Product Marketing Manager - Generics Pharma

Location: Mumbai & Surat

Experience: 5 to 10 Years

• Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on a Direct-to-retail model of sales

• Work closely with the senior advisor & state sales manager for brand building, marketing and promotion

• Initially report to the promoter and later to BU head 

• Educational Qualification: Bachelors/ MBA

• 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must

• Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company

• Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred

• Branding – Guide the product branding, competitor benchmarking to create differentiation for client

• Marketing budget & monitoring – Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness

• Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation

Promotional Materials/ Programs:

• Collaterals – Design & develop marketing collaterals to be used by the sales team for product awareness

• Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales

• Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion

Support to sales team in pilot launch & pan India scale-up :

• Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel

• Actively involve with inputs to create the playbooks from pilot learnings