Product Marketing Manager
Blink - The Employee App
Full-time
Remote
Worldwide
📦 Product Marketing
Here is the AI-enriched job listing for the Product Marketing Manager role at Blink - The Employee App:
## 📌 Core Information
🔹 **Job Title:** Product Marketing Manager
🔹 **Company:** Blink - The Employee App
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Product Marketing Manager at Blink, you'll play a pivotal role in shaping the narrative and positioning of a revolutionary employee experience platform that is transforming organizations worldwide. In this fast-paced, hands-on environment, you'll collaborate closely with the product, sales, and marketing teams to craft compelling stories that drive growth and customer satisfaction.
**ASSUMPTION:** The original listing indicates this is a full-time, B2B product marketing role at a growing SaaS company, which is a common structure for product marketing functions.
---
### 📋 Key Responsibilities
✅ Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
✅ Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect
✅ Create killer product collateral and training materials that empower sales teams and channel partners
✅ Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers
✅ Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers
✅ Work closely with product management, engineering, and customer success teams to ensure everyone's aligned on product goals and customer needs
✅ Stay ahead of the game by monitoring competitive products and industry trends
✅ Track and analyze campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue
✅ Develop relationships with key customers for testimonials, case studies, and user groups
**ASSUMPTION:** The listed responsibilities align with standard product marketing duties, including positioning, launches, sales enablement, content creation, and market/competitive analysis.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 5 years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment)
**Skills:** Exceptional storytelling skills, proven success in cross-functional teamwork, passion for transforming data and product requirements into high-impact marketing
**ASSUMPTION:** The experience and skill requirements are typical for a mid-level product marketing role at a tech/SaaS company.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Competitive salary, generous equity, 25 days annual leave, private healthcare, cycle to work scheme, social events
**Industry Comparison:** The listed benefits appear to be in line with industry standards for a mid-sized tech company in London.
**ASSUMPTION:** The compensation and benefits package is likely competitive for the London market, though the specific salary range is not provided.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Blink is a fast-growing employee experience platform that is "making waves worldwide" and partnering with industry leaders.
**Company Size:** Not specified, but likely a scaling startup or growth-stage company with teams in Boston, London, and Sydney.
**Company Stage:** Scaling/growth stage based on the partnerships and global footprint mentioned.
**ASSUMPTION:** Blink is a SaaS company in the HR/employee engagement space that is experiencing rapid growth, likely in the scale-up or growth stage.
---
### 📊 Role Analysis
**Career Level:** Mid-level, with 5+ years of relevant experience required.
**Reporting Structure:** Not specified, but likely reporting to a marketing or product leadership role.
**Team Size/Composition:** The role involves cross-functional collaboration, suggesting a mid-sized, matrixed marketing team.
**Growth Opportunities:** The listing emphasizes ownership and impact, implying potential for career advancement within a fast-paced, high-growth environment.
**ASSUMPTION:** This is a mid-level product marketing role with opportunities for growth and advancement, based on the required experience and the company's stage of development.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid, with the expectation to work 3 days per week from the London office.
**Geographic Context:** London is a major global tech hub, offering access to talent and a vibrant startup ecosystem.
**Work Schedule:** Standard full-time, with some flexibility around office presence.
**Regional Considerations:** The London location may appeal to those seeking an international, cosmopolitan work environment.
**ASSUMPTION:** Blink offers a hybrid work model, with an expectation for some in-office presence in their central London location.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include a phone/video screen, 1-2 in-person/remote interviews, and potentially a skills assessment or portfolio review.
**Key Assessment Areas:** Storytelling ability, cross-functional collaboration, strategic thinking, and demonstrable impact in previous roles.
**Application Tips:** Highlight relevant B2B product marketing experience, showcase examples of successful launches and content creation, and emphasize your passion for transforming data into impactful marketing.
**ATS Keywords:** Product marketing, SaaS, go-to-market, positioning, sales enablement, content creation, competitive analysis.
**ASSUMPTION:** The interview process and application requirements are standard for a mid-level product marketing role at a tech company.
