off batch emails and longer email journeys

✅ Support test & learn efforts across the marketing team

✅ Monitor and optimize the performance of emails

✅ Partner with customer service to troubleshoot

✅ Configure dynamic content and set up experiments and A/B tests

✅ Test links, layout, mobile/web visualization prior to launching a campaign

✅ Pull campaign reports into Excel/Sheets

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in email marketing

Required Skills:

• Proficient in Klaviyo or similar email marketing platforms
• Proficient in Excel/Sheets to prepare and communicate performance reports
• Experience with audience creation using in-app filters
• Light HTML/CSS knowledge to troubleshoot and make simple updates to email content
• Problem solver with a willingness to adopt new challenges and tasks
• Ability to work PST hours

Preferred Skills:

• Experience with Photoshop/Canva
• Experience building and deploying SMS campaigns
• Email & SMS signup and list growth experience

ASSUMPTION: Candidates with experience in a similar role and a proven track record of driving email marketing success are preferred.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Based on experience and market standards for Senior Email Marketers in the Philippines)

Benefits:

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Working Hours: 40 hours per week, with flexibility to work PST hours

ASSUMPTION: The salary range is estimated based on market standards for Senior Email Marketers in the Philippines, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, specializing in providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: GrowthAssistant is a small company with 2-10 employees, which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth.

Founded: The company's founding date is not specified, but it has been operating since at least 2021.

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive, implementation work through qualified Growth Assistants.
• The company provides trained, full-time offshore employees to manage campaign management, design, and reporting tasks.
• GrowthAssistant has a strong presence on LinkedIn, with over 64,000 followers and a 4.8/5 rating.

Company Specialties:

• Offshore talent
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing offshore talent for marketing teams makes it an attractive option for companies looking to outsource manual, repetitive tasks and focus on strategic initiatives.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Growth Marketing Team.

Work Arrangement: This is a fully remote position, with the expectation to work PST hours.

Growth Opportunities:

• As a small company, GrowthAssistant offers opportunities for employees to take on more responsibilities and grow within the organization.
• The company's focus on continuous learning and growth makes it an ideal environment for candidates looking to expand their skills and advance their careers.

ASSUMPTION: Given the company's size and focus on growth, this role offers significant opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences.
• The official languages are Filipino and English, with English being widely spoken.

Work Schedule: 40 hours per week, with flexibility to work PST hours

ASSUMPTION: The fully remote work environment and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate skills and problem-solving abilities
• Final interview with the hiring manager or team to discuss the role and company culture in more detail

Key Assessment Areas:

• Email marketing expertise and experience with Klaviyo or similar platforms
• Data analysis and reporting skills using Excel/Sheets
• Problem-solving abilities and willingness to learn
• Communication and collaboration skills

Application Tips:

• Highlight your experience with email marketing and relevant tools in your resume and cover letter.
• Include specific examples of successful email marketing campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the role and the company's mission in your cover letter.

ATS Keywords: Email Marketing, Klaviyo, A/B Testing, Campaign Monitoring, Dynamic Content, Excel, HTML, CSS, Problem Solving, Audience Creation, Email Design, Troubleshooting, Performance Optimization, Customer Service Collaboration, SMS Campaigns, Photoshop, Canva

ASSUMPTION: The application process for this role is likely to be competitive, so applicants should tailor their resumes and cover letters to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Klaviyo
• Excel/Sheets
• HTML/CSS
• Photoshop/Canva (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Continuous learning and growth
• Collaboration and teamwork
• Accountability and ownership

Work Style:

• Remote-friendly
• Flexible hours
• Results-driven
• Data-informed decision making

Self-Assessment Questions:

• Do you have a proven track record of driving email marketing success?
• Are you comfortable working remotely and independently?
• Do you thrive in a fast-paced, dynamic environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with GrowthAssistant's company values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration with team members.
• The fast-paced nature of the role may require candidates to adapt quickly to new tools, technologies, and processes.
• The fully remote work environment may require candidates to be self-motivated and disciplined in managing their time and priorities.
• The company's focus on continuous learning and growth may require candidates to step outside their comfort zones and take on new challenges.

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they would address them in the context of this role.

📈 Similar Roles Comparison

• This role is similar to other Senior Email Marketer positions, but may offer more opportunities for professional development and career advancement due to the company's size and focus on growth.
• Candidates with experience in digital marketing agencies may find the company's focus on customer-centric and data-informed decision making to be a good fit for their skills and experience.
• Candidates with experience in e-commerce or retail may find the company's focus on email marketing and customer acquisition to be a good fit for their skills and experience.

ASSUMPTION: Candidates should consider how their skills and experience align with the requirements of this role and the company's mission and values.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new product launch
• Analyzing campaign data to optimize email performance and improve open rates
• Collaborating with customer service to troubleshoot email delivery issues
• Creating and implementing A/B tests to optimize email content and design

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the email marketing team currently?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does the company approach A/B testing and optimization of email campaigns?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in email marketing and Klaviyo
• Prepare for the interview by researching the company and its mission, and practicing common interview questions
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.