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Sales Account Associate

Hearst
Full-time
On-site
Lancaster, Pennsylvania, United States
๐ŸŒ Digital Marketing
Here is the AI-enriched job listing in HTML format:

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Sales Account Associate

๐Ÿ”น Company: Hearst

๐Ÿ”น Location: Lancaster, Pennsylvania, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Media Sales

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๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

The Sales Account Associate role at WGAL TV, a Hearst-owned NBC affiliate, is an excellent opportunity for individuals seeking a career in media sales. This early career position provides comprehensive training and mentorship, allowing you to gain hands-on experience in the advertising sales process. As a Sales Account Associate, you will collaborate with the WGAL sales team on all aspects of the sales cycle, from qualifying prospects to developing and delivering proposals, managing campaign execution, and evaluating client success.

๐Ÿ“‹ Key Responsibilities

  • โœ… Collaborate with the sales team on impactful projects from start to finish, including researching prospects, performing needs analysis, developing proposals, implementing campaigns, and evaluating client success.
  • โœ… Support client marketing efforts by providing guidance on creative assets and analyzing insightful research data.
  • โœ… Communicate effectively with internal teams and clients to ensure smooth campaign execution and client satisfaction.
  • โœ… Organize and utilize sales tools, ensuring accuracy in the company's systems.

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Not specified

Skills:

  • Enthusiastic learner with a drive to excel in a fast-paced environment
  • Excellent communicator with strong social and presentation skills
  • Self-starter who is curious, detail-oriented, and organized
  • Proficiency in Microsoft Office and aptitude for critical thinking and basic math skills

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Medical, dental, and vision coverage
  • 401(k) matching
  • Emotional wellness support
  • Paid time off
  • Paid parental leave
  • LGBTQ+ health services
  • Additional benefits to meet personal and family needs

Industry Comparison: ASSUMPTION: Based on similar media sales roles in the Lancaster, PA area, the compensation and benefits package for this position is likely competitive with industry standards.

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๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Hearst is a renowned media company that owns WGAL TV, a leading NBC affiliate serving the Harrisburg-Lancaster-Lebanon-York, PA market.

Company Size: ASSUMPTION: As a subsidiary of the Hearst Corporation, WGAL TV is likely a medium to large-sized organization with significant resources and market presence.

Company Stage: ASSUMPTION: WGAL TV, as an established NBC affiliate, is likely in the growth or enterprise stage of its lifecycle.

๐Ÿ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: ASSUMPTION: The Sales Account Associate will likely report to a Sales Manager or Sales Director within the WGAL TV sales team.

Team Size/Composition: ASSUMPTION: The WGAL TV sales team is likely composed of experienced sales professionals, as well as other entry-level associates, providing a supportive and collaborative environment for career development.

Growth Opportunities: The Sales Account Associate role offers excellent opportunities for career progression within the media sales industry, with the potential to advance to more senior sales positions or explore other areas within the Hearst organization.

๐ŸŒ Location & Work Environment

Office Type: ASSUMPTION: Based on the nature of the role, the Sales Account Associate will likely work primarily in an office setting, with some potential for remote or hybrid work arrangements.

Geographic Context: Lancaster, Pennsylvania is a vibrant city with a strong media and advertising industry, providing a solid foundation for the WGAL TV market.

Work Schedule: ASSUMPTION: The work schedule for a Sales Account Associate in the media industry is typically full-time, with occasional evening or weekend hours to accommodate client needs.

Regional Considerations: Lancaster, PA offers a relatively low cost of living compared to larger metropolitan areas, making it an attractive location for early-career professionals.

๐Ÿ’ผ Interview & Application Insights

Typical Process: ASSUMPTION: The interview process for this role may include an initial phone screening, followed by one or more in-person interviews, a skills assessment, and reference checks.

Key Assessment Areas: ASSUMPTION: Employers will likely evaluate candidates' sales aptitude, communication skills, problem-solving abilities, and fit with the company culture.

Application Tips: ASSUMPTION: Applicants should highlight their relevant sales experience, customer service skills, and passion for the media industry. Emphasizing key achievements and demonstrating a strong understanding of the role and company will also be important.

ATS Keywords: ASSUMPTION: Relevant keywords to include in the application may include "media sales," "advertising sales," "client relations," "proposal development," and "campaign execution."

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office suite (Word, Excel, PowerPoint)
  • Customer relationship management (CRM) software
  • Presentation and proposal development tools
  • Data analysis and reporting software

๐Ÿ‘” Cultural Fit Considerations

Company Values: ASSUMPTION: As a Hearst-owned company, WGAL TV likely values integrity, innovation, collaboration, and a commitment to serving the local community.

Work Style: ASSUMPTION: The sales team at WGAL TV likely operates in a fast-paced, deadline-driven environment that values creativity, adaptability, and a strong customer focus.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, sales-driven environment, enjoy working as part of a team, and are passionate about the media industry and its impact on local communities.

โš ๏ธ Potential Challenges

ASSUMPTION: The Sales Account Associate role may involve managing multiple client relationships and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. The fast-paced nature of the media industry may also present some challenges in terms of meeting tight deadlines and adapting to changing client needs.

๐Ÿ“ˆ Similar Roles Comparison

ASSUMPTION: The Sales Account Associate role at WGAL TV is similar to other entry-level media sales positions, such as Account Executive or Media Sales Representative, which typically involve prospecting, proposal development, campaign management, and client relationship building. However, this role may offer more comprehensive training and mentorship opportunities compared to some similar positions in the industry.

๐Ÿ“ Sample Projects

ASSUMPTION: As a Sales Account Associate, you may be responsible for projects such as:

  • Researching and qualifying potential advertisers in the local market
  • Conducting needs assessments and developing tailored advertising proposals
  • Collaborating with the creative team to develop effective marketing assets for client campaigns
  • Monitoring and reporting on the performance of active advertising campaigns
  • Identifying and implementing ways to optimize client campaigns for better results

โ“ Key Questions to Ask During Interview

  • What training and professional development opportunities are available for new sales associates?
  • How does the sales team collaborate with other departments (e.g., creative, marketing, operations) to deliver successful campaigns?
  • Can you provide an overview of the typical client portfolio and sales cycle for this role?
  • What are the most important metrics and KPIs that the sales team focuses on?
  • How does the company support work-life balance and employee well-being?
  • What are the most common challenges faced by new sales associates, and how does the team help overcome them?

๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

๐Ÿ“Œ Next Steps for Applicants

To pursue this opportunity effectively, applicants should first review the job description carefully and ensure they meet the required qualifications. When preparing the application, be sure to:

  • Tailor your resume and cover letter to highlight your relevant sales experience, communication skills, and enthusiasm for the media industry
  • Optimize your application for applicant tracking systems (ATS) by incorporating relevant keywords from the job description
  • Research the company and the local market to demonstrate your understanding of the role and its context
  • Prepare thoughtful questions to ask during the interview that showcase your interest and fit for the position

Visual Customization Guide

For this media sales role at WGAL TV, a subsidiary of the Hearst Corporation, the visual elements and tone should be designed to reflect the professional nature of the industry while also conveying a sense of energy and dynamism. Some recommended adjustments include:

  • Use a mix of modern icons and visual elements, such as graph icons, to highlight data-driven aspects of the role
  • Maintain a formal and polished overall aesthetic, but incorporate a slightly more casual tone in the copy to match the fast-paced media environment
  • Emphasize the company's regional presence and community involvement to appeal to local applicants
  • Showcase the robust benefits package and growth opportunities to attract top talent