---
### 🛠️ Tools & Technologies
- Product management and marketing platforms (e.g., Asana, Trello, Salesforce, HubSpot)
- Content creation tools (e.g., Adobe Creative Cloud, Canva, Loom)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Mixpanel)
**ASSUMPTION:** These are common tools used by product marketing professionals, though the specific tech stack at Blink is not provided.
---
### 👔 Cultural Fit Considerations
**Company Values:** Blink's mission to "revolutionize workplace experience" and "reconnect distributed organizations" suggests a focus on innovation, employee engagement, and positive impact.
**Work Style:** The listing emphasizes a "fast-paced, hands-on environment" where you'll "thrive" and "make an impact from day one," indicating a dynamic, high-performance culture.
**Self-Assessment:** Consider your comfort level with a rapid-paced, collaborative work environment where you'll need to translate technical product details into compelling marketing narratives.
**ASSUMPTION:** Blink's culture values innovation, cross-functional teamwork, and measurable impact, which may appeal to ambitious, versatile product marketers.
---
### ⚠️ Potential Challenges
- Balancing multiple stakeholder needs (product, sales, marketing) while driving a cohesive go-to-market strategy
- Keeping up with a fast-paced product development cycle and rapidly evolving market landscape
- Effectively translating technical product features into compelling marketing narratives for diverse audiences
**ASSUMPTION:** These potential challenges are common for product marketing roles, particularly in a high-growth SaaS environment.
---
### 📈 Similar Roles Comparison
The Product Marketing Manager role at Blink is similar to other mid-level B2B product marketing positions in the tech/SaaS industry. Key distinctions may include a stronger focus on launch planning, sales enablement, and cross-functional collaboration compared to more content-driven product marketing roles.
**ASSUMPTION:** This role is typical of a mid-level product marketing position in the tech/SaaS sector, with a strong emphasis on go-to-market strategy and stakeholder alignment.
---
### 📝 Sample Projects
- Developing a comprehensive go-to-market plan for a major product release, including positioning, messaging, sales collateral, and launch campaign
- Creating a series of customer case studies and testimonials to support the sales team and build brand credibility
- Analyzing product usage data and customer feedback to inform the roadmap and refine the positioning for a key product feature
- Conducting competitive research and market analysis to identify emerging trends and opportunities for differentiation
**ASSUMPTION:** These sample projects are representative of the key responsibilities outlined in the job description.
---
### ❓ Key Questions to Ask During Interview
1. How does the product marketing team collaborate with the product management and engineering teams to ensure a seamless go-to-market process?
2. What are the primary metrics used to measure the success and impact of product marketing initiatives?
3. Can you provide examples of how product marketing has driven growth and customer satisfaction in the past?
4. What are the company's plans for international expansion, and how would this role support those efforts?
5. What professional development opportunities are available for product marketers to continue growing their skills?
6. Can you describe the company culture and work-life balance expectations for this role?
**ASSUMPTION:** These questions aim to gather insights about cross-functional collaboration, performance metrics, growth initiatives, and cultural fit - all of which are relevant for evaluating this product marketing position.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To pursue this opportunity effectively, consider the following steps:
1. Tailor your resume and cover letter to highlight your relevant B2B product marketing experience, particularly in the SaaS industry. Emphasize your achievements in areas like positioning, launches, sales enablement, and content creation.
2. Research Blink's products, customer base, and go-to-market strategies to demonstrate your understanding of the company and its challenges. This will help you stand out during the interview process.
3. Prepare thoughtful questions to ask during the interview that show your strategic thinking and interest in the role and the company. The suggested questions in this enhanced job description can serve as a starting point.
4. Optimize your application for relevant applicant tracking systems (ATS) by incorporating the keywords identified in this document, such as "product marketing," "SaaS," "go-to-market," and "content creation."
5. Stay up-to-date on industry trends and best practices in product marketing to showcase your passion and expertise during the interview.
By following these steps, you'll position yourself as a strong candidate for the Product Marketing Manager role at Blink - The Employee App.
