🔹 Job Title: Sales Account Associate
🔹 Company: Hearst
🔹 Location: Lancaster, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Media Sales
---The Sales Account Associate role at WGAL TV, a Hearst-owned NBC affiliate, is an excellent opportunity for individuals seeking a career in media sales. This early career position provides comprehensive training and mentorship, allowing you to gain hands-on experience in the advertising sales process. As a Sales Account Associate, you will collaborate with the WGAL sales team on all aspects of the sales cycle, from qualifying prospects to developing and delivering proposals, managing campaign execution, and evaluating client success.
Education: Not specified
Experience: Not specified
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: ASSUMPTION: Based on similar media sales roles in the Lancaster, PA area, the compensation and benefits package for this position is likely competitive with industry standards.
---Industry Position: Hearst is a renowned media company that owns WGAL TV, a leading NBC affiliate serving the Harrisburg-Lancaster-Lebanon-York, PA market.
Company Size: ASSUMPTION: As a subsidiary of the Hearst Corporation, WGAL TV is likely a medium to large-sized organization with significant resources and market presence.
Company Stage: ASSUMPTION: WGAL TV, as an established NBC affiliate, is likely in the growth or enterprise stage of its lifecycle.
Career Level: Entry-level
Reporting Structure: ASSUMPTION: The Sales Account Associate will likely report to a Sales Manager or Sales Director within the WGAL TV sales team.
Team Size/Composition: ASSUMPTION: The WGAL TV sales team is likely composed of experienced sales professionals, as well as other entry-level associates, providing a supportive and collaborative environment for career development.
Growth Opportunities: The Sales Account Associate role offers excellent opportunities for career progression within the media sales industry, with the potential to advance to more senior sales positions or explore other areas within the Hearst organization.
Office Type: ASSUMPTION: Based on the nature of the role, the Sales Account Associate will likely work primarily in an office setting, with some potential for remote or hybrid work arrangements.
Geographic Context: Lancaster, Pennsylvania is a vibrant city with a strong media and advertising industry, providing a solid foundation for the WGAL TV market.
Work Schedule: ASSUMPTION: The work schedule for a Sales Account Associate in the media industry is typically full-time, with occasional evening or weekend hours to accommodate client needs.
Regional Considerations: Lancaster, PA offers a relatively low cost of living compared to larger metropolitan areas, making it an attractive location for early-career professionals.
Typical Process: ASSUMPTION: The interview process for this role may include an initial phone screening, followed by one or more in-person interviews, a skills assessment, and reference checks.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate candidates' sales aptitude, communication skills, problem-solving abilities, and fit with the company culture.
Application Tips: ASSUMPTION: Applicants should highlight their relevant sales experience, customer service skills, and passion for the media industry. Emphasizing key achievements and demonstrating a strong understanding of the role and company will also be important.
ATS Keywords: ASSUMPTION: Relevant keywords to include in the application may include "media sales," "advertising sales," "client relations," "proposal development," and "campaign execution."
Company Values: ASSUMPTION: As a Hearst-owned company, WGAL TV likely values integrity, innovation, collaboration, and a commitment to serving the local community.
Work Style: ASSUMPTION: The sales team at WGAL TV likely operates in a fast-paced, deadline-driven environment that values creativity, adaptability, and a strong customer focus.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, sales-driven environment, enjoy working as part of a team, and are passionate about the media industry and its impact on local communities.
ASSUMPTION: The Sales Account Associate role may involve managing multiple client relationships and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. The fast-paced nature of the media industry may also present some challenges in terms of meeting tight deadlines and adapting to changing client needs.
ASSUMPTION: The Sales Account Associate role at WGAL TV is similar to other entry-level media sales positions, such as Account Executive or Media Sales Representative, which typically involve prospecting, proposal development, campaign management, and client relationship building. However, this role may offer more comprehensive training and mentorship opportunities compared to some similar positions in the industry.
ASSUMPTION: As a Sales Account Associate, you may be responsible for projects such as:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this opportunity effectively, applicants should first review the job description carefully and ensure they meet the required qualifications. When preparing the application, be sure to:
For this media sales role at WGAL TV, a subsidiary of the Hearst Corporation, the visual elements and tone should be designed to reflect the professional nature of the industry while also conveying a sense of energy and dynamism. Some recommended adjustments include: