Product Strategy Marketer
ProjectFitter📌 Core Information
🔹 Job Title: Product Strategy Marketer
🔹 Company: ProjectFitter
🔹 Location: Serbia
🔹 Job Type: Not specified
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As a Product Strategy Marketer at ProjectFitter, you'll drive B2C marketing initiatives aimed at enhancing market positioning, increasing traffic, improving conversion rates, and achieving revenue targets. This role combines strategic thinking with tactical execution to deliver measurable marketing results that directly impact the company's bottom line.
ASSUMPTION: Based on the job description, the category is Marketing, as the role focuses on marketing strategy, campaigns, and growth initiatives.
📋 Key Responsibilities
✅ Create and execute marketing strategies to increase sales and grow revenue
✅ Improve marketing campaigns using data analysis (SEO, email marketing, conversion optimization)
✅ Collaborate with product, design, and sales teams to align marketing efforts with company goals
✅ Track and report on campaign performance using Google Analytics, SEMrush, and other tools
✅ Develop initiatives to attract new customers and retain existing ones
✅ Conduct industry and competitor research to maintain market awareness
✅ Design creative marketing campaigns to engage and retain customers
🎯 Required Qualifications
Education: Not specified
Experience: 3-4 years of experience in B2C marketing with a track record of revenue growth
Skills:
- Fluent English (C1-C2 level) in writing and speaking
- Strategic thinking ability
- SEO expertise
- Email marketing proficiency
- Conversion Rate Optimization (CRO) experience
- Data analysis and metrics tracking capabilities
- Leadership experience with small teams
- Creative thinking and problem-solving
- Clear communication skills
- Experience with A/B testing
Bonus Qualifications:
- Team-oriented mindset
- Good sense of humor
ASSUMPTION: While educational requirements aren't explicitly stated, this mid-level marketing position likely values practical experience and demonstrated results over specific academic credentials.
💰 Compensation & Benefits
Salary Range: Competitive compensation in USD
Benefits:
- Remote work opportunity in Ukraine or neighboring countries
- Ukrainian business hours
- Startup atmosphere with holding company stability
- Interesting tasks and team communication
- Effective management without bureaucracy
Industry Comparison: Not specified
ASSUMPTION: The mention of "competitive compensation in USD" suggests this role may offer higher than local market rates in Serbia, as payment in USD often indicates a premium in Eastern European job markets.
📌 Applicant Insights
🔍 Company Context
Industry Position: Not explicitly stated
Company Size: Small to medium
Company Stage: Startup backed by a larger holding company
ASSUMPTION: Based on the description of a "cozy atmosphere of a startup with stability from a holding company," ProjectFitter appears to be a smaller startup operation that benefits from the financial backing of a larger parent organization. This suggests they may combine entrepreneurial culture with more established business practices.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Small marketing team
Growth Opportunities: Potential for significant impact and skill development in a growing organization
ASSUMPTION: The requirement for 3-4 years of experience and leadership capabilities suggests this is a mid-level position with senior responsibilities. The mention of "working with small teams" implies you may be leading or part of a compact marketing department rather than a large team structure.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: Based in Serbia with flexibility to work remotely from Ukraine or neighboring countries
Work Schedule: Ukrainian business hours
Regional Considerations: Role appears to be designed for candidates in Eastern Europe, particularly Ukraine and surrounding regions
ASSUMPTION: While the job posting mentions Serbia in the location field, the benefits section emphasizes Ukrainian business hours and remote work in Ukraine or neighboring countries. This suggests the company may have connections to both regions or is specifically targeting Ukrainian talent while being based in Serbia.
💼 Interview & Application Insights
Typical Process: Initial screening, marketing strategy assessment, cultural fit evaluation
Key Assessment Areas: Marketing strategy capabilities, data analysis skills, creative thinking, communication abilities, results orientation
Application Tips: Highlight specific campaigns you've developed that led to measurable revenue growth. Showcase your experience with SEO, email marketing, and conversion optimization with concrete metrics.
ATS Keywords: B2C marketing, revenue growth, SEO, email marketing, conversion rate optimization, Google Analytics, SEMrush, campaign management, strategic thinking
ASSUMPTION: These insights are based on industry standards for marketing strategy positions and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
Google Analytics, SEMrush, Email marketing platforms, SEO tools, A/B testing software, Data analysis tools
ASSUMPTION: While only Google Analytics and SEMrush are explicitly mentioned, proficiency with general email marketing platforms, SEO tools, and testing software would be expected given the role's responsibilities.
👔 Cultural Fit Considerations
Company Values: Results-oriented, collaborative, innovative, low bureaucracy
Work Style: Fast-paced startup environment with cross-functional collaboration
Self-Assessment: Are you comfortable working in a dynamic startup environment? Do you thrive when working toward common goals with a team? Do you appreciate direct communication with minimal bureaucracy? Can you maintain a good sense of humor while delivering results?
ASSUMPTION: These cultural elements are inferred from mentions of "cozy atmosphere of a startup," "great management with no bureaucracy," and the emphasis on teamwork and humor in the job posting.
⚠️ Potential Challenges
This role combines strategic planning with tactical execution across multiple marketing disciplines, which may require extensive multitasking. Working remotely across potentially different time zones (adhering to Ukrainian business hours) could present work-life balance considerations. Being responsible for revenue growth targets places significant performance pressure on this position.
ASSUMPTION: These potential challenges are identified based on the broad scope of responsibilities and the remote work arrangement described in the job posting.
📈 Similar Roles Comparison
Unlike pure SEO or email marketing specialists, this Product Strategy Marketer role is more comprehensive, requiring expertise across multiple marketing channels with direct revenue responsibility. Compared to a Marketing Manager, this position appears more hands-on with specific tactical execution requirements while still maintaining strategic oversight. The role combines elements of Growth Marketing (revenue focus) with Product Marketing (alignment with product teams) in a B2C context.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles with similar titles and responsibilities.
📝 Sample Projects
- Developing a comprehensive SEO strategy to increase organic traffic by a specific percentage within a quarter
- Creating and implementing an email nurture campaign to improve customer retention rates
- Designing and executing A/B tests for landing pages to improve conversion rates
- Conducting competitor analysis to identify market gaps and opportunities for differentiation
- Collaborating with the product team to create marketing materials that highlight key product features
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the specific revenue targets for this role, and how are they measured?
- How does the marketing team collaborate with the product and design teams during campaign development?
- What marketing initiatives have been most successful for ProjectFitter so far, and what areas need improvement?
- Can you describe the current customer acquisition funnel and where you see the biggest opportunities for optimization?
- How does the company balance its startup culture with the structure provided by the holding company?
- What tools and resources will be available to support marketing initiatives and analysis?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight B2C marketing experience, revenue growth achievements, and specific skills in SEO, email marketing, and conversion optimization.
- Prepare a portfolio of your most successful marketing campaigns with clear metrics showing their impact on revenue or conversion rates.
- Research ProjectFitter to understand their products, target audience, and market positioning to inform your application and interview responses.
- Highlight your fluency in English (C1-C2 level) and any experience working with remote teams or in Eastern European markets.
- Include keywords from the job description in your application to ensure it passes automated screening systems.
- Prepare specific examples that demonstrate your strategic thinking, data-driven approach, and creative problem-solving abilities.