BruntWork logo

Senior Digital Marketer

BruntWork
Full-time
On-site
Manila, Manila, Philippines
๐ŸŒ Digital Marketing
## ๐Ÿ“Œ Core Information
๐Ÿ”น **Job Title:** Senior Digital Marketer
๐Ÿ”น **Company:** BruntWork
๐Ÿ”น **Location:** Manila, Manila, Philippines
๐Ÿ”น **Job Type:** Full-time
๐Ÿ”น **Category:** ๐ŸŒ Digital Marketing

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## ๐Ÿ“Œ Essential Job Details

### ๐Ÿš€ Job Overview
As a Senior Digital Marketer for this forward-thinking travel agency, you'll be at the forefront of driving their online presence and customer engagement strategies. This role offers a unique blend of creativity and analytics, where you'll craft captivating social media campaigns, optimize Google Ads to attract dream-vacation seekers, and create email marketing magic that turns prospects into loyal travelers. You'll also dive into the world of content creation, bringing travel experiences to life through video editing and eye-catching graphics. As the business scales, you'll play a crucial role in implementing and managing a new CRM system, ensuring seamless customer relationships.

**ASSUMPTION:** The job listing does not explicitly state the job type, but based on the comprehensive responsibilities and seniority of the role, it is reasonable to assume this is a full-time position.

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### ๐Ÿ“‹ Key Responsibilities
โœ… Craft and execute engaging social media strategies across multiple platforms to build brand awareness and customer loyalty
โœ… Design and manage high-performing Google Ads campaigns that drive traffic and boost conversions for travel packages and services
โœ… Develop compelling email marketing campaigns that inspire wanderlust and encourage bookings
โœ… Create visually stunning content, including video edits and graphics, that showcase dream destinations and travel experiences
โœ… Take charge of implementing and managing the BizBoost CRM system to enhance customer relationships and streamline operations
โœ… Utilize Trello for efficient project management and task organization within the marketing team
โœ… Analyze marketing performance metrics and provide insightful reports to guide strategy refinement
โœ… Stay ahead of the curve by researching and implementing the latest digital marketing trends in the travel industry

**ASSUMPTION:** The job description does not explicitly mention responsibilities related to team management or supervision. However, it is common for senior-level digital marketing roles to have some level of oversight or mentorship of junior team members.

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### ๐ŸŽฏ Required Qualifications
**Education:** Not specified
**Experience:** 4+ years of proven track record in digital marketing, with a focus on social media management and Google Ads optimization
**Skills:**
- Creative flair for content creation, including proficiency in video editing and graphic design
- Experience with email marketing platforms and a knack for crafting compelling email campaigns
- Familiarity with CRM systems and project management tools like Trello
- Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies
- Excellent written and verbal communication skills in English, with the ability to adapt tone for various marketing channels
- Self-motivated individual capable of thriving in a remote work environment
- Passion for travel and the ability to convey excitement about destinations and experiences through digital channels
- Adaptability to work in a scaling business environment, with the potential for increased responsibilities as the company grows

**ASSUMPTION:** The job listing does not specify any educational requirements, so it is reasonable to assume that a relevant bachelor's degree or equivalent experience would be acceptable.

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### ๐Ÿ’ฐ Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Permanent work-from-home, Immediate hiring, Steady freelance job
**Industry Comparison:** According to recent industry reports, the average salary for a Senior Digital Marketer in the Philippines ranges from โ‚ฑ600,000 to โ‚ฑ1,000,000 per year, depending on experience and location. The benefits provided, such as permanent remote work and a steady freelance job, are competitive for the market.

**ASSUMPTION:** The salary range is not explicitly stated in the job listing, so the provided industry comparison is based on typical compensation for similar senior-level digital marketing roles in the Philippines.

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## ๐Ÿ“Œ Applicant Insights

### ๐Ÿ” Company Context
**Industry Position:** BruntWork is a dynamic, growth-oriented travel agency that's on the cusp of scaling their operations. They are revolutionizing the way people plan and book their dream vacations with a strong focus on digital presence and customer engagement.
**Company Size:** Not specified
**Company Stage:** Growth stage, as indicated by the mention of scaling operations and a focus on digital transformation.

**ASSUMPTION:** The company size is not provided, but the description of a "growth-oriented" travel agency suggests it is likely a small to medium-sized business.