## 📌 Core Information
🔹 **Job Title:** Product Marketing Manager
🔹 **Company:** Blink - The Employee App
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 📦 Product Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
As the Product Marketing Manager at Blink, you'll play a pivotal role in shaping the narrative and positioning of a revolutionary employee experience platform that is transforming organizations worldwide. In this fast-paced, hands-on environment, you'll collaborate closely with the product, sales, and marketing teams to craft compelling stories that drive growth and customer satisfaction.
**ASSUMPTION:** The original listing indicates this is a full-time, B2B product marketing role at a growing SaaS company, which is a common structure for product marketing functions.
---
### 📋 Key Responsibilities
✅ Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
✅ Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect
✅ Create killer product collateral and training materials that empower sales teams and channel partners
✅ Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers
✅ Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers
✅ Work closely with product management, engineering, and customer success teams to ensure everyone's aligned on product goals and customer needs
✅ Stay ahead of the game by monitoring competitive products and industry trends
✅ Track and analyze campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue
✅ Develop relationships with key customers for testimonials, case studies, and user groups
**ASSUMPTION:** The listed responsibilities align with standard product marketing duties, including positioning, launches, sales enablement, content creation, and market/competitive analysis.
---
### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 5 years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment)
**Skills:** Exceptional storytelling skills, proven success in cross-functional teamwork, passion for transforming data and product requirements into high-impact marketing
**ASSUMPTION:** The experience and skill requirements are typical for a mid-level product marketing role at a tech/SaaS company.
---
### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Competitive salary, generous equity, 25 days annual leave, private healthcare, cycle to work scheme, social events
**Industry Comparison:** The listed benefits appear to be in line with industry standards for a mid-sized tech company in London.
**ASSUMPTION:** The compensation and benefits package is likely competitive for the London market, though the specific salary range is not provided.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Blink is a fast-growing employee experience platform that is "making waves worldwide" and partnering with industry leaders.
**Company Size:** Not specified, but likely a scaling startup or growth-stage company with teams in Boston, London, and Sydney.
**Company Stage:** Scaling/growth stage based on the partnerships and global footprint mentioned.
**ASSUMPTION:** Blink is a SaaS company in the HR/employee engagement space that is experiencing rapid growth, likely in the scale-up or growth stage.
---
### 📊 Role Analysis
**Career Level:** Mid-level, with 5+ years of relevant experience required.
**Reporting Structure:** Not specified, but likely reporting to a marketing or product leadership role.
**Team Size/Composition:** The role involves cross-functional collaboration, suggesting a mid-sized, matrixed marketing team.
**Growth Opportunities:** The listing emphasizes ownership and impact, implying potential for career advancement within a fast-paced, high-growth environment.
**ASSUMPTION:** This is a mid-level product marketing role with opportunities for growth and advancement, based on the required experience and the company's stage of development.
---
### 🌍 Location & Work Environment
**Office Type:** Hybrid, with the expectation to work 3 days per week from the London office.
**Geographic Context:** London is a major global tech hub, offering access to talent and a vibrant startup ecosystem.
**Work Schedule:** Standard full-time, with some flexibility around office presence.
**Regional Considerations:** The London location may appeal to those seeking an international, cosmopolitan work environment.
**ASSUMPTION:** Blink offers a hybrid work model, with an expectation for some in-office presence in their central London location.
---
### 💼 Interview & Application Insights
**Typical Process:** Likely to include a phone/video screen, 1-2 in-person/remote interviews, and potentially a skills assessment or portfolio review.
**Key Assessment Areas:** Storytelling ability, cross-functional collaboration, strategic thinking, and demonstrable impact in previous roles.
**Application Tips:** Highlight relevant B2B product marketing experience, showcase examples of successful launches and content creation, and emphasize your passion for transforming data into impactful marketing.
**ATS Keywords:** Product marketing, SaaS, go-to-market, positioning, sales enablement, content creation, competitive analysis.
**ASSUMPTION:** The interview process and application requirements are standard for a mid-level product marketing role at a tech company.
