Product Marketing Specialist

🚀 Job Overview

As a Product Marketing Specialist at SupportYourApp, you will be responsible for driving product sign-ups and converting users into paying customers for their data labeling platform. You'll craft marketing strategies aimed at small AI startups and individual ML engineers, combining creative marketing approaches with data-driven decision making to generate growth for the platform.

ASSUMPTION: Based on the listing's emphasis on "product sign-ups and conversions into balance top-ups," this appears to be a growth-focused marketing role for a SaaS product with a likely freemium or subscription-based business model targeting technical users.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive growth

✅ Define and refine product messaging for technical audience

✅ Execute demand generation campaigns to attract AI/ML professionals

✅ Engage with the AI/ML community to build awareness and relationships

✅ Conduct marketing research and analyze industry trends

✅ Measure campaign performance and report on key metrics

✅ Collaborate closely with the development team for product alignment

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years in product marketing or related roles, preferably in SaaS, AI/ML, or data-related products

Skills:

• Demonstrated success in launching and driving demand for B2B platforms or technical tools
• Experience with startup-focused or developer-centric products (highly preferred)
• Proficiency in digital marketing tools (Google Ads, LinkedIn Campaigns, HubSpot)
• Exceptional writing, storytelling, and presentation skills for both technical and non-technical audiences
• Analytical mindset with expertise in measuring campaign performance using tools like Google Analytics

Preferred Skills:

• Design proficiency (Canva, Figma, Adobe Creative Suite)
• Familiarity with product analytics tools (Mixpanel, Amplitude)
• Strong understanding of AI/ML concepts and data labeling workflows
• Good sense of humor

💰 Compensation & Benefits

Salary Range: Competitive monthly rate in USD

Benefits:

• Fully remote work opportunity
• Professional development support ("Greenhouse conditions for self-development")
• Inclusive international environment
• Team connectivity initiatives
• Paid intensive training and trial period
• Growth-oriented management

Industry Comparison: Not specified

ASSUMPTION: The mention of "competitive monthly rate in USD" suggests that the compensation may be above average for Ukraine's local market, especially considering it's USD-based. Tech and marketing roles in Ukraine typically offer competitive salaries when compared to local standards, particularly when working for international or tech-focused companies.

🔍 Company Context

Industry Position: SupportYourApp appears to be offering a data labeling platform focused on serving AI startups and ML engineers, positioning itself in the AI infrastructure space.

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Based on the job description's focus on a data labeling platform for small AI startups and individual ML engineers, SupportYourApp appears to be a B2B SaaS company in the AI/ML infrastructure space. The emphasis on growth and marketing suggests the product may be in a scaling phase, but this is inferred from context rather than explicitly stated.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: The listing mentions "management interested in your growth and long-lasting cooperation," suggesting potential for professional advancement.

ASSUMPTION: The 2-3 years of experience requirement and the comprehensive set of responsibilities indicate this is a mid-level role. The position likely offers significant professional growth opportunities given the emphasis on long-term cooperation and management support for personal development.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: Based in Ukraine, which has a growing tech sector and is known for its technical talent pool

Work Schedule: "Business hours" mentioned, suggesting standard working hours

Regional Considerations: Ukraine has become an important hub for tech and digital marketing talent in Eastern Europe. The country has a strong education system producing technical specialists, and the cost of living is lower than in Western European countries.

ASSUMPTION: While the role is remote, the mention of Ukraine suggests candidates should either be based in Ukraine or be able to work in time zones compatible with Ukrainian business hours. The company appears to have an international team based on the mention of an "inclusive international environment."