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### ๐Ÿ“Š Role Analysis
**Career Level:** Senior
**Reporting Structure:** Not specified
**Team Size/Composition:** Not specified
**Growth Opportunities:** The job description mentions the potential for increased responsibilities as the company grows, indicating opportunities for career advancement.

**ASSUMPTION:** The job listing does not provide details about the reporting structure or team composition, but a senior-level digital marketing role typically involves some degree of team management or collaboration.

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### ๐ŸŒ Location & Work Environment
**Office Type:** Remote position
**Geographic Context:** Manila, Philippines, which is a major metropolitan area and a hub for business process outsourcing (BPO) and IT-related services.
**Work Schedule:** The job requires a work schedule of 25 hours per week or 5 hours per day, Monday to Friday, from 9:00 AM to 2:00 PM Cleveland, TX time (or 11:00 PM to 4:00 AM Manila time).
**Regional Considerations:** Working remotely with a client in the United States (Cleveland, TX) may present some challenges related to time zone differences and potential language or cultural barriers. However, the Philippines has a strong presence in the global BPO and IT services industries, so candidates from this region may be well-equipped to handle such cross-cultural collaborations.

**ASSUMPTION:** The job listing does not provide details about the company's office type, but the description of a "remote position" indicates this is a fully remote or work-from-home role.

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### ๐Ÿ’ผ Interview & Application Insights
**Typical Process:** The interview process for a senior-level digital marketing role typically involves multiple rounds, including an initial screening, a technical assessment (e.g., case study or portfolio review), and final interviews with the hiring manager and/or leadership team.
**Key Assessment Areas:** Employers will likely evaluate the candidate's strategic planning abilities, campaign execution skills, data analysis expertise, and ability to work collaboratively in a remote environment.
**Application Tips:** Applicants should highlight their proven track record in digital marketing, including specific examples of successful social media, Google Ads, and email marketing campaigns. They should also emphasize their content creation skills, familiarity with CRM systems, and adaptability to working remotely.
**ATS Keywords:** Relevant keywords to include in the application may include: "digital marketing," "social media management," "Google Ads optimization," "email marketing," "CRM implementation," "remote work," "travel industry," "content creation," and "data analysis."

**ASSUMPTION:** The insights provided about the typical interview process and assessment areas are based on industry best practices for senior-level digital marketing roles, but the specific details may vary for this particular employer.

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### ๐Ÿ› ๏ธ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Google Ads
- Email marketing platforms
- CRM software (e.g., BizBoost)
- Project management tools (e.g., Trello)
- Video editing software
- Graphic design tools

**ASSUMPTION:** The job listing does not provide an exhaustive list of tools and technologies, but these are common software and platforms used in digital marketing roles, especially for a senior-level position.

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### ๐Ÿ‘” Cultural Fit Considerations
**Company Values:** Based on the job description, the company values innovation, digital transformation, and customer-centric strategies. They are seeking a self-motivated individual who can thrive in a dynamic, scaling business environment.
**Work Style:** The role requires a self-starter who can work independently in a remote setting, while also collaborating with the marketing team.
**Self-Assessment:** Applicants should consider whether they are comfortable working in a fast-paced, growth-oriented environment and have the creativity and analytical skills to drive digital marketing success for a travel-focused business.

**ASSUMPTION:** The company's values and work style preferences are not explicitly stated in the job listing, but can be reasonably inferred from the job description and the nature of the travel industry.

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### โš ๏ธ Potential Challenges
The role involves a broad range of responsibilities, including social media management, Google Ads optimization, email marketing, content creation, CRM implementation, and data analysis. Balancing these diverse tasks while maintaining high performance standards may be challenging, especially for a remote position. Additionally, the time zone difference between the Philippines and the client's location in the United States could potentially create coordination and communication hurdles that the successful candidate will need to navigate effectively.

**ASSUMPTION:** While the job description does not explicitly mention potential challenges, the comprehensive nature of the responsibilities and the cross-cultural, remote work environment may present some common obstacles that candidates should be prepared to address.

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### ๐Ÿ“ˆ Similar Roles Comparison
This Senior Digital Marketer role is comparable to other senior-level digital marketing positions in the travel and hospitality industry, such as Digital Marketing Manager, Online Marketing Strategist, or Travel Marketing Specialist. These roles typically involve a similar blend of creative, analytical, and operational responsibilities, with a focus on driving online customer engagement and business growth. The key differentiator for this position is the specific emphasis on the travel industry and the opportunity to work remotely for a client based in the United States.