---
### 🛠️ Tools & Technologies
- Product management and marketing platforms (e.g., Asana, Trello, Salesforce, HubSpot)
- Content creation tools (e.g., Adobe Creative Cloud, Canva, Loom)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Mixpanel)
**ASSUMPTION:** These are common tools used by product marketing professionals, though the specific tech stack at Blink is not provided.
---
### 👔 Cultural Fit Considerations
**Company Values:** Blink's mission to "revolutionize workplace experience" and "reconnect distributed organizations" suggests a focus on innovation, employee engagement, and positive impact.
**Work Style:** The listing emphasizes a "fast-paced, hands-on environment" where you'll "thrive" and "make an impact from day one," indicating a dynamic, high-performance culture.
**Self-Assessment:** Consider your comfort level with a rapid-paced, collaborative work environment where you'll need to translate technical product details into compelling marketing narratives.
**ASSUMPTION:** Blink's culture values innovation, cross-functional teamwork, and measurable impact, which may appeal to ambitious, versatile product marketers.
---
### ⚠️ Potential Challenges
- Balancing multiple stakeholder needs (product, sales, marketing) while driving a cohesive go-to-market strategy
- Keeping up with a fast-paced product development cycle and rapidly evolving market landscape
- Effectively translating technical product features into compelling marketing narratives for diverse audiences
**ASSUMPTION:** These potential challenges are common for product marketing roles, particularly in a high-growth SaaS environment.
---
### 📈 Similar Roles Comparison
The Product Marketing Manager role at Blink is similar to other mid-level B2B product marketing positions in the tech/SaaS industry. Key distinctions may include a stronger focus on launch planning, sales enablement, and cross-functional collaboration compared to more content-driven product marketing roles.
**ASSUMPTION:** This role is typical of a mid-level product marketing position in the tech/SaaS sector, with a strong emphasis on go-to-market strategy and stakeholder alignment.
---
### 📝 Sample Projects
- Developing a comprehensive go-to-market plan for a major product release, including positioning, messaging, sales collateral, and launch campaign
- Creating a series of customer case studies and testimonials to support the sales team and build brand credibility
- Analyzing product usage data and customer feedback to inform the roadmap and refine the positioning for a key product feature
- Conducting competitive research and market analysis to identify emerging trends and opportunities for differentiation
**ASSUMPTION:** These sample projects are representative of the key responsibilities outlined in the job description.
---
### ❓ Key Questions to Ask During Interview
1. How does the product marketing team collaborate with the product management and engineering teams to ensure a seamless go-to-market process?
2. What are the primary metrics used to measure the success and impact of product marketing initiatives?
3. Can you provide examples of how product marketing has driven growth and customer satisfaction in the past?
4. What are the company's plans for international expansion, and how would this role support those efforts?
5. What professional development opportunities are available for product marketers to continue growing their skills?
6. Can you describe the company culture and work-life balance expectations for this role?
**ASSUMPTION:** These questions aim to gather insights about cross-functional collaboration, performance metrics, growth initiatives, and cultural fit - all of which are relevant for evaluating this product marketing position.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To pursue this opportunity effectively, consider the following steps:
1. Tailor your resume and cover letter to highlight your relevant B2B product marketing experience, particularly in the SaaS industry. Emphasize your achievements in areas like positioning, launches, sales enablement, and content creation.
2. Research Blink's products, customer base, and go-to-market strategies to demonstrate your understanding of the company and its challenges. This will help you stand out during the interview process.
3. Prepare thoughtful questions to ask during the interview that show your strategic thinking and interest in the role and the company. The suggested questions in this enhanced job description can serve as a starting point.
4. Optimize your application for relevant applicant tracking systems (ATS) by incorporating the keywords identified in this document, such as "product marketing," "SaaS," "go-to-market," and "content creation."
5. Stay up-to-date on industry trends and best practices in product marketing to showcase your passion and expertise during the interview.
By following these steps, you'll position yourself as a strong candidate for the Product Marketing Manager role at Blink - The Employee App.