💼 Interview & Application Insights

Typical Process: For product marketing roles in tech companies, the interview process typically includes:

• Initial screening call
• Marketing-focused interview with hiring manager
• Potential marketing assignment or case study
• Team fit interview

Key Assessment Areas:

• Marketing strategy development capabilities
• Technical understanding of AI/ML concepts
• Analytics and measurement expertise
• Communication skills and storytelling abilities
• Experience with similar technical products

Application Tips:

• Highlight specific metrics and results from previous marketing campaigns
• Showcase experience with technical products, especially in AI/ML domains
• Demonstrate understanding of marketing to developer audiences
• Include examples of content or messaging you've created for technical products

ATS Keywords: product marketing, demand generation, B2B marketing, SaaS marketing, AI/ML, data labeling, Google Analytics, digital marketing, technical marketing, growth marketing, developer marketing

ASSUMPTION: These insights are based on standard practices for product marketing roles in tech companies and may vary based on SupportYourApp's specific hiring processes.

🛠️ Tools & Technologies

Marketing Tools: Google Ads, LinkedIn Campaigns, HubSpot

Analytics Tools: Google Analytics

Design Tools: Canva, Figma, Adobe Creative Suite

Product Analytics: Mixpanel, Amplitude

ASSUMPTION: While the job listing explicitly mentions these tools, familiarity with other standard marketing automation platforms, CRM systems, and content management systems would likely be beneficial though not explicitly required.

👔 Cultural Fit Considerations

Company Values: The listing suggests the company values diversity (equal opportunity employer), professional development, and a supportive team environment.

Work Style: The mention of "amazing team connectivity" suggests a collaborative environment despite being remote. The "good sense of humor" preference indicates a potentially relaxed and friendly culture.

Self-Assessment: Potential applicants should consider:

• Are you comfortable working with technical concepts and explaining them to different audiences?
• Do you thrive in a remote work environment while maintaining strong team connections?
• Are you excited about working in the AI/ML space and engaging with developer communities?
• Do you enjoy combining creative marketing with data-driven analysis?

ASSUMPTION: The company culture appears to blend technical expertise with marketing creativity in an international remote environment. The mention of humor suggests a potentially less formal workplace culture, while still maintaining professional standards and growth focus.

⚠️ Potential Challenges

• Marketing to technical audiences like ML engineers requires both marketing expertise and technical understanding
• The role spans multiple marketing functions (messaging, campaigns, analytics, community engagement), requiring broad skills
• Remote work, while flexible, requires self-discipline and proactive communication
• Working with startups may involve fast-paced environments and changing priorities

ASSUMPTION: These potential challenges are based on the role description and common experiences in similar positions, not definitive claims about working at SupportYourApp.

📈 Similar Roles Comparison

This Product Marketing Specialist role differs from standard marketing positions in its technical focus and target audience. Compared to similar roles:

• Developer Advocate - More focused on community engagement and less on marketing campaigns than this role
• Growth Marketer - Similar growth focus but this role requires deeper technical product understanding
• Content Marketer - This role extends beyond content to include broader marketing strategy and analytics
• Marketing Manager - More specialized in product marketing and technical audience targeting than a general marketing manager

ASSUMPTION: This comparison is based on standard industry roles and may vary depending on how SupportYourApp structures their marketing function.

📝 Sample Projects

• Developing a targeted campaign to increase sign-ups from ML engineers working on natural language processing projects
• Creating messaging frameworks that effectively communicate the platform's value proposition to AI startups at different stages
• Analyzing conversion patterns to optimize the user journey from free trial to paid plan
• Organizing webinars or virtual events demonstrating the data labeling platform's capabilities to technical audiences
• Conducting competitive analysis to identify market gaps and opportunities for feature differentiation

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common initiatives in product marketing for SaaS platforms targeting technical audiences.

❓ Key Questions to Ask During Interview

1. What are the current key growth challenges for the data labeling platform, and how does marketing fit into addressing these challenges?
2. How does the product team collaborate with marketing to ensure alignment between product development and marketing messaging?
3. What metrics or KPIs will define success for this role in the first 3-6 months?
4. How does the company approach experimentation and testing in marketing strategies?
5. What is the current market positioning relative to competitors, and how might this evolve?
6. Can you share examples of successful marketing initiatives that have resonated with your AI/ML audience?

ASSUMPTION: These questions are suggested based on the product marketing role type and may need adaptation based on specific interview contexts and your own priorities.