Sales & Marketing Coordinator

📌 Core Information

🔹 Job Title: Sales & Marketing Coordinator

🔹 Company: Charton Hobbs Group

🔹 Location: Calgary, Alberta (Hybrid)

🔹 Job Type: Contract

🔹 Category: Sales & Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting sales and marketing efforts for Alberta, Saskatchewan, and Manitoba regions
• Managing product allocations and event coordination
• Collaborating with the sales team and providing essential data and materials
• Creating and updating marketing and sales collateral

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be comfortable working in a fast-paced environment and have a strong interest in the wine and spirits industry.

📋 Key Responsibilities

✅ Sales Support: Summarize weekly sales performance, provide inventory updates, create brand focus summaries, print sales materials, update portfolio price lists, and manage product allocations in Liquor Connect.

✅ Event Coordination: Create event/sponsorship gift baskets, set up and work at trade/consumer events, and assist with coordinating POS materials and organizing the warehouse.

✅ Marketing & Design Support: Manage advertising, create LTO sell sheets, design and update objective sell sheets and other POS materials, send LTO sell sheets and emails for broadcast, create sales meeting presentation templates, and manage the marketing grid.

✅ Additional Responsibilities: Order product samples, manage AGLC/SLGA/MBLL registrations, and coordinate retail chain LTO grids and listing applications.

ASSUMPTION: This role involves a mix of administrative, creative, and analytical tasks. Strong communication skills and the ability to manage multiple projects simultaneously are essential for success.

🎯 Required Qualifications

Education: High school diploma or equivalent; relevant post-secondary education in marketing, communications, or a related field is an asset.

Experience: 0-2 years of relevant experience in sales, marketing, or a related field.

Required Skills:

• Proficient in Excel, Word Processing, and Graphic Design (Photoshop, Adobe Illustrator, InDesign)
• Effective oral and written communication skills
• Completed basic wine education/appreciation courses
• Strong organizational skills and attention to detail
• Ability to manage multiple tasks and meet tight deadlines
• Valid ProServe certificate

Preferred Skills:

• Experience in the wine and spirits industry
• Bilingual (English/French)

ASSUMPTION: While relevant experience is valuable, Charton Hobbs is open to hiring candidates with transferable skills from other industries who demonstrate a strong interest in and understanding of the wine and spirits sector.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 CAD per year (based on industry standards for entry-level to 2 years of experience in Calgary)

Benefits:

• Competitive benefits package for full-time employees
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work for events. Hybrid work arrangement allows for some remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Calgary. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Charton Hobbs is one of Canada's leading alcoholic beverages organizations, recognized for its long-term, focused brand-building initiatives.

Company Size: Medium (201-500 employees). Charton Hobbs offers a dynamic work environment with opportunities for growth and development.

Founded: 1925. Charton Hobbs has been cultivating the Canadian wine and spirits landscape for nearly a century.

Company Description:

• Partners with international producers to offer premium products and branded experiences to consumers across Canada
• Holds leadership positions in multiple markets and offers one of the most comprehensive wine and spirits portfolios in Canada
• Recognized for its industry-leading results and commitment to creating an inclusive environment for all employees

Company Specialties:

• Wine and spirits importation and distribution
• Brand building and marketing
• Sales and customer relationship management
• Event planning and coordination

Company Website: www.chartonhobbs.com

ASSUMPTION: Charton Hobbs' extensive experience and industry leadership make it an attractive employer for individuals seeking a career in the wine and spirits sector.

📊 Role Analysis

Career Level: Entry-level to intermediate. This role offers opportunities for growth and advancement within the company.

Reporting Structure: The Sales & Marketing Coordinator reports directly to the Sales Manager in Alberta.

Work Arrangement: Hybrid. The role combines on-site work at the Calgary office with remote work flexibility.

Growth Opportunities:

• Advancement within the sales and marketing departments
• Expansion into other regions or roles within the company
• Professional development and training opportunities

ASSUMPTION: Charton Hobbs' size and industry leadership provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The Calgary office is located at 1430 28th Street N.E., Calgary, AB T2A 7W6.

Office Location(s): Calgary, Alberta

Geographic Context:

• Calgary is the largest city in Alberta, with a population of over 1.2 million people
• The city offers a diverse range of cultural, recreational, and entertainment options
• Calgary's economy is driven by the energy sector, with a growing focus on technology and other industries

Work Schedule: Full-time, Monday to Friday, with occasional evening and weekend work for events. The hybrid work arrangement allows for some remote work.

ASSUMPTION: Calgary's vibrant and growing economy, combined with Charton Hobbs' hybrid work arrangement, makes this an attractive opportunity for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview with the Hiring Manager
• In-person or virtual interview with the Sales Manager and another team member
• Background check and reference check
• Job offer

Key Assessment Areas:

• Relevant experience and skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your passion for the wine and spirits industry and eagerness to learn and grow
• Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture

ATS Keywords: Sales Support, Marketing Support, Graphic Design, Communication Skills, Organizational Skills, Customer Orientation, Analytical Skills, Event Coordination, Social Media Management, Inventory Management, ProServe Certification, Wine Education, Attention to Detail, Self-Starter, Time Management, Creativity

ASSUMPTION: Charton Hobbs' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Liquor Connect platform
• Customer Relationship Management (CRM) software
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in sales and marketing positions.

👔 Cultural Fit Considerations

Company Values:

• Passion for the wine and spirits industry
• Customer focus and commitment to excellence
• Collaboration and teamwork
• Innovation and continuous learning
• Diversity, equity, and inclusion

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving goals
• Team-oriented and collaborative
• Adaptable and open to change
• Strong work-life balance

Self-Assessment Questions:

• How do you demonstrate your passion for the wine and spirits industry?
• Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure success?
• How do you approach learning new tools or technologies to improve your work efficiency?

ASSUMPTION: Charton Hobbs values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Occasional evening and weekend work for events
• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in the industry and market trends

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a customer-focused mindset to overcome.

📈 Similar Roles Comparison

• Compared to other sales and marketing coordinator roles, this position offers a unique focus on the wine and spirits industry and the opportunity to work with a leading organization in the sector
• Charton Hobbs' size and industry leadership provide more extensive resources and growth opportunities compared to smaller companies or startups
• This role offers a blend of administrative, creative, and analytical tasks, providing a well-rounded experience for candidates seeking to develop a diverse skill set

ASSUMPTION: Charton Hobbs' size, industry leadership, and unique focus on the wine and spirits sector make this role an attractive opportunity for candidates seeking a challenging and rewarding career in sales and marketing.

📝 Sample Projects

• Creating and executing a successful LTO campaign, including advertising, sell sheets, and event coordination
• Managing the product allocation process for a major retail chain, ensuring optimal inventory levels and minimal waste
• Designing and implementing a social media strategy to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Sales & Marketing Coordinator role at Charton Hobbs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the sales and marketing departments, and the company as a whole?
• What opportunities are there for professional development and growth within the company?
• How does Charton Hobbs support work-life balance for its employees?
• What are the most rewarding aspects of working in the wine and spirits industry, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the Charton Hobbs careers portal
• Customize your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for your interview by researching Charton Hobbs, the wine and spirits industry, and practicing common interview questions
• Follow up with the hiring manager within one week after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.