🔹 Job Title: Product Marketing Manager, Payments
🔹 Company: EverCommerce
🔹 Location: Remote (United States or Canada), preferably Mountain time zone
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing
As a Product Marketing Manager for EverCommerce Payments, you'll develop and execute strategic marketing initiatives for payment solutions across multiple SaaS platforms. This role focuses on connecting EverCommerce's payment products with service-based businesses through effective positioning, go-to-market strategies, and sales enablement. You'll directly contribute to revenue growth by optimizing messaging, improving payment conversions, and increasing product adoption across EverCommerce's portfolio.
ASSUMPTION: This is a mid to senior-level position based on the required 5+ years of experience and strategic responsibilities. The role appears to combine product marketing with elements of growth marketing focused specifically on payment solutions.
✅ Develop and refine product positioning and competitive positioning strategies that resonate with target audiences
✅ Evaluate pricing structures and drive strategic communication around pricing changes
✅ Collaborate with product teams to identify target markets for new features and drive increased product utilization
✅ Map out buyer journeys with marketing and customer experience teams to optimize messaging at each decision stage
✅ Gather customer insights through interviews, surveys, focus groups, and sales data analysis
✅ Support content marketing and SEO teams to develop content that attracts ideal target customers
✅ Create sales enablement training and materials that directly impact revenue
✅ Plan and execute high-impact Go-to-Market campaigns
✅ Manage and optimize onboarding workflows and payment buying models to convert SaaS customers
✅ Develop and execute internal communications strategies around product updates and market dynamics
✅ Track and report key metrics including payment conversions, feature utilization, and campaign results
Education: Not specified
Experience: 5+ years of product marketing experience in high-growth SaaS or Fintech environments
Skills:
Desired Additional Skills:
ASSUMPTION: While no specific degree is mentioned, a bachelor's degree in Marketing, Business, or a related field is likely expected given the seniority and complexity of the role.
Salary Range: $100,000 to $120,000 USD per year (may vary based on location, experience, and expertise)
Benefits:
Industry Comparison: This compensation range aligns with mid-to-senior product marketing roles in the SaaS/Fintech industry, with the flexibility of remote work adding additional value.
Industry Position: EverCommerce (Nasdaq: EVCM) is a leading service commerce platform providing vertically-tailored SaaS solutions to over 690,000 service-based businesses globally. The company operates under three main brands: EverPro (home services), EverHealth, and EverWell (wellness industries).
Company Size: Publicly traded company with global operations in the U.S., Canada, U.K., Jordan, New Zealand, and Australia
Company Stage: Established, growth-stage public company (Nasdaq listed)
ASSUMPTION: Based on the company's public status and global presence, EverCommerce appears to be in a mature growth stage with established market presence while still focusing on expansion and scaling operations.
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified, but likely works across multiple teams including product, marketing, and sales
Growth Opportunities: Potential paths include advancement to senior product marketing, payments strategy, or broader marketing leadership roles
ASSUMPTION: Given the scope of responsibility and focus on payments (a critical revenue stream), this role likely reports to a Director of Product Marketing or similar senior leadership position. The cross-functional nature indicates opportunities to develop leadership skills across multiple domains.
Office Type: Remote-friendly with 100% remote option; can work from office if near an EverCommerce location
Geographic Context: Can be based anywhere in the United States or Canada, with preference for Mountain time zone
Work Schedule: Not specifically mentioned, but likely standard full-time hours with flexibility
Regional Considerations: May require occasional travel to Denver, Colorado headquarters or other North American office locations
ASSUMPTION: While the role is remote-friendly, the preference for Mountain time zone suggests core collaboration hours align with Denver headquarters' business hours. The occasional travel requirement suggests important in-person team meetings and events are part of the culture.
Typical Process: For product marketing roles at this level, typically includes initial screening, portfolio/case study review, panel interviews with marketing and product teams, and possibly a presentation on go-to-market strategy
Key Assessment Areas: Strategic thinking, market analysis skills, communication abilities, cross-functional collaboration experience, and understanding of payment technologies
Application Tips: Highlight specific examples of successful product launches, measurable campaign results, and experience with payment products or fintech solutions
ATS Keywords: product marketing, go-to-market, GTM, payments, SaaS, fintech, pricing strategy, customer journey, product positioning, sales enablement, competitive analysis, campaign strategy, product adoption
ASSUMPTION: These interview insights are based on industry standards for similar roles at comparable companies, as the specific hiring process isn't detailed in the listing.
Salesforce.com, Heap Analytics, payment gateways (specifically PaySimple), payment APIs, Stripe (desired), customer survey tools, analytics platforms, presentation software, content management systems
ASSUMPTION: Additional tools likely include marketing automation platforms, collaborative project management software, and competitive intelligence tools common in product marketing, though these aren't explicitly mentioned.
Company Values: The listing emphasizes building "an extraordinary company" with talented, energetic, and motivated people
Work Style: Fast-paced, ever-changing environment requiring confidence, effective communication, and strong collaboration skills
Self-Assessment: Consider whether you:
ASSUMPTION: The listing suggests a results-oriented culture that values autonomy and initiative, along with strong collaboration skills. The emphasis on being "obsessive" about detailed go-to-market strategies indicates an environment that prizes thoroughness and strategic thinking.
This role will likely require coordination across multiple brands and business units, potentially creating complexity in messaging and strategy alignment. The emphasis on both strategic planning and tactical execution suggests a broad scope that could be demanding. Working remotely while needing to influence cross-functional teams may require exceptional communication skills.
ASSUMPTION: These potential challenges are inferred from the role's scope and responsibilities. The need to work across multiple SaaS solutions and drive adoption for payment products could mean navigating competing priorities and different stakeholder needs.
This role differs from a general Product Marketing Manager by its specific focus on payment solutions across multiple products. Unlike a pure Product Marketer who might focus on a single product line, this role requires deep payments expertise and involves driving adoption across an existing customer base. Compared to a Growth Marketing Manager, this role has more emphasis on positioning and enablement rather than just acquisition metrics.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas highlighted in the job description.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in payment product marketing.
ASSUMPTION: These questions are suggested based on common strategic priorities for payment products and the specific responsibilities outlined in the job description.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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