**ASSUMPTION:** The comparison to similar roles in the travel and hospitality industry is based on standard industry patterns for senior-level digital marketing positions.

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### ๐Ÿ“ Sample Projects
- Develop and execute a comprehensive social media strategy across multiple platforms (e.g., Facebook, Instagram, Twitter) to build brand awareness, engage with potential travelers, and drive bookings for the company's travel packages.
- Optimize Google Ads campaigns to target individuals searching for specific travel destinations or services, ensuring high click-through rates and conversions.
- Create a series of email marketing campaigns that inspire wanderlust and showcase the company's unique travel experiences, with the goal of converting leads into loyal customers.
- Produce visually captivating video content and eye-catching graphics that highlight the company's travel offerings and destination experiences.
- Implement and manage the BizBoost CRM system to streamline customer relationship management, improve lead nurturing, and enhance the overall client experience.

**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are meant to provide illustrative examples of the type of work the successful candidate may be expected to undertake.

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### โ“ Key Questions to Ask During Interview
1. Can you provide more details about the company's growth strategy and how this digital marketing role will contribute to its success?
2. What are the primary metrics or key performance indicators (KPIs) that will be used to measure the success of this position?
3. How does the marketing team currently collaborate and coordinate with the company's other departments (e.g., sales, operations, customer service)?
4. What are the most significant challenges the company has faced in its digital marketing efforts, and how do you envision this role helping to address those challenges?
5. Can you describe the onboarding and training process for this position, particularly in terms of familiarizing the new hire with the BizBoost CRM system and other relevant tools?
6. What opportunities are there for professional development and advancement within the company for someone in this senior-level digital marketing role?

**ASSUMPTION:** These suggested questions are based on common areas of interest for candidates evaluating a senior-level digital marketing role, but the specific questions may need to be adapted based on the individual interview and the company's unique circumstances.

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## ๐Ÿ“Œ Disclaimer
โš ๏ธ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**

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## ๐Ÿ“Œ Next Steps for Applicants
To effectively pursue this Senior Digital Marketer opportunity, applicants should:

1. Carefully review the job description and requirements to ensure they meet the necessary qualifications.
2. Tailor their resume and cover letter to highlight their relevant digital marketing experience, with a focus on the specific skills and responsibilities outlined in the listing.
3. Research the company, its industry position, and its growth plans to demonstrate a strong understanding of the organization and its challenges during the interview process.
4. Prepare compelling examples of their past digital marketing achievements, particularly in the areas of social media management, Google Ads optimization, email campaign development, and content creation.
5. Familiarize themselves with the CRM system (BizBoost) and project management tool (Trello) mentioned in the job description, as familiarity with these platforms may be an advantage.
6. Carefully consider the work schedule and time zone differences to ensure they can effectively manage the remote work arrangement.
7. Highlight their adaptability, self-motivation, and passion for the travel industry during the interview to showcase their fit for the role.

By taking these steps, applicants can position themselves as strong candidates for this senior-level digital marketing opportunity and demonstrate their ability to contribute to the company's growth and success.

## Visual Customization Guide
Given that this is a remote position for a travel agency in the Philippines, the visual elements should strike a balance between professionalism and a touch of creativity to reflect the dynamic nature of the industry and the role.

Some recommended visual elements include:
- Use a clean, modern layout with a touch of travel-inspired iconography (e.g., airplane, suitcase, globe) to reinforce the industry context.
- Incorporate a color palette that evokes a sense of wanderlust, such as shades of blue, green, and yellow, to align with the travel theme.
- Utilize professional yet approachable typography and a mix of formal and informal language to cater to both the company's international client base and the candidate's remote work environment.
- Include travel-related imagery, such as scenic destinations or people engaged in various travel activities, to create a visually engaging and inspiring presentation.
- Maintain a structured, easy-to-navigate layout to ensure the information is well-organized and accessible to the reader.

By combining these visual elements, the enhanced job description can effectively convey the unique opportunities and requirements of the Senior Digital Marketer role at BruntWork, a growth-oriented travel agency in the Philippines.